Assess Your Online Marketing Strategy
(111).jpg "Assess Your Online Marketing Strategy - Quiz")
Is your brand's head in the sand when it comes to the Internet? Or do you have this thing figured out? Take the quiz and see! A strong online presence is integral to your brand's success. So it's crucial to honestly assess your online marketing maturity.
- 1.
How sophisticated is your content marketing program?
- A.
We post technical content (e.g. datasheets, reference designs) on our site.
- B.
We post technical and marketing content (e.g. blogging, white papers, case studies) on our site.
- C.
We post technical and marketing content on our site and promote it via outbound marketing campaigns.
- D.
We post and promote both technical and marketing content and track resulting conversions.
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- 2.
Assess your team's attitude towards search engine optimization (SEO):
- A.
SEO does not impact our performance online.
- B.
SEO is critical to our success and growth online.
- C.
SEO is important to our website's performance, but not critical.
- D.
SEO is performed occasionally when we have some bandwidth available.
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- 3.
Which of these best describes your analytics program?
- A.
We don't use an analytics program.
- B.
We track each campaign and tie back conversions.
- C.
We use our analytics program to track visitors, page views, and other site metrics.
- D.
We track campaigns and conversions as well as interactions with our content like downloads and video views.
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- 4.
Which of the following best describes your banner ad campaigns?
- A.
We run banners on electronics media sites and trade news portals.
- B.
We run banners on electronics media sites, trade news portals, and engineer communities.
- C.
We don't run any banner ads.
- D.
We run banners on various electronics sites and we leverage the Google Display Network.
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- 5.
Which of these best describes your social media efforts?
- A.
We don't engage in social media.
- B.
We use social as another channel to broadcast company news.
- C.
We engage with customers via social media campaigns like contests, polls, etc.
- D.
We're using various social media tools to build the biggest following possible.
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- 6.
Which of these budget breakdowns most closely matches your own?
- A.
A mix of 75% traditional, 25% digital.
- B.
100% traditional.
- C.
A mix of 75% digital, 25% traditional.
- D.
Even split 50% traditional, 50% digital.
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- 7.
How do metrics and reporting impact your marketing budget?
- A.
We do regular or semi-regular reporting, but the results do not impact our spend.
- B.
Some of our metrics are tied to specific campaigns, and these campaigns are optimized.
- C.
All marketing spend is measured, and all campaigns are optimized based on our metrics.
- D.
Our reporting is ad-hoc, or we do no reporting at all.
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Current Version
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Mar 21, 2022Quiz Edited by
ProProfs Editorial Team -
Jun 06, 2013Quiz Created by
Wguerin
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