Media Studies Quiz Questions And Answers

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Media Studies Quiz Questions And Answers - Quiz

Get ready for this Media studies quiz. The quiz has difficult, and medium-level questions on Media studies for you. Do you think you can take this challenge? Are you well-prepared on this subject? If yes, then wait no more and dive into this quiz. If you manage to get more than a 70 percent score, you will not be less than an expert—best of luck with your test. Now, let's get started with the Q & As. This will serve a


Questions and Answers
  • 1. 

    The term "media" is defined as ...

    • A.

      Picture or image

    • B.

      Means of communication

    • C.

      A current style

    • D.

      A study of signs

    Correct Answer
    B. Means of communication
    Explanation
    The term "media" refers to various forms of communication, such as newspapers, television, radio, and the internet, that are used to reach and influence a large audience. It encompasses the channels and tools that are used to transmit information, ideas, and messages to the public. Therefore, "means of communication" accurately defines the term "media".

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  • 2. 

    The term "signs" is defined as ...

    • A.

      Something that comes with an accepted meaning

    • B.

      A current style

    • C.

      A visual movement that explores themes and techniques drawn from popular mass culture

    • D.

      means of communication

    Correct Answer
    A. Something that comes with an accepted meaning
    Explanation
    The term "signs" refers to something that comes with an accepted meaning. This means that signs are symbols or indicators that convey a specific message or information that is universally understood or agreed upon. Signs can be in the form of words, gestures, images, or any other visual or auditory representation that carries a particular significance. They are used as a means of communication to convey a specific message or idea to others.

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  • 3. 

    The term "mass media" means ...

    • A.

      Means of communication

    • B.

      Something that comes with an accepted meaning

    • C.

      Means of communicating to a large group of people

    • D.

      A current style

    Correct Answer
    C. Means of communicating to a large group of people
    Explanation
    The term "mass media" refers to a means of communicating to a large group of people. It includes various forms of communication such as television, radio, newspapers, magazines, and the internet, which have the ability to reach a wide audience simultaneously. This term does not imply a specific accepted meaning or a current style, but rather emphasizes the broad reach and impact of the communication medium.

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  • 4. 

    Popular culture is ......

    • A.

      Ability to interpret and analyze the media

    • B.

      Means by which a message is communicated

    • C.

      Artifacts, institutions, customs, hobbies that represent the accepted values of society

    • D.

      The study of signs

    Correct Answer
    C. Artifacts, institutions, customs, hobbies that represent the accepted values of society
    Explanation
    The correct answer is "artifacts, institutions, customs, hobbies that represent the accepted values of society." This answer accurately describes popular culture as a collection of various elements such as artifacts, institutions, customs, and hobbies that reflect the values and beliefs of a society. These elements are widely accepted and embraced by the general public, making them an integral part of popular culture.

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  • 5. 

    A medium is ...

    • A.

      Means by which a message is communicated

    • B.

      Means of communication

    • C.

      Picture or image

    • D.

      A current style

    Correct Answer
    A. Means by which a message is communicated
    Explanation
    The correct answer is "means by which a message is communicated." This means that a medium refers to the method or tool used to transmit or convey a message from one person to another. It can include various forms such as spoken language, written text, visual images, or electronic devices. In this context, the medium acts as a channel through which information or ideas are shared or exchanged between individuals or groups.

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  • 6. 

    How long is the average news story?

    • A.

      15 seconds

    • B.

      1 minute

    • C.

      30 seconds

    • D.

      None of the above

    Correct Answer
    C. 30 seconds
    Explanation
    The average news story is typically around 30 seconds long. This duration allows news outlets to cover the essential information and key details of a story while also keeping the audience engaged. News stories that are too short may not provide enough context, while stories that are too long may lose the viewers' attention. Therefore, a 30-second timeframe strikes a balance between delivering concise information and maintaining the audience's interest.

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  • 7. 

    What percentage of Canadians rely on TV news for information?

    • A.

      75 %

    • B.

      18 %

    • C.

      85 %

    • D.

      22 %

    Correct Answer
    A. 75 %
    Explanation
    Approximately 75% of Canadians rely on TV news for information. This suggests that a significant majority of the population in Canada considers television as their primary source of news. It indicates that television remains a popular and trusted medium for Canadians to stay informed about current events and news updates.

