Assess Your Online Marketing Strategy

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| By Wguerin
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Wguerin
Community Contributor
Quizzes Created: 1 | Total Attempts: 105
Questions: 7 | Attempts: 105

Assess Your Online Marketing Strategy - Quiz

Is your brand's head in the sand when it comes to the Internet? Or do you have this thing figured out? Take the quiz and see! A strong online presence is integral to your brand's success. So it's crucial to honestly assess your online marketing maturity.


Questions and Answers
  • 1. 

    How sophisticated is your content marketing program?

    • A.

      We post technical content (e.g. datasheets, reference designs) on our site.

    • B.

      We post technical and marketing content (e.g. blogging, white papers, case studies) on our site.

    • C.

      We post technical and marketing content on our site and promote it via outbound marketing campaigns.

    • D.

      We post and promote both technical and marketing content and track resulting conversions.

  • 2. 

    Assess your team's attitude towards search engine optimization (SEO):

    • A.

      SEO does not impact our performance online.

    • B.

      SEO is critical to our success and growth online.

    • C.

      SEO is important to our website's performance, but not critical.

    • D.

      SEO is performed occasionally when we have some bandwidth available.

  • 3. 

    Which of these best describes your analytics program?

    • A.

      We don't use an analytics program.

    • B.

      We track each campaign and tie back conversions.

    • C.

      We use our analytics program to track visitors, page views, and other site metrics.

    • D.

      We track campaigns and conversions as well as interactions with our content like downloads and video views.

  • 4. 

    Which of the following best describes your banner ad campaigns?

    • A.

      We run banners on electronics media sites and trade news portals.

    • B.

      We run banners on electronics media sites, trade news portals, and engineer communities.

    • C.

      We don't run any banner ads.

    • D.

      We run banners on various electronics sites and we leverage the Google Display Network.

  • 5. 

    Which of these best describes your social media efforts?

    • A.

      We don't engage in social media.

    • B.

      We use social as another channel to broadcast company news.

    • C.

      We engage with customers via social media campaigns like contests, polls, etc.

    • D.

      We're using various social media tools to build the biggest following possible.

  • 6. 

    Which of these budget breakdowns most closely matches your own?

    • A.

      A mix of 75% traditional, 25% digital.

    • B.

      100% traditional.

    • C.

      A mix of 75% digital, 25% traditional.

    • D.

      Even split 50% traditional, 50% digital.

  • 7. 

    How do metrics and reporting impact your marketing budget?

    • A.

      We do regular or semi-regular reporting, but the results do not impact our spend.

    • B.

      Some of our metrics are tied to specific campaigns, and these campaigns are optimized.

    • C.

      All marketing spend is measured, and all campaigns are optimized based on our metrics.

    • D.

      Our reporting is ad-hoc, or we do no reporting at all.

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  • Current Version
  • Mar 21, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 06, 2013
    Quiz Created by
    Wguerin
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