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  • 1/20 Questions

    Step ONE is

    • Defining the problem
    • Obtaining the data
    • Analyzing the data
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About This Quiz

Take the Marketing Research Process Quiz! Explore the five steps of marketing research, understand primary and secondary data collection, and master the challenge of defining research problems. Ideal for learners interested in market analysis skills.

Take The Marketing Research Process Quiz Questions! Trivia - Quiz

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  • 2. 

    A resarch technique in which information is gathered from people through the use of questionnaires is called the

    • Survey method

    • Observation method

    • Experimental method

    Correct Answer
    A. Survey method
    Explanation
    The survey method is a research technique that involves gathering information from people through the use of questionnaires. This method allows researchers to collect data from a large number of individuals and obtain their opinions, attitudes, or behaviors. It is a popular and effective way to gather quantitative or qualitative data, depending on the research objectives. The survey method is particularly useful in studying large populations and obtaining a wide range of perspectives. It is different from the observation method, which involves directly observing and recording behaviors, and the experimental method, which involves manipulating variables to determine cause and effect relationships.

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  • 3. 

    Data obtained for the firsts time and used specifically for the particular problem or issue under study is called

    • Primary data

    • Secondary data

    • Result data

    Correct Answer
    A. Primary data
    Explanation
    Primary data refers to the original data collected directly from the source for the first time. It is specifically gathered for a particular research problem or issue. This data is fresh and has not been previously collected or used by anyone else. Primary data is typically obtained through surveys, interviews, observations, experiments, or other research methods. It is considered more reliable and accurate as it is collected firsthand and is tailored to address the specific research objectives.

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  • 4. 

    This is a research technique in which the actions of people are watched and recorded sometimes by cameras

    • Observation method

    • Experimental method

    • Examination method

    Correct Answer
    A. Observation method
    Explanation
    The correct answer is observation method. This research technique involves watching and recording the actions of people, sometimes through the use of cameras. It allows researchers to gather data by directly observing behavior in its natural setting, without interfering or manipulating variables. This method is often used in fields such as psychology, anthropology, and sociology to study human behavior and interactions.

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  • 5. 

    This type of interview involves eight to 12 people who are brought together to evaluate advertising or a specific marketing strategy under the direction of a skilled moderator

    • Mail survey

    • Small group discussion

    • Focus group interview

    Correct Answer
    A. Focus group interview
    Explanation
    A focus group interview is a type of interview that involves a group of eight to 12 people who are brought together to evaluate advertising or a specific marketing strategy. The purpose of this interview is to gather opinions, feedback, and insights from a diverse group of individuals. The group discussion is facilitated by a skilled moderator who guides the conversation and ensures that all participants have an opportunity to share their thoughts. This method allows for a more in-depth exploration of the topic and provides a range of perspectives that can inform decision-making and strategy development.

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  • 6. 

    When a business clearly identifies a problem and what is needed to solve it, this occurs

    • Problem definition

    • Observation method

    • Data analysis

    Correct Answer
    A. Problem definition
    Explanation
    When a business clearly identifies a problem and what is needed to solve it, it is engaging in problem definition. This involves understanding and articulating the issue at hand, as well as determining the necessary steps or solutions to address it. Problem definition is an essential first step in problem-solving and decision-making processes, as it helps to establish a clear understanding of the problem and set the direction for finding a solution.

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  • 7. 

    This type of data has already been collected for some purpose other than the current study and is called

    • Primary data

    • Secondary data

    • Analysis data

    Correct Answer
    A. Secondary data
    Explanation
    Secondary data refers to the type of data that has already been collected for a different purpose than the current study. It is data that has been gathered by someone else or for a different research project. Secondary data can include information from sources such as books, articles, government reports, or databases. It is often used in research to supplement primary data or to conduct secondary analysis.

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  • 8. 

    The greatest advantage of secondary data is

    • The accuracy of the information

    • The information can be obtained easily

    • The information is always suitable for the problem under study

    Correct Answer
    A. The information can be obtained easily
    Explanation
    The greatest advantage of secondary data is that the information can be obtained easily. Secondary data refers to data that has already been collected by someone else for a different purpose. This means that researchers can access and use this data without having to go through the time-consuming and costly process of collecting it themselves. This ease of access to existing data saves time and resources, making secondary data a valuable resource for research and analysis.

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  • 9. 

    A research technique in which a researcher observes the results of changing one or more marketing variables while keeping other variables constat under controlled conditions is called the

    • Survey method

    • Observation method

    • Experimental method

    Correct Answer
    A. Experimental method
    Explanation
    The correct answer is experimental method. This research technique involves observing the effects of changing marketing variables while keeping other variables constant in controlled conditions. It allows researchers to determine cause and effect relationships between variables by manipulating independent variables and measuring the impact on dependent variables. This method is often used to test hypotheses and make conclusions about the effectiveness of marketing strategies.

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  • 10. 

    How many steps are there in the marketing research process

    • Five

    • Six

    • Seven

    Correct Answer
    A. Five
    Explanation
    The marketing research process typically consists of five steps. These steps include defining the problem, conducting research, analyzing the data, developing and implementing a marketing plan, and evaluating the results. Each step is crucial in gathering and interpreting information to make informed marketing decisions.

