Questions On Marketing Of Services! Trivia Quiz

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 

    _______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.

    • A.

      Augmented product

    • B.

      Branded product

    • C.

      Promotional product

    Correct Answer
    A. Augmented product
    Explanation
    An augmented product refers to a product that includes additional services and benefits that distinguish it from the offers of its competitors. This means that besides the core features of the product, it also provides supplementary value to customers, such as warranties, customer support, installation services, or loyalty programs. These added benefits enhance the overall customer experience and can give a company a competitive edge by providing more value to customers compared to their competitors.

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  • 2. 

    _____ is the official name given to an active ingredient to distiguish a product of one company from those of competitor's.

    • A.

      Augmented product

    • B.

      Branded product

    • C.

      Promotional product

    Correct Answer
    B. Branded product
    Explanation
    A branded product is the official name given to an active ingredient to distinguish a product of one company from those of a competitor's. This means that a company creates a unique name or label for their product, which helps consumers differentiate it from similar products offered by other companies. This branding strategy aims to build brand recognition, loyalty, and trust among consumers, ultimately leading to increased sales and market share for the company.

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  • 3. 

    ________ is a manufacturer's representative acting as a consultant to a target client in marketing/business related matters for mutual benefit and long-term benefit.

    • A.

      Augmented Product

    • B.

      Branded Drug

    • C.

      Consultative Marketing

    Correct Answer
    C. Consultative Marketing
    Explanation
    Consultative marketing refers to a manufacturer's representative who acts as a consultant to a target client in marketing/business related matters for mutual benefit and long-term benefit. This approach involves understanding the client's needs, providing personalized solutions, and building a long-term relationship based on trust and collaboration. The goal is to add value to the client's business by offering expert advice, strategic guidance, and tailored solutions that meet their specific needs, ultimately leading to mutual success and long-term partnerships.

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  • 4. 

    The equivalent amount to obtain the product where the intended buyer will consider the product's value and price before making a choice is referred to as _________.

    • A.

      Discount

    • B.

      Demand

    • C.

      Cost

    Correct Answer
    C. Cost
    Explanation
    The equivalent amount to obtain the product where the intended buyer will consider the product's value and price before making a choice is referred to as "cost." Cost is the amount of money or resources required to produce or obtain a product. When a buyer considers the value and price of a product, they are evaluating whether the cost of the product is worth the benefits and features it offers.

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  • 5. 

    _____ refers to end-users or such things that are backed by an ability and willingness to buy them, wnats to become demands when supported by purchasing power.

    • A.

      Demands

    • B.

      Customers

    • C.

      Clients

    Correct Answer
    B. Customers
    Explanation
    The term "customers" refers to individuals or entities who have the ability and willingness to purchase a product or service. They are the end-users or consumers who create demand for a product when they have the purchasing power to buy it. Customers play a crucial role in the success of businesses as they drive sales and revenue.

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  • 6. 

    _______ refers to take off a certain amount from the total worth or absolute price of the product.

    • A.

      Demands

    • B.

      Cost

    • C.

      Discount

    • D.

      Expense

    Correct Answer
    C. Discount
    Explanation
    Discount refers to the reduction in price or value of a product. It is a deduction or decrease in the total cost or worth of an item. This reduction is often offered as an incentive to attract customers or to promote sales. By applying a discount, a certain amount is taken off from the original price, making the product more affordable or enticing for consumers.

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  • 7. 

    _________ refers to goods a customer usually purchases frequently, immediately and with a minimum effort.

    • A.

      Durable goods

    • B.

      Convenience goods

    • C.

      Staple goods

    Correct Answer
    B. Convenience goods
    Explanation
    Convenience goods refer to goods that are typically purchased frequently, immediately, and with minimal effort by customers. These are products that are easily accessible and readily available in stores, such as everyday items like toiletries, snacks, and household supplies. Convenience goods are often low-cost items that customers do not spend much time or effort in considering before making a purchase. These goods are essential for customers' daily needs and are designed to provide convenience and ease of purchase.

