World Vision US - Social Media Certification

Giving credit where credit is due is an important aspect of research documents. It implies acknowledging and referencing the sources that have contributed to the information or ideas presented in the document. By doing so, it ensures transparency, credibility, and avoids plagiarism. Therefore, the statement "Much like any other research document, you should always give credit where credit is due" is true.

When it comes to producing content for social media, the emphasis should always be on quality rather than quantity. This means that it is more important to create content that is valuable, engaging, and relevant to the target audience, rather than simply producing a large volume of content. Quality content is more likely to resonate with users, encourage engagement, and build a positive brand image.

You can "pin" Facebook posts to the top of your Facebook timeline for a maximum of 7 days. This feature allows you to highlight important or significant posts so that they remain visible to your friends and followers for a longer period of time. After the 7-day period, the post will automatically be unpinned and will move down your timeline as new posts are added.

Facebook's Edgerank algorithm is designed to prioritize content in the News Feed based on factors such as relevance, engagement, and user preferences. This means that not all posts from friends or brands will be displayed in the News Feed. Instead, the algorithm selects a subset of posts that it deems most relevant to each individual user. Therefore, it is true that the Facebook News Feed may only display a subset of posts generated by friends or connected brands.

The "People Talking About This" metric on Facebook measures the number of people who have engaged with your page by liking, commenting, or sharing your posts. This also includes interactions such as answering a question or responding to an event. It does not include the total number of people who have liked your page or offline conversations about your page.

Using calls to action in messages has been proven to attract a higher number of shares, according to studies. This means that when individuals are prompted to take a specific action, such as retweeting or sharing a message, they are more likely to do so. By including calls to action in messages, the likelihood of increasing engagement and reaching a wider audience through shares is higher. Therefore, the answer is true.

In captions and annotations for all video content, it is important to include a clear call to action with a link back to your website. This helps to engage viewers and direct them to take a specific action, such as visiting your website for more information or making a purchase. Including your email address or personal information like your ex-boyfriend or girlfriend's cell number is not relevant or appropriate for video captions and annotations.

The question asks for personality traits that we always want to convey. Out of the given options, Christian, Collaborative, and Honest are the traits that are generally valued and desired in individuals. Being Christian implies having strong moral values and ethics. Being Collaborative suggests the ability to work well with others and contribute to a team. Being Honest indicates trustworthiness and integrity. These traits are generally seen as positive and desirable in various personal and professional settings.

If you find someone using our trademark or content in an inappropriate or commercial way, the best course of action would be to contact the Legal Team. They are the ones who have the expertise and authority to handle legal matters and can take appropriate action to protect our trademark and content. The Social Media Team and Media Team may not have the necessary legal knowledge and resources to address this issue effectively. Calling 9-11 would be irrelevant in this situation as it is an emergency hotline for immediate assistance in life-threatening situations.

Pinning from another person or company's website without written permission is not allowed. It is important to respect copyright laws and intellectual property rights. Therefore, the correct answer is False.

The given statement suggests that it is possible to include "Follow us on Pinterest" on a website and provide a link to the website's Pinterest page. This implies that the statement is true, as it confirms the option of adding a Pinterest follow button on a website.

Consultation from legal, content resources, and social media is necessary before including the "Pin it" button on a website. This is because adding this button may involve legal considerations such as copyright infringement or intellectual property rights. Content resources can provide guidance on the appropriate use of the button and ensure that it aligns with the website's content strategy. Social media consultation is important to understand the potential impact on the website's social media presence and engagement. Overall, seeking consultation from these sources helps ensure that the inclusion of the "Pin it" button is done in a legally compliant and strategic manner.

The explanation for the given correct answer is that the Social Media and Media Relations teams have the responsibility of managing relationships with bloggers. This means that before any direct engagement with a blogger, approvals need to be obtained from these teams. This ensures that the company maintains a consistent and coordinated approach in its interactions with bloggers, and also allows for proper oversight and alignment with the company's social media and media relations strategies.

