Quiz testing basic knowledge for the CIM Marketing Diploma Comms module
Emotional
Empathic
Intuitive
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Mass communication models
Personal sources, including sales people
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From mass communication sources - tv, press/mags, radio
From personal sources - friends, relatives, colleagues
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Information Search - Problem Recognition - Alternative Evaluation - Purchase Decision - Post-purchase Evaluation
Problem Recognition - Information Search - Purchase Decision - Post-purchase Evaluation
Problem Recognition - Information Search - Alternative Evaluation - Purchase Decision - Post-purchase Evaluation
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Toolshed
Toolbox
Toolkit
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A
B
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Differentiate, reinforce, inform
Reinforce, inform, persuade
Differentiate, reinforce (remind), inform, persuade
Inform, persuade, remind, reinforce
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Groups
Social class
Situational influences
Culture
Sub-culture
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High involvement decisions tend to be rational
High involvement decisions tend to be emotional
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Affective (do), Conative (learn), Cognitive (feel)
Cognitive (learn), Affective (do), Conative (feel)
Cognitive (learn), Affective (feel), Conative (do)
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Individuals see what they want to see
Perceptions are based on past experiences and pre-conditioning (much advertising relies on situational stuff so you can link in with it, such as the BT adverts)
Selective attention
Individuals have a heightened awareness of ads for products which they are considering
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Aspiration
Benefits
Security (think RAC or the Julie Walters smoke alarm ads)
Value
Novelty
Price/cost
Quality
Features
Experience
Tradition
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Quiz Review Timeline (Updated): Mar 22, 2023 +
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