Persuasive Communication In Sales: Quiz!

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1. Sue writes a sales letter to advertise her housecleaning service. In her letter, she tells that working women can enjoy spending time with the family instead of cleaning and that they can avoid worrying about a messy house. She uses what type of appeal?

Explanation

Words like enjoy and worry indicate an emotional appeal

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About This Quiz
Persuasive Communication In Sales: Quiz! - Quiz

What is persuasive communication? What is the importance of persuasive communication in sales? Take this trivia quiz and test and improve your knowledge in an interesting way. Persuasive... see morecommunication is a type of communication essential to your ability to advance your position. It can influence a person's beliefs, attitudes, intentions, and behaviors. What do you need to determine if you want to write an effective persuasion communication? Play this quiz and enhance your knowledge with us.
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2. “Order these compact bulbs by completing the order form and enclosing your check." This is an example of

Explanation

This tells what action the reader is to do to purchase the product. It is motivating action.

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3. When you are writing a news release, the most important information should be

Explanation

Give the reader the most important information first since the reader will remember the first thing he/she reads the best.

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4. The order for an indirect persuasive letter is

Explanation

First you want to get their attention so they will continue reading, then you build on their interest, reduce resistance to purchasing your product or service, and then motivate them to action (buy)

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5. Mary is writing to a letter to her supervisor, Bob, about a possible change in procedures. She knows he is against the idea. First she

Explanation

Mary wants Bob to read the letter so she gets his attention first.

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6. “Right Pharmacy has been serving the community for over fifty years” is an example of

Explanation

The fifty years shows credibility so the reader will have less resistance to the product or service.

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7. In making a claim against a company, you will most likely succeed if you

Explanation

Company want to be successful and have a good name/reputation so this type of an appeal will be most successful.

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8. When you write a persuasive claim letter, the best way to begin is to:

Explanation

Showing the company that you tried to fix the problem causes the company to pay more attention to you.

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9. When you want to write an effective persuasion communication, first you have to determine

Explanation

The 3 x3 pattern starts with Pre-Writing which starts with analyzing the purpose

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10. The sentence “Using compact bulbs can save 20% on your household electricity bill”

Explanation

The savings is direct benefit. The passage does not describe the bulbs. It does not tell the reader to buy (motivate action). It does gain the reader's attention.

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11. The sentence “Our hybrid car may cost slightly more than other comparable cars but it will save you money each mile you drive.”

Explanation

The statement admits there are other cars that may be less expensive (resistance) but then tells why this car is better so it reduces resistance.

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12. In writing an effective persuasive communication, you will focus mainly on the indirect reader benefit when

Explanation

Request a favor does not usually have a direct benefit for the reader.

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  • Oct 17, 2007
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Sue writes a sales letter to advertise her housecleaning service. In...
“Order these compact bulbs by completing the order form and...
When you are writing a news release, the most important information...
The order for an indirect persuasive letter is
Mary is writing to a letter to her supervisor, Bob, about a possible...
“Right Pharmacy has been serving the community for over fifty...
In making a claim against a company, you will most likely succeed if...
When you write a persuasive claim letter, the best way to begin is to:
When you want to write an effective persuasion communication, first...
The sentence “Using compact bulbs can save 20% on your household...
The sentence “Our hybrid car may cost slightly more than other...
In writing an effective persuasive communication, you will focus...
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