Yume Programmatic Media Quiz

12 Questions | By Amackinnon | Updated: Mar 21, 2022 | Attempts: 435

Questions

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We got to cover a lot about the different types of media over the past classes. It is evident that they all have their benefits and disadvantages. How much can you recall from the classes? Take up the quiz below and get to see if you were as attentive as you think you were — all the best and share with your mates.

Questions and Answers

1.

What is another way to describe automated guaranteed inventory sources for programmatic means?
- A.
  
  Programmatic Guaranteed
- B.
  
  Programmatic Premium
- C.
  
  Programmatic Direct
- D.
  
  All of the above
2.

What is the definition of a DMP?
- A.
  
  A Dumb Media Platform that acts like an ad server and does not control the media decision
- B.
  
  A Data Management Platform is a centralized computing system for collecting, integrating and managing large sets of data from disparate sources
- C.
  
  A Data Marketing Protocol that enables the use of a client’s data in an RTB environment where targeting is the number one priority for the client
- D.
  
  Both B and C
3.

What are the top two client benefits for programmatic buying based on the survey completed in August ’14 by Forester and ANA?
- A.
  
  Lower pricing and no agency middlemen
- B.
  
  Better Targeting and Real Optimization
- C.
  
  Cost Savings and the ability to Manage Buys across Multiple Channels
- D.
  
  Access to more media options and faster media buys
4.

Which statement best describes YuMe's Audience Axis product offering:
- A.
  
  Private Audience Access where inventory is fixed/unreserved
- B.
  
  Efficient Reach where inventory is not reserved and pricing is auction only
- C.
  
  End-to-end Branding where inventory and pricing are both fixed
- D.
  
  Always (c) and can be (b) where VAST protocol is used
5.

Which of the following is the top barrier preventing clients from buying more programmatic media?
- A.
  
  Lack of clarity on costs
- B.
  
  The inability to understand buys across multiple channels
- C.
  
  Lack of visibility on what DSP and DMP is being used when using RTB
- D.
  
  Lack of visibility into audience targeting data and where ads are placed
6.

In an Audience Connect (fixed/reserved) campaign, the DSP can do which of the following?
- A.
  
  Target audiences
- B.
  
  Bid on impressions
- C.
  
  Act as an ad server
- D.
  
  Use a DMP to make decisions
7.

Which YuMe products can clients buy through Audience Axis (fixed/unreserved)?
- A.
  
  YuMe custom ad units
- B.
  
  Channel targeting
- C.
  
  3rd party brand measurement solutions
- D.
  
  Audience Guarantee
8.

What does PMP stand for?
- A.
  
  Private Media Plan
- B.
  
  Premium Marketplace
- C.
  
  Private Marketplace
- D.
  
  Premium Media Partner
9.

Which programmatic capability does YuMe have TODAY?
- A.
  
  Deal ID
- B.
  
  Parallel Calling
- C.
  
  VAST Integration
- D.
  
  Real Time Bidding (RTB)
10.

Are programmatic rates always lower than traditional direct IO (CAN) rates?
- A.
  
  Yes
- B.
  
  No
11.

Do Programmatic campaigns go to the pricing alias for approval?
- A.
  
  Yes
- B.
  
  No
12.

What do we need to know from a partner before we can price a campaign?
- A.
  
  If the DSP or TD have a blacklist
- B.
  
  If the DSP will be able to track the URL transparently
- C.
  
  If the client is agreeing to Fixed/Reserved or Fixed/Unreserved
- D.
  
  Will they be optimizing off any 3rd party verification vendor
- E.
  
  All of the Above