Media Studies Quiz Questions And Answers
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The term "media" is defined as ...
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Picture or image
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Means of communication
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A current style
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A study of signs
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About This Quiz
Get ready for this Media studies quiz. The quiz has difficult, and medium-level questions on Media studies for you. Do you think you can take this challenge? Are you well-prepared on this subject? If yes, then wait no more and dive into this quiz. If you manage to get more than a 70 percent score, you will not be less See morethan an expert—best of luck with your test. Now, let's get started with the Q & As. This will serve a
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- 2.
The term "mass media" means ...
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Means of communication
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Something that comes with an accepted meaning
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Means of communicating to a large group of people
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A current style
Correct Answer
A. Means of communicating to a large group of peopleExplanation
The term "mass media" refers to a means of communicating to a large group of people. It includes various forms of communication such as television, radio, newspapers, magazines, and the internet, which have the ability to reach a wide audience simultaneously. This term does not imply a specific accepted meaning or a current style, but rather emphasizes the broad reach and impact of the communication medium.Rate this question:
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- 3.
_____________ stories deal with our basic needs such as children or animals
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Proximity
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Prominence
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Human interest
Correct Answer
A. Human interestExplanation
Human interest stories are narratives that focus on the experiences, emotions, and struggles of individuals or groups. These stories often resonate with readers because they touch on universal themes and address fundamental human needs and desires. They can involve topics such as children or animals, which are relatable and elicit empathy from the audience. Human interest stories tend to captivate readers and evoke strong emotional responses, making them a powerful tool for journalists and storytellers to engage their audience.Rate this question:
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- 4.
Popular culture is ......
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Ability to interpret and analyze the media
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Means by which a message is communicated
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Artifacts, institutions, customs, hobbies that represent the accepted values of society
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The study of signs
Correct Answer
A. Artifacts, institutions, customs, hobbies that represent the accepted values of societyExplanation
The correct answer is "artifacts, institutions, customs, hobbies that represent the accepted values of society." This answer accurately describes popular culture as a collection of various elements such as artifacts, institutions, customs, and hobbies that reflect the values and beliefs of a society. These elements are widely accepted and embraced by the general public, making them an integral part of popular culture.Rate this question:
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- 5.
The suggestion that purchasing the product shows your love of your country is known as ____
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Avant-garde
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Repetition
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Patriotism
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Spin
Correct Answer
A. PatriotismExplanation
The suggestion that purchasing the product shows your love of your country is known as patriotism. Patriotism refers to the love and devotion towards one's country, often expressed through acts of support and loyalty. In this context, the act of purchasing the product is seen as a way to demonstrate one's patriotism and show pride in their country.Rate this question:
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- 6.
A medium is ...
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Means by which a message is communicated
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Means of communication
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Picture or image
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A current style
Correct Answer
A. Means by which a message is communicatedExplanation
The correct answer is "means by which a message is communicated." This means that a medium refers to the method or tool used to transmit or convey a message from one person to another. It can include various forms such as spoken language, written text, visual images, or electronic devices. In this context, the medium acts as a channel through which information or ideas are shared or exchanged between individuals or groups.Rate this question:
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- 7.
__________ is the paid use of the media to bring a product or service to an audience
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Marketing
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Propaganda
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Advertising
Correct Answer
A. AdvertisingExplanation
Advertising is the correct answer because it refers to the paid use of media to promote and bring attention to a product or service. It involves creating and delivering persuasive messages through various channels such as television, radio, print, online platforms, and social media. The main objective of advertising is to reach a targeted audience and persuade them to purchase or engage with the advertised product or service. Advertising is an essential component of marketing strategies and plays a crucial role in generating awareness, increasing sales, and building brand reputation.Rate this question:
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- 8.
This form of media is high in participation.
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Hot media
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Cool media
Correct Answer
A. Cool mediaExplanation
Cool media refers to forms of media that require active participation and engagement from the audience. Unlike hot media, which is more passive and requires less effort from the audience, cool media encourages interaction and involvement. This could include platforms such as social media, interactive websites, or video games, where users have the ability to contribute, create, and shape the content. Therefore, the given correct answer, cool media, aligns with the statement that this form of media is high in participation.Rate this question:
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- 9.
