Keyword Research & Modeling With Bill Hunt

1. Taking data from Paid and Organic search to find missed optimization is also known as:

Co-optimization

Co-Cannibaization

Co-optimization is when you pull data from your Paid Search and Organic Search together into a keyword model to optimize keywords.

Explanation

Co-optimization is when you pull data from your Paid Search and Organic Search together into a keyword model to optimize keywords.

2. A recommended approach to sort your products is by...

Cost per product

Demand for each product

Cost per product

Margin per product

Once you know the margin per product then it is easy to determine the profitability on your products. Based on margins, you can group keywords based on importance and keywords that you can invest more efforts.

Explanation

Once you know the margin per product then it is easy to determine the profitability on your products. Based on margins, you can group keywords based on importance and keywords that you can invest more efforts.

3. One way to determine Underperforming keywords is by looking at:

Keywords that are expensive to maintain

Keywords not high in rankings

Keywords not getting their fair share of traffic

None of the above

Underperforming keywords are the ones where you have high keyword ranking but are not generating any traffic or revenues for you. These are known as underperforming keywords. Similarly, in Paid Search keywords that are driving clicks but are not generating conversions are underperforming.

Explanation

Underperforming keywords are the ones where you have high keyword ranking but are not generating any traffic or revenues for you. These are known as underperforming keywords. Similarly, in Paid Search keywords that are driving clicks but are not generating conversions are underperforming.

4. Step 1 of your keyword research should be...

Start with Google's Keyword Research Tool

Generate Initial Keyword List

Conduct SEO Audit

All of the above

Step 1 of your keyword research always should be to generate your initial keyword list.

Explanation

Step 1 of your keyword research always should be to generate your initial keyword list.

5. When conducting keyword research using Google Keyword Tool, you should select the following match type:

Broad

Exact

Phrase

Modified Broad

When conducting keyword research with Google's keyword tool the default match type is Broad. Make sure you select Exact match type when conducting keyword research for organic search.

Explanation

When conducting keyword research with Google's keyword tool the default match type is Broad. Make sure you select Exact match type when conducting keyword research for organic search.

6. A keyword like "Sign-up for SEO Training" is a type of:

Informational Query

Navigational Query

Transactional Query

All of the above

Transactional queries are used when searchers know the product or service they want to purchase and are in the last stage of the purchase funnel.

Explanation

Transactional queries are used when searchers know the product or service they want to purchase and are in the last stage of the purchase funnel.

7. When creating your keyword missed oppportunity model one of the critical data point is

Assigning a percent increase in revenues

Assigning a percent increase in clicks

Determining paid search CPC's

Determing cost savings in PPC ads

When creating a missed opportunity model, once you determine a percent increase in clicks (that drives increased traffic number) you can arrive at estimated increase in revenues you can drive.

Explanation

When creating a missed opportunity model, once you determine a percent increase in clicks (that drives increased traffic number) you can arrive at estimated increase in revenues you can drive.

8. Creating keyword list based on what the searcher may be thinking is known as

Creating a keyword list based on what the searcher may be thinking is known as the Searcher Intent Model or searcher intent. This involves understanding the intention or purpose behind a user's search query and using that information to generate relevant keywords for search engine optimization or advertising campaigns. By analyzing the searcher's intent, marketers can better align their content or ads with the user's needs and increase the chances of attracting relevant traffic.

Explanation

Creating a keyword list based on what the searcher may be thinking is known as the Searcher Intent Model or searcher intent. This involves understanding the intention or purpose behind a user's search query and using that information to generate relevant keywords for search engine optimization or advertising campaigns. By analyzing the searcher's intent, marketers can better align their content or ads with the user's needs and increase the chances of attracting relevant traffic.

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9. Words that help in isolating your searchers specific need is known as...

Keyword qualifiers are words that help in isolating a searcher's specific need. They are used to refine search queries and provide more accurate results. By adding keyword qualifiers to a search, users can narrow down their search and find the information they are looking for more efficiently.

Explanation

Keyword qualifiers are words that help in isolating a searcher's specific need. They are used to refine search queries and provide more accurate results. By adding keyword qualifiers to a search, users can narrow down their search and find the information they are looking for more efficiently.

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10. To include Social Media keyword data, you would need:

To identify influential social media blogs

To compare search volume through conversations and conversions

To invest in enterprise monitoring tool

To include social media keyword data, comparing search volume through conversations and conversions is necessary. This means analyzing the number of searches related to specific keywords and also monitoring the discussions and interactions happening around those keywords on social media platforms. This approach helps to understand the popularity and engagement level of the keywords, allowing for better optimization and targeting strategies.

Explanation

To include social media keyword data, comparing search volume through conversations and conversions is necessary. This means analyzing the number of searches related to specific keywords and also monitoring the discussions and interactions happening around those keywords on social media platforms. This approach helps to understand the popularity and engagement level of the keywords, allowing for better optimization and targeting strategies.