FSOT Pq - Communication

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| Attempts: 436 | Questions: 75
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1. Copyright laws protects

Explanation

Copyright laws protect all of the above mentioned works, including literary works, musical works (including any accompanying words), and sound recordings. These laws provide legal protection to the creators of these works, granting them exclusive rights to reproduce, distribute, and publicly display or perform their creations. By protecting these works, copyright laws encourage creativity and innovation, ensuring that creators are rewarded for their efforts and allowing them to control the use and exploitation of their works.

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About This Quiz
Communication Quizzes & Trivia

FSOT Communication Review
Beware of the typos! They're there to keep you on your toes. OK, not really. Just keep... see morean eye out and let me know.
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2. To determine or test the truth or accuracy of a claim by comparison, investigation, or reference:

Explanation

Belie is to tell lies or cover up. Recall is to bring back without regard to verifying its truth. Disprove is to show something as not true or actual.

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3. About 80% of radio listening occurs where?

Explanation

80% of radio listening occurs in cars and on-road vehicles.

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4. In music technology, the format for compressing a sound sequence into a very small file (about one-twelfth the size of the original file) while preserving the original level of sound quality when it is played is:

Explanation

MP3 is the correct answer because it is a widely used audio format for compressing sound sequences into small files without significant loss in sound quality. It achieves this by removing certain frequencies that are less audible to the human ear. This compression allows for easier storage and transmission of music files, making MP3 a popular choice for digital music distribution. CD, DVD, and Napster are not formats specifically designed for compressing sound sequences into small files while preserving sound quality.

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5. Which of these elements contributes to the degree of speech anxiety a person feels?

Explanation

The degree of speech anxiety a person feels is influenced by several factors. Novelty or unfamiliarity with the situation can increase anxiety as it involves stepping into unknown territory. Conspicuousness or standing out in front of others can also contribute to anxiety as it brings attention and scrutiny. Additionally, the characteristics of the audience, such as their size, familiarity, or expertise, can impact anxiety levels. Therefore, all of these elements - novelty, conspicuousness, and audience characteristics - contribute to the degree of speech anxiety a person feels.

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6. Of the common mistakes that communicators make in emails or memos, what is the most damaging to the credibility of the writer?

Explanation

Studies of how audiences respond to mistakes in grammar, spelling, or punctuation have found that the audience see the writer as either careless, ignorant, or uneducated, any of which will cause the reader to see the writer as less credible in what they say.

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7. This person began a television station in Atlanta, but made it a nation-wide superstation by offering it by satellite to cable systems.

Explanation

Ted Turner is the correct answer because he started a television station in Atlanta, which later became a nation-wide superstation by offering it through satellite to cable systems. Turner is known for his role in founding CNN, the first 24-hour cable news channel, and for his significant contributions to the cable television industry. He played a crucial role in revolutionizing the way television was distributed and made it accessible to a wider audience through satellite technology.

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8. The journalist may print what he wishes about others, but if that information is wrong and harmful to others' reputation, that writer must suffer the consequences.  Such protection for subjects of stories comes under the auspices of which of the following acts?

Explanation

The question fits the definition of defamation. Freedom of Information allows press access to public documents. Property Protection Act does not exist. Offending effrontery has to do with obscenity.

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9. Muckrakers were

Explanation

Muckrakers were American journalists, novelists, and critics who emerged in the early 1900s. They aimed to uncover and reveal the wrongdoings and corruption present in business and politics. These individuals used various forms of media to shed light on societal issues and hold those in power accountable for their actions. By exposing abuses and corruption, muckrakers played a significant role in initiating reforms and bringing about social change during that time period.

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10. This person started a fourth TV network to compete with the long-existing three networks of ABC, CBS, and NBC.

Explanation

Chris Craft is the name of a group of stations. Art Linkletter is the name of an early TV host.

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11. Generally, an advertising agency

Explanation

Ad agencies generally both create and place advertising.

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12. In preparing a PowerPoint presentation, you discover some material perfectly suited for your use.  However, it is marked with .  This means that

Explanation

This material is marked with ©, which indicates that it is copyrighted and its reproduction is protected by law.

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13. In television rating, which one is for mature audiences only?