Like many art forms, the music suggests much about the ______ in which it is created.
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Lower class
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Middle class
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Society
Correct Answer
A. SocietyExplanation
The correct answer is society. This is because music, like other art forms, often reflects the cultural, social, and political aspects of the society in which it is created. It can capture the experiences, values, and perspectives of different social classes within that society. Therefore, the music can provide insights into the social dynamics, inequalities, and aspirations of the society as a whole.Rate this question:
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- 10.
Statistics and factual information that is used to prove the superiority of a product is known as _________
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Glittering generalities
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Weasel words
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Doublespeak
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Facts and figures
Correct Answer
A. Facts and figuresExplanation
Facts and figures refer to statistical and factual information that is used to support and demonstrate the superiority or effectiveness of a product. This data provides concrete evidence and objective information to convince consumers of the product's qualities. It helps to build trust and credibility by presenting specific numbers, statistics, and measurable results.Rate this question:
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- 11.
These people choose which stories will be covered and by whom.
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Reporters
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Editors
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Eye witness
Correct Answer
A. EditorsExplanation
Editors are responsible for selecting and deciding which stories will be covered and assigning them to reporters. They play a crucial role in determining the news agenda and shaping the content of news organizations. They have the authority to choose the most newsworthy stories, allocate resources, and assign reporters to cover them. Editors ensure that the news coverage is balanced, accurate, and aligned with the organization's editorial policies. They also oversee the editing and publication process, ensuring that the final news stories meet the organization's standards.Rate this question:
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- 12.
The number of ads a magazine can sell determines the size of the issue.
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True
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False
Correct Answer
A. TrueExplanation
The statement is true because the number of ads a magazine can sell directly impacts the revenue generated from those ads. This revenue is used to cover the costs of producing the magazine, including printing and distribution. Therefore, the more ads a magazine can sell, the more revenue it can generate, allowing for a larger issue size. Conversely, if a magazine is unable to sell enough ads, it may need to reduce the size of the issue in order to manage costs.Rate this question:
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- 13.
News that cover items that are in our neighborhood.
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Proximity
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Prominence
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Timeliness
Correct Answer
A. ProximityExplanation
Proximity refers to news that covers items that are in our neighborhood or local area. This means that the news focuses on events, issues, or developments that are geographically close to us, such as local community events, neighborhood concerns, or regional news. Proximity is important because it allows us to stay informed about what is happening in our immediate surroundings and can have a direct impact on our lives.Rate this question:
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- 14.
Which of the following is NOT a key concept in media studies?
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Audience reception
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Textual analysis
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Media ownership
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Quantum physics
Correct Answer
A. Quantum physicsExplanation
While quantum physics is a fascinating field of science, it's not directly relevant to the study of media. Media studies focuses on how media texts are produced, distributed, and consumed, and how they influence society and culture. Key concepts include:
Audience reception: How audiences interpret and respond to media messages.
Textual analysis: Examining the content and form of media texts to understand their meaning.
Media ownership: Analyzing who controls media production and distribution, and how this impacts media content.Rate this question:
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- 15.
Which pop icon said that there is an epidemic today of a mindless culture among teens?
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Pink
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Gwen Stefani
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Britney Spears
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Jessica Simpson
Correct Answer
A. PinkExplanation
Pink is the correct answer because she has been known to speak out about societal issues and advocate for mental health awareness. She has been vocal about the negative effects of mindless culture and the impact it has on teenagers. Pink's statements and actions align with the idea that there is an epidemic of mindless culture among teens today.Rate this question:
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- 16.
When we learn something new we do things which are _______
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Organize and adapt
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Organize and discredit
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Assimilate and adapt
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Assimilate and discredit
Correct Answer
A. Organize and adaptExplanation
When we learn something new, we need to organize the information in a structured manner to make sense of it. This involves categorizing and arranging the new knowledge in a way that is easy to understand and remember. Additionally, we must adapt our existing knowledge and beliefs to accommodate the new information. This means adjusting our thinking and perspectives to integrate the new knowledge into our existing framework. Therefore, the correct answer is "organize and adapt."Rate this question:
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- 17.
A means by which information is communicated.
