Iha Education September Webinar - Scotts - 7 Fighting Skus
This quiz was created to review the Scotts webinar presentation on September 24th, 2009
- 1.The Scotts products covered in this presentation are designed for both Nursery and Greenhouse use.
- A.
True
- B.
False
- 2.What section of the market are these specific products designed to address?
- A.
Growers that want the highest perfromance products
- B.
Accounts already using an Osmocote product
- C.
Growers looking for low price & adequate perfromance
- D.
Producers of spring annual crops in greenhouses
- 3.How many Scotts products are in this "fighting blend" offer?
- A.
7 products covering 3 different longevities
- B.
The entire Osmocote portfolio
- C.
All Osmocote Pro formulas
- D.
10 products picked from Pro/Plus/Classic
- 4.What type of accounts would be the best choice to call on with these sku's?
- A.
Entrenched Harrell's customers that have never used Scotts
- B.
Grower who like Scotts but claim that they could not afford it for whatever reason
- C.
Operations where Scotts products perfromed well, but the final decision was based on price
- D.
All of the above
- 5.The Scotts products covered in this presentation are products which have been on the market for some time and have shown good or better performance in trials vs cheap competitive belnds.
- A.
True
- B.
False
- 6.If you are not certain of which Scotts product to offer a grower using a competitor's forumla, what should you do?
- A.
Just guess, it doesn't matter
- B.
Ask the grower to pick something
- C.
Match the NPK numbers as close as you can
- D.
Ask the selection questions, get a label of the product in use and contact your Scotts TM for a recommendation
- E.
Flip a coin
- 7.The best place to sell these particular products is to customers now using Osmocote and are happy with the product they are using
- A.
True
- B.
False
- 8.The three "Keys" to closing the sale with the "Fighting Blends" are
- A.
Run-Hide-Avoid
- B.
Homework-Heritage-Confidence
- C.
Test-Trial-Analyze
- D.
Beg-Plead-Grovel
- 9.When positioning a Scotts product against a competitor's the most important thing is to match N-P-K analysis
- A.
True
- B.
False
- 10.The goal of having these products to offer to growers is to get a trial, request free product and try to book their order for next year.
- A.
True
- B.
False
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