Keyword Research & Modeling With Bill Hunt
Quiz based on Bill Hunt's session on Keyword Research. Total 10 questions with 5 minutes.
- 1.
Step 1 of your keyword research should be...
- A.
Start with Google's Keyword Research Tool
- B.
Generate Initial Keyword List
- C.
Conduct SEO Audit
- D.
All of the above
Correct Answer
B. Generate Initial Keyword ListExplanation
Step 1 of your keyword research always should be to generate your initial keyword list.Rate this question:
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- 2.
A recommended approach to sort your products is by...
- A.
Cost per product
- B.
Demand for each product
- C.
Cost per product
- D.
Margin per product
Correct Answer
D. Margin per productExplanation
Once you know the margin per product then it is easy to determine the profitability on your products. Based on margins, you can group keywords based on importance and keywords that you can invest more efforts.Rate this question:
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- 3.
When conducting keyword research using Google Keyword Tool, you should select the following match type:
- A.
Broad
- B.
Exact
- C.
Phrase
- D.
Modified Broad
Correct Answer
B. ExactExplanation
When conducting keyword research with Google's keyword tool the default match type is Broad. Make sure you select Exact match type when conducting keyword research for organic search.Rate this question:
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- 4.
A keyword like "Sign-up for SEO Training" is a type of:
- A.
Informational Query
- B.
Navigational Query
- C.
Transactional Query
- D.
All of the above
Correct Answer
C. Transactional QueryExplanation
Transactional queries are used when searchers know the product or service they want to purchase and are in the last stage of the purchase funnel.Rate this question:
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- 5.
Taking data from Paid and Organic search to find missed optimization is also known as:
- A.
Co-optimization
- B.
Co-Cannibaization
Correct Answer
A. Co-optimizationExplanation
Co-optimization is when you pull data from your Paid Search and Organic Search together into a keyword model to optimize keywords.Rate this question:
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- 6.
Words that help in isolating your searchers specific need is known as...
Correct Answer
Keyword Qualifiers
Keyword QualifierExplanation
Keyword qualifiers are words that help in isolating a searcher's specific need. They are used to refine search queries and provide more accurate results. By adding keyword qualifiers to a search, users can narrow down their search and find the information they are looking for more efficiently.Rate this question:
- 7.
Creating keyword list based on what the searcher may be thinking is known as
Correct Answer
Searcher Intent Model
searcher intentExplanation
Creating a keyword list based on what the searcher may be thinking is known as the Searcher Intent Model or searcher intent. This involves understanding the intention or purpose behind a user's search query and using that information to generate relevant keywords for search engine optimization or advertising campaigns. By analyzing the searcher's intent, marketers can better align their content or ads with the user's needs and increase the chances of attracting relevant traffic.Rate this question:
- 8.
When creating your keyword missed oppportunity model one of the critical data point is
- A.
Assigning a percent increase in revenues
- B.
Assigning a percent increase in clicks
- C.
Determining paid search CPC's
- D.
Determing cost savings in PPC ads
Correct Answer
B. Assigning a percent increase in clicksExplanation
When creating a missed opportunity model, once you determine a percent increase in clicks (that drives increased traffic number) you can arrive at estimated increase in revenues you can drive.Rate this question:
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- 9.
One way to determine Underperforming keywords is by looking at:
- A.
Keywords that are expensive to maintain
- B.
Keywords not high in rankings
- C.
Keywords not getting their fair share of traffic
- D.
None of the above
Correct Answer
C. Keywords not getting their fair share of trafficExplanation
Underperforming keywords are the ones where you have high keyword ranking but are not generating any traffic or revenues for you. These are known as underperforming keywords. Similarly, in Paid Search keywords that are driving clicks but are not generating conversions are underperforming.Rate this question:
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- 10.
To include Social Media keyword data, you would need:
- A.
To identify influential social media blogs
- B.
To compare search volume through conversations and conversions
- C.
To invest in enterprise monitoring tool
Correct Answer
B. To compare search volume through conversations and conversionsExplanation
To include social media keyword data, comparing search volume through conversations and conversions is necessary. This means analyzing the number of searches related to specific keywords and also monitoring the discussions and interactions happening around those keywords on social media platforms. This approach helps to understand the popularity and engagement level of the keywords, allowing for better optimization and targeting strategies.Rate this question:
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Current Version
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Mar 20, 2023Quiz Edited by
ProProfs Editorial Team -
Aug 26, 2012Quiz Created by
Bobtripathi
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