FSOT Pq - Communication

75 Questions | Total Attempts: 381

SettingsSettingsSettings
FSOT Quizzes & Trivia

FSOT Communication Review Beware of the typos! They're there to keep you on your toes. OK, not really. Just keep an eye out and let me know.


Questions and Answers
  • 1. 
    The journalist may print what he wishes about others, but if that information is wrong and harmful to others' reputation, that writer must suffer the consequences.  Such protection for subjects of stories comes under the auspices of which of the following acts?
    • A. 

      Freedom of Information

    • B. 

      Property Protection

    • C. 

      Offending Effrontery

    • D. 

      Defamation

  • 2. 
    In some instances, journalists may find that there is a conflict between the 1st Amendment and the 6th Amendment, the latter having to do with
    • A. 

      The right to keep and bear arms

    • B. 

      The right to a speedy public trial

    • C. 

      Privacy

    • D. 

      Copyright

  • 3. 
    Copyright laws protects
    • A. 

      Literary work

    • B. 

      Musical works, including any accompanying words

    • C. 

      Sound recordings

    • D. 

      All of the above

  • 4. 
    Johann Gutenberg was known as
    • A. 

      The person who translated the Bible from German to English

    • B. 

      A Shakespearean actor who brought styles of proper pronunciation to common people

    • C. 

      The inventor of moveable type, first producing the Bible

    • D. 

      Editor of the world's first newspaper

  • 5. 
    A desktop publisher is
    • A. 

      A writer who has his/her own small printing press

    • B. 

      A computer program that allows a writer to lay out, illustrate, and create different typefaces

    • C. 

      Small printers who specialize in niche markets

    • D. 

      A printer who produces brochures, booklets, and so on, but not books

  • 6. 
    Most of the daily newspapers in the United States are:
    • A. 

      Morning papers

    • B. 

      Evening papers

    • C. 

      All-day dailies

    • D. 

      Weekend editions

  • 7. 
    The largest circulated daily newspaper in the U.S. is:
    • A. 

      USA Today

    • B. 

      The Wall Street Journal

    • C. 

      The New York Times

    • D. 

      The Washington Post

  • 8. 
    A joint operating agreement provides for:
    • A. 

      Competing newspapers to combine their circulation and advertising but leave their editorial functions separate

    • B. 

      Advertising in newspapers working with competitors in setting rates

    • C. 

      Legislation that allows for multiple-owner, large newspaper chains

    • D. 

      An agreement that all newspapers in a chain may be printed from the same press.

  • 9. 
    Muckrakers were
    • A. 

      Artists who used the media to depict dirty (that is, sexually suggestive) material

    • B. 

      American journalists, novelists and critics, who, in the early 1900s attempted to expose the abuses of business and the corruption of politics

    • C. 

      Journalists who downplay sensationalism

    • D. 

      Companies that own a number of newspapers around the country

  • 10. 
    Tabloid newspapers are those that:
    • A. 

      Are always sensational, with a de-emphasis on current news and events

    • B. 

      Have a printing format that uses pages that are about half the size of a traditional newspaper page

    • C. 

      Are sold only on newsstands, not by subscription

    • D. 

      Are published in English, but not generally found in the United States

  • 11. 
    Since the middle of the 20th century, the number of cities with more than one daily newspaper has
    • A. 

      Increased

    • B. 

      Decreased

    • C. 

      Stayed the same

    • D. 

      Cannot be determined

  • 12. 
    Of all types of magazines, the one with the most rapid growth (1989-2000) is:
    • A. 

      Health

    • B. 

      Women's magazines

    • C. 

      Environment and ecology

    • D. 

      Comics

  • 13. 
    The top U.S. circulated magazine is:
    • A. 

      Modern Maturity

    • B. 

      Reader's Digest

    • C. 

      TV Guide

    • D. 

      Time

  • 14. 
    In advertising, CPM is:
    • A. 

      Creative promotion and marketing

    • B. 

      Circulation, production, and marketing

    • C. 

      Cost per thousand

    • D. 

      Chief promotion manager

  • 15. 
    The basis of the recording industry today, the phonograph was invented by
    • A. 

      Lee DeForest

    • B. 

      G. Marconi

    • C. 

      Thomas A. Edison

    • D. 

      Al Jolson

  • 16. 
    This type of radio transmission broadcasts on the frequency of 550 to 1700 kilohertz:
    • A. 

      AM radio

    • B. 

      FM radio

    • C. 

      Short-wave radio

    • D. 

      Citizens band radio

  • 17. 
    This company was a patent trust formed in 1919, which required parties interested in setting up a broadcast operation to pay money for the rights to do so.
    • A. 

      General Electric (GE)

    • B. 

      Radio Corporation of America (RCA)

    • C. 

      Emerson

    • D. 

      Columbia Broadcasting System (CBS)

  • 18. 
    This act gave the Secretary of Commerce the right to issue licenses to parties interested in radio broadcasting and to decide which radio frequencies should be used for which types of services:
    • A. 

      Radio Act of 1912

    • B. 

      Radio Act of 1927

    • C. 

      Communications Act of 1934

    • D. 

      Radio-Telephone Act of 1952

  • 19. 
    O & O Stations are those
    • A. 

      Without sanction to operate by the FCC

    • B. 

      Operated by companies with public stock offerings

    • C. 

      Interconnected together, coast to coast, with the same network

    • D. 

      Owned and operated by a network that provides a regular schedule of programming

  • 20. 
    Which U.S. president used radio to provide fireside chats to reassure citizens in hard times?
    • A. 

      Herbert Hoover

    • B. 

      Franklin D. Roosevelt

    • C. 

      Harry S. Truman

    • D. 

      Dwight D. Eisenhower

  • 21. 
    This term describes an activity in which promotion personnel pay money to radio DJs in order to ensure that they will devote airtime to artists that their recording companies represent:
    • A. 

      Networking

    • B. 

      Conglomerating

    • C. 

      Payola

    • D. 

      Musicjacking

  • 22. 
    Clear Channel and Infinity are the names of two organizations that:
    • A. 

      Broadcast international shortwave ratio

    • B. 

      Are television networks

    • C. 

      Are large radio networks-conglomerates

    • D. 

      Are record companies

  • 23. 
    The radio format most common, or used by the largest number of stations today is
    • A. 

      Country

    • B. 

      News and news talk

    • C. 

      Adult contemporary

    • D. 

      Religious

  • 24. 
    About 80% of radio listening occurs where?
    • A. 

      Individual, portable personal radios

    • B. 

      At the office or workplace

    • C. 

      In cars and vehicles on the road

    • D. 

      In home stereo systems

  • 25. 
    In music technology, the format for compressing a sound sequence into a very small file (about one-twelfth the size of the original file) while preserving the original level of sound quality when it is played is:
    • A. 

      CD

    • B. 

      MP3

    • C. 

      Napster

    • D. 

      DVD

  • 26. 
    An example of an agency that exists to make sure that publishers, songwriters, and artists are compensated for their artistry is:
    • A. 

      FCC

    • B. 

      A&R

    • C. 

      ASCAP

    • D. 

      U.S. Copyright Office

  • 27. 
    In the media, as well as other businesses, an organization's control over a product from production through distribution to exhibition is known as:
    • A. 

      Horizontal integration

    • B. 

      Vertical integration

    • C. 

      Conglomeration

    • D. 

      Networking

  • 28. 
    The licensing of mass media material to outlets on a market-to-market basis is known as:
    • A. 

      Syndication

    • B. 

      Networking

    • C. 

      License lending

    • D. 

      Outlet rating

  • 29. 
    The motion picture rating most common with films released today is:
    • A. 

      G

    • B. 

      PG

    • C. 

      PG-13

    • D. 

      R

  • 30. 
    This person began a television station in Atlanta, but made it a nation-wide superstation by offering it by satellite to cable systems.
    • A. 

      Harold Robbins

    • B. 

      Ted Turner

    • C. 

      Robert Sarnoff

    • D. 

      William Paley

  • 31. 
    This person started a fourth TV network to compete with the long-existing three networks of ABC, CBS, and NBC.
    • A. 

      Christ Craft

    • B. 

      Art Linkletter

    • C. 

      Rupert Murdock

    • D. 

      Bill O'Reilly

  • 32. 
    Today, ABC Television is owned by:
    • A. 

      Viacom

    • B. 

      General Electric

    • C. 

      AOL Time Warner

    • D. 

      Disney

  • 33. 
    The Discovery Channel is an example of
    • A. 

      A broadcast station

    • B. 

      A broadcast network

    • C. 

      A cable network

    • D. 

      A superstation

  • 34. 
    The technology that allows a household to receive one hundred or more television signals is
    • A. 

      PBS

    • B. 

      DBS

    • C. 

      MSO

    • D. 

      ARB

  • 35. 
    The television technology that allows the display of picture quality similar to that of 35-millimeter movies with sound quality similar to that of a compact disc:
    • A. 

      DBS

    • B. 

      PPV

    • C. 

      Premium Channel

    • D. 

      HDTV

  • 36. 
    The electronic technology that generates, stores and processes data in the form of strings or 0s and 1s:
    • A. 

      Digital

    • B. 

      Analog

    • C. 

      High fi

    • D. 

      Pay per view

  • 37. 
    In television ratings, this is the measure of the percentage of TV sets in the United States that are tuned to a specific show
    • A. 

      Reach

    • B. 

      Household share

    • C. 

      National rating point

    • D. 

      People rating

  • 38. 
    Some of the best TV programs can be seen during sweeps, which is
    • A. 

      When the networks get rid of, or sweep away, their inventory of their best programs.

    • B. 

      When there is a nationwide survey of viewing habits, four times a year, as performed by A.C. Nielsen Company

    • C. 

      When rating trucks go through neighborhoods, sweeping the frequencies to see how many sets are tuned to each channel

    • D. 

      When advertisers sweep their unused revenues to purchase the premium programs of the network

  • 39. 
    When a TV network wishes to make a program popular, it may do so by having an already established and popular program air just before it, believing that viewers will keep their sets on the same channel.  This is known as
    • A. 

      Hammocking

    • B. 

      Lead-in

    • C. 

      Prime time

    • D. 

      Day-part scheduling

  • 40. 
    Placing the same show at the same time, five days a week, giving it some predictability is known as
    • A. 

      Syndication

    • B. 

      Stripping

    • C. 

      Formatting

    • D. 

      Piloting

  • 41. 
    In television rating, which one is for mature audiences only?
    • A. 

      TVY7

    • B. 

      TVPG

    • C. 

      TV14

    • D. 

      TVM

  • 42. 
    The systematic investigation of the reason people purchase products is known as
    • A. 

      Subliminal persuasion

    • B. 

      Public relations

    • C. 

      Motivational research

    • D. 

      Advertising globalization

  • 43. 
    Which medium accounts for where the most advertising dollars are spent?
    • A. 

      The Internet

    • B. 

      Broadcast TV

    • C. 

      Newspapers

    • D. 

      Radio

  • 44. 
    Generally, an advertising agency
    • A. 

      Specializes in the creation of ads, but not in their placement in the media.

    • B. 

      Places already produced ads in the media, but does not create them.

    • C. 

      Pays the creator of the ads from media revenues, but neither creates nor places ads.

    • D. 

      Creates advertising and arranges for their placement in media that accept payment for the exhibiting of those ads.

  • 45. 
    Psychographic data are those which are
    • A. 

      Used for subliminal persuasion; have to do with influencing the unconscious mind.

    • B. 

      Media material surrounding the advertising.

    • C. 

      Information that links demographic categories to personality characteristics of an audience.

    • D. 

      Advertising that uses pictures and visual stimuli to create recognition.

  • 46. 
    An argument consisting of two premises and a conclusion drawn by deductive inference is
    • A. 

      An immediate inference

    • B. 

      A syllogism

    • C. 

      A true premise

    • D. 

      A proposition

  • 47. 
    Filling a story with details to make something seem very real is
    • A. 

      Induction

    • B. 

      Fiction

    • C. 

      Verisimilitude

    • D. 

      Flashback

  • 48. 
    To determine or test the truth or accuracy of a claim by comparison, investigation, or reference:
    • A. 

      Verify

    • B. 

      Belie

    • C. 

      Recall

    • D. 