Explanation

not-available-via-ai

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14. Most of the daily newspapers in the United States are:

Explanation

Morning papers outnumber evening papers 766 to 727. There are fewer evening papers, only 727 compared to 766 morning dailies. All-day dailies are classified as either morning or evening papers, although there may be several editions during the day. Only about 60% of morning and evening dailies have Sunday/weekend editions; but a weekend/Sunday paper is not a daily paper, as was asked in the question.

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15. The television technology that allows the display of picture quality similar to that of 35-millimeter movies with sound quality similar to that of a compact disc:

Explanation

HDTV, high definition television, is what is described in the question.

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16. Which medium accounts for where the most advertising dollars are spent?

Explanation

Broadcast TV, with about $60 billion per year, receives the largest proportion of advertising revenue. The internet accounts for about $5 billion.

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17. The systematic investigation of the reason people purchase products is known as

Explanation

Motivational research refers to the systematic investigation of the reasons behind people's purchasing decisions. It involves studying consumer behavior, motivations, and preferences to understand why individuals choose to buy certain products. This research helps companies develop effective marketing strategies and tailor their products to meet consumer needs and desires. It delves into the psychological and emotional factors that drive consumer behavior, providing valuable insights for businesses to create successful advertising campaigns and build strong customer relationships.

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18. Which of the following techniques for opening a presentation should a speaker use with extreme caution?

Explanation

Any of the techniques listed can be effective when used as an opening in a presentation; however, cartoons and jokes are usually culturally based and can easily offend someone.

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19. Which of the following internet sources provides the most complete and easy-to-find information on traveling or living in specific countries?

Explanation

The website www.state.gov/travel is the most complete and easy-to-find source of information on traveling or living in specific countries because it is the official website of the United States Department of State. As a government website, it provides reliable and up-to-date information on travel advisories, visa requirements, safety precautions, and other important details for various countries. It is a trusted source for travelers and provides comprehensive information that can be easily accessed and navigated.

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20. The basis of the recording industry today, the phonograph was invented by

Explanation

Edison is the inventor of the phonograph. DeForest experimented with both voiced transmissions and the use of various frequencies, including those which are now part of the FM band. Marconi first transmitted signals with successful reception and later conducted successful trans-Atlantic tests. Al Jolson was a vaudeville actor who performed in blackface, eventually appearing in the first sound motion picture.

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21. Which U.S. president used radio to provide fireside chats to reassure citizens in hard times?

Explanation

Franklin D. Roosevelt used radio with what he called fireside chats, reassuring Americans during the great depression and mobilizing them to fight Japan and Germany during World War II. Hoover was president earlier and was the Secretary of Commerce who licensed the radio stations before there was a government agency to do so. Harry S. Truman was the president who succeeded Roosevelt. Eisenhower was president after Truman; neither or the latter two were known for fireside chats.

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22. In mass communication, the group that receives the message in which it is interested and its economic potential constitutes what is known as

Explanation

The correct answer is "a market" because in mass communication, the group that receives the message and is interested in it is referred to as the target market. This group also has economic potential as they are the potential consumers of the products or services being promoted through mass communication. Therefore, identifying and understanding the target market is crucial for effective communication and marketing strategies.

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23. The Discovery Channel is an example of

Explanation

The Discovery Channel does not broadcast its signal; thus, it is not a broadcast station or a superstation.

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24. Recognized strategy for dealing with speech anxiety (communication apprehension) is visualization, which is

Explanation

Visualization is a recognized strategy for dealing with speech anxiety because it allows individuals to mentally rehearse and imagine themselves successfully delivering their speech. By picturing themselves standing or sitting in the room where they will be speaking, talking comfortably and confidently with others, individuals can create a positive and calming mental image. This visualization technique helps to reduce anxiety and increase self-confidence, ultimately improving the overall delivery of the speech.

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25. A desktop publisher is

Explanation

A desktop publisher is a computer program that allows a writer to lay out, illustrate, and create different typefaces. This means that it is a software tool that enables writers to design and format documents, such as brochures or booklets, by arranging text, images, and various fonts. It provides the necessary tools and features for creating visually appealing and professional-looking documents. It is not a writer who owns a small printing press, small printers specializing in niche markets, or a printer that produces brochures but not books.

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26. O & O Stations are those

Explanation

O & O means owned and operated by a network. O & O stations do have sanction by the FCC to operate. Companies with public stock have nothing to do with being O & O.

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27. Johann Gutenberg was known as

Explanation

Gutenberg was the inventor of the moveable type, which made possible the printing and multiple copies of written works. The person who translated the Bible from German to English was primarily William Tyndale.

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28. The licensing of mass media material to outlets on a market-to-market basis is known as:

Explanation

Syndication refers to the licensing of mass media material to outlets on a market-to-market basis. This means that the content is sold or distributed to different outlets or platforms for broadcast or publication. It allows media companies to reach a wider audience and generate additional revenue by selling their content to multiple outlets. Networking refers to the establishment of connections or relationships between individuals or organizations. License lending and outlet rating are not relevant to the concept described.

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29. Which of the following techniques for managing crisis communication is most critical?

Explanation

Responding quickly to the right people with one consistent message is the most critical technique for managing crisis communication because it allows for timely and effective communication during a crisis. By responding quickly, the organization can address concerns and provide necessary information to the relevant stakeholders. Having one consistent message ensures that there is no confusion or misinformation being spread, which helps in maintaining trust and credibility. This technique helps in controlling the narrative and managing the impact of the crisis effectively.

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30. Since the middle of the 20th century, the number of cities with more than one daily newspaper has

Explanation

The number of cities with dailies has actually decreased since the middle of the 20th century, from 181 to 33.

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31. This type of radio transmission broadcasts on the frequency of 550 to 1700 kilohertz:

Explanation

This is the frequency of AM radio. FM is 88 - 108 (MHz). Short wave is 5.0-26.1 MHz. Citizens band (CB) is 29.96 - 27.41 MHz.

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32. Clear Channel and Infinity are the names of two organizations that:

Explanation

These two companies are the two largest radio networks, each with several hundred stations.

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33. What is the most important method to establish credibility as a speaker?

Explanation

Although being very logical/having all the facts in order and establishing a relaxed rapport with the audience are both very important for any speaker to be effective, the most important method to establish credibility as a speaker is creating the perception of being honest, trustworthy, and knowledgeable, all part of a positive ethos.

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34. The electronic technology that generates, stores and processes data in the form of strings or 0s and 1s:

Explanation

Digital technology refers to the use of electronic systems that manipulate and process data in the form of binary digits, or 0s and 1s. This technology is widely used in various devices such as computers, smartphones, and digital cameras. It allows for efficient storage, transmission, and manipulation of information, making it the most common and widely adopted form of technology in modern society. Analog technology, on the other hand, uses continuous signals to represent data, while high fi and pay per view are unrelated terms in this context.

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35. Today, ABC Television is owned by:

Explanation

Disney Company owns ABC-TV. Viacom owns CBS. General Electric owns NBC. AOL/Time Warner owns HBO as well as a number of magazines.

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36. When communicating across cultures, which of the following would help you most to communicate effectively?

Explanation

When communicating across cultures, it is important to listen and pay attention to context and nonverbal cues in order to communicate effectively. Assuming that all people are the same and like to receive information the same way is not accurate, as different cultures may have different communication styles and preferences. Trying to adopt the other culture's way of communicating can be helpful, but it may not always be possible or appropriate. Therefore, the best approach is to actively listen, observe nonverbal cues, and consider the cultural context to ensure effective communication.

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37. Some of the best TV programs can be seen during sweeps, which is

Explanation

During sweeps, the networks get rid of their inventory of their best programs. This suggests that sweeps is a time when the networks showcase their top TV programs. The answer choice that aligns with this explanation is "when there is a nationwide survey of viewing habits, four times a year, as performed by A.C. Nielsen Company." This answer choice implies that sweeps is a period when the networks gather data on viewership habits, which would help them determine the popularity and success of their programs.

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38. The general model of communication takes into account the major aspects of the communication process.  This model by Harold Lasswell is as follows: "Who says what to whom by which channel with what effect."  What aspect constitutes the major difference between interpersonal communication and mass communication?

