Most hiring mistakes do not happen because someone lacks skill. They happen because we overestimate interviews. We like to believe that a strong conversation, a polished resume, and good instincts are enough to judge fit. I used to think that too. But over time, I realized interviews reward confidence and preparation. They do not always...

Making your brand stand out has never been more important than it is in today’s hyper-competitive business environment. But, with everyone using all the top business strategies and best practices, standing out can be tough.  What you need are some powerful yet relatively underutilized branding and marketing techniques. Here’s one: You can make a Facebook...

With businesses seeking alternative strategies for brand awareness and consideration, online quizzes have emerged as a powerful marketing medium. Quizzes are undoubtedly contributing majorly to many brand success stories today. However, quiz marketing only works if you come up with a quiz idea that is right for your business and then implement it for maximum...

IQ or intelligence quotient is a metric that is often used to evaluate someone’s psychological abilities to decide their eligibility for a specific program.   However, the existence and the use of not just IQ quizzes but all quizzes have long been debated.  But the quizzes are here to stay.  In fact, IQ quizzes are one...

Last Tuesday, I tried buying sunscreen. Simple task… until I saw fourteen options. SPF 30, SPF 50, tinted, mineral, “active lifestyle,” and somehow I was three tabs deep and questioning my life choices. Twenty minutes later, I had bought nothing. Not because I didn’t want sunscreen. I just didn’t want to pick the wrong one....

What comes to your mind when you think of a quiz “A question followed by four answer options.” In other words- ‘a multiple-choice question,’ right? Well, that’s natural when the majority of quizzes available on the web are multiple-choice. But, there’s another type of quiz that can be equally fun and a right measure of...

When I look at Snapchat, I don’t just see filters and streaks — I see an underused channel for attention. With over 460 million people opening the app every day, a Snapchat quiz is one of the most practical ways to engage: it’s interactive, personal, and fits seamlessly into how users already behave. Most creators...

Didyou know that 81% of students believe that digital learning technology, like quizzes, increases their focus and enables them to score better grades? As everything turned digital with the onset of new technologies, the education industry also started adapting to the digital age. Students across the globe have shown that instead of only reading through...

Remember, as kids, when we used to read comics, how exciting it was to take quizzes that told us which superhero we were the most like?  We’d go on answering one personality quiz question after another and ultimately reach the quiz outcome. Then, we’d run around boasting about our results. Well, the curiosity to learn...