Persuasive Communication In Sales: Quiz!
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- 1.The order for an indirect persuasive letter is
- A.
Building interest, reducing resistance, getting attention, motivating action
- B.
Reducing resistance, getting attention, building interests, motivating action
- C.
Motivating action, reducing resistance, building interest, getting attention
- D.
Getting attention, building interest, reduce resistance, motivating action
- 2.When you want to write an effective persuasion communication, first you have to determine
- A.
The audience needs
- B.
A direct or indirect approach
- C.
The message purpose
- D.
The product price
- 3.Mary is writing to a letter to her supervisor, Bob, about a possible change in procedures. She knows he is against the idea. First she
- A.
Builds interest
- B.
Motivate action
- C.
Gain attention
- D.
Reduce resistance
- 4.The sentence “Using compact bulbs can save 20% on your household electricity bill”
- A.
Presents an indirect benefit
- B.
Gains attention by asking a question that focuses on the reader benefit.
- C.
Builds interest with a description of the bulbs
- D.
Motivates action by telling how much money the reader can save
- 5.The sentence “Our hybrid car may cost slightly more than other comparable cars but it will save you money each mile you drive.”
- A.
Builds interest in the product
- B.
Gains attention by describing the product
- C.
Motivates action
- D.
Reduces resistance
- 6.“Order these compact bulbs by completing the order form and enclosing your check." This is an example of
- A.
Motivating action
- B.
Gaining attention
- C.
Building interest
- D.
Reducing resistance
- 7.“Right Pharmacy has been serving the community for over fifty years” is an example of
- A.
Presenting a direct benefit
- B.
Describing a community problem
- C.
Reducing resistance by credibility
- D.
Motivating to shop at the store.
- 8.In writing an effective persuasive communication, you will focus mainly on the indirect reader benefit when
- A.
Give directives to your employees
- B.
Make unusual adjustments
- C.
Sell a product
- D.
Request a favor
- 9.In making a claim against a company, you will most likely succeed if you
- A.
Give a long history of all your dealings with the company about this claim
- B.
Appeal to the company's good name and reputation
- C.
Threaten to set up a a picket in front of the company's office.
- D.
Mention that you are meeting with your attorney
- 10.Sue writes a sales letter to advertise her housecleaning service. In her letter, she tells that working women can enjoy spending time with the family instead of cleaning and that they can avoid worrying about a messy house. She uses what type of appeal?
- A.
Emotional
- B.
Logical
- C.
Rational
- D.
Economic
- 11.When you are writing a news release, the most important information should be
- A.
Concentrated at the beginning of the release
- B.
Highlighted briefly in the middle paragraphs
- C.
Focused completely on selling the product
- D.
Saved for the last paragraph to make a great impact
- 12.When you write a persuasive claim letter, the best way to begin is to:
- A.
Open with how the defective product has caused your frustration
- B.
Open with a fact filled history of what went wrong
- C.
Open with a quick review of what you have done to correct the problem
- D.
Open with the exact cost of the damaged product or service
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