Assess Your Online Marketing Strategy

7 Questions | Total Attempts: 73

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Assess Your Online Marketing Strategy

Is your brand's head in the sand when it comes to the Internet? Or do you have this thing figured out? Take the quiz and see! A strong online presence is integral to your brand's success. So it's crucial to honestly assess your online marketing maturity.


Questions and Answers
  • 1. 
    Which of these budget breakdowns most closely matches your own?
    • A. 

      A mix of 75% traditional, 25% digital.

    • B. 

      100% traditional.

    • C. 

      A mix of 75% digital, 25% traditional.

    • D. 

      Even split 50% traditional, 50% digital.

  • 2. 
    How do metrics and reporting impact your marketing budget?
    • A. 

      We do regular or semi-regular reporting, but the results do not impact our spend.

    • B. 

      Some of our metrics are tied to specific campaigns, and these campaigns are optimized.

    • C. 

      All marketing spend is measured, and all campaigns are optimized based on our metrics.

    • D. 

      Our reporting is ad-hoc, or we do no reporting at all.

  • 3. 
    Which of these best describes your analytics program?
    • A. 

      We don't use an analytics program.

    • B. 

      We track each campaign and tie back conversions.

    • C. 

      We use our analytics program to track visitors, page views, and other site metrics.

    • D. 

      We track campaigns and conversions as well as interactions with our content like downloads and video views.

  • 4. 
    Which of these best describes your social media efforts?
    • A. 

      We don't engage in social media.

    • B. 

      We use social as another channel to broadcast company news.

    • C. 

      We engage with customers via social media campaigns like contests, polls, etc.

    • D. 

      We're using various social media tools to build the biggest following possible.

  • 5. 
    Which of the following best describes your banner ad campaigns?
    • A. 

      We run banners on electronics media sites and trade news portals.

    • B. 

      We run banners on electronics media sites, trade news portals, and engineer communities.

    • C. 

      We don't run any banner ads.

    • D. 

      We run banners on various electronics sites and we leverage the Google Display Network.

  • 6. 
    How sophisticated is your content marketing program?
    • A. 

      We post technical content (e.g. datasheets, reference designs) on our site.

    • B. 

      We post technical and marketing content (e.g. blogging, white papers, case studies) on our site.

    • C. 

      We post technical and marketing content on our site and promote it via outbound marketing campaigns.

    • D. 

      We post and promote both technical and marketing content and track resulting conversions.

  • 7. 
    Assess your team's attitude towards search engine optimization (SEO):
    • A. 

      SEO does not impact our performance online.

    • B. 

      SEO is critical to our success and growth online.

    • C. 

      SEO is important to our website's performance, but not critical.

    • D. 

      SEO is performed occasionally when we have some bandwidth available.

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