Internet Recruitment Expert Quiz

1. What is the result of combining SEO and SEA?

SEO + SEA: SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are both strategies used to increase a website’s visibility on search engine results pages (SERPs). SEO involves optimizing a website’s content and design to make it more attractive to search engines, while SEA involves paying to have a website appear in the sponsored listings of a search engine. When combined, these strategies can significantly improve a website’s visibility and traffic.

Explanation

SEO + SEA: SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are both strategies used to increase a website’s visibility on search engine results pages (SERPs). SEO involves optimizing a website’s content and design to make it more attractive to search engines, while SEA involves paying to have a website appear in the sponsored listings of a search engine. When combined, these strategies can significantly improve a website’s visibility and traffic.

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2. What command do you use to search the LinkedIn network in the context of People search on the web?

Advanced Search: LinkedIn’s ‘Advanced Search’ feature allows users to find people based on specific criteria such as location, industry, current company, past company, etc. It’s a powerful tool for recruiters to find potential candidates with the specific skills and experience they’re looking for.

Explanation

Advanced Search: LinkedIn’s ‘Advanced Search’ feature allows users to find people based on specific criteria such as location, industry, current company, past company, etc. It’s a powerful tool for recruiters to find potential candidates with the specific skills and experience they’re looking for.

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3. What does PPC mean in the context of Advertising?

Pay Per Clinic

People Pay Cooperation

Pay Per Click

Per Person Conversation

PPC: Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Explanation

PPC: Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

4. What does the term "Boolean Operators" refer to in the context of internet recruitment?

Logical operators (AND, OR, NOT) used in search queries

Specialized algorithms for resume screening

Advanced coding languages used for website development

Social media platforms for professional networking

Logical operators (AND, OR, NOT) used in search queries

Boolean Operators, namely AND, OR, and NOT, serve as essential tools in refining and tailoring search queries for internet recruitment purposes. By strategically combining these operators, recruiters can effectively narrow down search results to find the most relevant candidates. For instance, using "AND" between keywords ensures that both terms must be present in the results, refining the search to find candidates with specific qualifications. Conversely, "OR" broadens the search, allowing recruiters to find candidates with any of the specified criteria. On the other hand, "NOT" excludes certain terms from the search, helping recruiters filter out irrelevant candidates. Mastering these operators empowers recruiters to conduct more targeted and efficient searches, ultimately leading to better recruitment outcomes.

Explanation

Logical operators (AND, OR, NOT) used in search queries

Boolean Operators, namely AND, OR, and NOT, serve as essential tools in refining and tailoring search queries for internet recruitment purposes. By strategically combining these operators, recruiters can effectively narrow down search results to find the most relevant candidates. For instance, using "AND" between keywords ensures that both terms must be present in the results, refining the search to find candidates with specific qualifications. Conversely, "OR" broadens the search, allowing recruiters to find candidates with any of the specified criteria. On the other hand, "NOT" excludes certain terms from the search, helping recruiters filter out irrelevant candidates. Mastering these operators empowers recruiters to conduct more targeted and efficient searches, ultimately leading to better recruitment outcomes.

5. What are Web Analytics?

Display of content on a digital signage network in the context of out-of-home advertising.

Measurement, collection, analysis, and reporting of internet data for understanding and optimizing website usage.

Software that automatically generates through your site after analyzing what is happening on your site.

Software that analyzes what is happening on your website

Web Analytics: Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. It is not just a process for measuring web traffic but can be used as a tool for business and market research and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

Explanation

Web Analytics: Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. It is not just a process for measuring web traffic but can be used as a tool for business and market research and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

6. What should be done in Recruitment 2.0 or Recruitment via Social Media?

Referral recruitment

Hunting for people profiles in social networks

Participate in the conversation your audience has

Boomerang recruitment

Recruitment 2.0: Recruitment 2.0, or social recruiting, is a strategy that involves using social media platforms to find and attract candidates. This can involve posting job vacancies on social media, as well as engaging with potential candidates through these platforms. The focus of Recruitment 2.0 is on building relationships with candidates and engaging with them in a more interactive and dynamic way.

Explanation

Recruitment 2.0: Recruitment 2.0, or social recruiting, is a strategy that involves using social media platforms to find and attract candidates. This can involve posting job vacancies on social media, as well as engaging with potential candidates through these platforms. The focus of Recruitment 2.0 is on building relationships with candidates and engaging with them in a more interactive and dynamic way.

7. In the context of Web 2.0, what is a picture of words called?

A cloud of words

A tag cloud

A cloud of definitions

A word cloud

Tag Cloud: A tag cloud is a visual representation of text data, typically used to depict keyword metadata (tags) on websites. The tags are usually single words, and the importance of each tag is shown with font size or color. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

Explanation

Tag Cloud: A tag cloud is a visual representation of text data, typically used to depict keyword metadata (tags) on websites. The tags are usually single words, and the importance of each tag is shown with font size or color. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

8. What does Internet Recruitment entail?

Using web technology in an organized way to get in touch with possible future colleagues.

Using the internet as a channel to broadcast your vacancies.

Using LinkedIn to find and contact possible future colleagues.

Using web technology to find possible future colleagues.

Internet Recruitment: Internet Recruitment, also known as online recruitment, involves using the internet as a recruitment tool to attract and source candidates for jobs. It includes posting job vacancies on the company’s own website, on job boards, and on social media platforms. It can also involve using online platforms to screen and assess candidates, such as through online testing and video interviews.

Explanation

Internet Recruitment: Internet Recruitment, also known as online recruitment, involves using the internet as a recruitment tool to attract and source candidates for jobs. It includes posting job vacancies on the company’s own website, on job boards, and on social media platforms. It can also involve using online platforms to screen and assess candidates, such as through online testing and video interviews.

9. What is the most effective funnel from a blog to your 'Apply Now' button?

A corporate blog post, vacancy, apply now

A news board blog post, home, about us, vacancy, apply now

A person’s personal blog post, vacancy, about us, apply now

A person’s professional blog post, home, vacancy overview, vacancy, apply now

Effective Funnel: An effective recruitment funnel from a blog to the ‘Apply Now’ button would be a direct path from a corporate blog post to the vacancy and then to the ‘Apply Now’ button. This provides the candidate with relevant information about the job and a clear call to action to apply. It minimizes distractions and makes the application process as straightforward as possible.

Explanation

Effective Funnel: An effective recruitment funnel from a blog to the ‘Apply Now’ button would be a direct path from a corporate blog post to the vacancy and then to the ‘Apply Now’ button. This provides the candidate with relevant information about the job and a clear call to action to apply. It minimizes distractions and makes the application process as straightforward as possible.

10. How would you describe Recruitment 1.0?

Recruiting using only banners.

Recruiting with a mindset focused on print.

Recruiting via newspapers.

Dictating what our vacancies are during recruitment.

Recruitment 1.0: Recruitment 1.0 refers to traditional recruitment methods that were used before the advent of the internet. This includes posting job vacancies in print media such as newspapers and magazines, as well as using recruitment agencies to find candidates. The focus of Recruitment 1.0 was on the employer dictating the terms of the job and the qualities they were looking for in a candidate.

Explanation

Recruitment 1.0: Recruitment 1.0 refers to traditional recruitment methods that were used before the advent of the internet. This includes posting job vacancies in print media such as newspapers and magazines, as well as using recruitment agencies to find candidates. The focus of Recruitment 1.0 was on the employer dictating the terms of the job and the qualities they were looking for in a candidate.