We got to cover a lot about the different types of media over the past classes. It is evident that they all have their benefits and disadvantages. How much can you recall from the classes? Take up the quiz below and get to see if you were as attentive as you think you were — all the best and share with your mates.
If the DSP or TD have a blacklist
If the DSP will be able to track the URL transparently
If the client is agreeing to Fixed/Reserved or Fixed/Unreserved
Will they be optimizing off any 3rd party verification vendor
All of the Above
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A Dumb Media Platform that acts like an ad server and does not control the media decision
A Data Management Platform is a centralized computing system for collecting, integrating and managing large sets of data from disparate sources
A Data Marketing Protocol that enables the use of a client’s data in an RTB environment where targeting is the number one priority for the client
Both B and C
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Yes
No
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Yes
No
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Deal ID
Parallel Calling
VAST Integration
Real Time Bidding (RTB)
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YuMe custom ad units
Channel targeting
3rd party brand measurement solutions
Audience Guarantee
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Private Audience Access where inventory is fixed/unreserved
Efficient Reach where inventory is not reserved and pricing is auction only
End-to-end Branding where inventory and pricing are both fixed
Always (c) and can be (b) where VAST protocol is used
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Lower pricing and no agency middlemen
Better Targeting and Real Optimization
Cost Savings and the ability to Manage Buys across Multiple Channels
Access to more media options and faster media buys
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Target audiences
Bid on impressions
Act as an ad server
Use a DMP to make decisions
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Lack of clarity on costs
The inability to understand buys across multiple channels
Lack of visibility on what DSP and DMP is being used when using RTB
Lack of visibility into audience targeting data and where ads are placed
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Programmatic Guaranteed
Programmatic Premium
Programmatic Direct
All of the above
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