4.03A

20 Questions | By SchlenkerJ | Updated: Mar 22, 2022 | Attempts: 556

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Questions and Answers

1.

What is the relationship between data and information?
- A.
  
  Data and information are the same thing
- B.
  
  Data are used to create information
- C.
  
  Information is used to create data
- D.
  
  Data and information are not related
Correct Answer
B. Data are used to create information
2.

The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting ______________________ data .
- A.
  
  Primary
- B.
  
  Secondary
- C.
  
  Irrelevant
- D.
  
  Economic
Correct Answer
A. Primary
3.

What characteristic of useful marketing information requires the information to be closely related to the situation in order to be of the most use?
- A.
  
  Timeliness
- B.
  
  Accessibility
- C.
  
  Cost-effectiveness
- D.
  
  Relevancy
Correct Answer
D. Relevancy
4.

Which characteristic of useful marketing information is represented by the statement, "The benefits of using the information should be greater than the expense of gathering the data used to generate the information."
- A.
  
  Timeliness
- B.
  
  Accessibility
- C.
  
  Cost-effectiveness
- D.
  
  Relvancy
Correct Answer
C. Cost-effectiveness
5.

Which function of a marketing-information management system involves collecting facts and figures from internal and external sources on an ongoing basis?
- A.
  
  Data processing
- B.
  
  Information reporting
- C.
  
  Data gathering
- D.
  
  Marketing research
Correct Answer
C. Data gathering
6.

Which of the following is a good source of internal data?
- A.
  
  Commercial Internet databases
- B.
  
  Professional marketing research firms
- C.
  
  Government planning agencies
- D.
  
  Enterprise resource planning systems
Correct Answer
D. Enterprise resource planning systems
7.

External marketing data comes from sources outside the business such as"
- A.
  
  Trade journals
- B.
  
  Inventory records
- C.
  
  Customer complaints
- D.
  
  Sales forecasts
Correct Answer
A. Trade journals
8.

Which of the following statements regarding marketing research is true:
- A.
  
  Marketing research is a component of marketing-information management
- B.
  
  Marketing-information management is a component of marketing research
- C.
  
  Marketing research occurs on an ongoing basis and never ends
- D.
  
  Marketing research and marketing intelligence are the same thing
Correct Answer
A. Marketing research is a component of marketing-information management
9.

Jerry, a computer salesperson, asks each interested customer to tell him what her/his experiences have been at competing computer stores. Jerry is gathering ____________________ about the competition from his customers.
- A.
  
  Quantitative data
- B.
  
  Economic data
- C.
  
  Marketing intelligence
- D.
  
  Emotional intelligence
Correct Answer
C. Marketing intelligence
10.

Which function of a marketing-information management system involves changing the format of facts and figures to make them more useful?
- A.
  
  Data processing
- B.
  
  Information reporting
- C.
  
  Data gethering
- D.
  
  Marketing research
Correct Answer
A. Data processing
11.

Which function of a marketing-information management system involves the distribution of marketing information to those who make marketing decisions?
- A.
  
  Data processing
- B.
  
  Information reporting
- C.
  
  Data gethering
- D.
  
  Marketing research
Correct Answer
B. Information reporting
12.

A marketing-information management system should meet the requirements of the:
- A.
  
  Marketing researcher
- B.
  
  Salesperson
- C.
  
  Computer operator
- D.
  
  Individual business
Correct Answer
D. Individual business
13.

One basic requirement of a marketing-information management system is that it should be able to:
- A.
  
  Collect, process, and store data
- B.
  
  Be used by all personnel
- C.
  
  Operate only when needed
- D.
  
  Discard data after they are analyzed
Correct Answer
A. Collect, process, and store data
14.

One advantage of information generated by a marketing-information management system is that the information:
- A.
  
  Does not need to be stored
- B.
  
  Is presented in an organized fashion
- C.
  
  Provides a narrow perspective of the market
- D.
  
  Will probably be used only once
Correct Answer
B. Is presented in an organized fashion
15.

A marketing-information management system can help businesses to:
- A.
  
  Motivate employees
- B.
  
  Discover employee potential
- C.
  
  Practice good business ethics
- D.
  
  Discover new markets
Correct Answer
D. Discover new markets
16.

Which of the following is most likely to help a marketer in setting up the marketing budget:
- A.
  
  Current economic information
- B.
  
  Marketing intelligence
- C.
  
  Next quarter's sales forecast
- D.
  
  Personal interviews with customers
Correct Answer
C. Next quarter's sales forecast
17.

Marketers at GG Unlimited are using the company's marketing information management system (called Mkt$) to learn more about the effectiveness of the company's latest advertising campaign. This is an example of how the Mkt$ can be used to evaluate:
- A.
  
  Competitor's products
- B.
  
  Marketing intelligence
- C.
  
  Market opportunities
- D.
  
  Promotional strategies
Correct Answer
D. Promotional strategies
18.

The Phineas Corporation is using internal and external information from its marketing-information management system to determine the strength of the company's current business position. What is the company conducting?
- A.
  
  Sales forecasting
- B.
  
  A situation analysis
- C.
  
  An enterprise research plan
- D.
  
  Risk Management
Correct Answer
B. A situation analysis
19.

When a marketing-information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business's:
- A.
  
  Sales forecast
- B.
  
  Situation analysis
- C.
  
  Profitability
- D.
  
  Competition
Correct Answer
C. Profitability
20.

Brandi is reviewing marketing information about the possible demand for a new product. In this instance, Brandi's marketing-information management system is most likely to be helping her to:
- A.
  
  Evaluate current promotional strategies
- B.
  
  Reduce the risk of product failure
- C.
  
  Determine the competitor's market share
- D.
  
  Develop a sales forecast for the company
Correct Answer
B. Reduce the risk of product failure

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Current Version
Mar 22, 2022

Quiz Edited by
ProProfs Editorial Team
May 01, 2012

Quiz Created by
SchlenkerJ

4.03a

What is the relationship between data and information?

The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting ______________________ data .

What characteristic of useful marketing information requires the information to be closely related to the situation in order to be of the most use?

Which characteristic of useful marketing information is represented by the statement, "The benefits of using the information should be greater than the expense of gathering the data used to generate the information."

Which function of a marketing-information management system involves collecting facts and figures from internal and external sources on an ongoing basis?

Which of the following is a good source of internal data?

External marketing data comes from sources outside the business such as"

Which of the following statements regarding marketing research is true:

Jerry, a computer salesperson, asks each interested customer to tell him what her/his experiences have been at competing computer stores. Jerry is gathering ____________________ about the competition from his customers.

Which function of a marketing-information management system involves changing the format of facts and figures to make them more useful?

Which function of a marketing-information management system involves the distribution of marketing information to those who make marketing decisions?

A marketing-information management system should meet the requirements of the:

One basic requirement of a marketing-information management system is that it should be able to:

One advantage of information generated by a marketing-information management system is that the information:

A marketing-information management system can help businesses to:

Which of the following is most likely to help a marketer in setting up the marketing budget:

Marketers at GG Unlimited are using the company's marketing information management system (called Mkt$) to learn more about the effectiveness of the company's latest advertising campaign. This is an example of how the Mkt$ can be used to evaluate:

The Phineas Corporation is using internal and external information from its marketing-information management system to determine the strength of the company's current business position. What is the company conducting?

When a marketing-information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business's:

Brandi is reviewing marketing information about the possible demand for a new product. In this instance, Brandi's marketing-information management system is most likely to be helping her to: