Marketing And Brand Research Quiz! Trivia

A survey is a form of primary research because it involves collecting data directly from individuals or groups. In this case, the survey is used to gather information and opinions from a specific target audience. Primary research is considered more reliable and accurate as it provides firsthand information that is directly relevant to the research objective. Secondary research, on the other hand, involves analyzing existing data and sources that have already been collected by others. Desk research refers to the process of gathering information from available sources such as books, articles, and online databases. Lab research typically involves conducting experiments in a controlled environment.

Sony acquired the mobile company Ericsson in 2012.

The purpose of carrying out market research is to find out what customers' expectations are. Market research helps businesses understand their target audience, their needs, preferences, and expectations. By conducting market research, companies can gather valuable insights that can be used to develop and improve products, services, and marketing strategies. This information allows businesses to align their offerings with customer expectations, resulting in better customer satisfaction and increased sales.

Field research involves collecting data and information directly from the field or real-world settings. This method can be expensive and time-consuming as it requires researchers to travel to the location, set up equipment, and spend a significant amount of time collecting data. Additionally, field research may involve recruiting participants, conducting interviews or observations, and analyzing the collected data. All of these processes can be resource-intensive and may require a substantial investment of time and money. Therefore, the correct answer is that field research can be expensive and time-consuming to collect.

Cerelac is a brand of baby foods that is owned by Nestle. Nestle is a well-known multinational food and beverage company that produces a wide range of products, including baby foods. Therefore, it is logical to conclude that Nestle is the company behind the Cerelac brand.

Louie Philippe is a well-known brand name in the fashion industry, specifically for shirts. They are known for their high-quality and stylish shirts that cater to a sophisticated and fashionable clientele. The brand has gained a reputation for its attention to detail, craftsmanship, and use of premium fabrics. Therefore, it is clear that Louie Philippe is associated with shirts rather than paper, car, or luggage ware.

Desk research refers to the process of gathering information and data by analyzing existing sources such as books, journals, reports, and online databases. It involves conducting research without directly interacting with the subjects or collecting new data. This method is often used to gain a comprehensive understanding of a topic or to gather background information before conducting primary research. Therefore, the correct answer is doing secondary research.

Tetley Tea is the correct answer because it is recognized as the second-largest tea company globally. This implies that it holds a significant market share and has a strong presence in the tea industry. The other options, Starbucks Tea, 3 roses Tea, and Star dust tea, are not as prominent or widely known as Tetley Tea.

The correct answer is Air Conditioning. This is because Carrier is a leading name in the field of air conditioning, which involves cooling and dehumidifying indoor air for thermal comfort. Air cooling, refrigeration, and icing are all related to the process of air conditioning, but air conditioning encompasses a broader range of applications and technologies.

Market research should be carried out after the product has been launched to see whether customers like it because this allows businesses to gather feedback and insights from actual customers who have used the product. By conducting market research at this stage, businesses can identify any issues or areas for improvement, understand customer preferences and satisfaction levels, and make informed decisions on how to enhance the product or adjust marketing strategies. This helps businesses to align their offerings with customer needs and preferences, ultimately leading to better customer satisfaction and market success.

The brand name Titan was formed by combining the first letters of the promoters - Tata Industries and Tamil Nadu government.

Guinness is a very popular beer brand in Europe that is almost black in color.

Dettol, the world's No 1 antiseptic brand, is made by Reckitt Benckiser.

The correct answer is Samsung because Samsung has marketed their mobile phones with the slogan "Big inside. Small Outside." This slogan emphasizes the fact that Samsung phones have powerful features and capabilities packed into a compact and sleek design.

The correct answer is Alto because it is known for its compact size and nimble handling, making it fun to drive in urban areas with limited space. It is also a popular choice among young drivers and first-time car owners who are looking for an affordable and efficient vehicle that can easily navigate through city traffic. Overall, the Alto offers a fun and enjoyable driving experience, hence it is the car that gives you "Fun on the Run".

Onida is the correct answer because it implies that owning an Onida television will make your neighbors jealous. The statement suggests that Onida televisions are superior or more desirable compared to LG, Samsung, and Videocon televisions.

The correct answer is "Talk to Me." The given options are different slogans or taglines for Colgate Fresh Energy Gel toothpaste. "Talk to Me" is one of the taglines used by Colgate to promote their product. It suggests that using this toothpaste will give you fresh breath and confidence to engage in conversations with others.

The correct answer is Wipro because Wipro is the only company mentioned in the options that is known for its tagline "Applying Thought." Infosys, Sun, and Ernst & Young do not have this tagline associated with them. Therefore, Wipro is the most appropriate choice.

Pepsi was initially positioned as a medicine oriented drink meant for a stomach disorder. This suggests that Pepsi was marketed as a remedy or treatment for a specific stomach ailment, indicating its potential to alleviate symptoms or provide relief for individuals experiencing digestive issues.

The correct answer is Chevrolet because Forester is not a car manufactured by Ford, BMW, or Mitsubishi. Chevrolet is the only option left, making it the most likely manufacturer of the Forester car.