Search Engine Optimization Test: Quiz

1.

Which of the following is ALWAYS advantages of SEO compared to PPC?
- A.
  
  More people click on links in the Organic section
- B.
  
  The links appear at the top of the SERP
- C.
  
  Clicks are free
- D.
  
  Greater long term value
- E.
  
  Takes time to see results
- F.
  
  Target specific types of clients by customizing what they see on the SERP
Correct Answer(s)
A. More people click on links in the Organic section
C. Clicks are free
D. Greater long term value

Explanation
Sponsored Ads appear above the Organic links. It does take time to see results...but that isn't an advantage. There is very limited customization of the appearance of the Organic link.

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2.

Which of the following are types of On-Page Optimization?
- A.
  
  Code
- B.
  
  Content
- C.
  
  Title Tag
- D.
  
  Domain
- E.
  
  Citations
- F.
  
  Claimed profiles
- G.
  
  Directory listings
Correct Answer(s)
A. Code
B. Content
C. Title Tag
D. Domain

Explanation
On-Page Optimization refers to the techniques used to optimize individual web pages in order to rank higher and earn more relevant traffic in search engines. Code optimization involves improving the HTML source code of a webpage to enhance its visibility to search engines. Content optimization focuses on creating high-quality, relevant, and informative content that appeals to both users and search engines. Title Tag optimization involves optimizing the title tag of a webpage to accurately describe its content and improve its visibility in search engine results. Domain optimization refers to optimizing the domain name and URL structure of a website to improve its search engine rankings.

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3.

Which of the following are types of Off-Page Optimization?
- A.
  
  Code
- B.
  
  Content
- C.
  
  Title Tag
- D.
  
  Domain
- E.
  
  Citations
- F.
  
  Claimed profiles
- G.
  
  Directory listings
Correct Answer(s)
E. Citations
F. Claimed profiles
G. Directory listings

Explanation
Citations, claimed profiles, and directory listings are all types of off-page optimization. Off-page optimization refers to the actions taken outside of a website to improve its search engine rankings. Citations are mentions of a business's name, address, and phone number on other websites. Claimed profiles are online profiles that a business has control over and can optimize for better visibility. Directory listings are listings of a business's information on online directories. All of these techniques help to increase a website's visibility and authority in the eyes of search engines.

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4.

Off-Page SEO makes a bigger impact than On-Page SEO.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Off-Page SEO refers to the activities done outside of a website to improve its search engine rankings, such as link building and social media marketing. These activities can have a significant impact on a website's visibility and authority, ultimately leading to higher rankings in search engine results. On the other hand, On-Page SEO focuses on optimizing the content and structure of a website to make it more search engine friendly. While both Off-Page and On-Page SEO are important for a comprehensive SEO strategy, Off-Page SEO often has a bigger impact as it involves building external signals and credibility for a website.

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5.

What best describes Yodle's domain selection process?
- A.
  
  Let the client choose
- B.
  
  We make a suggestion, but take the client's opinion into consideration
- C.
  
  We try to get as close to their current domain (or business name) as possible
- D.
  
  We use a domain that reflects their segment and location
- E.
  
  We can use one the client already owns if they transfer it to us
- F.
  
  B, C, or E
Correct Answer
D. We use a domain that reflects their segment and location

Explanation
We choose a domain based on SEO best practices; it will be focused on their segment, the services they're looking to promote, and their local serving area. This will help it rank and be more recognizable to new customers who've never heard of them before.

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6.

Clients' accounts are launched within 48 hours, using stock content for their Adversities.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The given statement is true. It states that clients' accounts are launched within 48 hours, using stock content for their Adversities. This means that clients can expect their accounts to be set up and ready to use within a maximum of 48 hours. The use of stock content for their Adversities suggests that pre-existing content or templates are used to create advertisements for the clients' accounts.

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7.

Custom content is created for clients' Adversities.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
We launch with stock content so we can get their accounts live. Once live, we begin to work on creating and adding custom content to help climb the Organic rankings.

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8.

We have set time frames for when we add custom content to clients' Adversities.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
When it comes to creating content and citations, there isn't a specific schedule. Updates like this are like bullets that we can use to aim at the target of being ranked #1. We don't have unlimited bullets, so we want to use them at the most opportune times, which will be different for every customer based on the success they're seeing without using their bullets.

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9.

Which of the following are true of Citations?
- A.
  
  The business name, address, and phone number must match what's on the website
- B.
  
  The search engines double check this information to ensure consistency and credibility
- C.
  
  Mismatched citations can hurt click through rate and conversion
- D.
  
  Citations are an example of Off page SEO
- E.
  
  Without a citation on Yelp, it will be very hard to rank Organically
Correct Answer(s)
A. The business name, address, and phone number must match what's on the website
B. The search engines double check this information to ensure consistency and credibility
D. Citations are an example of Off page SEO

Explanation
Mismatched citations can hurt Organic ranking. CTR and CVR do not come into play here. Yelp is one of many highly credible places to have a citation. While it would be helpful, not having one won't destroy your chances of ranking. Overall, good citations are all about having many consistent ones...not a couple big ones.

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10.

Why would an SMB want to do both PPC and SEO together?
- A.
  
  PPC will work immediately, while SEO takes time to ramp up
- B.
  
  Multiple links on the SERP is better than 1
- C.
  
  SEO doesn't allow the user to change focus (i.e. Heater Repair vs. Air Conditioner Repair) like PPC does
- D.
  
  PPC will help increase Organic ranking
Correct Answer(s)
A. PPC will work immediately, while SEO takes time to ramp up
B. Multiple links on the SERP is better than 1
C. SEO doesn't allow the user to change focus (i.e. Heater Repair vs. Air Conditioner Repair) like PPC does

Explanation
An SMB would want to do both PPC and SEO together because PPC provides immediate results, while SEO takes time to show its impact. Having multiple links on the search engine results page (SERP) is advantageous as it increases visibility and chances of attracting more users. Unlike SEO, PPC allows the user to easily change their focus or target specific keywords, which can be beneficial for businesses offering different products or services. Additionally, running PPC campaigns can also help improve organic ranking over time.

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11.

All of the following are true of Search Engine Business Profiles EXCEPT:
- A.
  
  A postcard containing a pin number is sent to the business address for address verification
- B.
  
  Without being claimed, profiles can't be customized with things like photos, hours of operation, and custom content
- C.
  
  Profiles typically rank in the local sections of the search engines
- D.
  
  Search engines don't care if the profile is updated as long as it is claimed
Correct Answer
D. Search engines don't care if the profile is updated as long as it is claimed

Explanation
Adding keyword rich content and information as well as photos and other media tell the search engines that the claimer cares about appearing credible and giving the searched important, relevant information, therefore improving user experience.

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Search Engine Optimization Test: Quiz

Which of the following is ALWAYS advantages of SEO compared to PPC?

Which of the following are types of On-Page Optimization?

Which of the following are types of Off-Page Optimization?

Off-Page SEO makes a bigger impact than On-Page SEO.

What best describes Yodle's domain selection process?

Clients' accounts are launched within 48 hours, using stock content for their Adversities.

Custom content is created for clients' Adversities.

We have set time frames for when we add custom content to clients' Adversities.

Which of the following are true of Citations?

Why would an SMB want to do both PPC and SEO together?

All of the following are true of Search Engine Business Profiles EXCEPT: