Global Marketing Management Trivia Questions! Quiz

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| By Rdudfiel
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Rdudfiel
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Quizzes Created: 7 | Total Attempts: 759
| Attempts: 149
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  • 1/5 Questions

    Marketing is responsible for identifying, growing, dominating, defending and owning markets.  Markets are groups of customers (for example roles, industries, geographies, those with like use cases).  Therefore marketing consists of activities, processes and cultural attitudes to understand and fulfill the needs of its customers.

    • True
    • False
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About This Quiz


Global marketing management can be defined as marketing worldwide in different countries, taking commercial advantage of international operational differences, similarities, and opportunities to meet global objectives. Big corporations have always had their investments in global marketing. As it relates to this quiz, you will need to grasp what digital marketing is and why Garter now offers Digital Marketing Research. Could you take the quiz; you can do it.

Global Marketing Management Trivia Questions! Quiz - Quiz

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  • 2. 

    Gartner for Marketing Leaders  supports digital marketing leaders as they design, develop, lead and measure digital marketing initiatives for their organization.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement is true. Gartner for Marketing Leaders provides support to digital marketing leaders in designing, developing, leading, and measuring digital marketing initiatives for their organization. This indicates that Gartner for Marketing Leaders is specifically focused on assisting digital marketing leaders in their roles and responsibilities.

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  • 3. 

    Why now is Gartner offering Digital Marketing Research? (please check all that apply)

    • It has complex issues requiring 3rd party advisory

    • There is no leading independent advisor

    • There is a large market opportunity

    Correct Answer(s)
    A. It has complex issues requiring 3rd party advisory
    A. There is no leading independent advisor
    A. There is a large market opportunity
    Explanation
    Gartner is offering Digital Marketing Research because there are complex issues in the field that require the expertise of a third-party advisory. Additionally, there is no leading independent advisor in this area, creating a gap in the market that Gartner can fill. Furthermore, there is a large market opportunity for digital marketing research, indicating potential demand for such services.

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  • 4. 

    Digital Marketing (please choose all that apply):

    • Is not a strategy, it is a set of tactics enabled by technology

    • Allows Marketing to engage in a dynamic conversation with people who are influencers and buyers

    • Helps Marketing Practitioners in companies be the best at targeting, acquiring and retaining customers

    Correct Answer(s)
    A. Is not a strategy, it is a set of tactics enabled by technology
    A. Allows Marketing to engage in a dynamic conversation with people who are influencers and buyers
    A. Helps Marketing Practitioners in companies be the best at targeting, acquiring and retaining customers
    Explanation
    The correct answer states that digital marketing is not a strategy, but rather a set of tactics enabled by technology. It also states that digital marketing allows marketing to engage in a dynamic conversation with influencers and buyers, and helps marketing practitioners in companies to be the best at targeting, acquiring, and retaining customers.

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  • 5. 

    The Key Initiatives addressed in the Gartner for Marketing Leaders offering includes (please check all that apply):

    • Multichannel Marketing

    • Emerging Marketing Trends

    • Digital Marketing Programs

    • Big Data Driven Marketing

    Correct Answer(s)
    A. Multichannel Marketing
    A. Emerging Marketing Trends
    A. Digital Marketing Programs
    Explanation
    The correct answer includes Multichannel Marketing, Emerging Marketing Trends, and Digital Marketing Programs. These key initiatives are addressed in the Gartner for Marketing Leaders offering. Multichannel Marketing refers to the practice of reaching customers through various channels such as social media, email, and mobile. Emerging Marketing Trends focuses on staying up-to-date with the latest trends and technologies in marketing. Digital Marketing Programs involve strategies and tactics that leverage digital channels for marketing purposes.

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  • Current Version
  • May 07, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 22, 2013
    Quiz Created by
    Rdudfiel
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