Explanation

The major difference between interpersonal communication and mass communication lies in the aspect of the channel. Interpersonal communication refers to the exchange of information between individuals in a direct and personal manner, typically through face-to-face interaction. In this case, the channel of communication is immediate and involves physical presence or direct interaction. On the other hand, mass communication involves the dissemination of information to a large and diverse audience through various channels such as television, radio, newspapers, or the internet. The channel of communication in mass communication is mediated and does not involve direct personal interaction.

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39. A joint operating agreement provides for:

Explanation

A is the definition of a joint operating agreement. Other choices are bogus and have no specific terms identified with the choice.

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40. The technology that allows a household to receive one hundred or more television signals is

Explanation

This household system is DBS, Direct Broadcast Satellite.

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41. An argument consisting of two premises and a conclusion drawn by deductive inference is

Explanation

Immediate inference is the ability to describe the activity between personal experiences, data, facts, region of the referent, and related phenomena. A true premise is the fact that may be a premise of a syllogism. A proposition is a plan, proposal, or scheme suggested for acceptance.

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42. This company was a patent trust formed in 1919, which required parties interested in setting up a broadcast operation to pay money for the rights to do so.

Explanation

RCA was just such a trust. GE was the manufacturing arm and was broken up by the courts from RCA. Emerson was also an early manufacturer of radios. CBS was a radio network which offered programming to links of radio stations.

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43. In the media, as well as other businesses, an organization's control over a product from production through distribution to exhibition is known as:

Explanation

Vertical integration refers to an organization's control over a product from production through distribution to exhibition. This means that the organization has ownership or control over every stage of the supply chain, allowing them to have a greater degree of control and coordination. This can lead to cost savings, increased efficiency, and the ability to better align the product with the organization's overall strategy. Horizontal integration, on the other hand, refers to the expansion of an organization's activities within the same stage of the supply chain, while conglomeration refers to the diversification of an organization into unrelated industries. Networking, on the other hand, refers to the establishment of connections and relationships with other organizations for mutual benefit.

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44. The interference in understanding a message, and which can originate externally, be physical in nature, or internally in either the speaker or the listener is

Explanation

Noise refers to any interference or disturbance that hinders the clear understanding of a message. This interference can come from external sources such as background noise or physical distractions, or it can be internal, arising from factors like the speaker's or listener's own thoughts, emotions, or biases. Noise can cause distortion, disruptions, or misinterpretations in communication, making it difficult for the intended message to be accurately received and understood.

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45. Psychographic data are those which are

Explanation

Psychographic data refers to information that connects demographic categories, such as age, gender, and income, to the personality characteristics and beliefs of a specific audience. This type of data helps marketers understand the attitudes, values, interests, and lifestyle of their target audience, allowing them to tailor their advertising and messaging to effectively appeal to their customers' preferences and motivations. By analyzing psychographic data, marketers can gain insights into the unconscious mind of their audience and use this information to influence their purchasing decisions and behavior.

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46. Filling a story with details to make something seem very real is

Explanation

Induction is reasoning leading to a conclusion about all members of a class from examination of only a few members of a class. Fiction comes from the invention of details, rather than true account. Flashback is a reversion to previously depicted events in a story.

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47. Synesthesia in communication is

Explanation

Synesthesia in communication refers to the phenomenon where one type of sensory stimulation can trigger the sensation of another. This means that when communicating, certain stimuli may evoke sensations that are unrelated to the original stimulus. For example, a person may see colors or taste flavors when hearing certain sounds or words. This can result in a unique and often involuntary blending of senses, adding depth and complexity to the communication experience.

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48. Diphthongs are

Explanation

Diphthongs refer to combinations of vowel sounds that are produced as one sound. This is exemplified by the "i" sound in the word "ice." Unlike other vowel sounds that are produced with a single vocal configuration, diphthongs involve a transition from one vowel sound to another within a single syllable. This creates a unique sound that is distinct from the individual vowels. Therefore, the correct answer is that diphthongs are combinations of vowel sounds produced as one sound.

