Values Of Marketing Quiz Questions!

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  • 1/30 Questions

    Marketing includes offering:

    • Products.
    • Services.
    • Ideas.
    • Causes.
    • Combinations of products, services, ideas, and causes.
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About This Quiz

If you are thinking about a career as a marketing executive and manager, then you should take this quiz it will helpful for you!

Marketing Quizzes & Trivia

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  • 2. 

    ____________________ is communication by a marketer that informs, persuades, and reminds potential customers.

    • Pricing

    • Promotion

    • Placement

    • Product value creation

    • Pork barreling

    Correct Answer
    A. Promotion
    Explanation
    Promotion is the correct answer because it refers to the communication efforts made by a marketer to inform, persuade, and remind potential customers about a product or service. This can include advertising, personal selling, sales promotions, and public relations activities. Promotion is an essential element of the marketing mix and is crucial for creating awareness, generating interest, and ultimately driving sales.

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  • 3. 

    Value is:

    • The lowest cost option.

    • Represented by brand names.

    • The highest priced alternative.

    • Everyday low prices.

    • What you get for what you give.

    Correct Answer
    A. What you get for what you give.
    Explanation
    The correct answer, "what you get for what you give," suggests that the value refers to the exchange between what you give, such as money or effort, and what you receive in return. It implies that value is determined by the quality, benefits, or satisfaction obtained in relation to the cost or effort invested. This answer emphasizes the concept of receiving fair or worthwhile returns for the resources or actions expended.

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  • 4. 

    The four P's compromise the ____________, which is the controllable set of activities that the firm uses to respond to the wants of its target markets.

    • Elements of practice

    • Internal operation focus

    • Needs response mechanism

    • Marketing mix

    • Functional marketing discipline

    Correct Answer
    A. Marketing mix
    Explanation
    The marketing mix refers to the controllable set of activities that a firm utilizes to meet the demands of its target markets. It encompasses the four P's: product, price, place, and promotion. These elements are all within the firm's control and can be adjusted to effectively respond to the needs and wants of the target market. The marketing mix is a fundamental concept in the field of marketing and plays a crucial role in developing and implementing successful marketing strategies.

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  • 5. 

    As a part of her company's SWOT analysis, Valerie is assessing the companys internal environment, including:

    • Strengths.

    • Opportunities.

    • Strengths and weaknesses.

    • Threats.

    • Opportunities and threats.

    Correct Answer
    A. Strengths and weaknesses.
    Explanation
    Valerie is conducting a SWOT analysis, which involves evaluating the internal environment of her company. This includes identifying the strengths and weaknesses of the company. Strengths refer to the positive attributes or advantages that the company possesses, while weaknesses are the areas where the company may be lacking or facing challenges. By assessing both strengths and weaknesses, Valerie can gain a comprehensive understanding of the internal factors that may impact the company's performance and competitiveness.

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  • 6. 

    Which of the following activities does NOT involve marketing?

    • Purchasing gasoline

    • Attending marketing class

    • Downloading music

    • Deciding how many hours to sleep

    • Selling a CD on eBay

    Correct Answer
    A. Deciding how many hours to sleep
    Explanation
    Deciding how many hours to sleep does not involve marketing because it is a personal decision related to one's own well-being and health. Marketing involves activities that promote and sell products or services to a target audience, such as purchasing gasoline, attending marketing class, downloading music, or selling a CD on eBay. These activities are all related to either consuming or promoting products or services in some way, unlike the decision of how many hours to sleep.

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  • 7. 

    When identifying and evaluation opportunities, STP refers to:

    • Simplification, teaching, and professing.

    • Strategic, target, and preferences.

    • Segmentation, targeting, and positioning.

    • Situation, teamwork, and planning.

    • Sustainable, temporary, and positions.

    Correct Answer
    A. Segmentation, targeting, and positioning.
    Explanation
    The correct answer is segmentation, targeting, and positioning. STP is a marketing strategy that involves dividing the market into distinct segments, selecting one or more segments to target, and developing a unique positioning strategy for the chosen segments. This approach allows companies to focus their resources on specific customer groups and tailor their marketing efforts to meet their needs and preferences. By segmenting the market, targeting specific segments, and positioning their products or services effectively, companies can increase their chances of success in the marketplace.

