Aims and Objectives of the four businesses, Jimmy's Farm, Single Rose, Greene King and Richer Sounds.
Make sure equipment is working everyday so that they are able to brew as much beer as they can
Make the best quality beer
To increase profit growth
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Increase their market share
Increase the sales of their houses by 5% in the next year
Advertise to the consumers in the local paper every week
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Keep the level of excellence of customer service above 90% for the company as a whole.
Develop the audiovisual home cinema range and increase the sales of plasma TVs and LCDs
Provide a good quality service that is value for money
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Have good standards of quality meat
Make a profit
Feed the animals nutritious food everyday
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Monitor staff on a daily basis to make sure they are sticking to the guidelines to produce the best quality beer
Make the best quality beer
Maintain a profit
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Provide a good quality service that is value for money
Control our costs by sticking to a budget, which is set monthly
Provide themselves with secure/well paid jobs
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Maintain a profit
To increase market share
Have new houses on their books every week to keep the customers interested
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