Media Studies Quiz Questions And Answers

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1. The term "media" is defined as ...

Explanation

The term "media" refers to various forms of communication, such as newspapers, television, radio, and the internet, that are used to reach and influence a large audience. It encompasses the channels and tools that are used to transmit information, ideas, and messages to the public. Therefore, "means of communication" accurately defines the term "media".

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Media Studies Quiz Questions And Answers - Quiz

Get ready for this Media studies quiz. The quiz has difficult, and medium-level questions on Media studies for you. Do you think you can take this challenge? Are... see moreyou well-prepared on this subject? If yes, then wait no more and dive into this quiz. If you manage to get more than a 70 percent score, you will not be less than an expert—best of luck with your test. Now, let's get started with the Q & As. This will serve a see less

2. The term "mass media" means ...

Explanation

The term "mass media" refers to a means of communicating to a large group of people. It includes various forms of communication such as television, radio, newspapers, magazines, and the internet, which have the ability to reach a wide audience simultaneously. This term does not imply a specific accepted meaning or a current style, but rather emphasizes the broad reach and impact of the communication medium.

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3. _____________ stories deal with our basic needs such as children or animals

Explanation

Human interest stories are narratives that focus on the experiences, emotions, and struggles of individuals or groups. These stories often resonate with readers because they touch on universal themes and address fundamental human needs and desires. They can involve topics such as children or animals, which are relatable and elicit empathy from the audience. Human interest stories tend to captivate readers and evoke strong emotional responses, making them a powerful tool for journalists and storytellers to engage their audience.

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4. Popular culture is ......

Explanation

The correct answer is "artifacts, institutions, customs, hobbies that represent the accepted values of society." This answer accurately describes popular culture as a collection of various elements such as artifacts, institutions, customs, and hobbies that reflect the values and beliefs of a society. These elements are widely accepted and embraced by the general public, making them an integral part of popular culture.

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5. The suggestion that purchasing the product shows your love of your country is known as ____

Explanation

The suggestion that purchasing the product shows your love of your country is known as patriotism. Patriotism refers to the love and devotion towards one's country, often expressed through acts of support and loyalty. In this context, the act of purchasing the product is seen as a way to demonstrate one's patriotism and show pride in their country.

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6. A medium is ...

Explanation

The correct answer is "means by which a message is communicated." This means that a medium refers to the method or tool used to transmit or convey a message from one person to another. It can include various forms such as spoken language, written text, visual images, or electronic devices. In this context, the medium acts as a channel through which information or ideas are shared or exchanged between individuals or groups.

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7. __________ is the paid use of the media to bring a product or service to an audience

Explanation

Advertising is the correct answer because it refers to the paid use of media to promote and bring attention to a product or service. It involves creating and delivering persuasive messages through various channels such as television, radio, print, online platforms, and social media. The main objective of advertising is to reach a targeted audience and persuade them to purchase or engage with the advertised product or service. Advertising is an essential component of marketing strategies and plays a crucial role in generating awareness, increasing sales, and building brand reputation.

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8. Like many art forms, the music suggests much about the ______ in which it is created.

Explanation

The correct answer is society. This is because music, like other art forms, often reflects the cultural, social, and political aspects of the society in which it is created. It can capture the experiences, values, and perspectives of different social classes within that society. Therefore, the music can provide insights into the social dynamics, inequalities, and aspirations of the society as a whole.

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9. Statistics and factual information that is used to prove the superiority of a product is known as _________

Explanation

Facts and figures refer to statistical and factual information that is used to support and demonstrate the superiority or effectiveness of a product. This data provides concrete evidence and objective information to convince consumers of the product's qualities. It helps to build trust and credibility by presenting specific numbers, statistics, and measurable results.

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10. This form of media is high in participation.

Explanation

Cool media refers to forms of media that require active participation and engagement from the audience. Unlike hot media, which is more passive and requires less effort from the audience, cool media encourages interaction and involvement. This could include platforms such as social media, interactive websites, or video games, where users have the ability to contribute, create, and shape the content. Therefore, the given correct answer, cool media, aligns with the statement that this form of media is high in participation.

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11. These people choose which stories will be covered and by whom.

