Take The Marketing Research Process Quiz Questions! Trivia

20 Questions | By Jfoisy | Last updated: Mar 21, 2022 | Total Attempts: 285

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Take The Marketing Research Process Quiz Questions! Trivia - Quiz

Answer all the questions

Questions and Answers

1.

How many steps are there in the marketing research process
- A.
  
  Five
- B.
  
  Six
- C.
  
  Seven
2.

The most difficult setp in the marketing research process is
- A.
  
  Defining the problem
- B.
  
  Obtaining the data
- C.
  
  Analyzing the data
3.

The word data means
- A.
  
  Source
- B.
  
  Results
- C.
  
  Facts
4.

Data obtained for the firsts time and used specifically for the particular problem or issue under study is called
- A.
  
  Primary data
- B.
  
  Secondary data
- C.
  
  Result data
5.

This type of data has already been collected for some purpose other than the current study and is called
- A.
  
  Primary data
- B.
  
  Secondary data
- C.
  
  Analysis data
6.

Secondary data are most often collected through
- A.
  
  The internet
- B.
  
  Surveys
- C.
  
  Company research projects
7.

The greatest advantage of secondary data is
- A.
  
  The accuracy of the information
- B.
  
  The information can be obtained easily
- C.
  
  The information is always suitable for the problem under study
8.

Secondary data can be otained in business publications such as
- A.
  
  Census of the population
- B.
  
  US Department of Commerce
- C.
  
  Wall Street journal
9.

A resarch technique in which information is gathered from people through the use of questionnaires is called the
- A.
  
  Survey method
- B.
  
  Observation method
- C.
  
  Experimental method
10.

A part of the target population that accurately represents the target population is called the
- A.
  
  Target market
- B.
  
  Sample
- C.
  
  Section
11.

The personal interview involves questioning people face to face, this type of interview began in
- A.
  
  Doctors offices
- B.
  
  Football stadiums
- C.
  
  Shopping malls
12.

This type of interview involves eight to 12 people who are brought together to evaluate advertising or a specific marketing strategy under the direction of a skilled moderator
- A.
  
  Mail survey
- B.
  
  Small group discussion
- C.
  
  Focus group interview
13.

This is a research technique in which the actions of people are watched and recorded sometimes by cameras
- A.
  
  Observation method
- B.
  
  Experimental method
- C.
  
  Examination method
14.

A researcher that poses as a customer and goes into a business to observe employees and operations is called a
- A.
  
  Undercover observer
- B.
  
  Secret service operator
- C.
  
  Mystery shopper
15.

A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior is called
- A.
  
  Point of sale research
- B.
  
  Data analysis
- C.
  
  Data mining
16.

A research technique in which a researcher observes the results of changing one or more marketing variables while keeping other variables constat under controlled conditions is called the
- A.
  
  Survey method
- B.
  
  Observation method
- C.
  
  Experimental method
17.

Step ONE is
- A.
  
  Defining the problem
- B.
  
  Obtaining the data
- C.
  
  Analyzing the data
18.

A computer process that uses statsticl methods to extract new information from large amounts of data is called
- A.
  
  Data analysis
- B.
  
  Data mining
- C.
  
  Data research
19.

The last and 5th step is
- A.
  
  Recommending solutions
- B.
  
  Defining the problem
- C.
  
  Applying the results
20.

When a business clearly identifies a problem and what is needed to solve it, this occurs
- A.
  
  Problem definition
- B.
  
  Observation method
- C.
  
  Data analysis