Questions On Marketing Of Services! Trivia Quiz

55 Questions | Total Attempts: 212

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    _______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.
    • A. 

      Augmented product

    • B. 

      Branded product

    • C. 

      Promotional product

  • 2. 
    _____ is the official name given to an active ingredient to distiguish a product of one company from those of competitor's.
    • A. 

      Augmented product

    • B. 

      Branded product

    • C. 

      Promotional product

  • 3. 
    ________ is a manufacturer's representative acting as a consultant to a target client in marketing/business related matters for mutual benefit and long-term benefit.
    • A. 

      Augmented Product

    • B. 

      Branded Drug

    • C. 

      Consultative Marketing

  • 4. 
    The equivalent amount to obtain the product where the intended buyer will consider the product's value and price before making a choice is referred to as _________.
    • A. 

      Discount

    • B. 

      Demand

    • C. 

      Cost

  • 5. 
    _____ refers to end-users or such things that are backed by an ability and willingness to buy them, wnats to become demands when supported by purchasing power.
    • A. 

      Demands

    • B. 

      Customers

    • C. 

      Clients

  • 6. 
    _______ refers to take off a certain amount from the total worth or absolute price of the product.
    • A. 

      Demands

    • B. 

      Cost

    • C. 

      Discount

    • D. 

      Expense

  • 7. 
    _________ refers to goods a customer usually purchases frequently, immediately and with a minimum effort.
    • A. 

      Durable goods

    • B. 

      Convenience goods

    • C. 

      Staple goods

  • 8. 
    ______ are tangible goods that normally survive longer for qute some time, could be years, such as appliances, jewelry, equipments and machinery.
    • A. 

      Durable goods

    • B. 

      Convenience goods

    • C. 

      Staple goods

  • 9. 
    The act of organizing and managing a buiness or industrial undertking is called ________.
    • A. 

      Business

    • B. 

      Marketing

    • C. 

      Entrpreneurship

  • 10. 
    __________ are goods brought as the urgent need arises such as candles and matches during brown-outs and unbrellas during heavy rains.
    • A. 

      Staple goods

    • B. 

      Emergency goods

    • C. 

      Durable goods

  • 11. 
    The act requiring the inted product for whatever purpose by offering something inreturn, in either monetary or non-monetary terms.
    • A. 

      Exchange

    • B. 

      Selling

    • C. 

      Change

  • 12. 
    A set of attributes, benefits, and conditions that buyers normally desire and approve of when they finally decide to buy the product, goods and services.
    • A. 

      Marketing concept

    • B. 

      Transaction

    • C. 

      Expected product

  • 13. 
    To lay out or specify the style or the shape. size, type face, binding, or the design, the plan or arrangement of anythig.
    • A. 

      Concept

    • B. 

      Format

    • C. 

      Design

  • 14. 
    A drug product whose patent has expired or which was never patented.
    • A. 

      Branded drug

    • B. 

      Generic drug

    • C. 

      Cheaper drug

  • 15. 
    Goods brought without original intention of buying or not in the shoping list.
    • A. 

      Impulse goods

    • B. 

      Industrial goods

    • C. 

      Emergency goods

  • 16. 
    These include materials and parts, supplies and capital items, sold directly to industrial users.
    • A. 

      Emergency goods

    • B. 

      Industrial goods

    • C. 

      Impulse goods

  • 17. 
    Is a trade or commerce in a specific service or commodity.
    • A. 

      Marketing Management

    • B. 

      Marketing

    • C. 

      Market

  • 18. 
    A social and mangerial process by which individuals and groups obtain what they need and want through creatingand exchainging products and values with others.
    • A. 

      Market

    • B. 

      Marketing

    • C. 

      Marketing Management

  • 19. 
    ________ is a marketing management philosophy which states that achieving organizational goals depends on determining the needs and wants of target markets and delivering the diesired ssatisfactions mnore effectively and effifiently than comeptitors.
    • A. 

      Marketing

    • B. 

      Marketing management

    • C. 

      Marketing concept

  • 20. 
    _______ a state of felt deprivation in a person, such as food, clothing and shelter.
    • A. 

      Need

    • B. 

      Wants

    • C. 

      Satisfaction

  • 21. 
    ______ is anything that is potentially valued by target market for the benefit or satisfaction it provides including objects, services, organization, places, people and ideas.
    • A. 

      Value

    • B. 

      Service

    • C. 

      Product

  • 22. 
    A trade between two parties that involves at least two things of value, agreed upon condition, a time of agreement and a place of agreement.
    • A. 

      Transaction

    • B. 

      Production

    • C. 

      Manufacturing

  • 23. 
    The desirability of worth of a thing.
    • A. 

      Price

    • B. 

      Value

    • C. 

      Satisfaction

  • 24. 
    Something intangible such as travel services, medical and dental services, hotel and restaurant services, banking and finance servicer and many others.
    • A. 

      Product

    • B. 

      Service

    • C. 

      Vlaue

  • 25. 
    Check as many choices below the types of product.
    • A. 

      Physical objects

    • B. 

      Place

    • C. 

      Activities

    • D. 

      Persons

    • E. 

      Idea

    • F. 

      Brand

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