Explanation

Editors are responsible for selecting and deciding which stories will be covered and assigning them to reporters. They play a crucial role in determining the news agenda and shaping the content of news organizations. They have the authority to choose the most newsworthy stories, allocate resources, and assign reporters to cover them. Editors ensure that the news coverage is balanced, accurate, and aligned with the organization's editorial policies. They also oversee the editing and publication process, ensuring that the final news stories meet the organization's standards.

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12. The number of ads a magazine can sell determines the size of the issue.

Explanation

The statement is true because the number of ads a magazine can sell directly impacts the revenue generated from those ads. This revenue is used to cover the costs of producing the magazine, including printing and distribution. Therefore, the more ads a magazine can sell, the more revenue it can generate, allowing for a larger issue size. Conversely, if a magazine is unable to sell enough ads, it may need to reduce the size of the issue in order to manage costs.

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13. News that cover items that are in our neighborhood.

Explanation

Proximity refers to news that covers items that are in our neighborhood or local area. This means that the news focuses on events, issues, or developments that are geographically close to us, such as local community events, neighborhood concerns, or regional news. Proximity is important because it allows us to stay informed about what is happening in our immediate surroundings and can have a direct impact on our lives.

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14. Which of the following is NOT a key concept in media studies?

Explanation

While quantum physics is a fascinating field of science, it's not directly relevant to the study of media. Media studies focuses on how media texts are produced, distributed, and consumed, and how they influence society and culture. Key concepts include:

Audience reception: How audiences interpret and respond to media messages.

Textual analysis: Examining the content and form of media texts to understand their meaning.

Media ownership: Analyzing who controls media production and distribution, and how this impacts media content.

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15. When we learn something new we do things which are _______

Explanation

When we learn something new, we need to organize the information in a structured manner to make sense of it. This involves categorizing and arranging the new knowledge in a way that is easy to understand and remember. Additionally, we must adapt our existing knowledge and beliefs to accommodate the new information. This means adjusting our thinking and perspectives to integrate the new knowledge into our existing framework. Therefore, the correct answer is "organize and adapt."

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16. Which pop icon said that there is an epidemic today of a mindless culture among teens?

Explanation

Pink is the correct answer because she has been known to speak out about societal issues and advocate for mental health awareness. She has been vocal about the negative effects of mindless culture and the impact it has on teenagers. Pink's statements and actions align with the idea that there is an epidemic of mindless culture among teens today.

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17. A means by which information is communicated.

Explanation

A medium refers to a method or channel through which information is conveyed or communicated. It can be any form of technology, such as television, radio, newspapers, or the internet, used to transmit messages or content to a wide audience. In this context, "medium" is the correct answer as it accurately describes the means by which information is communicated.

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18. What percentage of Canadians rely on TV news for information?

Explanation

Approximately 75% of Canadians rely on TV news for information. This suggests that a significant majority of the population in Canada considers television as their primary source of news. It indicates that television remains a popular and trusted medium for Canadians to stay informed about current events and news updates.

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19. ____________: free from bondage, oppression or restraint. To liberate.

Explanation

The word "emancipation" means to be free from bondage, oppression, or restraint. It is often used in the context of freeing someone from slavery or a similar form of oppression. In this case, the word "emancipation" aligns with the given definition, as it refers to the act of liberating oneself or others from a state of bondage or oppression. The other options, "epidemic" and "pandemic," do not have the same meaning and are unrelated to the concept of being free from restraint.

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20. Why do news stations include visual images in their news stories?

Explanation

News stations include visual images in their news stories because it makes the story easier to believe. Visual images provide evidence and support for the information being presented, making it more credible and trustworthy for the viewers. It allows the audience to see the events or situations being reported, enhancing their understanding and perception of the story. By including visual images, news stations can provide a visual context and evidence that helps the viewers connect with the news and believe in its authenticity.

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21. ___________ is a hater of women.

Explanation

A misogynist is someone who harbors a strong dislike, contempt, or prejudice against women. This term is used to describe individuals who hold negative beliefs about women and often discriminate against them based on their gender. The term "chauvinist" refers to someone who displays excessive or aggressive patriotism or loyalty towards their own group, while a "gynecologist" is a medical professional who specializes in women's reproductive health. Therefore, the correct answer for someone who is a hater of women is "misogynist."