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  • 8. 

    ______ are tangible goods that normally survive longer for qute some time, could be years, such as appliances, jewelry, equipments and machinery.

    • A.

      Durable goods

    • B.

      Convenience goods

    • C.

      Staple goods

    Correct Answer
    A. Durable goods
    Explanation
    Durable goods are tangible items that have a longer lifespan, often lasting for years. These goods include appliances, jewelry, equipment, and machinery. Unlike convenience goods and staple goods, which are consumed or used up quickly, durable goods are designed to withstand wear and tear and provide long-term use.

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  • 9. 

    The act of organizing and managing a buiness or industrial undertking is called ________.

    • A.

      Business

    • B.

      Marketing

    • C.

      Entrpreneurship

    Correct Answer
    C. Entrpreneurship
    Explanation
    The act of organizing and managing a business or industrial undertaking is called entrepreneurship. This involves taking risks, identifying opportunities, and creating value through innovation and the allocation of resources. Entrepreneurs are responsible for the overall management and decision-making in their ventures, including planning, organizing, and controlling various aspects of the business to ensure its success.

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  • 10. 

    __________ are goods brought as the urgent need arises such as candles and matches during brown-outs and unbrellas during heavy rains.

    • A.

      Staple goods

    • B.

      Emergency goods

    • C.

      Durable goods

    Correct Answer
    B. Emergency goods
    Explanation
    Emergency goods are goods that are purchased or obtained as a result of an urgent need arising, such as during brown-outs when candles and matches are needed for lighting, or during heavy rains when umbrellas are needed for protection. These goods are essential for immediate use in emergency situations and are typically not planned or purchased in advance.

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  • 11. 

    The act requiring the inted product for whatever purpose by offering something inreturn, in either monetary or non-monetary terms.

    • A.

      Exchange

    • B.

      Selling

    • C.

      Change

    Correct Answer
    A. Exchange
    Explanation
    The act of exchanging refers to the process of obtaining a desired product or service by giving something in return, whether it is in the form of money or non-monetary terms. This can involve trading goods, bartering, or conducting a transaction where both parties benefit from the exchange. Selling, on the other hand, specifically refers to the act of offering a product or service in exchange for money. Change, in this context, does not accurately describe the act of obtaining a desired product or service in return for something.

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  • 12. 

    A set of attributes, benefits, and conditions that buyers normally desire and approve of when they finally decide to buy the product, goods and services.

    • A.

      Marketing concept

    • B.

      Transaction

    • C.

      Expected product

    Correct Answer
    C. Expected product
    Explanation
    The expected product refers to the set of attributes, benefits, and conditions that buyers typically desire and approve of when they make a purchasing decision. It represents the minimum level of features and quality that customers expect from a product or service. This includes factors such as performance, reliability, durability, design, and any additional features that are considered standard in the market. Meeting or exceeding these expectations is crucial for businesses to satisfy customers and maintain their loyalty.

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  • 13. 

    To lay out or specify the style or the shape. size, type face, binding, or the design, the plan or arrangement of anythig.

    • A.

      Concept

    • B.

      Format

    • C.

      Design

    Correct Answer
    B. Format
    Explanation
    The correct answer is "Format" because it refers to the arrangement or layout of something, such as the style, size, typeface, binding, or design. It is the way in which something is organized or presented, and it helps to determine the overall structure and appearance of the item or document.

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  • 14. 

    A drug product whose patent has expired or which was never patented.

    • A.

      Branded drug

    • B.

      Generic drug

    • C.

      Cheaper drug

    Correct Answer
    B. Generic drug
    Explanation
    A generic drug refers to a drug product that is identical or bioequivalent to a branded drug, but is not protected by a patent. This means that other pharmaceutical companies can produce and sell the same drug under a different name once the patent of the branded drug has expired. Generic drugs are typically cheaper than their branded counterparts as they do not require extensive research and development costs. Therefore, the correct answer is "Generic drug".