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  • 8. 

    Why do news stations include visual images in their news stories?

    • A.

      It is easier to watch than reading

    • B.

      It makes the story easier to believe

    • C.

      It's more fun

    • D.

      It's cheaper

    Correct Answer
    B. It makes the story easier to believe
    Explanation
    News stations include visual images in their news stories because it makes the story easier to believe. Visual images provide evidence and support for the information being presented, making it more credible and trustworthy for the viewers. It allows the audience to see the events or situations being reported, enhancing their understanding and perception of the story. By including visual images, news stations can provide a visual context and evidence that helps the viewers connect with the news and believe in its authenticity.

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  • 9. 

    When we learn something new we do things which are _______

    • A.

      Organize and adapt

    • B.

      Organize and discredit

    • C.

      Assimilate and adapt

    • D.

      Assimilate and discredit

    Correct Answer
    A. Organize and adapt
    Explanation
    When we learn something new, we need to organize the information in a structured manner to make sense of it. This involves categorizing and arranging the new knowledge in a way that is easy to understand and remember. Additionally, we must adapt our existing knowledge and beliefs to accommodate the new information. This means adjusting our thinking and perspectives to integrate the new knowledge into our existing framework. Therefore, the correct answer is "organize and adapt."

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  • 10. 

    By the time the average child leaves elementary school, he or she will have witnessed more than ____ assorted acts of violence.

    • A.

      100

    • B.

      100 000

    • C.

      100 000 000

    • D.

      1000

    Correct Answer
    B. 100 000
    Explanation
    By the time the average child leaves elementary school, he or she will have witnessed more than 100,000 assorted acts of violence. This suggests that children are exposed to a significant amount of violence during their early years of education. This exposure can have a lasting impact on their mental and emotional well-being, as well as their understanding of violence and its consequences. It highlights the importance of creating safe and supportive environments for children to protect them from such harmful experiences.

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  • 11. 

    How many commercials advertise food?

    • A.

      1/4

    • B.

      1/8

    • C.

      1/5

    • D.

      1/2

    Correct Answer
    A. 1/4
    Explanation
    The correct answer is 1/4. This means that out of the total number of commercials, 1/4 of them advertise food.

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  • 12. 

    In the movie "Simone," the name Simone means _____

    • A.

      Simultaneous one

    • B.

      Simulation one

    • C.

      Stimulated ovary

    Correct Answer
    B. Simulation one
    Explanation
    The movie "Simone" is about a virtual actress named Simone, who is created through simulation technology. Therefore, the name Simone in the movie represents the idea of simulation, making "simulation one" the most fitting interpretation of the name.

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  • 13. 

    What are the 2 kinds of photos that exist today?

    • A.

      Pornographic, family photos

    • B.

      Celebrity photos, family photos

    • C.

      Paparazzi, digitally altered

    Correct Answer
    C. Paparazzi, digitally altered
    Explanation
    The given answer suggests that the two kinds of photos that exist today are paparazzi photos and digitally altered photos. Paparazzi photos are typically taken by photographers who capture candid shots of celebrities in public places without their consent. Digitally altered photos refer to images that have been manipulated or edited using software to enhance or modify their appearance. Both types of photos are commonly seen in today's media and photography industry.

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  • 14. 

    Which actress is famous for protesting her digital alterations on the cover of GQ magazine?

    • A.

      Kate Winslet

    • B.

      Gwen Stefani

    • C.

      Lindsay Lohan

    • D.

      Britney Spears

    Correct Answer
    A. Kate Winslet
    Explanation
    Kate Winslet is famous for protesting her digital alterations on the cover of GQ magazine. This means that she publicly expressed her disapproval of the magazine altering her appearance using digital editing techniques. This act of protest garnered attention and made her well-known for advocating for more realistic representations of women in media.

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  • 15. 

    Which company launched a campaign to challenge today's stereotypical view of beauty?

    • A.

      Revlon

    • B.

      Maybelline

    • C.

      Cover Girl

    • D.

      Dove

    Correct Answer
    D. Dove
    Explanation
    Dove launched a campaign to challenge today's stereotypical view of beauty. This campaign aimed to promote inclusivity and redefine beauty standards by featuring women of different body types, ages, and ethnicities in their advertisements. Dove's message was to celebrate and embrace the diversity of real women, encouraging self-acceptance and body positivity.

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  • 16. 

    All forms of media will reflect the values of its creators and _______

    • A.

      Audience

    • B.

      Sponsors

    • C.

      Politicians

    Correct Answer
    B. Sponsors
    Explanation
    All forms of media will reflect the values of its creators and sponsors. This is because sponsors often have a significant influence on the content that is produced and distributed through media channels. They provide financial support and may have certain expectations or demands regarding the messaging and portrayal of their products or services. As a result, media content may be shaped or influenced by the values and interests of the sponsors, in addition to the creators.

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  • 17. 

    _________ values are most often presented in media and advertising.

    • A.

      Lower class

    • B.

      Middle class

    • C.

      Society

    Correct Answer
    B. Middle class
    Explanation
    The middle class values are most often presented in media and advertising. This is because the middle class is considered the largest consumer group and has a significant purchasing power. Advertisers and media outlets often target this group as their primary audience in order to maximize their reach and profitability. Additionally, the middle class is often associated with aspirational lifestyles and consumer trends, making them an attractive target for advertising campaigns.

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  • 18. 

    Like many art forms, the music suggests much about the ______ in which it is created.

    • A.

      Lower class

    • B.

      Middle class

    • C.

      Society

    Correct Answer
    C. Society
    Explanation
    The correct answer is society. This is because music, like other art forms, often reflects the cultural, social, and political aspects of the society in which it is created. It can capture the experiences, values, and perspectives of different social classes within that society. Therefore, the music can provide insights into the social dynamics, inequalities, and aspirations of the society as a whole.

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  • 19. 

    According to Pink, what epidemic exists among teenagers today?

    • A.

      Hypocritical culture

    • B.

      Overtly sexual culture

    • C.

      Mindless culture

    Correct Answer
    C. Mindless culture
    Explanation
    Pink suggests that the epidemic that exists among teenagers today is a "mindless culture." This implies that teenagers are increasingly engaging in activities and behaviors without much thought or consideration, possibly lacking critical thinking skills or mindfulness. It suggests that teenagers may be following trends or engaging in activities without fully understanding the consequences or implications, leading to a culture that lacks depth or meaning.

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  • 20. 

    According to a panel discussing racism on the Oprah show, why don't we get to see the humanity of black women?

    • A.

      Media portrays only their body parts

    • B.

      Media only shows the humanity of white women

    • C.

      Media only focuses on white men

    Correct Answer
    A. Media portrays only their body parts
    Explanation
    The correct answer suggests that the reason we don't get to see the humanity of black women is because the media only portrays their body parts. This implies that the media objectifies black women, reducing them to sexualized or physical aspects rather than portraying them as complex individuals with emotions, thoughts, and experiences. This perpetuates harmful stereotypes and denies black women their full humanity and agency.

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  • 21. 

    According to Marshall McLuhan, media such as radio, print, photographs, and movies which are LOW IN PARTICIPATION are known as

    • A.

      Timid giants

    • B.

      Hot media

    • C.

      Cool media

    Correct Answer
    B. Hot media
    Explanation
    According to Marshall McLuhan, media that require less active participation from the audience, such as radio, print, photographs, and movies, are known as "hot media." These forms of media provide a high level of sensory stimulation and deliver information in a more direct and intense manner. They require less effort from the audience to interpret or engage with the content, as the medium itself provides a more complete message.

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  • 22. 

    Marshall McLuhan is famous for coining the phrase:

    • A.

      15 minutes of fame

    • B.

      Don't go there

    • C.

      Talk to the hand

    • D.

      Global village

    Correct Answer
    D. Global village
    Explanation
    Marshall McLuhan is famous for coining the phrase "global village." This term refers to the idea that advancements in communication technology, such as television and the internet, have brought people from around the world closer together and created a sense of global interconnectedness. McLuhan believed that these technologies had the power to unite humanity and create a shared understanding and awareness of global issues. The concept of the global village has since become widely used to describe the modern world's interconnectedness and the impact of communication technology on society.

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  • 23. 

    McLuhan suggests that each medium is a(n) ______________ of our senses

    • A.

      Reflection

    • B.

      Extension

    • C.

      Simulation

    Correct Answer
    B. Extension
    Explanation
    McLuhan suggests that each medium is an extension of our senses. This means that different forms of media, such as television or the internet, enhance and amplify our ability to perceive and understand the world around us. Media acts as an extension of our senses by providing us with new ways to interact with information and communicate with others. It expands our reach and allows us to experience things beyond our immediate physical environment.

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  • 24. 

    __________ is the paid use of the media to bring a product or service to an audience

    • A.

      Marketing

    • B.

      Propaganda

    • C.

      Advertising

    Correct Answer
    C. Advertising
    Explanation
    Advertising is the correct answer because it refers to the paid use of media to promote and bring attention to a product or service. It involves creating and delivering persuasive messages through various channels such as television, radio, print, online platforms, and social media. The main objective of advertising is to reach a targeted audience and persuade them to purchase or engage with the advertised product or service. Advertising is an essential component of marketing strategies and plays a crucial role in generating awareness, increasing sales, and building brand reputation.

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  • 25. 

    The 4 jobs of advertising are:

    • A.

      Market, attention, image, persuade

    • B.

      Attention, image, reassure, buy

    • C.

      Reassure, attention, personality, persuade

    • D.

      Attention, image, reassure, persuade

    Correct Answer
    D. Attention, image, reassure, persuade
    Explanation
    The correct answer is attention, image, reassure, persuade. Advertising aims to grab the attention of the target audience by creating compelling and eye-catching advertisements. It also focuses on building a positive image for the brand or product being advertised. Additionally, advertising seeks to reassure consumers by providing information about the product's quality, benefits, and reliability. Finally, the ultimate goal of advertising is to persuade consumers to take action, such as making a purchase or trying out the product.

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  • 26. 

    Statistics and factual information that is used to prove the superiority of a product is known as _________

    • A.

      Glittering generalities

    • B.

      Weasel words

    • C.

      Doublespeak

    • D.

      Facts and figures

    Correct Answer
    D. Facts and figures
    Explanation
    Facts and figures refer to statistical and factual information that is used to support and demonstrate the superiority or effectiveness of a product. This data provides concrete evidence and objective information to convince consumers of the product's qualities. It helps to build trust and credibility by presenting specific numbers, statistics, and measurable results.

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  • 27. 

    _____________ is the exploitation of fears and insecurities to sell a product

    • A.

      Hidden fears

    • B.

      Avant-garde

    • C.

      Magic ingredients

    • D.

      Testimonial

    Correct Answer
    A. Hidden fears
    Explanation
    Hidden fears refers to the practice of using people's fears and insecurities as a marketing strategy to sell a product. By tapping into these hidden fears, companies aim to create a sense of urgency or necessity for their product, convincing consumers that their fears can only be alleviated by purchasing the advertised product. This technique is often used in advertising campaigns to manipulate emotions and drive sales.

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  • 28. 

    Magic Ingredients is the propaganda technique which __________

    • A.

      Uses vague, imprecise language

    • B.

      Uses words to suggest a positive meaning without actually guaranteeing it

    • C.

      The suggestion that some miraculous discovery makes the product exceptional

    Correct Answer
    C. The suggestion that some miraculous discovery makes the product exceptional
    Explanation
    Magic Ingredients is the propaganda technique that suggests that some miraculous discovery makes the product exceptional. This technique is often used in advertising to create a sense of wonder or excitement around a product, making it seem unique and superior to others. By implying that there is a secret ingredient or special formula that sets the product apart, advertisers can convince consumers that they are getting something extraordinary. However, this technique does not actually guarantee any specific positive outcome or benefit, as it relies on vague and imprecise language to create an illusion of superiority.

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  • 29. 

    The suggestion that purchasing the product shows your love of your country is known as ____

    • A.

      Avant-garde

    • B.

      Repetition

    • C.

      Patriotism

    • D.