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22. To describe a person or group as completely evil, deserving of no sympathy or understanding so that the general public does not feel bad or guilty about their treatment.

Explanation

Demonization is the act of portraying someone or a group as entirely evil or wicked, with no room for sympathy or understanding. This is often done to justify mistreatment or discrimination against them, as it prevents the general public from feeling guilty or bad about their treatment. It involves creating a negative image of the person or group, emphasizing their flaws and negative characteristics, while downplaying or ignoring any positive aspects. Demonization can be a powerful tool used to manipulate public opinion and justify unjust actions.

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23. When discussing advertising, "brand image" refers to a product's _________

Explanation

In advertising, "brand image" refers to the overall perception and impression that consumers have of a particular product or brand. It encompasses various elements such as the product's personality, values, and characteristics. The brand image helps to differentiate the product from competitors and influences consumers' purchasing decisions. Therefore, the correct answer is personality, as it directly relates to the overall perception and impression of the product.

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24. How many commercials advertise food?

Explanation

The correct answer is 1/4. This means that out of the total number of commercials, 1/4 of them advertise food.

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25. How long is the average news story?

Explanation

The average news story is typically around 30 seconds long. This duration allows news outlets to cover the essential information and key details of a story while also keeping the audience engaged. News stories that are too short may not provide enough context, while stories that are too long may lose the viewers' attention. Therefore, a 30-second timeframe strikes a balance between delivering concise information and maintaining the audience's interest.

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26. _____________ is the exploitation of fears and insecurities to sell a product

Explanation

Hidden fears refers to the practice of using people's fears and insecurities as a marketing strategy to sell a product. By tapping into these hidden fears, companies aim to create a sense of urgency or necessity for their product, convincing consumers that their fears can only be alleviated by purchasing the advertised product. This technique is often used in advertising campaigns to manipulate emotions and drive sales.

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27. How does American news coverage reinforce patriotism?

Explanation

The use of the flag as a backdrop in American news coverage can reinforce patriotism by visually associating the news with national symbols and values. It serves as a constant reminder of the country's identity and can evoke feelings of pride and loyalty among viewers. Additionally, the flag is a powerful symbol of unity and patriotism, and its presence in the news coverage can create a sense of national solidarity and support for the country.

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28. The term "signs" is defined as ...

Explanation

The term "signs" refers to something that comes with an accepted meaning. This means that signs are symbols or indicators that convey a specific message or information that is universally understood or agreed upon. Signs can be in the form of words, gestures, images, or any other visual or auditory representation that carries a particular significance. They are used as a means of communication to convey a specific message or idea to others.

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29. In the movie "Simone," the name Simone means _____

Explanation

The movie "Simone" is about a virtual actress named Simone, who is created through simulation technology. Therefore, the name Simone in the movie represents the idea of simulation, making "simulation one" the most fitting interpretation of the name.

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30. Talking down to the audience to appear just like them is known as _______

Explanation

The term "plain folks" refers to the act of a speaker or communicator intentionally using language and mannerisms that are relatable and familiar to the audience. This is done in order to create a sense of trust and connection, making the speaker appear just like the common people they are addressing. By using everyday language and presenting themselves as ordinary individuals, the speaker aims to gain the audience's support and persuade them to agree with their message.

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31. This motivates consumers just as much as money.

Explanation

Food can be a strong motivator for consumers. It is a basic necessity for survival and provides pleasure and satisfaction. Many people are motivated by the taste, variety, and quality of food. It can also be associated with cultural and social experiences. Therefore, the statement suggests that food can be just as motivating for consumers as money.

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32. Which company launched a campaign to challenge today's stereotypical view of beauty?

Explanation

Dove launched a campaign to challenge today's stereotypical view of beauty. This campaign aimed to promote inclusivity and redefine beauty standards by featuring women of different body types, ages, and ethnicities in their advertisements. Dove's message was to celebrate and embrace the diversity of real women, encouraging self-acceptance and body positivity.

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33. Which ingredient is NOT included in the formula to construct emotional appeal in an ad?

