This Search Engine Optimization Test evaluates knowledge on SEO vs. PPC, types of On-Page and Off-Page Optimization, and domain selection strategies. It's designed to assess understanding in effectively improving organic search rankings.
True
False
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Let the client choose
We make a suggestion, but take the client's opinion into consideration
We try to get as close to their current domain (or business name) as possible
We use a domain that reflects their segment and location
We can use one the client already owns if they transfer it to us
B, C, or E
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True
False
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True
False
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A postcard containing a pin number is sent to the business address for address verification
Without being claimed, profiles can't be customized with things like photos, hours of operation, and custom content
Profiles typically rank in the local sections of the search engines
Search engines don't care if the profile is updated as long as it is claimed
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Code
Content
Title Tag
Domain
Citations
Claimed profiles
Directory listings
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Code
Content
Title Tag
Domain
Citations
Claimed profiles
Directory listings
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More people click on links in the Organic section
The links appear at the top of the SERP
Clicks are free
Greater long term value
Takes time to see results
Target specific types of clients by customizing what they see on the SERP
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PPC will work immediately, while SEO takes time to ramp up
Multiple links on the SERP is better than 1
SEO doesn't allow the user to change focus (i.e. Heater Repair vs. Air Conditioner Repair) like PPC does
PPC will help increase Organic ranking
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The business name, address, and phone number must match what's on the website
The search engines double check this information to ensure consistency and credibility
Mismatched citations can hurt click through rate and conversion
Citations are an example of Off page SEO
Without a citation on Yelp, it will be very hard to rank Organically
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