Marketing And Brand Research Quiz! Trivia

20 Questions | Total Attempts: 309

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Marketing And Brand Research Quiz! Trivia - Quiz

What do you understand about marketing and branding? Do you think you can pass this quiz? Advertising is not a brand. Advertising is one way of communicating a brand's story, but advertising in itself cannot create, preserve, or build a brand. Repetition of the company’s message establishes a familiarity with the brand presented. Advertising is essential to companies trying to direct consumer behavior. Take this quiz and learn more about marketing and branding.


Questions and Answers
  • 1. 
    What type of market research is a survey?
    • A. 

      Primary Research

    • B. 

      Secondary Research

    • C. 

      Desk research

    • D. 

      Lab research

  • 2. 
    What is meant by desk research?
    • A. 

      Doing field research

    • B. 

      Research about different desk sizes

    • C. 

      Doing secondary research

    • D. 

      Doing primary research

  • 3. 
    What is the purpose of carrying out market research?
    • A. 

      To find out what customers' expectations are

    • B. 

      To provide employment opportunities for the researchers

    • C. 

      To alert customers to new products

    • D. 

      To sell the new products direct to customers

  • 4. 
    Market research should be carried out ...
    • A. 

      Market research should not be carried out

    • B. 

      According to the market status

    • C. 

      After the product has been launched, to see whether customers like it

    • D. 

      The timing of market research is not important

  • 5. 
    A disadvantage of carrying out field research is ...
    • A. 

      That is not timely

    • B. 

      That the researchers often cheat

    • C. 

      That it can be expensive and time-consuming to collect

    • D. 

      That the information is usually unreliable

  • 6. 
    Which companies mobile phones are marketed with the slogan - Big inside. Small Outside
    • A. 

      Nokia

    • B. 

      Sony

    • C. 

      Samsung

    • D. 

      Motorola

  • 7. 
    What is the name of the mobile company which was acquired by Sony?
    • A. 

      Nokia

    • B. 

      Erricson

    • C. 

      DoCoMo

    • D. 

      CellOne

  • 8. 
    Forester is the name of a car manufactured by
    • A. 

      Ford

    • B. 

      BMW

    • C. 

      Chevrolet

    • D. 

      Mitsubishi

  • 9. 
    Louie Philippe is the brand name of a
    • A. 

      Shirt

    • B. 

      Paper

    • C. 

      Car

    • D. 

      Luggage ware

  • 10. 
    Carrier is a leading name in the field of
    • A. 

      Air Cooling

    • B. 

      Air Conditioning

    • C. 

      Refregiration

    • D. 

      Icing

  • 11. 
    Which car gives you - Fun on the Run
    • A. 

      Alto

    • B. 

      Icon

    • C. 

      Lancer

    • D. 

      City

  • 12. 
    Cerelac is the brand of which companies baby foods?
    • A. 

      Kellogs

    • B. 

      Nestle

    • C. 

      Johnson n Johnson

    • D. 

      HLL

  • 13. 
    Colgate Fresh Energy Gel took paste says
    • A. 

      Talk to Me

    • B. 

      Rakshana Chakra

    • C. 

      Fights with germs for long

    • D. 

      None of these

  • 14. 
    This company is - Applying Thought
    • A. 

      Infosys

    • B. 

      Wipro

    • C. 

      Sun

    • D. 

      Ernest & Young

  • 15. 
    Your neighbours will go envy if you own this television
    • A. 

      LG

    • B. 

      Samsung

    • C. 

      Videocon

    • D. 

      Onida

  • 16. 
    Which very popular beer brand in Europe is almost black in color?
    • A. 

      Haywards 5000

    • B. 

      Guinness

    • C. 

      Budweiser

    • D. 

      Kingfisher

  • 17. 
    How was the brand name Titan formed?
    • A. 

      Titan was a name obtained from ancient titan warriors

    • B. 

      Titan was a name obtained from Mount Titan

    • C. 

      Titan was a name coined from the first letters of the promoters – Tata Industries and Tamil Nadu government!

    • D. 

      Titan was obtained from the ship Titanic

  • 18. 
    Pepsi was initially positioned as a medicine oriented drink.  Which particular condition was it meant for?
    • A. 

      For a stomach disorder

    • B. 

      For lung cancer

    • C. 

      Acidity problem

    • D. 

      To create appetite

  • 19. 
    Which is the number 2 tea company in the world?
    • A. 

      Tetley Tea

    • B. 

      Starbucks Tea

    • C. 

      3 roses Tea

    • D. 

      Star dust tea

  • 20. 
    Which company makes Dettol, the world's No 1antiseptic brand?
    • A. 

      Reckitt Benckiser

    • B. 

      Johnson & Johnson

    • C. 

      Provon

    • D. 

      Savlon

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