Quiz testing basic knowledge for the CIM Marketing Diploma Comms module
Differentiate, reinforce, inform
Reinforce, inform, persuade
Differentiate, reinforce (remind), inform, persuade
Inform, persuade, remind, reinforce
Toolshed
Toolbox
Toolkit
Awareness, evaluation, adoption
Interest, evaluation, trial adoption
Awareness, interest, evaluation, trial, adoption
From mass communication sources - tv, press/mags, radio
From personal sources - friends, relatives, colleagues
Mass communication models
Personal sources, including sales people
Information Search - Problem Recognition - Alternative Evaluation - Purchase Decision - Post-purchase Evaluation
Problem Recognition - Information Search - Purchase Decision - Post-purchase Evaluation
Problem Recognition - Information Search - Alternative Evaluation - Purchase Decision - Post-purchase Evaluation
A
B
Emotional
Empathic
Intuitive
Price/cost
Quality
Features
Experience
Tradition
Aspiration
Benefits
Security (think RAC or the Julie Walters smoke alarm ads)
Value
Novelty
High involvement decisions tend to be rational
High involvement decisions tend to be emotional
Affective (do), Conative (learn), Cognitive (feel)
Cognitive (learn), Affective (do), Conative (feel)
Cognitive (learn), Affective (feel), Conative (do)
Individuals see what they want to see
Perceptions are based on past experiences and pre-conditioning (much advertising relies on situational stuff so you can link in with it, such as the BT adverts)
Selective attention
Individuals have a heightened awareness of ads for products which they are considering
Groups
Social class
Situational influences
Culture
Sub-culture
Wait!
Here's an interesting quiz for you.