      Spin

    Correct Answer
    C. Patriotism
    Explanation
    The suggestion that purchasing the product shows your love of your country is known as patriotism. Patriotism refers to the love and devotion towards one's country, often expressed through acts of support and loyalty. In this context, the act of purchasing the product is seen as a way to demonstrate one's patriotism and show pride in their country.

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  • 30. 

    Talking down to the audience to appear just like them is known as _______

    • A.

      Plain folks

    • B.

      Repetition

    • C.

      Doublespeak

    • D.

      Testimonial

    Correct Answer
    A. Plain folks
    Explanation
    The term "plain folks" refers to the act of a speaker or communicator intentionally using language and mannerisms that are relatable and familiar to the audience. This is done in order to create a sense of trust and connection, making the speaker appear just like the common people they are addressing. By using everyday language and presenting themselves as ordinary individuals, the speaker aims to gain the audience's support and persuade them to agree with their message.

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  • 31. 

    An attempt to turn negative evidence into something positive is an example of _______

    • A.

      Testimonial

    • B.

      Spin

    • C.

      Snob appeal

    • D.

      Weasel words

    Correct Answer
    B. Spin
    Explanation
    Spin refers to the act of presenting information or events in a way that portrays them in a positive light, even if they may have negative aspects. It involves manipulating the narrative to shape public opinion or perception. In this context, attempting to turn negative evidence into something positive would be an example of spin. It is a strategy commonly used in public relations, politics, and media to influence the interpretation of information and sway public opinion in a desired direction.

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  • 32. 

    Diverting the attention of the audience by making them laugh or using clever visuals is known as _______

    • A.

      Glittering generalities

    • B.

      Weasel words

    • C.

      Magic ingredients

    • D.

      Spin

    Correct Answer
    B. Weasel words
    Explanation
    Weasel words refer to the use of ambiguous or misleading language to divert attention or deceive the audience. This technique often involves using clever visuals or making the audience laugh to distract them from the actual message or intention. It is a common tactic used in advertising, politics, and persuasive communication to create a positive impression without providing concrete information or evidence.

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  • 33. 

    The VALS group that are the survivors is known as _________

    • A.

      Belongers

    • B.

      Emulators

    • C.

      Need-directed

    • D.

      Societally conscious achievers

    Correct Answer
    C. Need-directed
    Explanation
    The VALS group that are the survivors is known as "need-directed" because this group is primarily focused on fulfilling their basic needs and maintaining a stable lifestyle. They are practical and conservative in their choices, and prioritize functionality and value for money. They are not driven by social status or the desire to emulate others, but rather by their own needs and practical considerations. This group is resilient and resourceful, adapting to changing circumstances and making pragmatic decisions to ensure their survival.

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  • 34. 

    The VALS group that is most likely to try acupuncture, buy a smart car, and drink herbal tea are known as ________

    • A.

      Belongers

    • B.

      Emulators

    • C.

      Need-directed

    • D.

      Societally conscious achievers

    Correct Answer
    D. Societally conscious achievers
    Explanation
    Societally conscious achievers are the VALS group that is most likely to try acupuncture, buy a smart car, and drink herbal tea. This group is characterized by their concern for societal issues and their desire to make a positive impact. They are likely to be health-conscious and environmentally conscious, which explains their interest in alternative medicine like acupuncture, eco-friendly vehicles like smart cars, and natural remedies like herbal tea.

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  • 35. 

    The VALS group that is often conservative, religious, and "old fashioned" is known as _______

    • A.

      Belonger

    • B.

      Emulator

    • C.

      Emulator-achiever

    • D.

      Need-directed

    Correct Answer
    A. Belonger
    Explanation
    The VALS group that is often conservative, religious, and "old fashioned" is known as belonger. This group values tradition, conformity, and stability. They tend to have a strong sense of community and place importance on maintaining social norms and values. They are likely to be loyal consumers and prefer well-established brands.

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  • 36. 

    The VALS group that is considered "materialists" who want to buy name brands such as Gucci or Tiffanys are known as ________

    • A.

      Belonger

    • B.

      Emulator

    • C.

      Emulator-achiever

    • D.

