Assess Your Online Marketing Strategy

7 Questions | Total Attempts: 103

Assess Your Online Marketing Strategy - Quiz

Is your brand's head in the sand when it comes to the Internet? Or do you have this thing figured out? Take the quiz and see! A strong online presence is integral to your brand's success. So it's crucial to honestly assess your online marketing maturity.


You May Get

OSTRICH

The Ostrich lives in denial about the Web, choosing instead to follow a marketing playbook established decades ago. The Ostrich counts on his distributors to promote his products and spends almost none of his budget online. His company has a basic website with a nice picture of headquarters, a brief history of the company, and little else. The Ostrich doesn’t want to “rock the boat” by experimenting with something like search marketing or online media. Not a Master? Don't worry ... there are no Masters yet. The question of who will master the digital channel remains open for the moment. The online space continues to evolve rapidly, and Leaders are jumping ahead to dominate this crucial channel. Two things are for sure: Leaders will reap the benefits of engineers' shift to online research while others will be left behind. Room to improve? Find strategies you can implement today at our Roadmap to Leadership. Back to the Connect the Dots HQ.

BEGINNER

The Beginner occasionally reads marketing blogs and industry media sites and gets the feeling there may be opportunities online. Unfortunately, corporate inertia means the team mainly continues doing things “the way we’ve always done it.” The Beginner spends a little bit on digital – maybe some banners on niche media or a small Google display network buy – spreading it around evenly and experimenting. The Beginner may or may not have analytics in place, but the team can't match metrics to their efforts. So, the Beginner has no idea which campaigns are working and the “experiment” continues indefinitely. Not a Master? Don't worry ... there are no Masters yet. The question of who will master the digital channel remains open for the moment. The online space continues to evolve rapidly, and Leaders are jumping ahead to dominate this crucial channel. Two things are for sure: Leaders will reap the benefits of engineers' shift to online research while others will be left behind. Room to improve? Find strategies you can implement today at our Roadmap to Leadership. Back to the Connect the Dots HQ.  

MATURING

The Maturing marketer is breaking the cycle of unmeasured experimentation. He has Google Analytics hooked up to the company website and is working on what to make of the information it provides. He’s set up a Twitter account for the company as well as pages on Facebook and LinkedIn where he posts occasionally. The Maturing marketer is still working on correlating campaigns with analytics, matching efforts with results. Not a Master? Don't worry ... there are no Masters yet. The question of who will master the digital channel remains open for the moment. The online space continues to evolve rapidly, and Leaders are jumping ahead to dominate this crucial channel. Two things are for sure: Leaders will reap the benefits of engineers' shift to online research while others will be left behind. Room to improve? Find strategies you can implement today at our Roadmap to Leadership. Back to the Connect the Dots HQ.  

LEADER

The industry Leader has truly broken through and can now confidently measure campaign results. This allows him to optimize his company’s digital spend with programs that provide ROI by moving prospects down the design win funnel. His measured marketing efforts put the Leader’s company at the head of the pack. Marketers in this position understand that if they don’t dominate the digital channel their competitors will, leaving their company with a fading ability to influence design win decisions. Not a Master? Don't worry ... there are no Masters yet. The question of who will master the digital channel remains open for the moment. The online space continues to evolve rapidly, and Leaders are jumping ahead to dominate this crucial channel. Two things are for sure: Leaders will reap the benefits of engineers' shift to online research while others will be left behind. Room to improve? Find strategies you can implement today at our Roadmap to Leadership. Back to the Connect the Dots HQ.  
Questions and Answers
  • 1. 
    How sophisticated is your content marketing program?
    • A. 

      We post technical content (e.g. datasheets, reference designs) on our site.

    • B. 

      We post technical and marketing content (e.g. blogging, white papers, case studies) on our site.

    • C. 

      We post technical and marketing content on our site and promote it via outbound marketing campaigns.

    • D. 

      We post and promote both technical and marketing content and track resulting conversions.

  • 2. 
    Assess your team's attitude towards search engine optimization (SEO):
    • A. 

      SEO does not impact our performance online.

    • B. 

      SEO is critical to our success and growth online.

    • C. 

      SEO is important to our website's performance, but not critical.

    • D. 

      SEO is performed occasionally when we have some bandwidth available.

  • 3. 
    Which of these best describes your analytics program?
    • A. 

      We don't use an analytics program.

    • B. 

      We track each campaign and tie back conversions.

    • C. 

      We use our analytics program to track visitors, page views, and other site metrics.

    • D. 

      We track campaigns and conversions as well as interactions with our content like downloads and video views.

  • 4. 
    Which of the following best describes your banner ad campaigns?
    • A. 

      We run banners on electronics media sites and trade news portals.

    • B. 

      We run banners on electronics media sites, trade news portals, and engineer communities.

    • C. 

      We don't run any banner ads.

    • D. 

      We run banners on various electronics sites and we leverage the Google Display Network.

  • 5. 
    Which of these best describes your social media efforts?
    • A. 

      We don't engage in social media.

    • B. 

      We use social as another channel to broadcast company news.

    • C. 

      We engage with customers via social media campaigns like contests, polls, etc.

    • D. 

      We're using various social media tools to build the biggest following possible.

  • 6. 
    Which of these budget breakdowns most closely matches your own?
    • A. 

      A mix of 75% traditional, 25% digital.

    • B. 

      100% traditional.

    • C. 

      A mix of 75% digital, 25% traditional.

    • D. 

      Even split 50% traditional, 50% digital.

  • 7. 
    How do metrics and reporting impact your marketing budget?
    • A. 

      We do regular or semi-regular reporting, but the results do not impact our spend.

    • B. 

      Some of our metrics are tied to specific campaigns, and these campaigns are optimized.

    • C. 

      All marketing spend is measured, and all campaigns are optimized based on our metrics.

    • D. 

      Our reporting is ad-hoc, or we do no reporting at all.

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