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Medium
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Mass media
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Cool media
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Hot media
Correct Answer
A. MediumExplanation
A medium refers to a method or channel through which information is conveyed or communicated. It can be any form of technology, such as television, radio, newspapers, or the internet, used to transmit messages or content to a wide audience. In this context, "medium" is the correct answer as it accurately describes the means by which information is communicated.Rate this question:
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- 18.
What percentage of Canadians rely on TV news for information?
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75 %
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18 %
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85 %
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22 %
Correct Answer
A. 75 %Explanation
Approximately 75% of Canadians rely on TV news for information. This suggests that a significant majority of the population in Canada considers television as their primary source of news. It indicates that television remains a popular and trusted medium for Canadians to stay informed about current events and news updates.Rate this question:
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- 19.
____________: free from bondage, oppression or restraint. To liberate.
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Epidemic
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Emancipation
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Pandemic
Correct Answer
A. EmancipationExplanation
The word "emancipation" means to be free from bondage, oppression, or restraint. It is often used in the context of freeing someone from slavery or a similar form of oppression. In this case, the word "emancipation" aligns with the given definition, as it refers to the act of liberating oneself or others from a state of bondage or oppression. The other options, "epidemic" and "pandemic," do not have the same meaning and are unrelated to the concept of being free from restraint.Rate this question:
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- 20.
Why do news stations include visual images in their news stories?
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It is easier to watch than reading
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It makes the story easier to believe
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It's more fun
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It's cheaper
Correct Answer
A. It makes the story easier to believeExplanation
News stations include visual images in their news stories because it makes the story easier to believe. Visual images provide evidence and support for the information being presented, making it more credible and trustworthy for the viewers. It allows the audience to see the events or situations being reported, enhancing their understanding and perception of the story. By including visual images, news stations can provide a visual context and evidence that helps the viewers connect with the news and believe in its authenticity.Rate this question:
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- 21.
___________ is a hater of women.
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Chauvinist
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Misogynist
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Gynecologist
Correct Answer
A. MisogynistExplanation
A misogynist is someone who harbors a strong dislike, contempt, or prejudice against women. This term is used to describe individuals who hold negative beliefs about women and often discriminate against them based on their gender. The term "chauvinist" refers to someone who displays excessive or aggressive patriotism or loyalty towards their own group, while a "gynecologist" is a medical professional who specializes in women's reproductive health. Therefore, the correct answer for someone who is a hater of women is "misogynist."Rate this question:
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- 22.
To describe a person or group as completely evil, deserving of no sympathy or understanding so that the general public does not feel bad or guilty about their treatment.
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Disinformation
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Censorship
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Demonization
Correct Answer
A. DemonizationExplanation
Demonization is the act of portraying someone or a group as entirely evil or wicked, with no room for sympathy or understanding. This is often done to justify mistreatment or discrimination against them, as it prevents the general public from feeling guilty or bad about their treatment. It involves creating a negative image of the person or group, emphasizing their flaws and negative characteristics, while downplaying or ignoring any positive aspects. Demonization can be a powerful tool used to manipulate public opinion and justify unjust actions.Rate this question:
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- 23.
When discussing advertising, "brand image" refers to a product's _________
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Spokesperson
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Colors used
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Personality
Correct Answer
A. PersonalityExplanation
In advertising, "brand image" refers to the overall perception and impression that consumers have of a particular product or brand. It encompasses various elements such as the product's personality, values, and characteristics. The brand image helps to differentiate the product from competitors and influences consumers' purchasing decisions. Therefore, the correct answer is personality, as it directly relates to the overall perception and impression of the product.Rate this question:
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- 24.
The term "signs" is defined as ...
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Something that comes with an accepted meaning
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A current style
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A visual movement that explores themes and techniques drawn from popular mass culture
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means of communication
Correct Answer
A. Something that comes with an accepted meaningExplanation
The term "signs" refers to something that comes with an accepted meaning. This means that signs are symbols or indicators that convey a specific message or information that is universally understood or agreed upon. Signs can be in the form of words, gestures, images, or any other visual or auditory representation that carries a particular significance. They are used as a means of communication to convey a specific message or idea to others.Rate this question:
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- 25.
How long is the average news story?