      Needs-directed

    Correct Answer
    C. Emulator-achiever
    Explanation
    The VALS group known as "emulator-achievers" are considered "materialists" who desire to purchase prestigious and well-known brands like Gucci or Tiffanys. They are motivated by the desire to emulate the lifestyle and status of successful individuals, and they achieve this by acquiring and displaying high-end brands.

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  • 37. 

    The VALS group that buys a Doge or drinks Pepsi and eats at McDonald's are ________

    • A.

      Belongers

    • B.

      Emulators

    • C.

      Emulator-Achievers

    • D.

      Societally conscious achievers

    Correct Answer
    A. Belongers
    Explanation
    The VALS group that buys a Doge or drinks Pepsi and eats at McDonald's are Belongers. Belongers are individuals who seek social acceptance and conform to traditional values and norms. They tend to be brand loyal and prefer well-known and popular brands like Pepsi and McDonald's. By purchasing these products, they feel a sense of belonging and connection to the larger society.

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  • 38. 

    The VALS group that doesn't care about name brands and buys whatever is on sale is known as _______

    • A.

      Belonger

    • B.

      Emulator

    • C.

      Emulator-achiever

    • D.

      Need-directed

    Correct Answer
    D. Need-directed
    Explanation
    The VALS group that doesn't care about name brands and buys whatever is on sale is known as "need-directed". This group is primarily motivated by practicality and functionality rather than brand names or prestige. They prioritize getting the best value for their money and are not influenced by marketing or brand image.

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  • 39. 

    The VALS group that is often made up of teenagers who lack self-confidence and are discouraged about their prospects are __________

    • A.

      Belongers

    • B.

      Emulators

    • C.

      Emulator-achievers

    • D.

      Need-directed

    Correct Answer
    B. Emulators
    Explanation
    Emulators are a VALS group that consists of teenagers who lack self-confidence and feel discouraged about their prospects. They often imitate the behaviors and lifestyles of others, trying to fit in and gain acceptance. Emulators may be influenced by popular culture and seek validation through conforming to societal norms. They are likely to be followers rather than leaders and may struggle with making independent decisions.

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  • 40. 

    The VALS group who are often on welfare and rarely have money to take their family out for dinner are known as _______

    • A.

      Belongers

    • B.

      Emulators

    • C.

      Societally conscious achievers

    • D.

      Need-directed

    Correct Answer
    D. Need-directed
    Explanation
    The VALS group who are often on welfare and rarely have money to take their family out for dinner are known as "need-directed". This term refers to individuals who prioritize fulfilling their basic needs and have limited resources for discretionary spending. They typically focus on meeting their immediate needs rather than pursuing higher-level aspirations or indulging in luxury.

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  • 41. 

    Which company is responsible for the current image of Santa Claus?

    • A.

      Pepsi

    • B.

      Paramount Pictures

    • C.

      Coca-cola

    • D.

      Walt Disney

    Correct Answer
    C. Coca-cola
    Explanation
    Coca-Cola is responsible for the current image of Santa Claus. In the 1930s, Coca-Cola launched an advertising campaign featuring Santa Claus, which depicted him as a jolly, plump, and red-suited figure. This image became widely popular and has since been adopted as the modern representation of Santa Claus. The campaign's success and widespread distribution of Coca-Cola products helped solidify this image in popular culture.

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  • 42. 

    Which music group was widely criticized for expressing their opinion about their government?

    • A.

      Pussycat Dolls

    • B.

      Spice Girls

    • C.

      Dixie Chicks

    • D.

      Rascal Flatts

    Correct Answer
    C. Dixie Chicks
    Explanation
    The Dixie Chicks were widely criticized for expressing their opinion about their government. In 2003, during a concert in London, lead singer Natalie Maines criticized then-President George W. Bush and the impending invasion of Iraq. This statement received backlash from many conservative fans and country music industry, leading to boycotts, death threats, and a decline in their popularity. The controversy surrounding their political stance resulted in a significant backlash and criticism for the group.

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  • 43. 

    Which pop icon said that there is an epidemic today of a mindless culture among teens?

    • A.

      Pink

    • B.

      Gwen Stefani

    • C.

      Britney Spears

    • D.