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49. Connotation refers to

Explanation

Connotation refers to the attitudes, feelings, emotions, and values that we associate with a symbol, such as a word. It goes beyond the literal meaning of the word and includes the additional layers of meaning and associations that are attached to it. Connotation adds depth and richness to language, allowing for subtle nuances and shades of meaning. It can vary between individuals and cultures, and understanding connotation is important for effective communication and interpretation of language.

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50. What is the first step in developing effective written or oral communication?

Explanation

The first step in developing effective written or oral communication is to analyze the audience and develop an understanding of the context for the message. The more the sender of the message knows about the audience, the more effective the communication will be. The understanding of the audience determines the message, medium, and timing. Analysis of the audience and the context influences each of the other possible answers.

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51. This president can be remembered for having helped shape the 1st Amendment and for keeping its practices while in office:

Explanation

Thomas Jefferson can be remembered for having helped shape the 1st Amendment and for keeping its practices while in office. As the primary author of the Declaration of Independence, Jefferson strongly believed in the importance of individual rights and freedoms, including freedom of speech, press, religion, and assembly. During his presidency, he consistently defended these rights and fought against any attempts to restrict them. Jefferson's commitment to the principles of the 1st Amendment played a significant role in shaping the interpretation and application of these rights in the United States.

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52. When talking to the news media, what should a skilled communicator be careful to avoid completely.

Explanation

With the news media, nothing is off the record. Anything that an individual tells a reporter can and most probably will make the news, despite the reporter's claiming otherwise.

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53. Most communication starts with a statement of purpose or conclusion, and then presents supporting information or facts.  Which of the following is not an acceptable reason to reverse this order and leave the purpose or conclusion to the end of the document or presentation?

Explanation

A hostile audience will resist a conclusion or recommendation; therefore, the communicator wants to break down the resistance with information to facilitate the audience's support. Another legitimate reason to delay the purpose is that some cultures are more comfortable with an indirect approach. they may even need to build a rapport first. Finally, if a conclusion is complex, the communicator may need to provide some information first to build a foundation for understanding it.

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54. Ethics in communication have key characteristics.  Which of the following is not characteristic of ethical communication?

Explanation

A is not true, because ethics attempts to measure more long-term consequences, not just short-term.

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55. In some instances, journalists may find that there is a conflict between the 1st Amendment and the 6th Amendment, the latter having to do with

Explanation

Right to a speedy public trial is the subject of the 6th Amendment and when journalists try to cover trials, there can be sometimes a conflict between freedom of the press and a fair trial. The right to bear arms is the 2nd Amendment. Privacy is a protection not afforded by the constitution and its amendments.

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56. This is a theory designed to predict what a person will do to restore harmony under various circumstances when dissonance has been introduced to them in a message.

Explanation

Balance theory is a theory designed to predict how individuals will restore harmony when they experience dissonance in a message. It suggests that people strive for consistency in their attitudes and beliefs, and when inconsistency or dissonance occurs, they will try to restore balance by changing their attitudes or beliefs. This theory focuses on the cognitive processes involved in maintaining consistency and harmony in individuals' thoughts and behaviors.

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57. What is the best method for reaching the greatest number of stakeholders with an important message fast?

Explanation

The internet is the best method for reaching the greatest number of stakeholders with an important message fast because it allows for instant and widespread dissemination of information. With the internet, messages can be shared through various platforms such as social media, websites, and email, reaching a large and diverse audience quickly and efficiently. Additionally, the internet enables real-time communication and interaction, allowing stakeholders to engage with the message and provide immediate feedback.

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58. This term describes an activity in which promotion personnel pay money to radio DJs in order to ensure that they will devote airtime to artists that their recording companies represent:

Explanation

The term payola is what's defined in the question; it became illegal in the late 1950s. Networking is the stringing of stations together for programming purposes. Conglomerating is the concentration of stations ownership. Musicjacking is bogus.

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59. The placement of prestige onto the sender by virtue of he/her appearance in the media is known as

Explanation

Status conferral refers to the act of attributing prestige or importance to someone based on their appearance in the media. This means that when someone is featured or mentioned in the media, they are seen as having a higher status or level of importance. This can be due to the association with the media platform or the perceived influence and reach of the media. Overall, status conferral is about the recognition and elevation of someone's social standing through their media presence.