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  • 8. 

    Samantha is charged with assessing her company's external environment as part of a SWOT analysis. Samantha will study her company's:

    • Strengths.

    • Opportunities.

    • Strengths and weaknesses.

    • Threats.

    • Opportunities and threats.

    Correct Answer
    A. Opportunities and threats.
    Explanation
    In a SWOT analysis, Samantha is tasked with assessing her company's external environment. This means she will focus on factors outside the company's control that can impact its performance. Strengths and weaknesses are internal factors, while opportunities and threats are external factors. By studying opportunities, Samantha can identify potential areas for growth and development. By studying threats, she can identify potential challenges and risks that the company may face. Therefore, Samantha will study her company's opportunities and threats to assess the external environment.

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  • 9. 

    The basic difference between and good and a service is a good:

    • Provides intangible benefits.

    • Can be physically touched.

    • Is always less expensive than a corresponding service.

    • Generates greater interest among consumers.

    • Depreciates more rapidly in the minds of the consumers.

    Correct Answer
    A. Can be physically touched.
    Explanation
    The correct answer is "can be physically touched." This is because a good refers to a tangible product that can be seen, felt, or touched. On the other hand, a service is intangible and refers to an action or performance provided by someone else. The distinction lies in the physical presence of a good, whereas a service is experienced through actions or performances.

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  • 10. 

    Henriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her service. Henriette recognized that her pricing decisions primarily depend on:

    • Regulations determining the fees financial advisors can charge.

    • Changes in technology allowing consumers to manage their own affairs.

    • How much consumers are willing to pay and are satisfied with their purchase.

    • Changes in the economy creating recessions or periods of expansion.

    • How much effort she has to expand in assisting her clients.

    Correct Answer
    A. How much consumers are willing to pay and are satisfied with their purchase.
    Explanation
    Henriette's pricing decisions primarily depend on how much consumers are willing to pay and their satisfaction with the service. This means that she takes into account the value that customers place on her financial counseling and management. By considering their willingness to pay, Henriette can set prices that align with the perceived value of her service. Additionally, customer satisfaction is crucial as it determines whether they will continue to use her services and recommend her to others. By focusing on these factors, Henriette can make informed pricing decisions that meet the needs and expectations of her customers.

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  • 11. 

    Imagine you are now in charge of marketing at your own university. You will be very busy working on all of the activities below except:

    • Curriculum design.

    • Promotion.

    • Pricing.

    • Scheduling/distribution.

    • Grading marketing exams and papers.

    Correct Answer
    A. Grading marketing exams and papers.
    Explanation
    As the person in charge of marketing at the university, your main responsibilities would include curriculum design, promotion, pricing, and scheduling/distribution. These activities are directly related to marketing and require your attention and involvement. However, grading marketing exams and papers would typically fall under the responsibility of the teaching faculty or instructors. As the marketing manager, your focus would be on strategic planning, implementing marketing campaigns, setting prices, and ensuring effective distribution of marketing materials, rather than grading student work.

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  • 12. 

    The owner of The House Doctor, a home repair business, often helped potential customers evaluate alternative ways to fix problems. Since he got paid for materials and labor when doing repairs the House Doctor:

    • Was only offering a product.

    • Was offering only a service.

    • Provided both a service and a product.

    • Was primarily a marketer of ideas.

    • Focused on supply chain management.

    Correct Answer
    A. Provided both a service and a product.
    Explanation
    The owner of The House Doctor, a home repair business, not only provided repair services but also sold materials needed for the repairs. This indicates that the business offered both a service (repairing homes) and a product (materials for repairs). Therefore, the correct answer is that The House Doctor provided both a service and a product.

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  • 13. 

    Marketing involves all of the following EXCEPT:

    • Exchange.

    • Satisfying customer needs and wants.

    • Creating value.

    • Efforts by individuals and organizations.

    • Production scheduling.