Explanation

The ingredient that is not included in the formula to construct emotional appeal in an ad is race. Race is not typically used as a factor to create emotional appeal in advertisements. Instead, emotional appeal is often created through the use of models and settings, which can evoke certain emotions or aspirations in the audience.

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34. Which color should you never use in an advertisement for food?

Explanation

Blue should never be used in an advertisement for food because it is not an appetizing color. Unlike red, green, and yellow, which are commonly associated with food and can stimulate appetite, blue has the opposite effect. Blue is often associated with feelings of calmness and can suppress appetite. Therefore, using blue in a food advertisement may not attract customers or make the food appear appetizing.

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35. Magic Ingredients is the propaganda technique which __________

Explanation

Magic Ingredients is the propaganda technique that suggests that some miraculous discovery makes the product exceptional. This technique is often used in advertising to create a sense of wonder or excitement around a product, making it seem unique and superior to others. By implying that there is a secret ingredient or special formula that sets the product apart, advertisers can convince consumers that they are getting something extraordinary. However, this technique does not actually guarantee any specific positive outcome or benefit, as it relies on vague and imprecise language to create an illusion of superiority.

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36. An attempt to turn negative evidence into something positive is an example of _______

Explanation

Spin refers to the act of presenting information or events in a way that portrays them in a positive light, even if they may have negative aspects. It involves manipulating the narrative to shape public opinion or perception. In this context, attempting to turn negative evidence into something positive would be an example of spin. It is a strategy commonly used in public relations, politics, and media to influence the interpretation of information and sway public opinion in a desired direction.

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37. The VALS group that is often conservative, religious, and "old fashioned" is known as _______

Explanation

The VALS group that is often conservative, religious, and "old fashioned" is known as belonger. This group values tradition, conformity, and stability. They tend to have a strong sense of community and place importance on maintaining social norms and values. They are likely to be loyal consumers and prefer well-established brands.

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38. Every time there is a war, which sales go up?

Explanation

During times of war, the sales of G.I. Joe toys tend to go up. G.I. Joe is a popular action figure that is often associated with military themes and warfare. Therefore, it is likely that during times of war, there is an increased interest in these toys as children and collectors seek to emulate or engage with the military narrative. This increased demand leads to higher sales for G.I. Joe toys.

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39. Which actress is famous for protesting her digital alterations on the cover of GQ magazine?

Explanation

Kate Winslet is famous for protesting her digital alterations on the cover of GQ magazine. This means that she publicly expressed her disapproval of the magazine altering her appearance using digital editing techniques. This act of protest garnered attention and made her well-known for advocating for more realistic representations of women in media.

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40. All forms of media will reflect the values of its creators and _______

Explanation

All forms of media will reflect the values of its creators and sponsors. This is because sponsors often have a significant influence on the content that is produced and distributed through media channels. They provide financial support and may have certain expectations or demands regarding the messaging and portrayal of their products or services. As a result, media content may be shaped or influenced by the values and interests of the sponsors, in addition to the creators.

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41. Marshall McLuhan is famous for coining the phrase:

Explanation

Marshall McLuhan is famous for coining the phrase "global village." This term refers to the idea that advancements in communication technology, such as television and the internet, have brought people from around the world closer together and created a sense of global interconnectedness. McLuhan believed that these technologies had the power to unite humanity and create a shared understanding and awareness of global issues. The concept of the global village has since become widely used to describe the modern world's interconnectedness and the impact of communication technology on society.

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42. The agenda for all media productions is to make money, therefore __________is important.

Explanation

In order for media productions to make money, they need to attract and retain a large audience. This is why audience appeal is important. By creating content that appeals to the interests, preferences, and needs of the target audience, media productions can generate higher viewership or readership, leading to increased advertising revenue and profitability. An advertising team and emotional appeal may also play a role in the success of media productions, but ultimately, it is the audience appeal that drives the financial success of these productions.

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43. The VALS group that is most likely to try acupuncture, buy a smart car, and drink herbal tea are known as ________

Explanation

Societally conscious achievers are the VALS group that is most likely to try acupuncture, buy a smart car, and drink herbal tea. This group is characterized by their concern for societal issues and their desire to make a positive impact. They are likely to be health-conscious and environmentally conscious, which explains their interest in alternative medicine like acupuncture, eco-friendly vehicles like smart cars, and natural remedies like herbal tea.