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  • 15. 

    Goods brought without original intention of buying or not in the shoping list.

    • A.

      Impulse goods

    • B.

      Industrial goods

    • C.

      Emergency goods

    Correct Answer
    A. Impulse goods
    Explanation
    Impulse goods refer to items that are purchased on a whim, without prior planning or intention. These goods are often displayed strategically near the checkout counters or in high-traffic areas of a store to tempt customers into making unplanned purchases. They are usually low-cost items that are appealing and can be easily added to the shopping cart. Examples of impulse goods include candy, magazines, and small accessories. Therefore, the given answer, "Impulse goods," accurately describes goods that are brought without the original intention of buying or not in the shopping list.

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  • 16. 

    These include materials and parts, supplies and capital items, sold directly to industrial users.

    • A.

      Emergency goods

    • B.

      Industrial goods

    • C.

      Impulse goods

    Correct Answer
    B. Industrial goods
    Explanation
    The given statement describes a category of goods that are sold directly to industrial users. These goods are typically materials, parts, supplies, and capital items that are necessary for industrial operations. They are not meant for individual consumers or for impulse purchases. Therefore, the correct answer is "Industrial goods."

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  • 17. 

    Is a trade or commerce in a specific service or commodity.

    • A.

      Marketing Management

    • B.

      Marketing

    • C.

      Market

    Correct Answer
    C. Market
    Explanation
    The term "market" refers to a trade or commerce in a specific service or commodity. It represents the interaction between buyers and sellers where goods, services, or information are exchanged. In the context of marketing management, understanding the market is crucial for businesses to identify their target customers, assess demand and competition, and develop effective marketing strategies. Marketing, on the other hand, encompasses various activities aimed at promoting and selling products or services to the market. Therefore, the correct answer for this question is "Market."

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  • 18. 

    A social and mangerial process by which individuals and groups obtain what they need and want through creatingand exchainging products and values with others.

    • A.

      Market

    • B.

      Marketing

    • C.

      Marketing Management

    Correct Answer
    B. Marketing
    Explanation
    Marketing is the social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It involves identifying customer needs, developing products or services to meet those needs, promoting and communicating the value of those products or services, and ultimately delivering them to the customers. Marketing is essential for businesses to understand and satisfy customer demands, create value, and build strong relationships with customers.

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  • 19. 

    ________ is a marketing management philosophy which states that achieving organizational goals depends on determining the needs and wants of target markets and delivering the diesired ssatisfactions mnore effectively and effifiently than comeptitors.

    • A.

      Marketing

    • B.

      Marketing management

    • C.

      Marketing concept

    Correct Answer
    C. Marketing concept
    Explanation
    The marketing concept is a marketing management philosophy that emphasizes the importance of understanding the needs and wants of target markets and delivering desired satisfactions more effectively and efficiently than competitors. This approach focuses on customer orientation, market research, and customer satisfaction to achieve organizational goals. By identifying and meeting customer needs, companies can gain a competitive advantage and build long-term relationships with their target markets.

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  • 20. 

    _______ a state of felt deprivation in a person, such as food, clothing and shelter.

    • A.

      Need

    • B.

      Wants

    • C.

      Satisfaction

    Correct Answer
    A. Need
    Explanation
    The correct answer is "Need." A need refers to a state of felt deprivation in a person, such as food, clothing, and shelter. Needs are essential for survival and well-being. They are the basic requirements that individuals must fulfill in order to maintain a decent quality of life. Unlike wants, needs are necessary and non-negotiable. Satisfaction, on the other hand, refers to the fulfillment or gratification of a desire or need.

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  • 21. 

    ______ is anything that is potentially valued by target market for the benefit or satisfaction it provides including objects, services, organization, places, people and ideas.

    • A.

      Value

    • B.