    Correct Answer
    A. Production scheduling.
    Explanation
    Marketing involves all of the following except production scheduling. Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It focuses on satisfying customer needs and wants, creating value through various strategies, and involves efforts by individuals and organizations to promote and sell products or services. Production scheduling, on the other hand, is a part of operations management that deals with planning, coordinating, and controlling the manufacturing process. It is not directly related to marketing activities.

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  • 14. 

    The fundamental goal of marketers when creating goods, services, or combinations of both, is to:

    • Differentiate themselves from the competition.

    • Overwhelm customers.

    • Provide what is needed as defined by government regulations.

    • Stimulate short-term sales.

    • Create value.

    Correct Answer
    A. Create value.
    Explanation
    The fundamental goal of marketers when creating goods, services, or combinations of both is to create value. This means offering products or services that meet the needs and desires of customers, providing them with benefits and satisfaction. By creating value, marketers aim to attract and retain customers, build strong relationships, and ultimately generate long-term success for their business. Differentiating themselves from the competition, overwhelming customers, and meeting government regulations are important considerations, but they are means to achieve the overarching goal of creating value.

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  • 15. 

    The traditional marketing channel through which consumers find and purchase goods and services is known as:

    • B2B

    • C2C

    • D2C

    • C2D

    • B2C

    Correct Answer
    A. B2C
    Explanation
    B2C stands for Business-to-Consumer, which refers to the traditional marketing channel where businesses sell goods and services directly to individual consumers. This channel involves businesses targeting and reaching out to the end consumers through various advertising and promotional strategies to drive sales. B2C is the correct answer as it accurately describes the marketing channel through which consumers find and purchase goods and services from businesses.

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  • 16. 

    By promoting perfume based on youth, style, and sex appeal, Calvin Klein is attempting to:

    • Increase social norms regarding sexuality.

    • Increase price resistance.

    • Stimulate supply chain management cooperation.

    • Increase the perceived value of their products.

    • Avoid interference from the Federal Trade Commission.

    Correct Answer
    A. Increase the perceived value of their products.
    Explanation
    By promoting perfume based on youth, style, and sex appeal, Calvin Klein is attempting to increase the perceived value of their products. This marketing strategy aims to create a perception that their perfumes are desirable, fashionable, and associated with a certain lifestyle. By doing so, they can position their products as premium and unique, which can justify higher prices and attract consumers who are willing to pay more for the perceived value they offer. This approach helps Calvin Klein differentiate their brand and create a sense of exclusivity, ultimately increasing the perceived value of their products.

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  • 17. 

    Marketing efforts designed to get the product or service to the right consumer, when that customer wants is, are called:

    • Supply chain management.

    • Situational distribution efficiency.

    • Wholesaling.

    • Marketing myopia.

    • Endless chain marketing.

    Correct Answer
    A. Supply chain management.
    Explanation
    Supply chain management refers to the coordination and management of all activities involved in the production and distribution of a product or service. It includes the movement of goods, information, and finances from the supplier to the manufacturer, to the wholesaler, to the retailer, and finally to the end consumer. By ensuring that the product or service reaches the right consumer at the right time, supply chain management plays a crucial role in meeting customer demands and enhancing customer satisfaction. Therefore, it is the correct answer for the given question.

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  • 18. 

    The advent of auction sites like eBay has increased ________________ marketing.

    • B2B

    • C2C

    • D2C

    • C2D

    • B2C

    Correct Answer
    A. C2C
    Explanation
    The advent of auction sites like eBay has increased C2C marketing. C2C stands for consumer-to-consumer, which refers to the process of individuals buying and selling products or services directly to each other. With the rise of auction sites, individuals now have a platform to sell their used or unwanted items to other consumers. This has created a new avenue for individuals to participate in the market and has expanded the opportunities for peer-to-peer transactions.

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  • 19. 

    Even when big-box discount retailers enter a market, some small, local retailers survive and prosper. These retailers have developed a ________________ generating long-term profitability.

    • Value-based customer avoidance

    • Successful mission-goal statements

    • Sustainable competitive advantage

    • Market segmentation strategy

    • Strategic business simulation.

