Questions On Marketing Of Services! Trivia Quiz

55 Questions | By Anthzila | Last updated: Mar 22, 2022 | Total Attempts: 247

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1.

_______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.
- A.
  
  Augmented product
- B.
  
  Branded product
- C.
  
  Promotional product
2.

_____ is the official name given to an active ingredient to distiguish a product of one company from those of competitor's.
- A.
  
  Augmented product
- B.
  
  Branded product
- C.
  
  Promotional product
3.

________ is a manufacturer's representative acting as a consultant to a target client in marketing/business related matters for mutual benefit and long-term benefit.
- A.
  
  Augmented Product
- B.
  
  Branded Drug
- C.
  
  Consultative Marketing
4.

The equivalent amount to obtain the product where the intended buyer will consider the product's value and price before making a choice is referred to as _________.
- A.
  
  Discount
- B.
  
  Demand
- C.
  
  Cost
5.

_____ refers to end-users or such things that are backed by an ability and willingness to buy them, wnats to become demands when supported by purchasing power.
- A.
  
  Demands
- B.
  
  Customers
- C.
  
  Clients
6.

_______ refers to take off a certain amount from the total worth or absolute price of the product.
- A.
  
  Demands
- B.
  
  Cost
- C.
  
  Discount
- D.
  
  Expense
7.

_________ refers to goods a customer usually purchases frequently, immediately and with a minimum effort.
- A.
  
  Durable goods
- B.
  
  Convenience goods
- C.
  
  Staple goods
8.

______ are tangible goods that normally survive longer for qute some time, could be years, such as appliances, jewelry, equipments and machinery.
- A.
  
  Durable goods
- B.
  
  Convenience goods
- C.
  
  Staple goods
9.

The act of organizing and managing a buiness or industrial undertking is called ________.
- A.
  
  Business
- B.
  
  Marketing
- C.
  
  Entrpreneurship
10.

__________ are goods brought as the urgent need arises such as candles and matches during brown-outs and unbrellas during heavy rains.
- A.
  
  Staple goods
- B.
  
  Emergency goods
- C.
  
  Durable goods
11.

The act requiring the inted product for whatever purpose by offering something inreturn, in either monetary or non-monetary terms.
- A.
  
  Exchange
- B.
  
  Selling
- C.
  
  Change
12.

A set of attributes, benefits, and conditions that buyers normally desire and approve of when they finally decide to buy the product, goods and services.
- A.
  
  Marketing concept
- B.
  
  Transaction
- C.
  
  Expected product
13.

To lay out or specify the style or the shape. size, type face, binding, or the design, the plan or arrangement of anythig.
- A.
  
  Concept
- B.
  
  Format
- C.
  
  Design
14.

A drug product whose patent has expired or which was never patented.
- A.
  
  Branded drug
- B.
  
  Generic drug
- C.
  
  Cheaper drug
15.

Goods brought without original intention of buying or not in the shoping list.
- A.
  
  Impulse goods
- B.
  
  Industrial goods
- C.
  
  Emergency goods
16.

These include materials and parts, supplies and capital items, sold directly to industrial users.
- A.
  
  Emergency goods
- B.
  
  Industrial goods
- C.
  
  Impulse goods
17.

Is a trade or commerce in a specific service or commodity.
- A.
  
  Marketing Management
- B.
  
  Marketing
- C.
  
  Market
18.

A social and mangerial process by which individuals and groups obtain what they need and want through creatingand exchainging products and values with others.
- A.
  
  Market
- B.
  
  Marketing
- C.
  
  Marketing Management
19.

________ is a marketing management philosophy which states that achieving organizational goals depends on determining the needs and wants of target markets and delivering the diesired ssatisfactions mnore effectively and effifiently than comeptitors.
- A.
  
  Marketing
- B.
  
  Marketing management
- C.
  
  Marketing concept
20.

_______ a state of felt deprivation in a person, such as food, clothing and shelter.
- A.
  
  Need
- B.
  
  Wants
- C.
  
  Satisfaction
21.

______ is anything that is potentially valued by target market for the benefit or satisfaction it provides including objects, services, organization, places, people and ideas.
- A.
  
  Value
- B.
  
  Service
- C.
  
  Product
22.

A trade between two parties that involves at least two things of value, agreed upon condition, a time of agreement and a place of agreement.
- A.
  
  Transaction
- B.
  
  Production
- C.
  
  Manufacturing
23.

The desirability of worth of a thing.
- A.
  
  Price
- B.
  
  Value
- C.
  
  Satisfaction
24.

Something intangible such as travel services, medical and dental services, hotel and restaurant services, banking and finance servicer and many others.
- A.
  
  Product
- B.
  
  Service
- C.
  
  Vlaue
25.

Check as many choices below the types of product.
- A.
  
  Physical objects
- B.
  
  Place
- C.
  
  Activities
- D.
  
  Persons
- E.
  
  Idea
- F.
  
  Brand