Take The Marketing Research Process Quiz Questions! Trivia

20 Questions | Total Attempts: 285

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Take The Marketing Research Process Quiz Questions! Trivia - Quiz

Answer all the questions


Questions and Answers
  • 1. 
    How many steps are there in the marketing research process
    • A. 

      Five

    • B. 

      Six

    • C. 

      Seven

  • 2. 
    The most difficult setp in the marketing research process is
    • A. 

      Defining the problem

    • B. 

      Obtaining the data

    • C. 

      Analyzing the data

  • 3. 
    The word data means
    • A. 

      Source

    • B. 

      Results

    • C. 

      Facts

  • 4. 
    Data obtained for the firsts time and used specifically for the particular problem or issue under study is called
    • A. 

      Primary data

    • B. 

      Secondary data

    • C. 

      Result data

  • 5. 
    This type of data has already been collected for some purpose other than the current study and is called
    • A. 

      Primary data

    • B. 

      Secondary data

    • C. 

      Analysis data

  • 6. 
    Secondary data are most often collected through
    • A. 

      The internet

    • B. 

      Surveys

    • C. 

      Company research projects

  • 7. 
    The greatest advantage of secondary data is
    • A. 

      The accuracy of the information

    • B. 

      The information can be obtained easily

    • C. 

      The information is always suitable for the problem under study

  • 8. 
    Secondary data can be otained in business publications such as
    • A. 

      Census of the population

    • B. 

      US Department of Commerce

    • C. 

      Wall Street journal

  • 9. 
    A resarch technique in which information is gathered from people through the use of questionnaires is called the
    • A. 

      Survey method

    • B. 

      Observation method

    • C. 

      Experimental method

  • 10. 
    A part of the target population that accurately represents the target population is called the
    • A. 

      Target market

    • B. 

      Sample

    • C. 

      Section

  • 11. 
    The personal interview involves questioning people face to face, this type of interview began in
    • A. 

      Doctors offices

    • B. 

      Football stadiums

    • C. 

      Shopping malls

  • 12. 
    This type of interview involves eight to 12 people who are brought together to evaluate advertising or a specific marketing strategy under the direction of a skilled moderator
    • A. 

      Mail survey

    • B. 

      Small group discussion

    • C. 

      Focus group interview

  • 13. 
    This is a research technique in which the actions of people are watched and recorded sometimes by cameras
    • A. 

      Observation method

    • B. 

      Experimental method

    • C. 

      Examination method

  • 14. 
    A researcher that poses as a customer and goes into a business to observe employees and operations is called a
    • A. 

      Undercover observer

    • B. 

      Secret service operator

    • C. 

      Mystery shopper

  • 15. 
    A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior is called
    • A. 

      Point of sale research

    • B. 

      Data analysis

    • C. 

      Data mining

  • 16. 
    A research technique in which a researcher observes the results of changing one or more marketing variables while keeping other variables constat under controlled conditions is called the
    • A. 

      Survey method

    • B. 

      Observation method

    • C. 

      Experimental method

  • 17. 
    Step ONE is
    • A. 

      Defining the problem

    • B. 

      Obtaining the data

    • C. 

      Analyzing the data

  • 18. 
    A computer process that uses statsticl methods to extract new information from large amounts of data is called
    • A. 

      Data analysis

    • B. 

      Data mining

    • C. 

      Data research

  • 19. 
    The last and 5th step is
    • A. 

      Recommending solutions

    • B. 

      Defining the problem

    • C. 

      Applying the results

  • 20. 
    When a business clearly identifies a problem and what is needed to solve it, this occurs
    • A. 

      Problem definition

    • B. 

      Observation method

    • C. 

      Data analysis

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