    Correct Answer
    A. Sustainable competitive advantage
    Explanation
    When big-box discount retailers enter a market, some small, local retailers are able to survive and prosper because they have developed a sustainable competitive advantage. This means that these retailers have established unique qualities or strategies that allow them to differentiate themselves from the competition and maintain a strong position in the market over the long term. This advantage could be in the form of superior customer service, specialized products, or a strong brand reputation. By having this sustainable competitive advantage, these small retailers are able to attract and retain customers, leading to long-term profitability.

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  • 20. 

    After developing a mission statement, a firm or organization next must perform:

    • Relative market share division.

    • A situational analysis.

    • A market penetration strategy analysis.

    • A mission-accomplished ceremony.

    • Cost-cutting surgery.

    Correct Answer
    A. A situational analysis.
    Explanation
    After developing a mission statement, a firm or organization must perform a situational analysis. This involves assessing the internal and external factors that may impact the organization's ability to achieve its mission. It helps identify the organization's strengths, weaknesses, opportunities, and threats, allowing them to make informed decisions and develop strategies to effectively navigate the market. This analysis helps the organization understand the current market conditions, customer preferences, competitor landscape, and other relevant factors, which are crucial for successful strategic planning and implementation.

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  • 21. 

    When reffering to "exchange", marketers are focusing on:

    • Location where products and services are traded.

    • Price charged adjusted for currency exchange rates.

    • Creating value.

    • Promotional offers designed to stimulate barter.

    • The trading of things of value.

    Correct Answer
    A. The trading of things of value.
    Explanation
    The term "exchange" in marketing refers to the trading of things of value. This means that marketers are concerned with the transfer of goods, services, or resources between parties in a transaction. This can include the exchange of money for a product or service, or the exchange of one product for another. By focusing on the trading of things of value, marketers aim to understand and facilitate the exchange process to create value for both the buyer and the seller.

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  • 22. 

    Some discount stores put products in larger bins and let consumers hunt and find bargains. Part of the price these consumers pay is:

    • Cost of providing the bins.

    • The value of their time and energy.

    • Excitement they experience in finding an item they desire.

    • The savings to the store of not having to display the products neatly on shelves.

    • The savings to the store of not having to hire retail sales personnel.

    Correct Answer
    A. The value of their time and energy.
    Explanation
    Discount stores that use larger bins and allow consumers to hunt for bargains are saving costs by not having to display products neatly on shelves or hire retail sales personnel. However, consumers are paying a price in terms of the value of their time and energy. They have to spend time searching through the bins to find the items they desire, and this requires physical effort and energy. Therefore, the correct answer is the value of their time and energy.

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  • 23. 

    The "Got Milk" advertising campaign was designed to help market an:

    • Individual.

    • Firm.

    • Industry.

    • Organization.

    • Nutritional cause.

    Correct Answer
    A. Industry.
    Explanation
    The "Got Milk" advertising campaign was a widely recognized and successful marketing campaign that aimed to promote the consumption of milk. The campaign featured various celebrities and athletes with milk mustaches, emphasizing the importance of drinking milk. By using a catchy slogan and engaging visuals, the campaign aimed to increase the demand for milk and ultimately benefit the dairy industry as a whole. Therefore, the correct answer is industry.

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  • 24. 

    In most supermarkets the are numerous almost identical products, some with brand names and others with store or generic labels. In terms of creating product value for the consumer, which of the following does nit create a difference in value between branded and generic products?

    • Brand image

    • Intrinsic ingredients

    • Price

    • Customer relationship between the manufacture and the store manager

    • How it is sold in the store

    Correct Answer
    A. Customer relationship between the manufacture and the store manager
    Explanation
    The customer relationship between the manufacturer and the store manager does not create a difference in value between branded and generic products. This is because the customer relationship is not directly related to the product itself or its attributes such as brand image, intrinsic ingredients, price, or how it is sold in the store. The customer relationship may affect aspects such as distribution, availability, or promotions, but it does not inherently impact the value proposition of the product itself.

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  • 25. 

    Four Winds Art Gallery recently began offering appraisals of customers art collections. Four Winds is:

    • Expanding from offering just a service to offering goods.

    • Implementing a market segmentation strategy.