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15 seconds
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1 minute
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30 seconds
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None of the above
Correct Answer
A. 30 secondsExplanation
The average news story is typically around 30 seconds long. This duration allows news outlets to cover the essential information and key details of a story while also keeping the audience engaged. News stories that are too short may not provide enough context, while stories that are too long may lose the viewers' attention. Therefore, a 30-second timeframe strikes a balance between delivering concise information and maintaining the audience's interest.Rate this question:
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- 26.
How many commercials advertise food?
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1/4
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1/8
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1/5
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1/2
Correct Answer
A. 1/4Explanation
The correct answer is 1/4. This means that out of the total number of commercials, 1/4 of them advertise food.Rate this question:
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- 27.
In the movie "Simone," the name Simone means _____
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Simultaneous one
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Simulation one
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Stimulated ovary
Correct Answer
A. Simulation oneExplanation
The movie "Simone" is about a virtual actress named Simone, who is created through simulation technology. Therefore, the name Simone in the movie represents the idea of simulation, making "simulation one" the most fitting interpretation of the name.Rate this question:
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- 28.
_____________ is the exploitation of fears and insecurities to sell a product
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Hidden fears
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Avant-garde
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Magic ingredients
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Testimonial
Correct Answer
A. Hidden fearsExplanation
Hidden fears refers to the practice of using people's fears and insecurities as a marketing strategy to sell a product. By tapping into these hidden fears, companies aim to create a sense of urgency or necessity for their product, convincing consumers that their fears can only be alleviated by purchasing the advertised product. This technique is often used in advertising campaigns to manipulate emotions and drive sales.Rate this question:
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- 29.
How does American news coverage reinforce patriotism?
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White newscaster
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Flag as a backdrop
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National anthem
Correct Answer
A. Flag as a backdropExplanation
The use of the flag as a backdrop in American news coverage can reinforce patriotism by visually associating the news with national symbols and values. It serves as a constant reminder of the country's identity and can evoke feelings of pride and loyalty among viewers. Additionally, the flag is a powerful symbol of unity and patriotism, and its presence in the news coverage can create a sense of national solidarity and support for the country.Rate this question:
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- 30.
Talking down to the audience to appear just like them is known as _______
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Plain folks
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Repetition
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Doublespeak
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Testimonial
Correct Answer
A. Plain folksExplanation
The term "plain folks" refers to the act of a speaker or communicator intentionally using language and mannerisms that are relatable and familiar to the audience. This is done in order to create a sense of trust and connection, making the speaker appear just like the common people they are addressing. By using everyday language and presenting themselves as ordinary individuals, the speaker aims to gain the audience's support and persuade them to agree with their message.Rate this question:
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- 31.
This motivates consumers just as much as money.
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Make- up
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Sex
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Food
Correct Answer
A. FoodExplanation
Food can be a strong motivator for consumers. It is a basic necessity for survival and provides pleasure and satisfaction. Many people are motivated by the taste, variety, and quality of food. It can also be associated with cultural and social experiences. Therefore, the statement suggests that food can be just as motivating for consumers as money.Rate this question:
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- 32.
Which company launched a campaign to challenge today's stereotypical view of beauty?
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Revlon
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Maybelline
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Cover Girl
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Dove
Correct Answer
A. DoveExplanation
Dove launched a campaign to challenge today's stereotypical view of beauty. This campaign aimed to promote inclusivity and redefine beauty standards by featuring women of different body types, ages, and ethnicities in their advertisements. Dove's message was to celebrate and embrace the diversity of real women, encouraging self-acceptance and body positivity.Rate this question:
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- 33.
Which ingredient is NOT included in the formula to construct emotional appeal in an ad?
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Models
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Setting
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Race
Correct Answer
A. RaceExplanation
The ingredient that is not included in the formula to construct emotional appeal in an ad is race. Race is not typically used as a factor to create emotional appeal in advertisements. Instead, emotional appeal is often created through the use of models and settings, which can evoke certain emotions or aspirations in the audience.Rate this question:
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- 34.
Which color should you never use in an advertisement for food?
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Red
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Blue
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Green
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Yellow
Correct Answer
A. BlueExplanation
Blue should never be used in an advertisement for food because it is not an appetizing color. Unlike red, green, and yellow, which are commonly associated with food and can stimulate appetite, blue has the opposite effect. Blue is often associated with feelings of calmness and can suppress appetite. Therefore, using blue in a food advertisement may not attract customers or make the food appear appetizing.Rate this question:
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- 35.
