Questions On Marketing Of Services! Trivia Quiz
55 Questions
| Total Attempts: 212
Questions and Answers
- 1._______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.
- A.
Augmented product
- B.
Branded product
- C.
Promotional product
- 2._____ is the official name given to an active ingredient to distiguish a product of one company from those of competitor's.
- A.
Augmented product
- B.
Branded product
- C.
Promotional product
- 3.________ is a manufacturer's representative acting as a consultant to a target client in marketing/business related matters for mutual benefit and long-term benefit.
- A.
Augmented Product
- B.
Branded Drug
- C.
Consultative Marketing
- 4.The equivalent amount to obtain the product where the intended buyer will consider the product's value and price before making a choice is referred to as _________.
- A.
Discount
- B.
Demand
- C.
Cost
- 5._____ refers to end-users or such things that are backed by an ability and willingness to buy them, wnats to become demands when supported by purchasing power.
- A.
Demands
- B.
Customers
- C.
Clients
- 6._______ refers to take off a certain amount from the total worth or absolute price of the product.
- A.
Demands
- B.
Cost
- C.
Discount
- D.
Expense
- 7._________ refers to goods a customer usually purchases frequently, immediately and with a minimum effort.
- A.
Durable goods
- B.
Convenience goods
- C.
Staple goods
- 8.______ are tangible goods that normally survive longer for qute some time, could be years, such as appliances, jewelry, equipments and machinery.
- A.
Durable goods
- B.
Convenience goods
- C.
Staple goods
- 9.The act of organizing and managing a buiness or industrial undertking is called ________.
- A.
Business
- B.
Marketing
- C.
Entrpreneurship
- 10.__________ are goods brought as the urgent need arises such as candles and matches during brown-outs and unbrellas during heavy rains.
- A.
Staple goods
- B.
Emergency goods
- C.
Durable goods
- 11.The act requiring the inted product for whatever purpose by offering something inreturn, in either monetary or non-monetary terms.
- A.
Exchange
- B.
Selling
- C.
Change
- 12.A set of attributes, benefits, and conditions that buyers normally desire and approve of when they finally decide to buy the product, goods and services.
- A.
Marketing concept
- B.
Transaction
- C.
Expected product
- 13.To lay out or specify the style or the shape. size, type face, binding, or the design, the plan or arrangement of anythig.
- A.
Concept
- B.
Format
- C.
Design
- 14.A drug product whose patent has expired or which was never patented.
- A.
Branded drug
- B.
Generic drug
- C.
Cheaper drug
- 15.Goods brought without original intention of buying or not in the shoping list.
- A.
Impulse goods
- B.
Industrial goods
- C.
Emergency goods
- 16.These include materials and parts, supplies and capital items, sold directly to industrial users.
- A.
Emergency goods
- B.
Industrial goods
- C.
Impulse goods
- 17.Is a trade or commerce in a specific service or commodity.
- A.
Marketing Management
- B.
Marketing
- C.
Market
- 18.A social and mangerial process by which individuals and groups obtain what they need and want through creatingand exchainging products and values with others.
- A.
Market
- B.
Marketing
- C.
Marketing Management
- 19.________ is a marketing management philosophy which states that achieving organizational goals depends on determining the needs and wants of target markets and delivering the diesired ssatisfactions mnore effectively and effifiently than comeptitors.
- A.
Marketing
- B.
Marketing management
- C.
Marketing concept
- 20._______ a state of felt deprivation in a person, such as food, clothing and shelter.
- A.
Need
- B.
Wants
- C.
Satisfaction
- 21.______ is anything that is potentially valued by target market for the benefit or satisfaction it provides including objects, services, organization, places, people and ideas.
- A.
Value
- B.
Service
- C.
Product
- 22.A trade between two parties that involves at least two things of value, agreed upon condition, a time of agreement and a place of agreement.
- A.
Transaction
- B.
Production
- C.
Manufacturing
- 23.The desirability of worth of a thing.
- A.
Price
- B.
Value
- C.
Satisfaction
- 24.Something intangible such as travel services, medical and dental services, hotel and restaurant services, banking and finance servicer and many others.
- A.
Product
- B.
Service
- C.
Vlaue
- 25.Check as many choices below the types of product.
- A.
Physical objects
- B.
Place
- C.
Activities
- D.
Persons
- E.
Idea
- F.
Brand
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