      Service

    • C.

      Product

    Correct Answer
    C. Product
    Explanation
    A product is anything that is potentially valued by a target market for the benefit or satisfaction it provides. It can refer to physical objects, services, organizations, places, people, or ideas. Products are created to fulfill a need or want of consumers and are designed to provide value and meet their expectations.

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  • 22. 

    A trade between two parties that involves at least two things of value, agreed upon condition, a time of agreement and a place of agreement.

    • A.

      Transaction

    • B.

      Production

    • C.

      Manufacturing

    Correct Answer
    A. Transaction
    Explanation
    A transaction is a trade between two parties that involves at least two things of value, an agreed-upon condition, a time of agreement, and a place of agreement. This can refer to any exchange of goods, services, or assets between individuals or businesses. It is a fundamental concept in economics and commerce, representing the transfer of ownership or rights from one party to another in exchange for something of value. Transactions can occur in various forms, such as buying and selling, leasing, borrowing, or investing.

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  • 23. 

    The desirability of worth of a thing.

    • A.

      Price

    • B.

      Value

    • C.

      Satisfaction

    Correct Answer
    B. Value
    Explanation
    The term "value" refers to the desirability or worth of a thing. It represents the importance or usefulness that an item holds to an individual or a group. Unlike price, which is the amount of money required to acquire something, value encompasses a broader concept of the overall worth of a product or service. It takes into account factors such as quality, utility, and personal preferences. Satisfaction, on the other hand, refers to the feeling of contentment or fulfillment that one experiences after obtaining or achieving something. While satisfaction can be a result of value, it is not synonymous with it.

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  • 24. 

    Something intangible such as travel services, medical and dental services, hotel and restaurant services, banking and finance servicer and many others.

    • A.

      Product

    • B.

      Service

    • C.

      Vlaue

    Correct Answer
    B. Service
    Explanation
    The correct answer is service. The question is asking for something intangible, which refers to services rather than physical products. The examples provided, such as travel services, medical and dental services, and hotel and restaurant services, all fall under the category of services. Services are actions or tasks performed by individuals or businesses to meet the needs or desires of others.

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  • 25. 

    Check as many choices below the types of product.

    • A.

      Physical objects

    • B.

      Place

    • C.

      Activities

    • D.

      Persons

    • E.

      Idea

    • F.

      Brand

    Correct Answer(s)
    A. Physical objects
    B. Place
    C. Activities
    D. Persons
    E. Idea
    Explanation
    The correct answer includes all of the choices listed. Physical objects, place, activities, persons, and idea are all types of products that can be checked.

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  • 26. 

    Activities undertaken by representatives of manufacturers to their clients such as merchandising, displays, conducting in-store sales promotions and many others.

    • A.

      After sales services

    • B.

      Warranty

    • C.

      House service

    Correct Answer
    A. After sales services
    Explanation
    The activities mentioned in the question, such as merchandising, displays, conducting in-store sales promotions, and many others, are all part of after-sales services. After-sales services refer to the assistance and support provided by manufacturers to their customers after the purchase of a product. These services are aimed at ensuring customer satisfaction and include activities such as product installation, maintenance, repairs, warranty support, and house service. Therefore, the answer "After sales services" is the most appropriate choice based on the given information.

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  • 27. 

    _______ are capital assets to be acquired to support operations.

    • A.

      After sales service

    • B.

      Contingencies

    • C.

      Capital additions

    Correct Answer
    C. Capital additions
    Explanation
    Capital additions are capital assets that are acquired to support operations. These assets are typically long-term investments that contribute to the growth and efficiency of a business. They can include items such as equipment, machinery, buildings, and vehicles. Capital additions are essential for businesses to expand their operations, improve productivity, and remain competitive in the market. By acquiring these assets, companies can enhance their ability to generate revenue and meet the demands of their customers.

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  • 28. 

    These are plans for extreme emergencies in the immediateor distant future.

