World Vision US - Social Media Certification

41 Questions | Total Attempts: 40

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World Vision US - Social Media Certification

Social Media Certification for Community Managers of External Facing Communities


Questions and Answers
  • 1. 
    *See Social Media Playbook introduction under “Why Social Media?” for help. PICK TWO: In social media, you must display _____ and ______ to be effective.
    • A. 

      Trustworthiness

    • B. 

      Fortitude

    • C. 

      Nice teeth

    • D. 

      Relevance

    • E. 

      Transparency

    • F. 

      Cleverness

  • 2. 
    *See Social Media Playbook introduction under “World Vision’s Organizational Approach” for help with questions 2 – 4. FILL IN THE BLANKS: From a corporate perspective, what are WVUS's three objectives for social media?  Increase (_____), cultivate and acquire (_______) and support (______). Separate answers with a comma.
  • 3. 
    FILL IN THE BLANKS: WVUS’s “deep engagement” approach requires an active (_________) to keep content and conversation (______) and (_______). Separate answers with a comma.
  • 4. 
    FILL IN THE BLANKS: WVUS’s organization wide approach for social media is (_________) among teams, but yet (________) on approach to the user engagement experience and adherence to brand guidelines. Separate answers with a comma.
  • 5. 
    *See Social Media Playbook introduction under “World Vision’s ‘User First’ Approach” for help with questions 5 – 7. PICK THREE: WVUS’s "User First" Approach, includes:
    • A. 

      Frequent postings

    • B. 

      Being Relevant

    • C. 

      Interacting with the community

    • D. 

      Acknowledging users are always right

    • E. 

      Encouraging fan interaction and involvement

  • 6. 
    You can control the conversation around your brand in social media.
    • A. 

      True

    • B. 

      False

  • 7. 
    For Question 6, Why or why not?
  • 8. 
    *See Social Media Playbook’s “Finding and Sharing Social Media Content” section for help. FILL IN THE BLANKS: What are the three major types of content? (______), (_______) and (______). Separate answers with a comma.
  • 9. 
    If you share or publish social media content that another team has published, you need to attribute that content to the original source due to industry etiquette and search engine optimization.
    • A. 

      True

    • B. 

      False

  • 10. 
    *See Social Media Playbook’s “Minimum Standards for External Facing Social Media Programs” for help with questions 10 – 15. How soon should you respond to comments or questions on your World Vision social media site during working hours?
    • A. 

      Within an hour

    • B. 

      Within six hours

    • C. 

      Within the day

    • D. 

      Within the week

  • 11. 
    How many times a week should you post on Facebook?
    • A. 

      At least 1-5 times

    • B. 

      At least 5-9 times

    • C. 

      At least 9-14 times

    • D. 

      At least 14-20 times

  • 12. 
    You don’t need to seek approval to manage an external facing social media site.
    • A. 

      True

    • B. 

      False

  • 13. 
    You should delete external facing WVUS social media sites that are no longer in use.
    • A. 

      True

    • B. 

      False

  • 14. 
    All social media advertising needs to be serviced and/or approved by IBU Social Media.
    • A. 

      True

    • B. 

      False

  • 15. 
    FILL IN THE BLANKS: Written approvals from Growth Opportunities and IBU Leadership (________) and (_______) will be needed for programs that do not meet minimum standards for WVUS social media. Separate answers with a comma.
  • 16. 
    *See Social Media Playbook’s “Community Engagement” and “World Vision Commenting Triage” for help with questions 16 – 21. When responding to any kind of feedback on social media, you should always stay positive.
    • A. 

      True

    • B. 

      False

  • 17. 
    If a user posts an incorrect or false statement about your program, you should respond by:
    • A. 

      Letting the user know he/she is incorrect publicly.

    • B. 

      Letting the post stand. Other users won’t listen anyway.

    • C. 

      Respond positively and publicly with a comment or link to the correct information.

    • D. 

      Respond privately to the user, letting him/her know they are incorrect.

  • 18. 
    Community guidelines are essential to managing your social media community.
    • A. 

      True

    • B. 

      False

  • 19. 
    If a comment is vulgar or inappropriate, you can let it stand.
    • A. 

      True

    • B. 

      False

  • 20. 
    It’s never OK to block someone who continues to harass the community.
    • A. 

      True

    • B. 

      False

  • 21. 
    FILL IN THE BLANKS: For help in answering questions or comments that require a high degree of sensitivity, you should email (______).
  • 22. 
    *See Social Media Playbook’s "Guides for Blogging, Facebook, Twitter, YouTube, Google+ and Pinterest" for help with questions 22 – 32. You shouldn’t be afraid to show a little humor and personality in social media.
    • A. 

      True

    • B. 

      False

  • 23. 
    On which platforms should you monitor and respond to comments and feedback?
    • A. 

      Twitter

    • B. 

      Facebook

    • C. 

      Blogs

    • D. 

      YouTube

    • E. 

      Pinterest

    • F. 

      A and B

    • G. 

      A, B and C

    • H. 

      A, B, C and E

    • I. 

      All of the above

  • 24. 
    In addition to Twitter, what other social platform can you search by hash tags?
  • 25. 
    A trackback URL in blogs is
    • A. 

      A URL that tracks visits to your blog

    • B. 

      A URL that links to a soundtrack about your blog

    • C. 

      A URL that provides a way for bloggers to directly acknowledge eachother

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