How Well Do You Know The Cultivational Theory?

Resonance is the term used in Cultivational Theory to describe when things viewed on television are congruent with the actual lived realities of viewers. This means that the content on television resonates with the experiences and beliefs of the viewers, reinforcing their existing attitudes and perceptions. It suggests that television has the power to shape and reinforce the viewers' understanding of the world by presenting them with familiar and relatable content.

The Cultivational theory, which examines the long-term effects of television on viewers' perceptions of reality, was first developed by George Gerbner and Larry Gross in 1976. This theory suggests that heavy exposure to television content can shape individuals' beliefs and attitudes about the world. By studying the impact of television on society, Gerbner and Gross aimed to understand the influence of media on our perceptions and behaviors.

The correct answer is positivistic because Cultivation theory assumes the existence of an objective reality and value-neutral research. Positivism is a philosophical approach that emphasizes the use of scientific methods to study and understand the social world. It seeks to uncover universal laws and objective truths through empirical observation and measurement. Therefore, Cultivation theory aligns with the positivistic perspective as it aims to examine the effects of media on individuals' perceptions and beliefs in a systematic and objective manner.

The term used to describe the various effects that television viewing has on heavy viewers is "Television effect". This refers to the impact that excessive television consumption can have on individuals, including potential negative effects on physical and mental health, social relationships, and cognitive development.

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Music videos have been discovered to give viewers unrealistic thoughts about alcohol consumption. This is because music videos often depict excessive drinking and partying as glamorous and desirable. These videos can create a false perception that excessive alcohol consumption is normal and enjoyable, leading viewers to believe that heavy drinking is a socially acceptable behavior. This can contribute to the normalization of alcohol abuse and the development of unrealistic expectations about alcohol consumption.

The Magic bullet theory suggests that mass media has a powerful and direct influence on individuals. It proposes that media messages are like "magic bullets" that can directly penetrate an individual's mind and shape their attitudes, beliefs, and behaviors. This theory implies that people are passive recipients of media messages and are easily influenced by them. It assumes that there is a direct cause-and-effect relationship between media exposure and the effects on individuals.

The given question asks for the process that is not included in the effects of television on society. Message system analysis, surveying the audience, and cultivation differential are all processes that are involved in studying the effects of television on society. However, societal evaluation is not a process that is typically associated with the effects of television. Therefore, the correct answer is societal evaluation.

The first assumption stated by cultivations indicates that television is fundamentally different from other forms of mass media. This suggests that television has unique characteristics, features, or qualities that set it apart from other forms of media such as print, radio, or internet. It implies that television has its own distinct impact, influence, or effects on society, culture, or human behavior that cannot be fully understood or replicated by other media platforms.

The term "Heavy user" in Cultivation theory refers to individuals who report news frequently. This means that they actively engage in the consumption and dissemination of news content. The theory suggests that heavy users of media, such as news reporters, are more likely to be influenced by the messages and portrayals presented in the media they consume. This can shape their perceptions and beliefs about the world, leading to a cultivation effect on their attitudes and behaviors.