Search Engine Optimization Test: Quiz

12 Questions | Total Attempts: 1051

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Search Engine Optimization Test: Quiz

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Questions and Answers
  • 1. 
    Which of the following is ALWAYS advantages of SEO compared to PPC? 
    • A. 

      More people click on links in the Organic section

    • B. 

      The links appear at the top of the SERP

    • C. 

      Clicks are free

    • D. 

      Greater long term value

    • E. 

      Takes time to see results

    • F. 

      Target specific types of clients by customizing what they see on the SERP

  • 2. 
    Which of the following are types of On-Page Optimization?
    • A. 

      Code

    • B. 

      Content

    • C. 

      Title Tag

    • D. 

      Domain

    • E. 

      Citations

    • F. 

      Claimed profiles

    • G. 

      Directory listings

  • 3. 
    Which of the following are types of Off-Page Optimization?
    • A. 

      Code

    • B. 

      Content

    • C. 

      Title Tag

    • D. 

      Domain

    • E. 

      Citations

    • F. 

      Claimed profiles

    • G. 

      Directory listings

  • 4. 
    Off-Page SEO makes a bigger impact than On-Page SEO.
    • A. 

      True

    • B. 

      False

  • 5. 
    What best describes Yodle's domain selection process?
    • A. 

      Let the client choose

    • B. 

      We make a suggestion, but take the client's opinion into consideration

    • C. 

      We try to get as close to their current domain (or business name) as possible

    • D. 

      We use a domain that reflects their segment and location

    • E. 

      We can use one the client already owns if they transfer it to us

    • F. 

      B, C, or E

  • 6. 
    Clients' accounts are launched within 48 hours, using stock content for their Adversities.
    • A. 

      True

    • B. 

      False

  • 7. 
    Custom content is created for clients' Adversities. 
    • A. 

      True

    • B. 

      False

  • 8. 
    We have set time frames for when we add custom content to clients' Adversities. 
    • A. 

      True

    • B. 

      False

  • 9. 
    Which of the following are true of Citations?
    • A. 

      The business name, address, and phone number must match what's on the website

    • B. 

      The search engines double check this information to ensure consistency and credibility

    • C. 

      Mismatched citations can hurt click through rate and conversion

    • D. 

      Citations are an example of Off page SEO

    • E. 

      Without a citation on Yelp, it will be very hard to rank Organically

  • 10. 
    Why would an SMB want to do both PPC and SEO together? 
    • A. 

      PPC will work immediately, while SEO takes time to ramp up

    • B. 

      Multiple links on the SERP is better than 1

    • C. 

      SEO doesn't allow the user to change focus (i.e. Heater Repair vs. Air Conditioner Repair) like PPC does

    • D. 

      PPC will help increase Organic ranking

  • 11. 
    All of the following are true of Search Engine Business Profiles EXCEPT:
    • A. 

      A postcard containing a pin number is sent to the business address for address verification

    • B. 

      Without being claimed, profiles can't be customized with things like photos, hours of operation, and custom content

    • C. 

      Profiles typically rank in the local sections of the search engines

    • D. 

      Search engines don't care if the profile is updated as long as it is claimed

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