The correct answer is [email protected]. This email address is provided as a contact for assistance with questions or comments that involve a high degree of sensitivity. By emailing this address, individuals can seek help or guidance regarding any potential risks or issues related to social media.

The correct answer is that a WVUS employee can take photos and video during a field visit and post to his/her personal social media outlet if he/she gains informed consent from the photo subject, following local protocols, abides by World Vision Photo/Video Protocols, and ensures the location and the subject’s contact information are not made public. This means that the employee must obtain permission from the person being photographed or filmed, follow any specific guidelines or rules set by the local community or organization, adhere to World Vision's guidelines for capturing and sharing visual content, and protect the privacy and safety of the individuals involved by not disclosing their location or contact information.

Showing humor and personality in social media is important because it helps to humanize the brand and make it more relatable to the audience. It can also help to create a positive and engaging user experience, as people are more likely to engage with content that is entertaining and enjoyable. Additionally, humor can help to grab attention and stand out in a crowded social media landscape. By showing humor and personality, brands can build stronger connections with their audience and foster a sense of community and loyalty.

When posting a World Vision photo or video to your WVUS social media site, it is important to include a clearly identifiable caption or description. This helps viewers understand the context and purpose of the content being shared. Additionally, including a copyright credit to World Vision acknowledges the ownership of the content and gives proper credit to the organization.

The correct answer is 1,000 pixels or less. This is because social media sites often compress and resize images, so it is recommended to upload photos that are smaller in size to ensure they load quickly and appear properly on the platform. Larger images may take longer to load or be cut off when displayed on social media sites. Therefore, keeping the photos at 1,000 pixels or less is the best practice for posting on WVUS social media sites.

You should monitor and respond to comments and feedback on all of the mentioned platforms, including Twitter, Facebook, Blogs, YouTube, and Pinterest. This is important to ensure effective communication with your audience and address any concerns or questions they may have. Monitoring and responding to comments and feedback across these platforms allows you to engage with your audience, build relationships, and maintain a positive online presence.

To be effective in social media, it is important to display trustworthiness and relevance. Trustworthiness is crucial because it helps to build credibility and establish a positive reputation among followers. People are more likely to engage with and trust content from individuals or brands that they perceive as trustworthy. Relevance is also essential as it ensures that the content being shared is meaningful and valuable to the target audience. By providing relevant information and addressing the needs and interests of followers, social media efforts can be more effective in driving engagement and achieving desired outcomes.

WVUS has three objectives for social media: increasing supporter engagement, acquiring and cultivating supporters, and supporting brand awareness.

WVUS's "deep engagement" approach requires an active investment to keep content and conversation consistent and fresh. This means that WVUS believes in actively investing resources, time, and effort into their engagement strategy. They understand the importance of consistently providing new and fresh content to keep their audience engaged and interested in the conversation. By doing so, WVUS aims to create a dynamic and interactive experience for their audience.

The organization-wide approach for social media at WVUS is decentralized among teams, meaning that each team has some level of autonomy and control over their social media activities. However, despite the decentralized nature, there is still a coordinated approach to the user engagement experience and adherence to brand guidelines. This suggests that while teams have the freedom to manage their social media presence, there is still a level of coordination and alignment to ensure a consistent user experience and brand representation across the organization.

This statement is false because while you can influence and participate in conversations about your brand in social media, you cannot fully control them. Social media is a public platform where anyone can express their opinions and share their experiences with your brand, which may not always be positive or within your control. Users have the freedom to discuss and share their thoughts, making it impossible to have complete control over the conversation.

The three major types of content are text, photos, and videos. These types of content are commonly used in social media platforms to engage and communicate with the audience. Text allows for written messages, captions, and descriptions. Photos provide visual representation and can convey emotions or information. Videos offer dynamic and interactive content that can capture attention and tell a story. By utilizing these three types of content, social media users can create diverse and engaging posts to connect with their followers.

When sharing or publishing social media content created by another team, it is important to attribute the content to the original source. This is necessary due to industry etiquette, as it shows respect for the original creator and acknowledges their work. Additionally, attributing the content can also benefit search engine optimization (SEO) efforts, as search engines value originality and proper attribution. Therefore, it is essential to attribute shared content to the original source.