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60. An example of an agency that exists to make sure that publishers, songwriters, and artists are compensated for their artistry is:

Explanation

ASCAP (American Society of Composers, Authors, and Publishers) is the only licensing agency that compensates artists.

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61. This Supreme Court Justice articulated the "clear and present danger doctrine" in his interpretation of the 1st Amendment:

Explanation

Oliver Wendell Holmes brought forth this doctrine in 1919. John Jay was the first Chief Justice. John Marshall was Chief Justice for 35 years during the early part of the 19th century, before this doctrine's use. Warren Burger was Chief Justice during the middle of the 20th century, after this doctrine was articulated.

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62. Phatic communication is

Explanation

Phatic communication refers to communication that is symbolized by a friendly social interest in the people one is interacting with. It is a type of communication that focuses on building rapport, maintaining social relationships, and expressing politeness rather than conveying specific information or convincing the other party. This form of communication often involves small talk, pleasantries, and gestures that show interest and concern for the well-being of others. It can be verbal or non-verbal, depending on the context and cultural norms.

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63. CNN Headlines News is an example of pushing he limits of what aspect of the communication process?

Explanation

CNN Headlines News is an example of pushing the limits of channel capacity in the communication process. Channel capacity refers to the maximum amount of information that can be transmitted through a communication channel. CNN Headlines News is a 24-hour news channel that continuously broadcasts news updates, breaking news, and various programs. By providing a constant stream of information, CNN Headlines News tests the limits of how much information can be transmitted through the channel, demonstrating the concept of channel capacity.

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64. Tabloid newspapers are those that:

Explanation

Answer B connotes the origin of the word tabloid, although many tabloid newspapers have come to be associated with sensationalism and include many photographs. Answer A is not necessarily true because many tabloids carry extensive news of current events.

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65. The largest circulated daily newspaper in the U.S. is:

Explanation

The Wall Street Journal has a circulation of nearly 1.8 million. USA Today is second with a circulation of 1.67 million. The New York Times is third, with 1.08 million. The Washington Post is fifth, with 763,000.

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66. In television ratings, this is the measure of the percentage of TV sets in the United States that are tuned to a specific show

Explanation

Reach is the percentage of the entire target audience to which a media outlet will circulate. Household share is the percentage of households in which a particular channel was turned on. People rating is the particular demographic category of individuals within each household.

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67. The radio format most common, or used by the largest number of stations today is

Explanation

Country music format is the most common, with over 2,000 stations using that format. News and talk is used by just under 1,000 stations. Adult contemporary stations number 743. Religious stations number 714.

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68. The motion picture rating most common with films released today is:

Explanation

R-rated films are the most commonly released. Over one-half of the thousands of films rated since 1968 have received an R rating. Other choices are of a lower proportion, with G and PG films together accounting for one-third.

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69. When a TV network wishes to make a program popular, it may do so by having an already established and popular program air just before it, believing that viewers will keep their sets on the same channel.  This is known as

Explanation

Hammocking is the placement of a new program between two popular ones. Primetime is the evening viewing period (8-11PM), when TV has its largest audience. Day-part scheduling is simply the segment of a day as defined by programmers and marketers.

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70. In advertising, CPM is:

Explanation

Cost per thousand is the basic measurement of advertising efficiency; m = 1,000.

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71. This act gave the Secretary of Commerce the right to issue licenses to parties interested in radio broadcasting and to decide which radio frequencies should be used for which types of services:

Explanation

The Radio Act of 1912 is correct. The Radio Act of 1927 set up the Federal Radio Commission. The Communications Act of 1934 set up the Federal Communications Commission.

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72. Of all types of magazines, the one with the most rapid growth (1989-2000) is:

Explanation

Comics grew from 299 titles during that time period. While the other choices all had growth, none grew as fast as comics. Health magazines grew by 266 titles. Women's magazines grew by 221 titles. Environment and ecology magazines grew by 260 titles.

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73. The top U.S. circulated magazine is:

Explanation

Modern Maturity is largest, with a circulation of over 20 million. Reader's Digest is second with 12.5 million. TV Guide is third with 10 million. Time is tenth with just over 4 million.