    • Capturing value through multiple pricing strategies.

    • Expanding from offering just goods to offering services.

    • Increasing customer value through inflated appraisal evaluations.

    Correct Answer
    A. Expanding from offering just goods to offering services.
    Explanation
    The correct answer is expanding from offering just goods to offering services. This is evident from the statement that Four Winds Art Gallery recently began offering appraisals of customers' art collections, indicating that they have expanded their offerings to include services in addition to their existing goods.

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  • 26. 

    Over the last few months, John and his colleagues have been identifying the target markets for his firms personal care products and then developing the products, prices, distribution and promotion that will appeal to each of those target markets. In doing so, he has also identified what he believes is an advantage his competitors cannot match. John has been working on:

    • Strategic planning.

    • Vision development.

    • Team building exercises.

    • A marketing strategy.

    • Competitive assessments.

    Correct Answer
    A. A marketing strategy.
    Explanation
    John and his colleagues have been identifying target markets, developing products, prices, distribution, and promotion specifically tailored to appeal to each market. This indicates that they are working on a marketing strategy. They have also identified a unique advantage that their competitors cannot match, which further supports the idea that they are focused on developing a marketing strategy to gain a competitive edge in the market.

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  • 27. 

    The time involved in making a purchasing decision, the actual money to be spent, the effort involved, and any sacrifice the buy makes are all elements of:

    • Promotion parameters.

    • Distribution or place drivers.

    • Core product differentiators.

    • Processes consumers must follow.

    • Price.

    Correct Answer
    A. Price.
    Explanation
    The elements mentioned in the question, such as time, money, effort, and sacrifice, are all factors that are typically associated with the concept of price. Price refers to the amount of money that a consumer needs to pay in order to acquire a product or service. It also encompasses the time and effort spent in making a purchasing decision, as well as any sacrifices the buyer may need to make in order to afford the product. Therefore, the correct answer is price.

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  • 28. 

    Imagine, you are in a gourmet food store choosing your favorite "comfort" food instead of being in a classroom taking this test. Notice the packaging, colors, labels, even the fonts used on labels. All of these efforts are part of marketers':

    • Cost-based promotion.

    • Market segmentation.

    • Positioning.

    • Customer excellence strategy.

    • Targeting.

    Correct Answer
    A. Targeting.
    Explanation
    In this scenario, the marketers are focusing on the specific group of customers who would be interested in gourmet food and are likely to purchase it. They are using packaging, colors, labels, and fonts that appeal to this target audience. This aligns with the concept of targeting, which involves identifying and selecting a specific group of customers to focus marketing efforts on.

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  • 29. 

    When Everetts firm purchased a small diversified company, he was assigned the task of assessing a small company that was not a major reason for the acquisition. He needs to determine what the company could do as part of his company and what will be needed to address this question more completely. Everett is engaged in the _________ stage of the strategic marketing planning process.

    • Evaluate performance

    • Define business mission

    • Situation analysis

    • Implement marketing mix and resources

    • Identifying and evaluation opportunities

    Correct Answer
    A. Define business mission
    Explanation
    Everett is engaged in the "define business mission" stage of the strategic marketing planning process because he is tasked with assessing the small company and determining what it can contribute to his own company. In this stage, the focus is on clarifying the purpose and direction of the business, setting goals, and identifying the core values and objectives that will guide the company's marketing strategy.

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  • 30. 

    Lionel is asked to conduct an STP analysis for his firm. The first thing he will do is:

    • Generate sum of segments.

    • Target potential targets.

    • Reposition existing segments.

    • Divide the marketplace into subgroups.

    • Conduct a SWOT analysis.

    Correct Answer
    A. Reposition existing segments.
    Explanation
    The correct answer is "reposition existing segments." In an STP analysis, which stands for Segmentation, Targeting, and Positioning, the first step is to evaluate and reposition existing segments. This involves examining the current market segments and determining if any adjustments need to be made in order to better align with the firm's goals and target customers. It is important to understand the needs and preferences of the existing segments before moving on to targeting potential targets or conducting a SWOT analysis.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 02, 2012
    Quiz Created by
    Alexak1719
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