Marketing Strategy Chapter 18 Practice Quiz

18 Questions

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Internet Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Social marketing is a strategy for changing consumer behavior.
    • A. 

      True

    • B. 

      False

  • 2. 
    Breastfeeding promotion is an example of _____ marketing.
    • A. 

      Commercial

    • B. 

      Traditional

    • C. 

      Social

    • D. 

      Business

  • 3. 
    The term "product" can refer to a nutrition education program or service.
    • A. 

      True

    • B. 

      False

  • 4. 
    The situational analysis in marketing includes SWOT analysis, an acronym that stands for strengths, weaknesses, _____, and threats.
    • A. 

      Options

    • B. 

      Opportunities

    • C. 

      Outcomes

    • D. 

      Opinions

  • 5. 
    The purpose of marketing is to sell your product.
    • A. 

      True

    • B. 

      False

  • 6. 
    Which of the following is not one of the four universal elements of marketing referred to as the marketing mix?
    • A. 

      Place

    • B. 

      Product

    • C. 

      Plan

    • D. 

      Price

  • 7. 
    Which of the following is not a type of variable typically used for market segmentation?
    • A. 

      Behavioristic

    • B. 

      Demographic

    • C. 

      Geographical

    • D. 

      Social

  • 8. 
    External environment factors and social trends need to be examined when conducting a situational analysis.
    • A. 

      True

    • B. 

      False

  • 9. 
    A(n) _____ can serve as a communications bridge and a means for the researcher to find out how a population views an intervention or issue.
    • A. 

      Secondary data review

    • B. 

      Focus group

    • C. 

      Internet survey

    • D. 

      Mail survey

  • 10. 
    Advertising and promotion refer to the same thing.
    • A. 

      True

    • B. 

      False

  • 11. 
    Which of the following are examples of personal promotion aids?
    • A. 

      Advertising, contests, and direct mailings

    • B. 

      Business cards, networking, and news releases

    • C. 

      Letters, trade shows, and press kits

    • D. 

      Networking, public speaking, and writing

  • 12. 
    Market segmentation groups members of a target market into a more homogeneous subgroup.
    • A. 

      True

    • B. 

      False

  • 13. 
    The _____ is the primary, distinct customer group for your product or service.
    • A. 

      Target market

    • B. 

      Marketing plan

    • C. 

      Market mix

    • D. 

      Market segmentation

  • 14. 
    A data collection method that is oftentimes used to test new products, using the same people in several tests, is the
    • A. 

      Consumer panel.

    • B. 

      Focus group.

    • C. 

      Internet survey.

    • D. 

      Mail survey.

  • 15. 
    Which type of marketing is most appropriate when countermarketing is needed to offset the negative effects of a harmful practice?
    • A. 

      Commercial

    • B. 

      Social

    • C. 

      Traditional

    • D. 

      Business

  • 16. 
    The branding concept is a part of which P of the marketing mix?
    • A. 

      Place

    • B. 

      Price

    • C. 

      Product

    • D. 

      Promotion

  • 17. 
    Which statement about public service announcements is false?
    • A. 

      They are usually an ineffective form of promotion.

    • B. 

      They have the potential to reach a large audience.

    • C. 

      They are generally brief in length and content.

    • D. 

      They tend to be low cost, i.e., free.

  • 18. 
    The four P's are a part of the
    • A. 

      Market segmentation.

    • B. 

      Marketing strategy.

    • C. 

      Situational analysis.

    • D. 

      Competitive analysis.