How Well Do You Know The Cultivational Theory?
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Since Cultivation theory assumes the existence of objective reality and value-neutral research, it is believed to be?
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Positivistic
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Negativistic
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Neutral
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Polarized
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Cultivational Theory emphasizes that the more time people spend 'living' in the television world, the more probable they are to trust social reality lines up with reality depicted on television. How well do you know Cultivational Theory and its effects? You can find out and more by taking this quiz.
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- 2.
The first assumption stated by cultivations indicates that?
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Other forms of media have to be televised for more understanding
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Television is essentially the most popular form of mass media.
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Television is fundamentally different from other forms of mass media
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Television gives a different view point in the social behavior of humans
Correct Answer
A. Television is fundamentally different from other forms of mass mediaExplanation
The first assumption stated by cultivations indicates that television is fundamentally different from other forms of mass media. This suggests that television has unique characteristics, features, or qualities that set it apart from other forms of media such as print, radio, or internet. It implies that television has its own distinct impact, influence, or effects on society, culture, or human behavior that cannot be fully understood or replicated by other media platforms.Rate this question:
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- 3.
Cultivational theory is generally described as the last process that looks at the effects of television on society the other process include all except?
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Message system analysis
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Surveying the audience
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Cultivation differential
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Societal evaluation
Correct Answer
A. Societal evaluationExplanation
The given question asks for the process that is not included in the effects of television on society. Message system analysis, surveying the audience, and cultivation differential are all processes that are involved in studying the effects of television on society. However, societal evaluation is not a process that is typically associated with the effects of television. Therefore, the correct answer is societal evaluation.Rate this question:
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- 4.
Which of the following statements does not correspond to the Mean World Index?
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Most people love to use societal values to cheat others
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Most people are just looking out for themselves
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Most people would take advantage of you if they got the chance
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You can't be too careful in dealing with people
Correct Answer
A. Most people love to use societal values to cheat others -
- 5.
One of the theory used to describe the effect of mass media on societal values is called?
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Magic bullet theory
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Klapper theory
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Agenda setting theory
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Mean societal theoryt
Correct Answer
A. Magic bullet theoryExplanation
The Magic bullet theory suggests that mass media has a powerful and direct influence on individuals. It proposes that media messages are like "magic bullets" that can directly penetrate an individual's mind and shape their attitudes, beliefs, and behaviors. This theory implies that people are passive recipients of media messages and are easily influenced by them. It assumes that there is a direct cause-and-effect relationship between media exposure and the effects on individuals.Rate this question:
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- 6.
Which of he following was discovered to give viewers unrealistic thoughts about Alcohol consumption?
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Video games
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Movies
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The Music Videos
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War programs
Correct Answer
A. The Music VideosExplanation
Music videos have been discovered to give viewers unrealistic thoughts about alcohol consumption. This is because music videos often depict excessive drinking and partying as glamorous and desirable. These videos can create a false perception that excessive alcohol consumption is normal and enjoyable, leading viewers to believe that heavy drinking is a socially acceptable behavior. This can contribute to the normalization of alcohol abuse and the development of unrealistic expectations about alcohol consumption.Rate this question:
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- 7.
The term used in Cultivational Theory to describe when things viewed on television are congruent with the actual lived realities of viewers is called?
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Resonance
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Framing
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Message system analysis
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Differential system analysis
Correct Answer
A. ResonanceExplanation
Resonance is the term used in Cultivational Theory to describe when things viewed on television are congruent with the actual lived realities of viewers. This means that the content on television resonates with the experiences and beliefs of the viewers, reinforcing their existing attitudes and perceptions. It suggests that television has the power to shape and reinforce the viewers' understanding of the world by presenting them with familiar and relatable content.Rate this question:
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- 8.
The term Heavy user in Cultivation theory refers to persons that?
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Report news frequently
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Prefer mainstream news
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Watch Tv for atleast four hours
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That watch Tv atleast 10 hours a week
Correct Answer
A. Report news frequentlyExplanation
The term "Heavy user" in Cultivation theory refers to individuals who report news frequently. This means that they actively engage in the consumption and dissemination of news content. The theory suggests that heavy users of media, such as news reporters, are more likely to be influenced by the messages and portrayals presented in the media they consume. This can shape their perceptions and beliefs about the world, leading to a cultivation effect on their attitudes and behaviors.Rate this question:
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- 9.
The various effects that television viewing has on heavy viewers is termed?
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Television effect
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Television Reality
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Television Fiction
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Television Fantasy
Correct Answer
A. Television effectExplanation
The term used to describe the various effects that television viewing has on heavy viewers is "Television effect". This refers to the impact that excessive television consumption can have on individuals, including potential negative effects on physical and mental health, social relationships, and cognitive development.Rate this question:
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- 10.
The Cultivational theory was first developed by scholars George Gerbner and Larry Gross in what year?
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1976
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1977
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1978
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1979
Correct Answer
A. 1976Explanation
The Cultivational theory, which examines the long-term effects of television on viewers' perceptions of reality, was first developed by George Gerbner and Larry Gross in 1976. This theory suggests that heavy exposure to television content can shape individuals' beliefs and attitudes about the world. By studying the impact of television on society, Gerbner and Gross aimed to understand the influence of media on our perceptions and behaviors.Rate this question:
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Jul 15, 2018Quiz Created by
Gregorynaomi
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