Search Engine Optimization Test: Quiz
(69).jpg "Search Engine Optimization Test: Quiz")
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- 1.Which of the following is ALWAYS advantages of SEO compared to PPC?
- A.
More people click on links in the Organic section
- B.
The links appear at the top of the SERP
- C.
Clicks are free
- D.
Greater long term value
- E.
Takes time to see results
- F.
Target specific types of clients by customizing what they see on the SERP
- 2.Which of the following are types of On-Page Optimization?
- A.
Code
- B.
Content
- C.
Title Tag
- D.
Domain
- E.
Citations
- F.
Claimed profiles
- G.
Directory listings
- 3.Which of the following are types of Off-Page Optimization?
- A.
Code
- B.
Content
- C.
Title Tag
- D.
Domain
- E.
Citations
- F.
Claimed profiles
- G.
Directory listings
- 4.Off-Page SEO makes a bigger impact than On-Page SEO.
- A.
True
- B.
False
- 5.What best describes Yodle's domain selection process?
- A.
Let the client choose
- B.
We make a suggestion, but take the client's opinion into consideration
- C.
We try to get as close to their current domain (or business name) as possible
- D.
We use a domain that reflects their segment and location
- E.
We can use one the client already owns if they transfer it to us
- F.
B, C, or E
- 6.Clients' accounts are launched within 48 hours, using stock content for their Adversities.
- A.
True
- B.
False
- 7.Custom content is created for clients' Adversities.
- A.
True
- B.
False
- 8.We have set time frames for when we add custom content to clients' Adversities.
- A.
True
- B.
False
- 9.Which of the following are true of Citations?
- A.
The business name, address, and phone number must match what's on the website
- B.
The search engines double check this information to ensure consistency and credibility
- C.
Mismatched citations can hurt click through rate and conversion
- D.
Citations are an example of Off page SEO
- E.
Without a citation on Yelp, it will be very hard to rank Organically
- 10.Why would an SMB want to do both PPC and SEO together?
- A.
PPC will work immediately, while SEO takes time to ramp up
- B.
Multiple links on the SERP is better than 1
- C.
SEO doesn't allow the user to change focus (i.e. Heater Repair vs. Air Conditioner Repair) like PPC does
- D.
PPC will help increase Organic ranking
- 11.All of the following are true of Search Engine Business Profiles EXCEPT:
- A.
A postcard containing a pin number is sent to the business address for address verification
- B.
Without being claimed, profiles can't be customized with things like photos, hours of operation, and custom content
- C.
Profiles typically rank in the local sections of the search engines
- D.
Search engines don't care if the profile is updated as long as it is claimed
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