Cmi13 - Keyword Research For Content With Arnie Kuenn

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This quiz is based on Arnie Kuenn's session on Keyword Research for Content. Total of 10 questions with 5 minutes to complete the quiz.


Questions and Answers
  • 1. 

    According to emarketer report, content marketing as a top marketing priority has seen a jump of ___% year over year.

    Explanation
    The given answer of 10 is correct because according to the emarketer report, content marketing has experienced a growth of 10% year over year, making it a top marketing priority. This indicates that businesses are recognizing the importance of content marketing in their overall marketing strategies and are investing more resources into it.

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  • 2. 

    If Company A has total of 250 pages on its website and Company B has about 47 pages on its website than in all probability Company A may generate _______ more leads

    • A.

      3 times

    • B.

      3.5 times

    • C.

      2.5 times

    • D.

      3.0 times

    Correct Answer
    C. 2.5 times
    Explanation
    Company A has significantly more pages on its website compared to Company B. This suggests that Company A has a larger online presence and more opportunities for potential customers to engage with their content and generate leads. Therefore, it is likely that Company A may generate 2.5 times more leads compared to Company B.

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  • 3. 

    What kind of human behavior pattern users are exhibiting when they are searching for informative and learning based content? 

    • A.

      Inspire Me type of content

    • B.

      Answer Me type of content

    • C.

      Educate Me type of content

    • D.

      All of the above

    Correct Answer
    C. Educate Me type of content
    Explanation
    When users are searching for informative and learning based content, they are exhibiting the behavior pattern of seeking to educate themselves. They are actively looking for content that can provide them with knowledge, insights, and information on a specific topic or subject. This behavior indicates a desire to expand their understanding and acquire new skills or information.

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  • 4. 

    The following can be considered as a long tail search:

    • A.

      Two words or more

    • B.

      Three words or more

    • C.

      Four words or more

    • D.

      Five words or more

    Correct Answer
    B. Three words or more
    Explanation
    A long tail search refers to a search query that contains multiple words, usually three or more. This type of search is considered long tail because it is more specific and targeted, resulting in fewer search results but higher relevance. By including more words in the search, the user can narrow down their search and find more precise information or specific products/services. Therefore, the option "Three words or more" is the correct answer as it aligns with the definition of a long tail search.

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  • 5. 

    Arnie Kuenn recommends to start researching your best keywords for content for no more than:

    • A.

      20 to 30 keywords

    • B.

      30 to 40 keywords

    • C.

      40 to 50 keywords

    • D.

      50 to 60 keywords

    Correct Answer
    B. 30 to 40 keywords
    Explanation
    Arnie Kuenn suggests that when researching keywords for content, it is recommended to start with a range of 30 to 40 keywords. This range allows for a good variety of keywords to be explored and considered for content creation. It strikes a balance between having enough keywords to work with and not overwhelming the research process.

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  • 6. 

    A good way to research help related keywords is through Google

    • A.

      Blogs

    • B.

      Discussions

    • C.

      Images

    • D.

      All of the above

    Correct Answer
    B. Discussions
    Explanation
    The correct answer is "Discussions" because when researching help-related keywords, one can find valuable information and insights by participating in online discussions and forums. These platforms allow individuals to ask questions, share experiences, and receive advice from others who have encountered similar issues. By engaging in discussions, one can gather a variety of perspectives and solutions, which can be helpful in finding the right information and assistance.

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  • 7. 

    To organize big picture content marketing throughout the year, you need:

    • A.

      A Content Calendar

    • B.

      An Annual Content Calendar

    • C.

      Ideas in a spreadsheet

    • D.

      None of the above

    Correct Answer
    B. An Annual Content Calendar
    Explanation
    An Annual Content Calendar is necessary to organize big picture content marketing throughout the year. It allows for strategic planning and scheduling of content, ensuring a cohesive and consistent approach. By mapping out content themes, topics, and timelines in advance, an annual content calendar helps to maintain a clear overview of the content strategy and ensures that all relevant events, holidays, and promotions are accounted for. It also facilitates collaboration and coordination among team members, streamlining the content creation process and maximizing its effectiveness.

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  • 8. 

    Arnie Kuenn recommended "Don't get too hung up on ___________ "

    Correct Answer
    social
    Social
    Explanation
    Arnie Kuenn's recommendation is to not become overly preoccupied or obsessed with social media or social interactions. This suggests that he believes it is important to maintain a balanced perspective and not let social media consume too much time or attention. Focusing too much on social media can potentially distract from other important aspects of life and business.

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  • 9. 

    Content Marketing is the art of __________________ ?

    • A.

      Pitching your products

    • B.

      Sharing your content through Social Media

    • C.

      Providing relevant, valuable content to your customers

    • D.

      All of the above

    Correct Answer
    C. Providing relevant, valuable content to your customers
    Explanation
    Content Marketing is the art of providing relevant, valuable content to your customers. This involves creating and sharing content that is informative, entertaining, or helpful to the target audience. It is not just about pitching products or sharing content through social media, but rather about delivering content that meets the needs and interests of the customers, ultimately building trust and establishing a relationship with them.

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  • 10. 

    Buyers need information that helps them make an __________ _____________ ?

    Correct Answer
    informed decision
    Informed Decision
    Explanation
    Buyers require information that assists them in making a well-informed decision. This means that they need access to relevant and accurate data about the product or service they are considering purchasing. By having this information, buyers can evaluate the options available to them and choose the one that best meets their needs and preferences. Making an informed decision ensures that buyers are aware of the potential benefits and drawbacks of their choice, leading to greater satisfaction with their purchase.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 23, 2013
    Quiz Created by
    Bobtripathi
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