Pinterest is a social platform where users can discover and save ideas by creating and sharing collections of visual bookmarks known as pins. Like Twitter, Pinterest also allows users to search for content using hashtags. This means that users can click on or search for a specific hashtag to find related content and explore different topics of interest on the platform.

You should respond to comments or questions on your World Vision social media site within an hour during working hours. This ensures prompt and efficient communication with your audience, showing that you value their engagement and are committed to addressing their concerns or queries in a timely manner. Responding within an hour also helps to maintain a positive and active online presence, fostering a sense of trust and reliability among your followers.

Posting on Facebook at least 5-9 times a week is recommended because it allows for consistent engagement with your audience. Posting too infrequently may cause your content to get lost in the newsfeed, while posting too frequently may overwhelm your audience and lead to unfollows. By posting 5-9 times a week, you can strike a balance between staying visible and providing valuable content without overwhelming your audience.

Managing an external facing social media site requires careful planning, strategy, and adherence to company policies and guidelines. Seeking approval from relevant stakeholders, such as supervisors or the marketing department, is necessary to ensure that the content shared on the social media site aligns with the organization's objectives and brand image. Therefore, the statement that you don't need to seek approval to manage an external facing social media site is false.

It is important to delete social media sites that are no longer in use because they can create confusion and miscommunication for users who may come across outdated information or inactive accounts. Removing these sites helps maintain a clean and accurate online presence, ensuring that users can easily find and engage with active social media accounts. By deleting unused sites, organizations can also prevent potential security risks or unauthorized access to their social media accounts.

This statement implies that IBU Social Media has a role in overseeing and approving all social media advertising. Therefore, the correct answer is "True" as it suggests that any social media advertising must go through IBU Social Media for servicing and approval.

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When responding to any kind of feedback on social media, it is important to always stay positive. This is because social media is a public platform and negative responses can be detrimental to a brand's reputation. By staying positive, it shows that the brand values its customers and is willing to address their concerns in a respectful and helpful manner. Additionally, a positive response can also help to diffuse any potential conflicts or misunderstandings that may arise from the feedback.

When a user posts an incorrect or false statement about your program, responding positively and publicly with a comment or link to the correct information is the best approach. By doing so, you not only correct the misinformation but also demonstrate your commitment to providing accurate information. This response can also benefit other users who may come across the incorrect statement and help maintain a positive and informative environment. Responding privately to the user may not address the potential impact of the false statement and may not provide an opportunity for others to learn the correct information.

Community guidelines are essential to managing your social media community because they provide a set of rules and expectations for users to follow. These guidelines help maintain a positive and respectful environment, prevent spam or inappropriate content, and ensure that users understand the boundaries of acceptable behavior. By having clear guidelines in place, community managers can effectively moderate and address any issues that may arise, fostering a safe and engaging community for all members.

The given answer is "False" because it is the opposite of "True". Without any context or specific question, it is not possible to provide a more detailed explanation.

Blocking someone who continues to harass the community is an appropriate action to maintain a safe and respectful environment. By blocking the harasser, their negative impact on the community can be minimized, allowing members to engage in discussions without fear or disturbance. Therefore, the statement "It's never OK to block someone who continues to harass the community" is incorrect.

A trackback URL in blogs is a URL that provides a way for bloggers to directly acknowledge each other. This means that when one blogger mentions or references another blogger's post in their own blog, they can include the trackback URL to notify the other blogger. This allows for a more interactive and connected blogging community, as it facilitates communication and collaboration between bloggers.

The correct answer includes three aspects of WVUS's "User First" Approach. Being Relevant means providing content that is meaningful and valuable to the users, ensuring that it aligns with their interests and needs. Interacting with the community involves actively engaging with users, responding to their comments and messages, and fostering a sense of connection and community. Acknowledging users are always right emphasizes the importance of listening to and valuing user feedback and opinions, and making them feel heard and respected. These three elements collectively contribute to WVUS's user-centric approach and help in building a strong and engaged online community.