Cmi13 - Keyword Research For Content With Arnie Kuenn

10 Questions | Total Attempts: 33

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This quiz is based on Arnie Kuenn's session on Keyword Research for Content. Total of 10 questions with 5 minutes to complete the quiz.


Questions and Answers
  • 1. 
    According to emarketer report, content marketing as a top marketing priority has seen a jump of ___% year over year.
  • 2. 
    If Company A has total of 250 pages on its website and Company B has about 47 pages on its website than in all probability Company A may generate _______ more leads
    • A. 

      3 times

    • B. 

      3.5 times

    • C. 

      2.5 times

    • D. 

      3.0 times

  • 3. 
    What kind of human behavior pattern users are exhibiting when they are searching for informative and learning based content? 
    • A. 

      Inspire Me type of content

    • B. 

      Answer Me type of content

    • C. 

      Educate Me type of content

    • D. 

      All of the above

  • 4. 
    The following can be considered as a long tail search:
    • A. 

      Two words or more

    • B. 

      Three words or more

    • C. 

      Four words or more

    • D. 

      Five words or more

  • 5. 
    Arnie Kuenn recommends to start researching your best keywords for content for no more than:
    • A. 

      20 to 30 keywords

    • B. 

      30 to 40 keywords

    • C. 

      40 to 50 keywords

    • D. 

      50 to 60 keywords

  • 6. 
    A good way to research help related keywords is through Google
    • A. 

      Blogs

    • B. 

      Discussions

    • C. 

      Images

    • D. 

      All of the above

  • 7. 
    To organize big picture content marketing throughout the year, you need:
    • A. 

      A Content Calendar

    • B. 

      An Annual Content Calendar

    • C. 

      Ideas in a spreadsheet

    • D. 

      None of the above

  • 8. 
    Arnie Kuenn recommended "Don't get too hung up on ___________ "
  • 9. 
    Content Marketing is the art of __________________ ?
    • A. 

      Pitching your products

    • B. 

      Sharing your content through Social Media

    • C. 

      Providing relevant, valuable content to your customers

    • D. 

      All of the above

  • 10. 
    Buyers need information that helps them make an __________ _____________ ?
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