Yume Programmatic Media Quiz

Before pricing a campaign, it is important to know certain information from a partner. This includes whether the DSP or TD have a blacklist, if the DSP can track the URL transparently, if the client agrees to Fixed/Reserved or Fixed/Unreserved, and if they will be optimizing off any 3rd party verification vendor. All of these factors are necessary to consider in order to accurately price a campaign.

PMP stands for Private Marketplace. A private marketplace is an online advertising platform where a publisher sells their inventory directly to a selected group of advertisers. It offers more control and transparency compared to public marketplaces, as only approved advertisers can access the inventory. This allows publishers to maintain a higher level of quality and target specific audiences.

Programmatic rates are not always lower than traditional direct IO rates. While programmatic advertising can offer cost efficiencies and the ability to target specific audiences, direct IO rates can sometimes be negotiated to be lower than programmatic rates. Additionally, direct IO deals often provide more control over ad placement and brand safety, which can be valued by advertisers. Therefore, it is not accurate to say that programmatic rates are always lower than traditional direct IO rates.

A DMP, or Data Management Platform, is a centralized computing system that collects, integrates, and manages large sets of data from various sources. It acts as a central hub for organizing and analyzing data, allowing businesses to gain insights and make data-driven decisions. This definition aligns with the given correct answer.

Programmatic campaigns do go to the pricing alias for approval. This means that before the campaigns can be launched, they need to be reviewed and approved by the pricing alias, which is responsible for determining the pricing and budget for the campaigns. This approval process ensures that the campaigns align with the company's pricing strategy and financial goals.

YuMe has the programmatic capability of VAST Integration today. This means that YuMe is able to integrate with Video Ad Serving Template (VAST), which is a universal XML schema for serving video ads. This allows YuMe to deliver video ads to various platforms and devices, ensuring seamless ad playback and a better user experience.

Clients can buy Channel targeting through Audience Axis.

YuMe's Audience Axis product offering is best described as Private Audience Access where inventory is fixed/unreserved. This means that advertisers have exclusive access to a specific audience segment, and the inventory is predetermined and not available to other advertisers. The pricing for this inventory is also fixed, meaning there is no auction or bidding involved.

In an Audience Connect (fixed/reserved) campaign, the DSP can act as an ad server. This means that the DSP is responsible for delivering the ad to the target audience. It manages the ad serving process, including tracking impressions, clicks, and conversions. The DSP ensures that the ad is displayed to the right audience at the right time and optimizes its delivery based on various targeting parameters. However, the DSP may not necessarily have the capability to target audiences, bid on impressions, or use a DMP to make decisions in this specific campaign type.

The survey conducted by Forester and ANA in August '14 found that the top two client benefits for programmatic buying are better targeting and real optimization. This means that programmatic buying allows advertisers to reach their target audience more effectively and optimize their campaigns in real-time for better results. This can lead to higher ROI and improved campaign performance.

The top barrier preventing clients from buying more programmatic media is the lack of visibility into audience targeting data and where ads are placed. This means that clients are hesitant to invest in programmatic media because they are unsure of how their ads will be targeted to specific audiences and where those ads will be placed. Without this visibility, clients may feel that their ads are not reaching the right audience or being placed in appropriate contexts, leading to a lack of confidence in the effectiveness of programmatic media.

Automated guaranteed inventory sources for programmatic means can be described in multiple ways. "Programmatic Guaranteed" refers to the automated buying and selling of guaranteed ad inventory using programmatic technology. "Programmatic Premium" refers to the automated purchase of high-quality and premium ad inventory through programmatic channels. "Programmatic Direct" refers to the direct buying and selling of ad inventory using programmatic technology, bypassing the traditional manual processes. Therefore, all of the given options accurately describe automated guaranteed inventory sources for programmatic means.