      Jessica Simpson

    Correct Answer
    A. Pink
    Explanation
    Pink is the correct answer because she has been known to speak out about societal issues and advocate for mental health awareness. She has been vocal about the negative effects of mindless culture and the impact it has on teenagers. Pink's statements and actions align with the idea that there is an epidemic of mindless culture among teens today.

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  • 44. 

    When discussing advertising, "brand image" refers to a product's _________

    • A.

      Spokesperson

    • B.

      Colors used

    • C.

      Personality

    Correct Answer
    C. Personality
    Explanation
    In advertising, "brand image" refers to the overall perception and impression that consumers have of a particular product or brand. It encompasses various elements such as the product's personality, values, and characteristics. The brand image helps to differentiate the product from competitors and influences consumers' purchasing decisions. Therefore, the correct answer is personality, as it directly relates to the overall perception and impression of the product.

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  • 45. 

    Which VALS group makes up 1/3 of citizens in the United States?

    • A.

      Belonger

    • B.

      Emulators

    • C.

      Emulator-Achievers

    • D.

      Teenagers

    Correct Answer
    A. Belonger
    Explanation
    The Belonger VALS group makes up 1/3 of citizens in the United States. VALS is a psychographic segmentation tool that categorizes individuals based on their values, attitudes, and lifestyles. Belongers are characterized as traditional and conservative individuals who prioritize family, community, and stability. They tend to be loyal to familiar brands and are less likely to take risks or seek new experiences. This group represents a significant portion of the population in the United States, comprising one-third of the citizens.

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  • 46. 

    Change is the arch-enemy of ___________

    • A.

      Belongers

    • B.

      Emulators

    • C.

      Emulator-achievers

    • D.

      Emotional appeal

    Correct Answer
    A. Belongers
    Explanation
    Change is often seen as a threat by those who strongly identify with a particular group or community. Belongers, in this context, refer to individuals who have a deep sense of attachment and loyalty to a specific group or community. They value tradition, stability, and the status quo, and view change as a disruption to their sense of identity and belonging. Therefore, change can be considered the arch-enemy of belongers as it challenges their established norms and values.

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  • 47. 

    The agenda for all media productions is to make money, therefore __________is important.

    • A.

      Audience appeal

    • B.

      An advertising team

    • C.

      Emotional appeal

    Correct Answer
    A. Audience appeal
    Explanation
    In order for media productions to make money, they need to attract and retain a large audience. This is why audience appeal is important. By creating content that appeals to the interests, preferences, and needs of the target audience, media productions can generate higher viewership or readership, leading to increased advertising revenue and profitability. An advertising team and emotional appeal may also play a role in the success of media productions, but ultimately, it is the audience appeal that drives the financial success of these productions.

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  • 48. 

    Which ingredient is NOT included in the formula to construct emotional appeal in an ad?

    • A.

      Models

    • B.

      Setting

    • C.

      Race

    Correct Answer
    C. Race
    Explanation
    The ingredient that is not included in the formula to construct emotional appeal in an ad is race. Race is not typically used as a factor to create emotional appeal in advertisements. Instead, emotional appeal is often created through the use of models and settings, which can evoke certain emotions or aspirations in the audience.

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  • 49. 

    Which color should you never use in an advertisement for food?

    • A.

      Red

    • B.

      Blue

    • C.

      Green

    • D.

      Yellow

    Correct Answer
    B. Blue
    Explanation
    Blue should never be used in an advertisement for food because it is not an appetizing color. Unlike red, green, and yellow, which are commonly associated with food and can stimulate appetite, blue has the opposite effect. Blue is often associated with feelings of calmness and can suppress appetite. Therefore, using blue in a food advertisement may not attract customers or make the food appear appetizing.

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  • 50. 

    Which color is the most popular among 75 % of children and is often associated with royalty?

    • A.

      Red

    • B.

      Blue

    • C.

      Yellow

    • D.

      Purple

    Correct Answer
    D. Purple
    Explanation
    Purple is often associated with royalty and is considered a regal color. It is also a color that is commonly liked by children. Therefore, it can be inferred that purple is the most popular color among 75% of children and is often associated with royalty.

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 10, 2009
    Quiz Created by
    Romyn
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