An attempt to turn negative evidence into something positive is an example of _______
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Testimonial
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Spin
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Snob appeal
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Weasel words
Correct Answer
A. SpinExplanation
Spin refers to the act of presenting information or events in a way that portrays them in a positive light, even if they may have negative aspects. It involves manipulating the narrative to shape public opinion or perception. In this context, attempting to turn negative evidence into something positive would be an example of spin. It is a strategy commonly used in public relations, politics, and media to influence the interpretation of information and sway public opinion in a desired direction.Rate this question:
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- 36.
The VALS group that is often conservative, religious, and "old fashioned" is known as _______
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Belonger
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Emulator
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Emulator-achiever
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Need-directed
Correct Answer
A. BelongerExplanation
The VALS group that is often conservative, religious, and "old fashioned" is known as belonger. This group values tradition, conformity, and stability. They tend to have a strong sense of community and place importance on maintaining social norms and values. They are likely to be loyal consumers and prefer well-established brands.Rate this question:
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- 37.
Magic Ingredients is the propaganda technique which __________
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Uses vague, imprecise language
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Uses words to suggest a positive meaning without actually guaranteeing it
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The suggestion that some miraculous discovery makes the product exceptional
Correct Answer
A. The suggestion that some miraculous discovery makes the product exceptionalExplanation
Magic Ingredients is the propaganda technique that suggests that some miraculous discovery makes the product exceptional. This technique is often used in advertising to create a sense of wonder or excitement around a product, making it seem unique and superior to others. By implying that there is a secret ingredient or special formula that sets the product apart, advertisers can convince consumers that they are getting something extraordinary. However, this technique does not actually guarantee any specific positive outcome or benefit, as it relies on vague and imprecise language to create an illusion of superiority.Rate this question:
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- 38.
Every time there is a war, which sales go up?
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Barbie
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G.I. Joe
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Water guns
Correct Answer
A. G.I. JoeExplanation
During times of war, the sales of G.I. Joe toys tend to go up. G.I. Joe is a popular action figure that is often associated with military themes and warfare. Therefore, it is likely that during times of war, there is an increased interest in these toys as children and collectors seek to emulate or engage with the military narrative. This increased demand leads to higher sales for G.I. Joe toys.Rate this question:
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- 39.
Which actress is famous for protesting her digital alterations on the cover of GQ magazine?
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Kate Winslet
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Gwen Stefani
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Lindsay Lohan
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Britney Spears
Correct Answer
A. Kate WinsletExplanation
Kate Winslet is famous for protesting her digital alterations on the cover of GQ magazine. This means that she publicly expressed her disapproval of the magazine altering her appearance using digital editing techniques. This act of protest garnered attention and made her well-known for advocating for more realistic representations of women in media.Rate this question:
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- 40.
All forms of media will reflect the values of its creators and _______
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Audience
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Sponsors
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Politicians
Correct Answer
A. SponsorsExplanation
All forms of media will reflect the values of its creators and sponsors. This is because sponsors often have a significant influence on the content that is produced and distributed through media channels. They provide financial support and may have certain expectations or demands regarding the messaging and portrayal of their products or services. As a result, media content may be shaped or influenced by the values and interests of the sponsors, in addition to the creators.Rate this question:
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- 41.
Marshall McLuhan is famous for coining the phrase:
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15 minutes of fame
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Don't go there
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Talk to the hand
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Global village
Correct Answer
A. Global villageExplanation
Marshall McLuhan is famous for coining the phrase "global village." This term refers to the idea that advancements in communication technology, such as television and the internet, have brought people from around the world closer together and created a sense of global interconnectedness. McLuhan believed that these technologies had the power to unite humanity and create a shared understanding and awareness of global issues. The concept of the global village has since become widely used to describe the modern world's interconnectedness and the impact of communication technology on society.Rate this question:
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- 42.
The agenda for all media productions is to make money, therefore __________is important.
