Keyword Research & Modeling With Bill Hunt

10 Questions | Total Attempts: 111

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Modeling Quizzes & Trivia

Quiz based on Bill Hunt's session on Keyword Research. Total 10 questions with 5 minutes.


Questions and Answers
  • 1. 
    Step 1 of your keyword research should be...
    • A. 

      Start with Google's Keyword Research Tool

    • B. 

      Generate Initial Keyword List

    • C. 

      Conduct SEO Audit

    • D. 

      All of the above

  • 2. 
    A recommended approach to sort your products is by...
    • A. 

      Cost per product

    • B. 

      Demand for each product

    • C. 

      Cost per product

    • D. 

      Margin per product

  • 3. 
    When conducting keyword research using Google Keyword Tool, you should select the following match type:
    • A. 

      Broad

    • B. 

      Exact

    • C. 

      Phrase

    • D. 

      Modified Broad

  • 4. 
    A keyword like "Sign-up for SEO Training" is a type of:
    • A. 

      Informational Query

    • B. 

      Navigational Query

    • C. 

      Transactional Query

    • D. 

      All of the above

  • 5. 
    Taking data from Paid and Organic search to find missed optimization is also known as:
    • A. 

      Co-optimization

    • B. 

      Co-Cannibaization

  • 6. 
    Words that help in isolating your searchers specific need is known as...
  • 7. 
    Creating keyword list based on what the searcher may be thinking is known as
  • 8. 
    When creating your keyword missed oppportunity model one of the critical data point is
    • A. 

      Assigning a percent increase in revenues

    • B. 

      Assigning a percent increase in clicks

    • C. 

      Determining paid search CPC's

    • D. 

      Determing cost savings in PPC ads

  • 9. 
    One way to determine Underperforming keywords is by looking at:
    • A. 

      Keywords that are expensive to maintain

    • B. 

      Keywords not high in rankings

    • C. 

      Keywords not getting their fair share of traffic

    • D. 

      None of the above

  • 10. 
    To include Social Media keyword data, you would need:
    • A. 

      To identify influential social media blogs

    • B. 

      To compare search volume through conversations and conversions

    • C. 

      To invest in enterprise monitoring tool

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