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  • 11. 

    The last and 5th step is

    • Recommending solutions

    • Defining the problem

    • Applying the results

    Correct Answer
    A. Applying the results
    Explanation
    The last step in the given sequence is "applying the results." This step comes after defining the problem and recommending solutions. Once the problem has been clearly defined and potential solutions have been identified, the next logical step is to apply the results. This involves implementing the recommended solutions and evaluating their effectiveness in addressing the defined problem. It is the final action taken in the problem-solving process, bringing the entire process to a close.

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  • 12. 

    A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior is called

    • Point of sale research

    • Data analysis

    • Data mining

    Correct Answer
    A. Point of sale research
    Explanation
    Point of sale research is a powerful form of research that combines natural observation with personal interviews to understand and explain buying behavior. This method involves studying customers' behavior and preferences at the point of purchase, such as in a retail store or online checkout. By observing and interviewing customers during the buying process, researchers can gather valuable insights into the factors influencing their purchasing decisions. This type of research helps businesses understand consumer behavior, improve marketing strategies, and make informed business decisions.

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  • 13. 

    Secondary data are most often collected through

    • The internet

    • Surveys

    • Company research projects

    Correct Answer
    A. The internet
    Explanation
    Secondary data refers to information that has been collected by someone else for a different purpose. The internet is a common source of secondary data as it provides a vast amount of information that can be accessed easily. With the advancements in technology, the internet has become a popular platform for researchers to gather data for their studies. It offers a wide range of sources such as online databases, research articles, government reports, and statistical data. Therefore, the internet is often used as a primary tool for collecting secondary data due to its convenience, accessibility, and abundance of information.

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  • 14. 

    A part of the target population that accurately represents the target population is called the

    • Target market

    • Sample

    • Section

    Correct Answer
    A. Sample
    Explanation
    A sample refers to a subset of the target population that is selected for research or analysis. It is chosen in such a way that it accurately represents the characteristics and diversity of the entire target population. By studying the sample, researchers can make inferences and draw conclusions about the larger target population. Therefore, the term "sample" best fits the description of a part of the target population that accurately represents the target population.

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  • 15. 

    The most difficult setp in the marketing research process is

    • Defining the problem

    • Obtaining the data

    • Analyzing the data

    Correct Answer
    A. Defining the problem
    Explanation
    Defining the problem is the most difficult step in the marketing research process because it requires a clear understanding of what information is needed and what the research objectives are. This involves identifying the specific issue or challenge that needs to be addressed, as well as determining the scope and boundaries of the research. Without a well-defined problem, the data obtained and analyzed may not be relevant or useful in solving the marketing issue at hand. Therefore, defining the problem accurately and precisely is crucial for successful marketing research.

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  • 16. 

    The word data means

    • Source

    • Results

    • Facts

    Correct Answer
    A. Facts
    Explanation
    The word "data" refers to information or facts that are collected, analyzed, and used as a basis for reasoning, discussion, or calculation. It does not specifically refer to a source or results, but rather the actual information or facts themselves. Therefore, the correct answer is "facts".

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  • 17. 

    The personal interview involves questioning people face to face, this type of interview began in

    • Doctors offices

    • Football stadiums

    • Shopping malls

    Correct Answer
    A. Shopping malls
    Explanation
    The personal interview began in shopping malls. This is because shopping malls are public spaces where people gather, making it convenient to approach individuals for face-to-face questioning. Additionally, shopping malls attract a diverse range of people, allowing for a broader sample of interviewees.

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  • 18. 

    A researcher that poses as a customer and goes into a business to observe employees and operations is called a

    • Undercover observer

    • Secret service operator

    • Mystery shopper

    Correct Answer
    A. Mystery shopper
    Explanation
    A mystery shopper is a researcher who disguises themselves as a regular customer and visits a business to observe the employees and operations. This allows them to gather information about the customer experience, employee performance, and overall quality of service. The term "undercover observer" could also be used to describe this role, but "mystery shopper" is a more commonly used term in the context of market research. "Secret service operator" does not accurately describe this role as it is typically associated with law enforcement or intelligence agencies.

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  • 19. 

    A computer process that uses statsticl methods to extract new information from large amounts of data is called

    • Data analysis

    • Data mining

    • Data research

    Correct Answer
    A. Data mining
    Explanation
    Data mining is the correct answer because it refers to the computer process that uses statistical methods to extract new information from large amounts of data. This process involves discovering patterns, relationships, and trends in the data, which can then be used for various purposes such as decision-making, prediction, and optimization. Data analysis and data research are related concepts but do not specifically encompass the use of statistical methods to extract new information from data.

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  • 20. 

    Secondary data can be otained in business publications such as

    • Census of the population

    • US Department of Commerce

    • Wall Street journal

    Correct Answer
    A. Wall Street journal
    Explanation
    The Wall Street Journal is a business publication that provides valuable secondary data for businesses. It covers a wide range of topics including finance, economics, and market trends. The articles and reports published in the Wall Street Journal can provide businesses with insights into industry analysis, competitor analysis, and market research. It is a reliable source of information that can help businesses make informed decisions and stay updated with the latest developments in the business world.

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Mar 25, 2011
    Quiz Created by
    Jfoisy
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