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Audience appeal
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An advertising team
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Emotional appeal
Correct Answer
A. Audience appealExplanation
In order for media productions to make money, they need to attract and retain a large audience. This is why audience appeal is important. By creating content that appeals to the interests, preferences, and needs of the target audience, media productions can generate higher viewership or readership, leading to increased advertising revenue and profitability. An advertising team and emotional appeal may also play a role in the success of media productions, but ultimately, it is the audience appeal that drives the financial success of these productions.Rate this question:
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- 43.
By the time the average child leaves elementary school, he or she will have witnessed more than ____ assorted acts of violence.
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100
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100 000
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100 000 000
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1000
Correct Answer
A. 100 000Explanation
By the time the average child leaves elementary school, he or she will have witnessed more than 100,000 assorted acts of violence. This suggests that children are exposed to a significant amount of violence during their early years of education. This exposure can have a lasting impact on their mental and emotional well-being, as well as their understanding of violence and its consequences. It highlights the importance of creating safe and supportive environments for children to protect them from such harmful experiences.Rate this question:
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- 44.
The VALS group that is most likely to try acupuncture, buy a smart car, and drink herbal tea are known as ________
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Belongers
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Emulators
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Need-directed
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Societally conscious achievers
Correct Answer
A. Societally conscious achieversExplanation
Societally conscious achievers are the VALS group that is most likely to try acupuncture, buy a smart car, and drink herbal tea. This group is characterized by their concern for societal issues and their desire to make a positive impact. They are likely to be health-conscious and environmentally conscious, which explains their interest in alternative medicine like acupuncture, eco-friendly vehicles like smart cars, and natural remedies like herbal tea.Rate this question:
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- 45.
This type of media is low in participation.
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Cool media
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Warm media
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Hot media
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Cold media
Correct Answer
A. Hot mediaExplanation
Hot media refers to forms of media that require little participation or engagement from the audience. It typically provides a high level of detail and information, leaving little room for interpretation or input from the viewer or listener. Hot media is characterized by its one-way communication style, where the message is delivered directly to the audience without requiring much effort on their part. Therefore, hot media can be considered low in participation, as it does not actively involve the audience in the communication process.Rate this question:
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- 46.
_________ values are most often presented in media and advertising.
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Lower class
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Middle class
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Society
Correct Answer
A. Middle classExplanation
The middle class values are most often presented in media and advertising. This is because the middle class is considered the largest consumer group and has a significant purchasing power. Advertisers and media outlets often target this group as their primary audience in order to maximize their reach and profitability. Additionally, the middle class is often associated with aspirational lifestyles and consumer trends, making them an attractive target for advertising campaigns.Rate this question:
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- 47.
According to a panel discussing racism on the Oprah show, why don't we get to see the humanity of black women?
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Media portrays only their body parts
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Media only shows the humanity of white women
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Media only focuses on white men
Correct Answer
A. Media portrays only their body partsExplanation
The correct answer suggests that the reason we don't get to see the humanity of black women is because the media only portrays their body parts. This implies that the media objectifies black women, reducing them to sexualized or physical aspects rather than portraying them as complex individuals with emotions, thoughts, and experiences. This perpetuates harmful stereotypes and denies black women their full humanity and agency.Rate this question:
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- 48.
Canadian news covers similar stories to American news; however they differ by
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Not showing images
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Focusing on positive images and words
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Multicultural representation
Correct Answer
A. Focusing on positive images and wordsExplanation
Canadian news differs from American news by focusing on positive images and words. While both countries cover similar stories, Canadian news tends to emphasize the positive aspects of the news, using uplifting images and language. This approach may aim to promote a more optimistic and constructive perspective on current events.Rate this question:
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- 49.
The VALS group that is often made up of teenagers who lack self-confidence and are discouraged about their prospects are __________
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Belongers
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Emulators
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Emulator-achievers
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Need-directed
Correct Answer
A. EmulatorsExplanation
Emulators are a VALS group that consists of teenagers who lack self-confidence and feel discouraged about their prospects. They often imitate the behaviors and lifestyles of others, trying to fit in and gain acceptance. Emulators may be influenced by popular culture and seek validation through conforming to societal norms. They are likely to be followers rather than leaders and may struggle with making independent decisions.Rate this question:
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Oct 16, 2024Quiz Edited by
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Jun 10, 2009Quiz Created by
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