    • A.

      After sales service

    • B.

      Capital markets

    • C.

      Contingencies

    Correct Answer
    C. Contingencies
    Explanation
    Contingencies are plans made for extreme emergencies that may occur in the immediate or distant future. These plans are designed to address unexpected events or situations that could potentially disrupt normal operations or cause significant damage. Contingencies help organizations prepare for and mitigate the impact of such emergencies by outlining steps to be taken, resources required, and alternative courses of action. They are essential for ensuring business continuity and minimizing potential risks.

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  • 29. 

    The process of achieving organizational goals through engaging in planning, organizing, leading and controlloing.

    • A.

      Management

    • B.

      Marketing

    • C.

      Market forecast

    Correct Answer
    A. Management
    Explanation
    The given answer, "management," is the correct choice because it encompasses the process of achieving organizational goals through planning, organizing, leading, and controlling. Management involves setting objectives, organizing resources, leading and motivating employees, and ensuring that tasks are completed efficiently and effectively. It is a crucial function in any organization as it helps to coordinate and align efforts towards the achievement of common goals.

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  • 30. 

    ______ are projections of the probable characteristics of the external and internal environment; intellectual estimates of the market potential.

    • A.

      Marketing management

    • B.

      Marketing conception

    • C.

      Market forecast

    Correct Answer
    C. Market forecast
    Explanation
    Market forecast refers to projections or estimates of the probable characteristics of the external and internal environment, specifically related to the market potential. It involves analyzing various factors such as consumer behavior, market trends, competition, and economic conditions to predict future market conditions. By conducting a market forecast, businesses can make informed decisions regarding their marketing strategies, product development, and resource allocation.

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  • 31. 

    A statement of the primary, continuing desired result or expectation of the business enterprises as a whole and what each of its parts is organized to deliver or achieve at a given period of time.

    • A.

      Marketing plan

    • B.

      Marketing forecast

    • C.

      Marketing key objectives

    Correct Answer
    C. Marketing key objectives
    Explanation
    The given answer, "Marketing key objectives," is the most suitable option because it accurately describes the statement provided. The statement refers to the primary, continuing desired result or expectation of a business enterprise and what each part of the enterprise is organized to deliver or achieve. These desired results or expectations are commonly known as key objectives in marketing. Therefore, "Marketing key objectives" aligns perfectly with the given statement and is the correct answer.

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  • 32. 

    Refers to the game plan or the business plan for the period inclusive of long-term and short term programs; also includes the proposed budgets.

    • A.

      Marketing forecast

    • B.

      Marketing plan

    • C.

      Marketing key objectives

    Correct Answer
    B. Marketing plan
    Explanation
    A marketing plan refers to the game plan or business plan that outlines the strategies and tactics for achieving marketing objectives in a specific period. It includes both long-term and short-term programs and also includes the proposed budgets for implementing those programs. The marketing plan serves as a roadmap for the marketing team, guiding them on how to reach their target audience, promote products or services, and achieve business goals. It outlines the marketing objectives, target market, marketing mix, and the strategies to be implemented to achieve those objectives.

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  • 33. 

    ____ are end-results or desired expectations of any organization or enterprises, usually expressed in quantitative terms.

    • A.

      Objectives

    • B.

      Planning

    • C.

      Management

    Correct Answer
    A. Objectives
    Explanation
    Objectives are the end-results or desired expectations of any organization or enterprise, usually expressed in quantitative terms. They provide a clear direction and purpose for the organization and help in setting priorities, making decisions, and evaluating performance. Objectives are specific, measurable, achievable, relevant, and time-bound (SMART), and they serve as a roadmap for the organization to achieve its goals. By defining objectives, organizations can align their efforts, resources, and strategies towards achieving the desired outcomes and success.

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  • 34. 

    Are targets or future end-results set by lower management that address specific, measurable outcomes required from the lower levels.

    • A.

      Objectives

    • B.

