Chapter 9 Of Marketing

21 Questions | Total Attempts: 298

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Marketing Management Quizzes & Trivia

This quiz will help prepare for Ch 9 of Marketing.


Questions and Answers
  • 1. 
    Pankaj Shuchi is pyar karta hai kitna?
    • A. 

      Jitne aasmaan main hain taare

    • B. 

      Jitna sagar main hai paani

    • C. 

      Jitna Rajasthan main hai sand

    • D. 

      Jitne jungle main hain jugnu

    • E. 

      In sab se bhi zayada

  • 2. 
    The amount of money charged to a customer for a product or service is called
    • A. 

      Price

    • B. 

      Discount

    • C. 

      Sale

    • D. 

      Profit

  • 3. 
    If a company uses buyer's perceptions of value not the seller's cost as key to pricing what kind of pricing model is it using?
    • A. 

      Value based pricing

    • B. 

      Cost based pricing

    • C. 

      Discount based pricing

    • D. 

      Perception based pricing

  • 4. 
    Charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items is called
    • A. 

      Cost plus pricing

    • B. 

      Good value pricing

    • C. 

      Break even pricing

    • D. 

      High - low pricing

  • 5. 
    WalMart offers lowest possible values and hold very few promotion to lower prices. Wal Mart is practicing
    • A. 

      Cost plus pricing

    • B. 

      Everyday low pricing

    • C. 

      Break even pricing

    • D. 

      Low - low pricing

  • 6. 
    Honda offers higher end cars under Acura brand. They typically do not discount price to match competitors, rather highlight the value that customer receives from an Acura. Acura is practicing
    • A. 

      Cost plus pricing

    • B. 

      Break even pricing

    • C. 

      Value added pricing

    • D. 

      Profit focus pricing

  • 7. 
    Which of these is not an example of Fixed or over head cost
    • A. 

      Rent

    • B. 

      Utilities

    • C. 

      Cartons to pack products

    • D. 

      Interest on debt

  • 8. 
    Which of these is not a variable cost to Toyota for producing cars
    • A. 

      Cost of steering wheel

    • B. 

      Salary of managers

    • C. 

      Cost of seats

    • D. 

      Cost of paint

  • 9. 
    It cost Aivea $400 to hire a consultant for a day. Aivea wants to make 20% profit ($80) on this service and hence invoice the client $480. Aivea is practicing
    • A. 

      Good value pricing

    • B. 

      Value based pricing

    • C. 

      Break even pricing

    • D. 

      Cost plus pricing

  • 10. 
    If a company starts with an ideal selling price based on customer value considerations and then targets cost that will ensure that the price is met it is practicing
    • A. 

      Target costing

    • B. 

      Cost plus pricing

    • C. 

      Value based pricing

    • D. 

      Low costing

  • 11. 
    In pure competition firms are
    • A. 

      Price setters

    • B. 

      Price takers

    • C. 

      Price moderators

    • D. 

      Price manipulators

  • 12. 
    If demand hardly changes with small changes in price, the demand is
    • A. 

      Elastic

    • B. 

      Inelastic

    • C. 

      Quasielastic

    • D. 

      Non-elastic

  • 13. 
    Hy Top milk increased its milk price by 1%, it led to 10% reduction in demand. In this example the milk demand is
    • A. 

      Elastic

    • B. 

      Inelastic

    • C. 

      Non elastic

    • D. 

      Quasi elastic

  • 14. 
    IPhones were introduced at $500, since their price has fallen to $200. At iPhone's launch Apple was trying which strategy?
    • A. 

      Cost plus pricing

    • B. 

      Product line pricing

    • C. 

      Penetration pricing

    • D. 

      Market skimming pricing

  • 15. 
    Kia sells its new model cars at prices much lower than competition. Kia is practicing
    • A. 

      Market skimming pricing

    • B. 

      Market penetration pricing

    • C. 

      Product line pricing

    • D. 

      Value added pricing

  • 16. 
    Honda accord base model comes at $16,000. Honda then charges extra for moon roof, CD player and other options. This is an example of 
    • A. 

      Product line pricing

    • B. 

      Captive product pricing

    • C. 

      Cost plus pricing

    • D. 

      Optional product pricing

  • 17. 
    Dell sells its printers for very low price, but sells printer ink at a premium. This is an example of 
    • A. 

      Product line pricing

    • B. 

      Captive product pricing

    • C. 

      By product pricing

    • D. 

      Value added pricing

  • 18. 
    It cost $5000 to by training manuals from Aivea. It costs $3000 to hire an instructor to train. However it costs $6000 to get both manuals and instructor. This is an example of 
    • A. 

      Target costing

    • B. 

      By product pricing

    • C. 

      Product bundling pricing

    • D. 

      Market skimming pricing

  • 19. 
    Veggie Chipotle burritos cost $4.70 in Portland but $7.10 in Manhattan. Chipotle is practicing
    • A. 

      Product bundling pricing

    • B. 

      By product pricing

    • C. 

      Optional product pricing

    • D. 

      Location pricing

  • 20. 
    Airlines vary their cost every hour or less. This phenomenon can be described by all of the terms below EXCEPT
    • A. 

      Allowance pricing

    • B. 

      Revenue management

    • C. 

      Time pricing

    • D. 

      Yield management

  • 21. 
    Selling below cost with the intention of punishing a competitor or gaining higher market share by driving competition out of business is called
    • A. 

      Price collusion

    • B. 

      Predatory pricing

    • C. 

      Cost cut pricing

    • D. 

      De value pricing

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