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74. Placing the same show at the same time, five days a week, giving it some predictability is known as

Explanation

Stripping refers to the practice of broadcasting the same show at the same time, five days a week, creating a predictable schedule for viewers. This strategy is commonly used in syndication to attract and retain a consistent audience. By airing the show on a regular basis, it increases the chances of viewers tuning in regularly, leading to higher ratings and potential advertising revenue.

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75. One strategy for good listening is empathetic listening, which is

Explanation

The correct answer is "always looking into the eyes of the speaker" because maintaining eye contact is a key aspect of empathetic listening. By looking into the speaker's eyes, you are showing them that you are fully present and engaged in the conversation. It also helps you to pick up on nonverbal cues and better understand the speaker's emotions and perspective.

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Copyright laws protects
To determine or test the truth or accuracy of a claim by comparison,...
About 80% of radio listening occurs where?
In music technology, the format for compressing a sound sequence into...
Which of these elements contributes to the degree of speech anxiety a...
Of the common mistakes that communicators make in emails or memos,...
This person began a television station in Atlanta, but made it a...
The journalist may print what he wishes about others, but if that...
Muckrakers were
This person started a fourth TV network to compete with the...
Generally, an advertising agency
In preparing a PowerPoint presentation, you discover some material...
In television rating, which one is for mature audiences only?
Most of the daily newspapers in the United States are:
The television technology that allows the display of picture quality...
Which medium accounts for where the most advertising dollars are...
The systematic investigation of the reason people purchase products is...
Which of the following techniques for opening a presentation should a...
Which of the following internet sources provides the most complete and...
The basis of the recording industry today, the phonograph was invented...
Which U.S. president used radio to provide fireside chats to reassure...
In mass communication, the group that receives the message in which it...
The Discovery Channel is an example of
Recognized strategy for dealing with speech anxiety (communication...
A desktop publisher is
O & O Stations are those
Johann Gutenberg was known as
The licensing of mass media material to outlets on a market-to-market...
Which of the following techniques for managing crisis communication is...
Since the middle of the 20th century, the number of cities with more...
This type of radio transmission broadcasts on the frequency of 550 to...
Clear Channel and Infinity are the names of two organizations that:
What is the most important method to establish credibility as a...
The electronic technology that generates, stores and processes data in...
Today, ABC Television is owned by:
When communicating across cultures, which of the following would help...
Some of the best TV programs can be seen during sweeps, which is
The general model of communication takes into account the major...
A joint operating agreement provides for:
The technology that allows a household to receive one hundred or more...
An argument consisting of two premises and a conclusion drawn by...
This company was a patent trust formed in 1919, which required parties...
In the media, as well as other businesses, an organization's control...
The interference in understanding a message, and which can originate...
Psychographic data are those which are
Filling a story with details to make something seem very real is
Synesthesia in communication is
Diphthongs are
Connotation refers to
What is the first step in developing effective written or oral...
This president can be remembered for having helped shape the 1st...
When talking to the news media, what should a skilled communicator be...
Most communication starts with a statement of purpose or conclusion,...
Ethics in communication have key characteristics.  Which of the...
In some instances, journalists may find that there is a conflict...
This is a theory designed to predict what a person will do to restore...
What is the best method for reaching the greatest number of...
This term describes an activity in which promotion personnel pay money...
The placement of prestige onto the sender by virtue of he/her...
An example of an agency that exists to make sure that publishers,...
This Supreme Court Justice articulated the "clear and present danger...
Phatic communication is
CNN Headlines News is an example of pushing he limits of what aspect...
Tabloid newspapers are those that:
The largest circulated daily newspaper in the U.S. is:
In television ratings, this is the measure of the percentage of TV...
The radio format most common, or used by the largest number of...
The motion picture rating most common with films released today is:
When a TV network wishes to make a program popular, it may do so by...
In advertising, CPM is:
This act gave the Secretary of Commerce the right to issue licenses to...
Of all types of magazines, the one with the most rapid growth...
The top U.S. circulated magazine is:
Placing the same show at the same time, five days a week, giving it...
One strategy for good listening is empathetic listening, which is
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