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44. This type of media is low in participation.

Explanation

Hot media refers to forms of media that require little participation or engagement from the audience. It typically provides a high level of detail and information, leaving little room for interpretation or input from the viewer or listener. Hot media is characterized by its one-way communication style, where the message is delivered directly to the audience without requiring much effort on their part. Therefore, hot media can be considered low in participation, as it does not actively involve the audience in the communication process.

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45. By the time the average child leaves elementary school, he or she will have witnessed more than ____ assorted acts of violence.

Explanation

By the time the average child leaves elementary school, he or she will have witnessed more than 100,000 assorted acts of violence. This suggests that children are exposed to a significant amount of violence during their early years of education. This exposure can have a lasting impact on their mental and emotional well-being, as well as their understanding of violence and its consequences. It highlights the importance of creating safe and supportive environments for children to protect them from such harmful experiences.

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46. _________ values are most often presented in media and advertising.

Explanation

The middle class values are most often presented in media and advertising. This is because the middle class is considered the largest consumer group and has a significant purchasing power. Advertisers and media outlets often target this group as their primary audience in order to maximize their reach and profitability. Additionally, the middle class is often associated with aspirational lifestyles and consumer trends, making them an attractive target for advertising campaigns.

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47. According to a panel discussing racism on the Oprah show, why don't we get to see the humanity of black women?

Explanation

The correct answer suggests that the reason we don't get to see the humanity of black women is because the media only portrays their body parts. This implies that the media objectifies black women, reducing them to sexualized or physical aspects rather than portraying them as complex individuals with emotions, thoughts, and experiences. This perpetuates harmful stereotypes and denies black women their full humanity and agency.

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48. News stories that include people or places that we know and recognize

Explanation

Prominence refers to the level of importance or fame that a person or place holds. News stories that include people or places that we know and recognize are likely to be more prominent, as they are associated with well-known individuals or popular locations. This can attract more attention from the audience and make the news story more engaging and relatable. Therefore, prominence is the most fitting explanation for the given answer.

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49. Canadian news covers similar stories to American news; however they differ by

Explanation

Canadian news differs from American news by focusing on positive images and words. While both countries cover similar stories, Canadian news tends to emphasize the positive aspects of the news, using uplifting images and language. This approach may aim to promote a more optimistic and constructive perspective on current events.

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50. The VALS group that is considered "materialists" who want to buy name brands such as Gucci or Tiffanys are known as ________

Explanation

The VALS group known as "emulator-achievers" are considered "materialists" who desire to purchase prestigious and well-known brands like Gucci or Tiffanys. They are motivated by the desire to emulate the lifestyle and status of successful individuals, and they achieve this by acquiring and displaying high-end brands.

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51. The VALS group that doesn't care about name brands and buys whatever is on sale is known as _______

Explanation

The VALS group that doesn't care about name brands and buys whatever is on sale is known as "need-directed". This group is primarily motivated by practicality and functionality rather than brand names or prestige. They prioritize getting the best value for their money and are not influenced by marketing or brand image.

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52. The VALS group that is often made up of teenagers who lack self-confidence and are discouraged about their prospects are __________

Explanation

Emulators are a VALS group that consists of teenagers who lack self-confidence and feel discouraged about their prospects. They often imitate the behaviors and lifestyles of others, trying to fit in and gain acceptance. Emulators may be influenced by popular culture and seek validation through conforming to societal norms. They are likely to be followers rather than leaders and may struggle with making independent decisions.

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53. According to Marshall McLuhan, media such as radio, print, photographs, and movies which are LOW IN PARTICIPATION are known as

Explanation

According to Marshall McLuhan, media that require less active participation from the audience, such as radio, print, photographs, and movies, are known as "hot media." These forms of media provide a high level of sensory stimulation and deliver information in a more direct and intense manner. They require less effort from the audience to interpret or engage with the content, as the medium itself provides a more complete message.

