What level of a budget should be allocated to your social media endeavors?

Allocating a budget is not necessary

What cannot be considered as a good strategy for social media marketing?

Engage them with the sole purpose of selling them products

Create a Game Plan & Stick to It

Create a personalized experience for your customers

Engage them with the sole purpose of selling them products

Create value for your customers

What Do You Know About The Strategies Of Social Media Marketing?

1.

What is a catch-all term for sites that may provide radically different social actions?
- A.
  
  Web 2.0
- B.
  
  Social Websites
- C.
  
  Social Media
- D.
  
  Social Platforms
Correct Answer
C. Social Media

Explanation
Social Media is the correct answer because it is a catch-all term that encompasses various websites and platforms that enable users to interact and engage in different social actions. These actions can range from sharing content, connecting with others, participating in discussions, and more. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn all fall under this category, as they offer different social functionalities and cater to diverse user needs and preferences.

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2.

What is the most widely used social media platform?
- A.
  
  Twitter
- B.
  
  Instagram
- C.
  
  Linkedln
- D.
  
  Facebook
Correct Answer
D. Facebook

Explanation
Facebook is the most widely used social media platform because it has the highest number of active users compared to other platforms. With over 2.8 billion monthly active users, Facebook has a global reach and is used by people of all demographics. It offers a wide range of features including sharing posts, photos, videos, and connecting with friends and family. Facebook's popularity and widespread usage make it the go-to platform for social networking and staying connected with others online.

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3.

What is the digital tool that can communicate and resolve problems for customers without the need for any human interruption?
- A.
  
  Chatbots
- B.
  
  Querybots
- C.
  
  Messenger Bots
- D.
  
  Facebook Bots
Correct Answer
A. Chatbots

Explanation
Chatbots are digital tools that can communicate with customers and resolve their problems without the need for any human interruption. They are programmed to understand and respond to customer queries and provide relevant solutions. Chatbots use artificial intelligence and natural language processing to simulate human conversation and provide a seamless customer experience. They can be integrated into various communication platforms such as websites, messaging apps, and social media platforms to provide instant support and assistance to customers.

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4.

What level of a budget should be allocated to your social media endeavors?
- A.
  
  High Budget
- B.
  
  Low Budget
- C.
  
  Allocating a budget is not necessary
- D.
  
  The Right Budget
Correct Answer
D. The Right Budget

Explanation
Allocating the right budget to your social media endeavors is important because it ensures that you have enough resources to effectively reach and engage with your target audience. A "High Budget" may not always be necessary, as it depends on the specific goals and objectives of your social media strategy. Similarly, a "Low Budget" may limit your ability to achieve desired results. Allocating no budget at all would likely result in limited reach and impact. Therefore, finding the right balance and allocating the appropriate budget is crucial for successful social media endeavors.

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5.

Which of the digital tools is valuable as a social media marketing tool?
- A.
  
  Messenger
- B.
  
  Canva
- C.
  
  Gmail
- D.
  
  Hubspot
Correct Answer
B. Canva

Explanation
Canva is a valuable digital tool for social media marketing because it allows users to create visually appealing graphics and designs for their social media posts. With Canva, users can easily customize templates, add text, images, and logos, and create professional-looking graphics that can enhance their social media presence. This tool is particularly useful for businesses and individuals who want to create eye-catching and engaging content to attract and engage their target audience on various social media platforms.

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6.

What cannot be considered as a good strategy for social media marketing?
- A.
  
  Create a Game Plan & Stick to It
- B.
  
  Create a personalized experience for your customers
- C.
  
  Engage them with the sole purpose of selling them products
- D.
  
  Create value for your customers
Correct Answer
C. Engage them with the sole purpose of selling them products

Explanation
Engaging customers with the sole purpose of selling them products cannot be considered a good strategy for social media marketing. Social media platforms are primarily used for building relationships and connecting with customers. A successful social media strategy involves creating a personalized experience for customers, engaging them in meaningful conversations, and providing value. Simply focusing on selling products may come across as pushy and insincere, which can lead to a negative perception of the brand and hinder long-term customer relationships.

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7.

How many minutes does an average LinkedIn user spend on the site per month?
- A.
  
  20 minutes
- B.
  
  30 minutes
- C.
  
  17 minutes
- D.
  
  10 minutes
Correct Answer
C. 17 minutes

Explanation
The average LinkedIn user spends 17 minutes on the site per month. This suggests that users typically engage with the platform for a relatively short amount of time, potentially using it for quick updates, networking, or job searching purposes. The 17-minute average could also indicate that users tend to visit the site periodically throughout the month rather than spending an extended period of time on it in one sitting.

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8.

What age group are most Instagram users in?
- A.
  
  30-49 years old
- B.
  
  16-25 years old
- C.
  
  18-29 years old
- D.
  
  20-35 years old
Correct Answer
C. 18-29 years old

Explanation
The majority of Instagram users are in the age group of 18-29 years old. This age group is the most active on the platform, as it aligns with the target demographic of Instagram, which is younger users. Instagram's visual nature and focus on sharing photos and videos make it particularly popular among this age group, who are more likely to engage with visual content and use social media for self-expression and connection with others.

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9.

What is the goal-setting approach mostly used as a means to create social media marketing objectives and goals?
- A.
  
  S.M.A.R.T
- B.
  
  H.A.R.D
- C.
  
  C.L.E.A.R
- D.
  
  D.U.M.B
Correct Answer
A. S.M.A.R.T

Explanation
The S.M.A.R.T goal-setting approach is mostly used as a means to create social media marketing objectives and goals. This approach stands for Specific, Measurable, Achievable, Relevant, and Time-bound. By setting specific and measurable goals that are achievable and relevant to the social media marketing strategy, and by setting a specific timeframe for achieving these goals, businesses can effectively plan and track their progress in social media marketing campaigns.

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10.

What is not regarded as important with which to build your social channels?
- A.
  
  Quality Customer Service
- B.
  
  Lots of Eye-poping Ads
- C.
  
  Eye-catching Visuals
- D.
  
  Rockstar Content
Correct Answer
B. Lots of Eye-poping Ads

Explanation
Building social channels requires various elements to be successful, such as quality customer service, eye-catching visuals, and rockstar content. However, lots of eye-popping ads are not regarded as important in building social channels. While ads can be a part of a social media strategy, focusing solely on ads without other important elements may not lead to effective channel growth and engagement.

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