The given compound, trimethylanilinium iodide, is a positively charged species due to the presence of the trimethylammonium group. This positive charge makes the compound a strong electron-withdrawing group, which deactivates the aromatic ring. Since the positive charge is delocalized over the entire ring, it is not localized to specific positions, hence it is meta directing. Therefore, the correct answer is "Deactivating: meta directing."