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54. Diverting the attention of the audience by making them laugh or using clever visuals is known as _______

Explanation

Weasel words refer to the use of ambiguous or misleading language to divert attention or deceive the audience. This technique often involves using clever visuals or making the audience laugh to distract them from the actual message or intention. It is a common tactic used in advertising, politics, and persuasive communication to create a positive impression without providing concrete information or evidence.

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55. Which company is responsible for the current image of Santa Claus?

Explanation

Coca-Cola is responsible for the current image of Santa Claus. In the 1930s, Coca-Cola launched an advertising campaign featuring Santa Claus, which depicted him as a jolly, plump, and red-suited figure. This image became widely popular and has since been adopted as the modern representation of Santa Claus. The campaign's success and widespread distribution of Coca-Cola products helped solidify this image in popular culture.

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56. ___________ came on the scene in the 60s with the term "timid giant"

Explanation

Marshall McLuhan came on the scene in the 60s with the term "timid giant". McLuhan was a Canadian philosopher and communication theorist who gained recognition for his work on the effects of media and technology on society. He coined the phrase "global village" to describe the interconnectedness of the world through electronic media. McLuhan's ideas were considered groundbreaking and influential during the 1960s, as he explored the impact of mass media on human behavior and culture. His work paved the way for the study of media ecology and continues to be relevant in understanding the effects of technology on society today.

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57. According to Pink, what epidemic exists among teenagers today?

Explanation

Pink suggests that the epidemic that exists among teenagers today is a "mindless culture." This implies that teenagers are increasingly engaging in activities and behaviors without much thought or consideration, possibly lacking critical thinking skills or mindfulness. It suggests that teenagers may be following trends or engaging in activities without fully understanding the consequences or implications, leading to a culture that lacks depth or meaning.

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58. _____________ is news that is presented for its shock value.

Explanation

Disaster pornography refers to news that is presented in a sensationalized and exploitative manner, aiming to shock and captivate audiences rather than provide informative or educational content. This term suggests that such news exploits the suffering and tragedy of others for entertainment purposes, focusing on the shocking aspects rather than the underlying issues or human stories involved.

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59. Leaving out part of the story in order to manufacture consent

Explanation

The correct answer is omission. Omission refers to the act of intentionally leaving out certain information or details in order to manipulate or shape public opinion. This can be done to create a biased narrative or to control the flow of information. By selectively omitting certain facts, individuals or organizations can influence the perception of a particular issue or event, ultimately leading to the manufacturing of consent.

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60. McLuhan suggests that each medium is a(n) ______________ of our senses

Explanation

McLuhan suggests that each medium is an extension of our senses. This means that different forms of media, such as television or the internet, enhance and amplify our ability to perceive and understand the world around us. Media acts as an extension of our senses by providing us with new ways to interact with information and communicate with others. It expands our reach and allows us to experience things beyond our immediate physical environment.

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61. Which color is the most popular among 75 % of children and is often associated with royalty?

Explanation

Purple is often associated with royalty and is considered a regal color. It is also a color that is commonly liked by children. Therefore, it can be inferred that purple is the most popular color among 75% of children and is often associated with royalty.

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62. Change is the arch-enemy of ___________

Explanation

Change is often seen as a threat by those who strongly identify with a particular group or community. Belongers, in this context, refer to individuals who have a deep sense of attachment and loyalty to a specific group or community. They value tradition, stability, and the status quo, and view change as a disruption to their sense of identity and belonging. Therefore, change can be considered the arch-enemy of belongers as it challenges their established norms and values.

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63. Which news coverage provides graphic images of war and destruction most often?

Explanation

American news often provides graphic images of war and destruction. This is because American news outlets have a tendency to prioritize sensationalism and dramatic visuals in order to attract viewers and increase ratings. Additionally, the United States has been involved in several military conflicts and is often at the forefront of global events, which leads to a higher likelihood of American news covering war and destruction.

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64. The 4 jobs of advertising are:

Explanation

The correct answer is attention, image, reassure, persuade. Advertising aims to grab the attention of the target audience by creating compelling and eye-catching advertisements. It also focuses on building a positive image for the brand or product being advertised. Additionally, advertising seeks to reassure consumers by providing information about the product's quality, benefits, and reliability. Finally, the ultimate goal of advertising is to persuade consumers to take action, such as making a purchase or trying out the product.

