What Is Media?

2.

True or false. Pop culture is commercial culture based on popular taste.

True
False

Correct Answer

A. True

Explanation

Pop culture refers to the cultural products and activities that are popular and widely embraced by the general public. It includes various forms of entertainment, such as music, movies, television shows, fashion, and trends. These cultural elements are often driven by commercial interests and cater to the preferences and tastes of the masses. Therefore, it can be concluded that pop culture is indeed a commercial culture based on popular taste.

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3.

Radio is one of the first forms of media communication.

True
False

Correct Answer

A. False

Explanation

The statement is False. While radio was indeed a significant development in media communication, it was not one of the first. The history of communication technologies started with forms such as cave paintings and symbols, followed by the development of writing and printing technology. According to the timeline of mass media introduction, print media (books, pamphlets, newspapers, magazines, posters, etc.) came into existence in the late 15th century, followed by recordings in the late 19th century, cinema around 1900, and then radio around 1910. Therefore, radio is not one of the first forms of media communication.

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1

4.

A tag used to categorise posts on Twitter is called ___________.

Correct Answer
hashtag

Explanation
A tag used to categorize posts on Twitter is called a hashtag. Hashtags are words or phrases preceded by the "#" symbol, which allow users to easily search for and follow specific topics or conversations on the platform. They help organize and group related content, making it easier for users to discover and engage with specific discussions or trends.

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5.

__________ is a system for transmitting sounds and visual images that are reproduced onscreen. It is the most powerful and widespread information emitter.

Music
Film
Radio
Television

Correct Answer

A. Television

Explanation

Television is a system for transmitting sounds and visual images that are reproduced onscreen. It is considered the most powerful and widespread information emitter because it reaches a large audience and has the ability to convey a wide range of content, including news, entertainment, and educational programs. Television has become an integral part of modern society, serving as a primary source of information and entertainment for many people.

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6.

Which of the following are types of print media? Tick 1 or more.

Newspaper
Facebook
Comic book
Movies

Correct Answer(s)

A. Newspaper
A. Comic book

Explanation

Newspaper and comic book are types of print media. Newspapers are traditional printed publications that provide news, information, and opinions on various topics. Comic books are also printed publications that contain illustrated stories, often in a sequential art format, and are typically targeted towards a specific audience. Facebook and movies, on the other hand, are not print media. Facebook is a social media platform that primarily operates online, while movies are audiovisual forms of entertainment that are typically displayed on screens.

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7.

Media refers to the different ways we use to _____________ information in the everyday world.

Correct Answer(s)
communicate

Explanation
Media is a broad term that encompasses various means of transmitting or sharing information. It includes platforms such as television, radio, newspapers, magazines, and the internet, among others. Through these mediums, we are able to communicate and disseminate information to a wide audience. Therefore, the correct answer is "communicate."

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1

8.

____________ is the art of capturing light on chemical or electronic media to record images.

Correct Answer(s)
Photography

Explanation
Photography is the art of capturing light on chemical or electronic media to record images. It involves using a camera or other photographic equipment to capture and freeze a moment in time. By manipulating light, focus, and composition, photographers can create visually appealing and meaningful images. Whether it is capturing landscapes, portraits, or events, photography allows us to document and express our experiences and emotions through visual storytelling.

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9.

____________ is a form of marketing communication used to inform or persuade an audience to take some action.

Viral Video
Advertising
Mass Media
Social Networking

Correct Answer

A. Advertising

Explanation

Advertising is a form of marketing communication that aims to inform or persuade an audience to take some action. It involves promoting a product, service, or idea through various channels such as television, radio, print media, online platforms, and more. The goal of advertising is to create awareness, generate interest, and ultimately drive consumer behavior, whether it is purchasing a product, visiting a website, or supporting a cause. By using persuasive techniques and strategic messaging, advertisers aim to influence the target audience and encourage them to take the desired action.

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10.

Which of the following are types of electronic media? Tick 1 or more.

Television
Magazine
Radio
Music

Correct Answer(s)

A. Television
A. Radio
A. Music

Explanation

Television, radio, and music are all types of electronic media. Television refers to the transmission of visual and audio content through electronic signals, while radio involves the broadcast of audio content through electronic signals. Music, on the other hand, can be electronically recorded, stored, and transmitted. These forms of media rely on electronic technology to deliver content to the audience, making them examples of electronic media.

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What Is Media?

True or False. The Gutenberg Printing Press allowed for the 'mass production' of media texts.

Quiz Preview

True or false. Pop culture is commercial culture based on popular taste.

Radio is one of the first forms of media communication.

A tag used to categorise posts on Twitter is called ___________.

__________ is a system for transmitting sounds and visual images that are reproduced onscreen. It is the most powerful and widespread information emitter.

Which of the following are types of print media? Tick 1 or more.

Media refers to the different ways we use to _____________ information in the everyday world.

____________ is the art of capturing light on chemical or electronic media to record images.

____________ is a form of marketing communication used to inform or persuade an audience to take some action.

Which of the following are types of electronic media? Tick 1 or more.