When I look at quizzes that actually move the needle, I keep coming back to a few popular quiz categories that consistently perform. The right quiz can do three jobs at once: grab attention, keep people engaged for a few minutes longer than a normal post, and give you warm leads you can follow up...

Gladiolus noun: gladiolus plural noun: gladioli 1. an Old World plant of the iris family, with sword-shaped leaves and spikes of brightly colored flowers, popular in gardens and as a cut flower. The word “gladiolus” holds historical significance, as it led 11-year-old Frank Neuhauser to victory in the first-ever Scripps National Spelling Bee in 1925. ...

Instagram isn’t just a place to post pictures—it’s a tool that can drive real business growth. But if you’re not getting the engagement you want, it’s time to rethink your approach. When I started using Instagram quizzes, I quickly realized how powerful they can be. They let you gather real-time feedback, learn about your audience,...

A lot of times we hear from teachers who want to go beyond just text-based questions & answers in their classroom. Playing with question types or their diversity is what helps in building the students’ interests in class. Interactive tests help them gauge their individual learning ability.  Studies show that test questions impact learning. But,...

Anyone who has ever procrastinated hours on Facebook has once or twice encountered a quiz. And, chances are they definitely took it to know-  And, the titles of these quizzes are obviously so captivating, that one doesn’t bother even to take note of who posted it or why. They take the bait, play the quiz,...

Delivering impactful learning isn’t easy, right?You have to succeed in several aspects to take learners on a smooth journey from where they are to where they must be. These include understanding and engaging learners and ensuring knowledge comprehension and retention. With interactive quizzes, you can easily pull this off! How? Here’s a quick example. As...

“Good teaching is more a giving of right questions than a giving of right answers.” – Josef Albers, educator & artist Have you ever wondered why your learners can retain information only for a short time?  Or do you often need help with assessing their knowledge retention? Well, it can be because you need to create...

You can’t cook great pasta without the right ingredients. You’ll need the right amounts of flour, eggs, tomato, cheese, and more. Individually, they’re okay, but combine them and cook them perfectly — you’re in pasta heaven. Quizzes work in the same way. It’s never a single element that makes a great quiz but many. And...

Do you want to develop your marketing strategy to offer a customized experience? Do you want to test the consumer response/expectation before a product launch? Do you want to know how to improve an existing product or do better than the big brands out there? Do you want to improve brand loyalty by engaging your...

After BuzzFeed’s success with the quiz We’ll Guess Your Secret Talent Based On Your Ice Cream Preferences, many brands started including fun quizzes in their marketing strategy.  Source Not all of them were able to ace the race, though. Why? Well, one of the biggest reasons was that those quizzes simply couldn’t keep the participants...