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65. Which music group was widely criticized for expressing their opinion about their government?

Explanation

The Dixie Chicks were widely criticized for expressing their opinion about their government. In 2003, during a concert in London, lead singer Natalie Maines criticized then-President George W. Bush and the impending invasion of Iraq. This statement received backlash from many conservative fans and country music industry, leading to boycotts, death threats, and a decline in their popularity. The controversy surrounding their political stance resulted in a significant backlash and criticism for the group.

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66. The VALS group who are often on welfare and rarely have money to take their family out for dinner are known as _______

Explanation

The VALS group who are often on welfare and rarely have money to take their family out for dinner are known as "need-directed". This term refers to individuals who prioritize fulfilling their basic needs and have limited resources for discretionary spending. They typically focus on meeting their immediate needs rather than pursuing higher-level aspirations or indulging in luxury.

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67. These people decide which detail to include in the stories they are assigned.

Explanation

Reporters are the individuals responsible for gathering information and writing news stories. They decide which details to include in the stories they are assigned based on their judgment and understanding of the topic. Editors, on the other hand, review and revise the reporters' work, ensuring accuracy and clarity. Eye witnesses are individuals who have personally witnessed an event and provide firsthand accounts, but they do not have the authority to decide which details to include in news stories.

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68. Started the pop art movement.

Explanation

Andy Warhol is the correct answer because he is widely recognized as one of the leading figures in the pop art movement. He started the pop art movement in the 1960s, using popular culture and mass-produced images as inspiration for his artwork. Warhol's iconic works, such as his Campbell's Soup Cans and Marilyn Monroe portraits, challenged traditional notions of art and popularized the use of everyday objects and celebrities in art. His innovative approach and influence on the art world make him the most fitting choice for starting the pop art movement.

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69. Which VALS group makes up 1/3 of citizens in the United States?

Explanation

The Belonger VALS group makes up 1/3 of citizens in the United States. VALS is a psychographic segmentation tool that categorizes individuals based on their values, attitudes, and lifestyles. Belongers are characterized as traditional and conservative individuals who prioritize family, community, and stability. They tend to be loyal to familiar brands and are less likely to take risks or seek new experiences. This group represents a significant portion of the population in the United States, comprising one-third of the citizens.

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70. Which color has high visibility in ads and is effective for promoting food items; however, it is often associated with discounts or sales?

Explanation

Orange is a color that has high visibility in ads and is effective for promoting food items. It is often associated with discounts or sales because it is an attention-grabbing color that can create a sense of urgency and excitement. The color orange is known to stimulate appetite and is commonly used in the food industry to attract customers. Its vibrant and energetic nature makes it a popular choice for advertising, especially when trying to convey a sense of affordability or special offers.

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71. _________ was fired for saying racist things on the radio.

Explanation

Don Imus was fired for saying racist things on the radio. This suggests that his comments were offensive and violated the standards of acceptable behavior in the media industry. Imus' racist remarks likely caused public outrage and backlash, leading to his termination.

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72. Something that everyone is interested in for a short period of time

Explanation

Fads are something that everyone is interested in for a short period of time. They are often characterized by a sudden surge in popularity and then quickly fade away. Fads can refer to various things such as fashion trends, viral challenges, or popular toys. Unlike trends, which tend to have a longer-lasting impact, fads are typically short-lived and may not have a lasting influence on society. Epidemic, on the other hand, refers to the rapid spread of a disease or illness and is unrelated to the given question.

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73. In the movie "The Queen," there are many conflicts over how to deal with the death of Princess Diana. One of the conflicts is that of the funeral. What kind of funeral does Tony Blair want Diana to have?

Explanation

In the movie "The Queen," Tony Blair wants Princess Diana to have a public funeral. This suggests that he believes it is important for the public to have the opportunity to mourn and pay their respects to the beloved princess. A public funeral would also allow for a larger gathering and a more visible display of national mourning, which could help to unite the country during this difficult time.