      Disprove

  • 49. 
    In preparing a PowerPoint presentation, you discover some material perfectly suited for your use.  However, it is marked with ©.  This means that
    • A. 

      This material is the property of the U.S. government and may be used without reservation.

    • B. 

      This material has been copied.

    • C. 

      This material has been created by an organization using this mark as its logo.

    • D. 

      This material is copyrighted and its reproduction is protected by law.

  • 50. 
    Phatic communication is
    • A. 

      Communication designed to convince the other party

    • B. 

      Dialog that comes largely from one party

    • C. 

      Communication symbolized by friendly social interest in the people one is with

    • D. 

      Always non-verbal communication

  • 51. 
    The interference in understanding a message, and which can originate externally, be physical in nature, or internally in either the speaker or the listener is
    • A. 

      Feedback

    • B. 

      Noise

    • C. 

      Breakdown

    • D. 

      Encoding corruption

  • 52. 
    Which of these elements contributes to the degree of speech anxiety a person feels?
    • A. 

      Novelty (unfamiliarity)

    • B. 

      Conspicuousness (stands out)

    • C. 

      Audience characteristic

    • D. 

      All of the above

  • 53. 
    Recognized strategy for dealing with speech anxiety (communication apprehension) is visualization, which is
    • A. 

      Having your speech written out

    • B. 

      Picture yourself alone in the room as you speak

    • C. 

      Picturing yourself standing/sitting in the room where you're speaking, talking comfortably and confidentially with others

    • D. 

      Using word pictures in your speech, avoiding the abstract convictions

  • 54. 
    One strategy for good listening is empathetic listening, which is
    • A. 

      Trying to understand how the speaker feels and put oneself in his/her position

    • B. 

      Seeing the speaker as having a specific status in your mind's eye

    • C. 

      Touching the speaking as he/she speaks

    • D. 

      Always looking into the eyes of the speaker

  • 55. 
    This is a theory designed to predict what a person will do to restore harmony under various circumstances when dissonance has been introduced to them in a message.
    • A. 

      Dissonance theory

    • B. 

      Balance theory

    • C. 

      Social judgment theory

    • D. 

      Elaboration likelihood model

  • 56. 
    Ethics in communication have key characteristics.  Which of the following is not characteristic of ethical communication?
    • A. 

      Ethics have good short-term social consequences

    • B. 

      Ethics are concerned not so much with behavior as it exists, but as it ought to be.

    • C. 

      Ethics is the systematic study of the nature of value concepts; good/bad, right/wrong, and so on.

    • D. 

      Ethics is the systematic study of the ultimate problems of human conduct, character, and custom.

  • 57. 
    Synesthesia in communication is
    • A. 

      Forgetting a prepared speech when the speaker is before an audience

    • B. 

      Making irrelevant analogies in a speech

    • C. 

      Giving one type of stimulation which evokes the sensation of another

    • D. 

      Making simple the abstract notions in a message

  • 58. 
    Diphthongs are
    • A. 

      Voiced sounds in which there is little interference with the outgoing air

    • B. 

      Voice modified by the same type of friction or stoppage which, in part, produces the sound

    • C. 

      Combinations of vowel sounds produced as one sound, such as "i" in ice

    • D. 

      Exaggerations or overstatements used in a message to make a point

  • 59. 
    Connotation refers to
    • A. 

      The attitudes, feelings, emotions, and values that we associate with a symbol (for example, a word)

    • B. 

      The way words are used in their literal, exact meaning

    • C. 

      The indirect, supplemental information that goes with a word

    • D. 

      Persuading the listener to do something against his/her values

  • 60. 
    The general model of communication takes into account the major aspects of the communication process.  This model by Harold Lasswell is as follows: "Who says what to whom by which channel with what effect."  What aspect constitutes the major difference between interpersonal communication and mass communication?
    • A. 

      The sender

    • B. 

      The channel

    • C. 

      The message

    • D. 

      The effect

  • 61. 
    The placement of prestige onto the sender by virtue of he/her appearance in the media is known as
    • A. 

      Perception bias

    • B. 

      Feedback

    • C. 

      Message amplification

    • D. 

