Global Marketing Management Trivia Questions! Quiz

5 Questions | Total Attempts: 74

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Marketing Quizzes & Trivia

Global marketing management can be defined as marketing worldwide in different countries, taking commercial advantage of international operational differences, similarities, and opportunities to meet global objectives. Big corporations have always had their investments in global marketing. As it relates to this quiz, you will need to grasp what digital marketing is and why Garter now offers Digital Marketing Research. Could you take the quiz; you can do it.


Questions and Answers
  • 1. 
    Marketing is responsible for identifying, growing, dominating, defending and owning markets.  Markets are groups of customers (for example roles, industries, geographies, those with like use cases).  Therefore marketing consists of activities, processes and cultural attitudes to understand and fulfill the needs of its customers.
    • A. 

      True

    • B. 

      False

  • 2. 
    Digital Marketing (please choose all that apply):
    • A. 

      Is not a strategy, it is a set of tactics enabled by technology

    • B. 

      Allows Marketing to engage in a dynamic conversation with people who are influencers and buyers

    • C. 

      Helps Marketing Practitioners in companies be the best at targeting, acquiring and retaining customers

  • 3. 
    Why now is Gartner offering Digital Marketing Research? (please check all that apply)
    • A. 

      It has complex issues requiring 3rd party advisory

    • B. 

      There is no leading independent advisor

    • C. 

      There is a large market opportunity

  • 4. 
    Gartner for Marketing Leaders  supports digital marketing leaders as they design, develop, lead and measure digital marketing initiatives for their organization.
    • A. 

      True

    • B. 

      False

  • 5. 
    The Key Initiatives addressed in the Gartner for Marketing Leaders offering includes (please check all that apply):
    • A. 

      Multichannel Marketing

    • B. 

      Emerging Marketing Trends

    • C. 

      Digital Marketing Programs

    • D. 

      Big Data Driven Marketing

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