      Operational goals

    • C.

      Market forecast

    Correct Answer
    B. Operational goals
    Explanation
    Operational goals are set by lower management to address specific, measurable outcomes required from the lower levels. These goals are focused on the day-to-day operations of the organization and are designed to ensure efficient and effective performance. They provide a clear direction for employees and help in achieving overall organizational objectives. Market forecast refers to predicting future market conditions and trends, while objectives are broader and can encompass various aspects of the organization's goals and targets. Therefore, operational goals are the most appropriate answer in this context.

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  • 35. 

    A pretdertimend course of action or thinking before doing or deciding in advance what has to be accomplished such as setting goals, preparing budgets, etc.

    • A.

      Forecasting

    • B.

      Goal setting

    • C.

      Planning

    Correct Answer
    C. Planning
    Explanation
    Planning is the correct answer because it involves the process of determining the objectives or goals that need to be achieved, and then developing a strategy or course of action to accomplish them. This includes activities such as setting goals, preparing budgets, and making decisions in advance. Planning helps to ensure that resources are allocated effectively, tasks are organized, and potential obstacles are anticipated and addressed in order to achieve desired outcomes.

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  • 36. 

    This refers to trade channels such as wholesalers, retailers, dealers and distributors goven long termpreferential treatment by mufacturers singly and independently as if they are part of company's business.

    • A.

      Partnership

    • B.

      Partnering with customers

    • C.

      Lingages

    Correct Answer
    B. Partnering with customers
    Explanation
    The correct answer is "Partnering with customers." This refers to the practice of manufacturers treating trade channels such as wholesalers, retailers, dealers, and distributors as if they are part of the company's business. By partnering with customers, manufacturers establish long-term preferential treatment for these trade channels, creating a mutually beneficial relationship that fosters collaboration and cooperation. This approach allows manufacturers to align their goals and strategies with those of their customers, ultimately leading to increased customer satisfaction and loyalty.

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  • 37. 

    __________ are measurable evidences that reflect the accomplished activities of the responsibility area and are expressed in quantitative and qualitative terms.

    • A.

      Plannning

    • B.

      SMART

    • C.

      Performance standards

    Correct Answer
    C. Performance standards
    Explanation
    Performance standards are measurable evidences that reflect the accomplished activities of the responsibility area and are expressed in quantitative and qualitative terms. These standards serve as benchmarks or targets that individuals or teams are expected to meet in order to gauge their performance and ensure that goals and objectives are being achieved effectively. By setting performance standards, organizations can evaluate and monitor the performance of their employees, departments, or projects, and make necessary adjustments or improvements as needed.

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  • 38. 

    _____ are plans that guide thinking and action in the decision-making usually general statements that limit an area within which a decision is to be made, allows some discretion in decision-making.

    • A.

      Performance standards

    • B.

      Policies

    • C.

      Strategic Goals

    Correct Answer
    B. Policies
    Explanation
    Policies are plans that guide thinking and action in decision-making. They are usually general statements that set limits within which a decision is to be made, while still allowing some discretion in decision-making. Policies provide a framework for consistent decision-making and help ensure that actions are aligned with organizational objectives and values.

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  • 39. 

    This criteria is used when stating Marketing Obejctives and Marketing Strategies.

    • A.

      Strategies

    • B.

      Policies

    • C.

      SMART

    Correct Answer
    C. SMART
    Explanation
    The given answer, SMART, is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This criteria is commonly used when stating marketing objectives and strategies. Specific means being clear and precise about the goals to be achieved. Measurable refers to setting targets that can be quantified and tracked. Achievable means setting realistic and attainable goals. Relevant implies that the objectives are aligned with the overall marketing plan and business objectives. Lastly, time-bound indicates that the objectives have a specific timeframe for completion. By using the SMART criteria, marketers can ensure that their objectives and strategies are well-defined and effective.

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  • 40. 