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74. The VALS group that are the survivors is known as _________

Explanation

The VALS group that are the survivors is known as "need-directed" because this group is primarily focused on fulfilling their basic needs and maintaining a stable lifestyle. They are practical and conservative in their choices, and prioritize functionality and value for money. They are not driven by social status or the desire to emulate others, but rather by their own needs and practical considerations. This group is resilient and resourceful, adapting to changing circumstances and making pragmatic decisions to ensure their survival.

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75. The VALS group that buys a Doge or drinks Pepsi and eats at McDonald's are ________

Explanation

The VALS group that buys a Doge or drinks Pepsi and eats at McDonald's are Belongers. Belongers are individuals who seek social acceptance and conform to traditional values and norms. They tend to be brand loyal and prefer well-known and popular brands like Pepsi and McDonald's. By purchasing these products, they feel a sense of belonging and connection to the larger society.

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The term "media" is defined as ...
The term "mass media" means ...
_____________ stories deal with our basic needs such as children or...
Popular culture is ......
The suggestion that purchasing the product shows your love of your...
A medium is ...
__________ is the paid use of the media to bring a product or service...
Like many art forms, the music suggests much about the ______ in which...
Statistics and factual information that is used to prove the...
This form of media is high in participation.
These people choose which stories will be covered and by whom.
The number of ads a magazine can sell determines the size of the...
News that cover items that are in our neighborhood.
Which of the following is NOT a key concept in media studies?
When we learn something new we do things which are _______
Which pop icon said that there is an epidemic today of a mindless...
A means by which information is communicated.
What percentage of Canadians rely on TV news for information?
____________: free from bondage, oppression or restraint. To liberate.
Why do news stations include visual images in their news stories?
___________ is a hater of women.
To describe a person or group as completely evil, deserving of no...
When discussing advertising, "brand image" refers to a product's...
How many commercials advertise food?
How long is the average news story?
_____________ is the exploitation of fears and insecurities to sell a...
How does American news coverage reinforce patriotism?
The term "signs" is defined as ...
In the movie "Simone," the name Simone means _____
Talking down to the audience to appear just like them is known as...
This motivates consumers just as much as money.
Which company launched a campaign to challenge today's stereotypical...
Which ingredient is NOT included in the formula to construct emotional...
Which color should you never use in an advertisement for food?
Magic Ingredients is the propaganda technique which __________
An attempt to turn negative evidence into something positive is an...
The VALS group that is often conservative, religious, and "old...
Every time there is a war, which sales go up?
Which actress is famous for protesting her digital alterations on the...
All forms of media will reflect the values of its creators and _______
Marshall McLuhan is famous for coining the phrase:
The agenda for all media productions is to make money, therefore...
The VALS group that is most likely to try acupuncture, buy a smart...
This type of media is low in participation.
By the time the average child leaves elementary school, he or she will...
_________ values are most often presented in media and advertising.
According to a panel discussing racism on the Oprah show, why don't we...
News stories that include people or places that we know and recognize
Canadian news covers similar stories to American news; however they...
The VALS group that is considered "materialists" who want to buy name...
The VALS group that doesn't care about name brands and buys whatever...
The VALS group that is often made up of teenagers who lack...
According to Marshall McLuhan, media such as radio, print,...
Diverting the attention of the audience by making them laugh or using...
Which company is responsible for the current image of Santa Claus?
___________ came on the scene in the 60s with the term "timid giant"
According to Pink, what epidemic exists among teenagers today?
_____________ is news that is presented for its shock value.
Leaving out part of the story in order to manufacture consent
McLuhan suggests that each medium is a(n) ______________ of our senses
Which color is the most popular among 75 % of children and is often...
Change is the arch-enemy of ___________
Which news coverage provides graphic images of war and destruction...
The 4 jobs of advertising are:
Which music group was widely criticized for expressing their opinion...
The VALS group who are often on welfare and rarely have money to take...
These people decide which detail to include in the stories they are...
Started the pop art movement.
Which VALS group makes up 1/3 of citizens in the United States?
Which color has high visibility in ads and is effective for promoting...
_________ was fired for saying racist things on the radio.
Something that everyone is interested in for a short period of time
In the movie "The Queen," there are many conflicts over how to deal...
The VALS group that are the survivors is known as _________
The VALS group that buys a Doge or drinks Pepsi and eats at McDonald's...
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