      Status conferral

  • 62. 
    In mass communication, the group that receives the message in which it is interested and its economic potential constitutes what is known as
    • A. 

      A social group

    • B. 

      A market

    • C. 

      Uses and gratification group

    • D. 

      The media

  • 63. 
    CNN Headlines News is an example of pushing he limits of what aspect of the communication process?
    • A. 

      Feedback

    • B. 

      Status conferral

    • C. 

      Amplification

    • D. 

      Channel capacity

  • 64. 
    This president can be remembered for having helped shape the 1st Amendment and for keeping its practices while in office:
    • A. 

      George Washington

    • B. 

      John Adams

    • C. 

      Thomas Jefferson

    • D. 

      John Quincy Adams

  • 65. 
    This Supreme Court Justice articulated the "clear and present danger doctrine" in his interpretation of the 1st Amendment:
    • A. 

      John Jay

    • B. 

      John Marshall

    • C. 

      Oliver Wendell Holmes

    • D. 

      Warren E. Burger

  • 66. 
    What is the first step in developing effective written or oral communication?
    • A. 

      Create an outline

    • B. 

      Determine what channel or medium (email, phone, memo, meeting, and so on) to use

    • C. 

      Analyze the audience and the context for the message

    • D. 

      Clarify the message

  • 67. 
    Most communication starts with a statement of purpose or conclusion, and then presents supporting information or facts.  Which of the following is not an acceptable reason to reverse this order and leave the purpose or conclusion to the end of the document or presentation?
    • A. 

      The audience is hostile and may resist the main message

    • B. 

      The communicator has done a lot of research and wants to be sure the audience sees all of it

    • C. 

      The culture in which the communication occurs likes the facts first

    • D. 

      The evidence needs to be presented before the audience will understand the conclusion

  • 68. 
    Of the common mistakes that communicators make in emails or memos, what is the most damaging to the credibility of the writer?
    • A. 

      Poor greetings or no greeting

    • B. 

      Unnecessary copies

    • C. 

      Unclear subject lines

    • D. 

      Careless grammar, spelling, or punctuation

  • 69. 
    Which of the following techniques for opening a presentation should a speaker use with extreme caution?
    • A. 

      Beginning with a fact or relevant quotation

    • B. 

      Showing a relevant cartoon or telling a joke

    • C. 

      Telling a relevant story or anecdote

    • D. 

      Referring to the occasion or otherwise establishing the context for the presentation

  • 70. 
    What is the most important method to establish credibility as a speaker?
    • A. 

      Creating a positive ethos (sense of authority and trustworthiness)

    • B. 

      Being very logical and having all of the facts in order

    • C. 

      Having slides with attractive, complicated graphics

    • D. 

      Establishing a relaxed rapport with the audience

  • 71. 
    What is the best method for reaching the greatest number of stakeholders with an important message fast?
    • A. 

      Press conference

    • B. 

      Press release

    • C. 

      The internet

    • D. 

      Newspaper advertising

  • 72. 
    When talking to the news media, what should a skilled communicator be careful to avoid completely.
    • A. 

      Speaking off the record

    • B. 

      Speaking in personal terms when appropriate

    • C. 

      Saying, "I don't know, but I will find out for you."

    • D. 

      Talking from the view point of the public's interest

  • 73. 
    Which of the following techniques for managing crisis communication is most critical?
    • A. 

      Having a formal, exact, and detailed plan of action

    • B. 

      Responding quickly to the right people with one consistent message

    • C. 

      Using the Web as a way to reach reporters, the public, and employees

    • D. 

      Monitoring the coverage and evaluating effectiveness

  • 74. 
    Which of the following internet sources provides the most complete and easy-to-find information on traveling or living in specific countries?
    • A. 

      Www.cnn.com/travel

    • B. 

      Www.travelocity.com

    • C. 

      Www.state.gov/travel

    • D. 

      Www.formmers.com

  • 75. 
    When communicating across cultures, which of the following would help you most to communicate effectively?
    • A. 

      Assume all people are the same and like to receive information the same way

    • B. 

      Be yourself and hope for the best

    • C. 

      Try to adopt the other culture's way of communicating

    • D. 

      Listen and pay attention to context and nonverbal cues