    _______ are broadly defined targets or future end results set by higher management.

    • A.

      Policies

    • B.

      Strategic goals

    • C.

      Strategies

    Correct Answer
    B. Strategic goals
    Explanation
    Strategic goals are targets or future end results that are broadly defined and set by higher management. These goals provide direction and guidance for the organization's overall strategy and help to align the efforts of different departments and teams towards a common objective. Strategic goals are usually long-term in nature and are designed to achieve the organization's mission and vision. They provide a framework for decision-making and resource allocation, and help to prioritize actions and initiatives.

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  • 41. 

    _______ focuses on what customers do, by the type of product bought and frequency of buying.

    • A.

      Behavioral segmentation

    • B.

      Benefits segmentation

    • C.

      Concentrated Segmentation

    Correct Answer
    A. Behavioral segmentation
    Explanation
    Behavioral segmentation focuses on what customers do, by analyzing their purchasing behavior, such as the type of product bought and frequency of buying. This segmentation strategy divides customers into different groups based on their actions and behaviors, allowing businesses to understand their customers' preferences, needs, and buying patterns. By understanding these behaviors, companies can tailor their marketing strategies to target specific customer segments more effectively and provide personalized offerings that align with their buying habits.

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  • 42. 

    Identifies segments by what consumers want; by the need for performance, durability or economy, by buyer's emphasis on delivery, reputation and convenience.

    • A.

      Behavioral segmentation

    • B.

      Benefits segmentation

    • C.

      Concentrated segmentation

    Correct Answer
    B. Benefits segmentation
    Explanation
    Benefits segmentation is the correct answer because it involves identifying segments based on what consumers want. This segmentation strategy focuses on understanding the specific benefits or value that customers seek from a product or service. It considers factors such as performance, durability, economy, as well as the buyer's emphasis on delivery, reputation, and convenience. By segmenting customers based on their desired benefits, companies can tailor their marketing efforts to meet the specific needs and preferences of each segment, ultimately improving customer satisfaction and driving sales.

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  • 43. 

    Involves targeting one product to one segment; tends to appeal to smaller firms with limited resources.

    • A.

      Behavioral Segmenation

    • B.

      Benefits Segmentation

    • C.

      Concentrated Segmentation

    Correct Answer
    C. Concentrated Segmentation
    Explanation
    Concentrated segmentation involves targeting one product to one segment, which tends to appeal to smaller firms with limited resources. This strategy allows companies to focus their efforts and resources on a specific segment, tailoring their product or marketing strategies to meet the needs and preferences of that particular group. By concentrating their efforts on a specific segment, companies can achieve a deeper understanding of their target audience and potentially gain a competitive advantage within that segment. This approach is often chosen by smaller firms that may not have the resources to target multiple segments effectively.

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  • 44. 

    Refers to grouping of customers of various products in the marketplace such as age, sex, income, education,etc.

    • A.

      Demographics factors

    • B.

      Geographic factors

    • C.

      Lifestyle segmentation

    Correct Answer
    A. Demographics factors
    Explanation
    The correct answer is "Demographics factors" because it refers to the grouping of customers based on characteristics such as age, sex, income, and education. This type of segmentation helps businesses understand the specific needs and preferences of different demographic groups, allowing them to tailor their marketing strategies and product offerings accordingly. By analyzing demographics factors, companies can target their resources more effectively and improve their chances of success in the marketplace.

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  • 45. 

    The firm differentiates ts product offerings to meets the needs of  a particular segments; the firm appeals to more segments, fragments its efforts and increases its cost.

    • A.

      Geographic factors

    • B.

      Differentiated Segmentation

    • C.

      Demographic factors

    Correct Answer
    B. Differentiated Segmentation
    Explanation
    Differentiated segmentation refers to the strategy of tailoring product offerings to meet the specific needs and preferences of different market segments. By doing so, the firm can effectively target multiple segments and attract a larger customer base. This approach allows the firm to offer unique value propositions to each segment, increasing customer satisfaction and loyalty. However, it also requires the firm to allocate resources and efforts towards each segment, which can lead to increased costs. Therefore, the correct answer is Differentiated Segmentation.

