Media Studies Exam Prep

107 Questions | Total Attempts: 3764

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Media Studies Exam Prep

This will serve as a study aid in preparation for the EMS 3O exam in 2009.


Questions and Answers
  • 1. 
    The term "media" is defined as ...
    • A. 

      Picture or image

    • B. 

      Means of communication

    • C. 

      A current style

    • D. 

      A study of signs

  • 2. 
    The term "signs" is defined as ...
    • A. 

      Something that comes with an accepted meaning

    • B. 

      A current style

    • C. 

      Visual movement that explores themes and techniques drawn from popular mass culture

    • D. 

      means of communication

  • 3. 
    The term "mass media" means ...
    • A. 

      Means of communication

    • B. 

      Something that comes with an accepted meaning

    • C. 

      Means of communicating to a large group of people

    • D. 

      A current style

  • 4. 
    Popular culture is ......
    • A. 

      Ability to interpret and analyze the media

    • B. 

      Means by which a message is communicated

    • C. 

      Artifacts, institutions, customs, hobbies that represent the accepted values of society

    • D. 

      The study of signs

  • 5. 
    A medium is ...
    • A. 

      Means by which a message is communicated

    • B. 

      Means of communication

    • C. 

      Picture or image

    • D. 

      A current style

  • 6. 
    How long is the average news story?
    • A. 

      15 seconds

    • B. 

      1 minute

    • C. 

      30 seconds

    • D. 

      None of the above

  • 7. 
    What percentage of Canadians rely on TV news for information?
    • A. 

      75 %

    • B. 

      18 %

    • C. 

      85 %

    • D. 

      22 %

  • 8. 
    • A. 

      It is easier to watch than read

    • B. 

      It makes the story easier to believe

    • C. 

      It's more fun

    • D. 

      It's cheaper

  • 9. 
    When we learn something new we do things which are _______
    • A. 

      Organize and adapt

    • B. 

      Organize and discredit

    • C. 

      Assimilate and adapt

    • D. 

      Assimilate and discredit

  • 10. 
    By the time the average child leaves elementary school, he or shee will have witnessed more than ____ assorted acts of violence.
    • A. 

      100

    • B. 

      100 000

    • C. 

      100 000 000

    • D. 

      1000

  • 11. 
    How many commercials advertise food?
    • A. 

      1/4

    • B. 

      1/8

    • C. 

      1/5

    • D. 

      1/2

  • 12. 
    In the movie "Simone", the name Simone means _____
    • A. 

      Simultaneous one

    • B. 

      Simulation one

    • C. 

      Stimulated ovary

  • 13. 
    What are the 2 kinds of photos that exist today?
    • A. 

      Pornographic, family photos

    • B. 

      Celebrity photos, family photos

    • C. 

      Paparazzi, digitally altered

  • 14. 
    Which actress is famous for protesting her digital alterations on the cover of GQ magazine?
    • A. 

      Kate Winslet

    • B. 

      Gwen Stefani

    • C. 

      Lindsay Lohan

    • D. 

      Britney Spears

  • 15. 
    Which compnay launched a campaign to challenge today's stereotypical view of beauty?
    • A. 

      Revlon

    • B. 

      Maybelline

    • C. 

      Cover Girl

    • D. 

      Dove

  • 16. 
    All forms of media will reflect the values of its creators and _______
    • A. 

      Audience

    • B. 

      Sponsors

    • C. 

      Politicians

  • 17. 
    _________ values are most often presented in media and advertising.
    • A. 

      Lower class

    • B. 

      Middle class

    • C. 

      Society

  • 18. 
    Like many art forms, music suggests much about the ______ in which it is created.
    • A. 

      Lower class

    • B. 

      Middle class

    • C. 

      Society

  • 19. 
    According to Pink, what epidemic exists among teenagers today?
    • A. 

      Hypocritical culture

    • B. 

      Overtly sexual culture

    • C. 

      Mindless culture

  • 20. 
    Which retail chain resseerves the right to demand that artists change their music,if offensive, if the artist wishes to sell their music in their stores?
    • A. 

      Zellers

    • B. 

      HMV

    • C. 

      Wal-mart

  • 21. 
    According to a panel discussing racism on the Oprah show, why don't we get to see the humanity of black women?
    • A. 

      Media portrays only their body parts

    • B. 

      Media only shows the humanity of white women

    • C. 

      Media only focuses on white men

  • 22. 
    According to Marshall McLuhan, media such as radio, print, photographs and movies which are LOW IN PARTICIPATION are known as
    • A. 

      Timid giants

    • B. 

      Hot media

    • C. 

      Cool media

  • 23. 
    Marshall McLuhan is famous for coining the phrase:
    • A. 

      15 minutes of fame

    • B. 

      Don't go there

    • C. 

      Talk to the hand

    • D. 

      Global village

  • 24. 
    McLuhan suggests that each medium is a(n) ______________ of our senses
    • A. 

      Reflection

    • B. 

      Extension

    • C. 

      Simulation

  • 25. 
    __________ is the paid use of the media to bring a product or service to an audience
    • A. 

      Marketing

    • B. 

      Propaganda

    • C. 

      Advertising