Marketing Exam Quiz Questions! Practice Test!

8 Questions | Total Attempts: 80

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Marketing Quizzes & Trivia

Chapters 1, 2, 4, 5


Questions and Answers
  • 1. 
    The pricing strategy used when a firm determines the cost of producing or providing its product and then adds a fixed amount above that total to arrive at the selling price:
  • 2. 
    A bookstore might purchase a book at the publisher's wholesale price and then mark it up a standard 35 percent. This is an example of what kind of pricing strategy? 
  • 3. 
    The pricing strategy used when a firm prices below, at, or above its competitors' offerings: 
  • 4. 
    A bookstore might decide to take the top 10 books on the New York Times bestseller list and price them $2 less than its primary competitors prices. This is an example of what kind of pricing strategy? 
  • 5. 
    The pricing strategy used when a firm first determines the perceived value from the customer's point of view and then prices accordingly. 
  • 6. 
    A bookstore might determine from its prior experience that students have various attitudes toward textbooks and their price. This is an example of what kind of pricing strategy?
  • 7. 
    Used by firms to collect and synthesize information about their position with respect to their rivals; enables companies to anticipate market developements rather than merely react to them. 
  • 8. 
    A paradigm for classifying people's motives. It argues that when lower-level, more basic needs (physiological and safety) are fulfilled, people turn to satisfying their higher level of human needs (social and personal) 
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