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  • 46. 

    Refers to grouping of customers of various products in the marketplace according to according to cities, towns, municpalities, barangays and sitios.

    • A.

      Demographic factors

    • B.

      Geographic factors

    • C.

      Market positioning

    Correct Answer
    B. Geographic factors
    Explanation
    Geographic factors refer to the grouping of customers based on their location, such as cities, towns, municipalities, barangays, and sitios. This segmentation strategy is based on the idea that customers in different geographic areas may have distinct needs, preferences, and behaviors. By understanding these geographic factors, businesses can tailor their marketing strategies and offerings to better meet the specific demands of customers in each location. This approach allows companies to effectively target and reach their desired customer base, maximizing their chances of success in the marketplace.

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  • 47. 

    Refers to grouping of customers of various products based on such factors as being health-consoius, introvert or extrovert type, family or socially oriented, innovation or creative achievement and organizational objectives.

    • A.

      Lifestyle Segmentation

    • B.

      Market Segmentation

    • C.

      Personality Semgmentation

    Correct Answer
    A. Lifestyle Segmentation
    Explanation
    Lifestyle segmentation refers to the practice of grouping customers based on factors such as their health-consciousness, introverted or extroverted nature, family or social orientation, innovation or creative achievements, and organizational objectives. This approach helps businesses tailor their products and marketing strategies to specific consumer lifestyles, ensuring better customer satisfaction and higher sales.

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  • 48. 

    The process of planning and executing the conception, pricing, promotions and distribution of goods, servicee and ideas to create exchanges with target groups that satisfy customer and organization objectives.

    • A.

      Product management

    • B.

      Marketing management

    • C.

      Quality Management

    Correct Answer
    B. Marketing management
    Explanation
    Marketing management involves the process of planning and executing various activities such as conception, pricing, promotions, and distribution of goods, services, and ideas. The main objective of marketing management is to create exchanges with target groups that satisfy both customer and organizational objectives. It is responsible for identifying customer needs, developing marketing strategies, implementing marketing plans, and monitoring the performance of marketing activities. Marketing management plays a crucial role in achieving business goals by effectively managing the marketing mix elements and ensuring customer satisfaction.

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  • 49. 

    ______ means arranging for a product to occupy a clear, distinctive and desirable place in the minds of target consumers relative to competition. 

    • A.

      Organizational Characteristics Segmentation

    • B.

      Market Positioning

    • C.

      Market segmentation

    Correct Answer
    B. Market Positioning
    Explanation
    Market positioning refers to the process of creating a unique and favorable perception of a product or brand in the minds of target consumers. It involves differentiating the product from competitors and establishing a clear and desirable place in the market. By effectively positioning a product, companies can communicate its value proposition and benefits to consumers, which helps in attracting and retaining customers. This strategy aims to occupy a distinct position in the market that sets the product apart from competitors and resonates with the target audience.

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  • 50. 

    The process of identifying more homogeneous sub-markets or segments wihtin a market, in order to select target markets and develop suitable marketing mixes.

    • A.

      Personality segmentation

    • B.

      Market Segmentation

    • C.

      Product line segmentation

    Correct Answer
    B. Market Segmentation
    Explanation
    Market segmentation is the process of identifying more homogeneous sub-markets or segments within a market. This is done in order to select target markets and develop suitable marketing mixes. By dividing the market into smaller segments based on various characteristics such as demographics, psychographics, and behavior, companies can better understand and cater to the specific needs and preferences of different customer groups. This allows for more effective marketing strategies and the ability to tailor products, messages, and promotions to specific segments, ultimately leading to increased customer satisfaction and profitability.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Aug 15, 2012
    Quiz Created by
    Anthzila
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