Global Marketing Management Trivia Questions! Quiz

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Rdudfiel

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Quizzes Created: 12 | Total Attempts: 1,080

Questions: 5 | Attempts: 135 | Updated: Mar 20, 2023

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Global marketing management can be defined as marketing worldwide in different countries, taking commercial advantage of international operational differences, similarities, and opportunities to meet global objectives. Big corporations have always had their investments in global marketing. As it relates to this quiz, you will need to grasp what digital marketing is and why Garter now offers Digital Marketing Research. Could you take the quiz; you can do it.

Questions and Answers

1.

Marketing is responsible for identifying, growing, dominating, defending and owning markets. Markets are groups of customers (for example roles, industries, geographies, those with like use cases). Therefore marketing consists of activities, processes and cultural attitudes to understand and fulfill the needs of its customers.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Marketing is responsible for identifying, growing, dominating, defending, and owning markets. This means that marketing is involved in activities, processes, and cultural attitudes that aim to understand and fulfill the needs of customers within specific market segments. By doing so, marketing helps in establishing a strong presence in the market and ensuring the success of the business. Therefore, the statement is true.

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2.

Digital Marketing (please choose all that apply):
- A.
  
  Is not a strategy, it is a set of tactics enabled by technology
- B.
  
  Allows Marketing to engage in a dynamic conversation with people who are influencers and buyers
- C.
  
  Helps Marketing Practitioners in companies be the best at targeting, acquiring and retaining customers
Correct Answer(s)
A. Is not a strategy, it is a set of tactics enabled by technology
B. Allows Marketing to engage in a dynamic conversation with people who are influencers and buyers
C. Helps Marketing Practitioners in companies be the best at targeting, acquiring and retaining customers

Explanation
The correct answer states that digital marketing is not a strategy, but rather a set of tactics enabled by technology. It also states that digital marketing allows marketing to engage in a dynamic conversation with influencers and buyers, and helps marketing practitioners in companies to be the best at targeting, acquiring, and retaining customers.

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3.

Why now is Gartner offering Digital Marketing Research? (please check all that apply)
- A.
  
  It has complex issues requiring 3rd party advisory
- B.
  
  There is no leading independent advisor
- C.
  
  There is a large market opportunity
Correct Answer(s)
A. It has complex issues requiring 3rd party advisory
B. There is no leading independent advisor
C. There is a large market opportunity

Explanation
Gartner is offering Digital Marketing Research because there are complex issues in the field that require the expertise of a third-party advisory. Additionally, there is no leading independent advisor in this area, creating a gap in the market that Gartner can fill. Furthermore, there is a large market opportunity for digital marketing research, indicating potential demand for such services.

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4.

Gartner for Marketing Leaders supports digital marketing leaders as they design, develop, lead and measure digital marketing initiatives for their organization.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The given statement is true. Gartner for Marketing Leaders provides support to digital marketing leaders in designing, developing, leading, and measuring digital marketing initiatives for their organization. This indicates that Gartner for Marketing Leaders is specifically focused on assisting digital marketing leaders in their roles and responsibilities.

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5.

The Key Initiatives addressed in the Gartner for Marketing Leaders offering includes (please check all that apply):
- A.
  
  Multichannel Marketing
- B.
  
  Emerging Marketing Trends
- C.
  
  Digital Marketing Programs
- D.
  
  Big Data Driven Marketing
Correct Answer(s)
A. Multichannel Marketing
B. Emerging Marketing Trends
C. Digital Marketing Programs

Explanation
The correct answer includes Multichannel Marketing, Emerging Marketing Trends, and Digital Marketing Programs. These key initiatives are addressed in the Gartner for Marketing Leaders offering. Multichannel Marketing refers to the practice of reaching customers through various channels such as social media, email, and mobile. Emerging Marketing Trends focuses on staying up-to-date with the latest trends and technologies in marketing. Digital Marketing Programs involve strategies and tactics that leverage digital channels for marketing purposes.

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Global Marketing Management Trivia Questions! Quiz

Digital Marketing (please choose all that apply):

Why now is Gartner offering Digital Marketing Research? (please check all that apply)

Gartner for Marketing Leaders supports digital marketing leaders as they design, develop, lead and measure digital marketing initiatives for their organization.

The Key Initiatives addressed in the Gartner for Marketing Leaders offering includes (please check all that apply):