World Vision US - Social Media Certification
Social Media Certification for Community Managers of External Facing Communities
Questions and Answers
- 1.
For Question 6, Why or why not?
- 2.
*See Social Media Playbook introduction under “Why Social Media?” for help. PICK TWO: In social media, you must display _____ and ______ to be effective.
- A.
Trustworthiness
- B.
Fortitude
- C.
Nice teeth
- D.
Relevance
- E.
Transparency
- F.
Cleverness
Correct Answer(s)
A. Trustworthiness
D. RelevanceExplanation
To be effective in social media, it is important to display trustworthiness and relevance. Trustworthiness is crucial because it helps to build credibility and establish a positive reputation among followers. People are more likely to engage with and trust content from individuals or brands that they perceive as trustworthy. Relevance is also essential as it ensures that the content being shared is meaningful and valuable to the target audience. By providing relevant information and addressing the needs and interests of followers, social media efforts can be more effective in driving engagement and achieving desired outcomes.Rate this question:
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- 3.
*See Social Media Playbook introduction under “World Vision’s Organizational Approach” for help with questions 2 – 4. FILL IN THE BLANKS: From a corporate perspective, what are WVUS's three objectives for social media? Increase (_____), cultivate and acquire (_______) and support (______). Separate answers with a comma.
Correct Answer(s)
supporter engagement, supporters, brand awarenessExplanation
WVUS has three objectives for social media: increasing supporter engagement, acquiring and cultivating supporters, and supporting brand awareness.Rate this question:
- 4.
FILL IN THE BLANKS: WVUS’s “deep engagement” approach requires an active (_________) to keep content and conversation (______) and (_______). Separate answers with a comma.
Correct Answer(s)
investment, consistent, freshExplanation
WVUS's "deep engagement" approach requires an active investment to keep content and conversation consistent and fresh. This means that WVUS believes in actively investing resources, time, and effort into their engagement strategy. They understand the importance of consistently providing new and fresh content to keep their audience engaged and interested in the conversation. By doing so, WVUS aims to create a dynamic and interactive experience for their audience.Rate this question:
- 5.
FILL IN THE BLANKS: WVUS’s organization wide approach for social media is (_________) among teams, but yet (________) on approach to the user engagement experience and adherence to brand guidelines. Separate answers with a comma.
Correct Answer(s)
decentralized, coordinatedExplanation
The organization-wide approach for social media at WVUS is decentralized among teams, meaning that each team has some level of autonomy and control over their social media activities. However, despite the decentralized nature, there is still a coordinated approach to the user engagement experience and adherence to brand guidelines. This suggests that while teams have the freedom to manage their social media presence, there is still a level of coordination and alignment to ensure a consistent user experience and brand representation across the organization.Rate this question:
- 6.
*See Social Media Playbook introduction under “World Vision’s ‘User First’ Approach” for help with questions 5 – 7. PICK THREE: WVUS’s "User First" Approach, includes:
- A.
Frequent postings
- B.
Being Relevant
- C.
Interacting with the community
- D.
Acknowledging users are always right
- E.
Encouraging fan interaction and involvement
Correct Answer(s)
B. Being Relevant
C. Interacting with the community
D. Acknowledging users are always rightExplanation
The correct answer includes three aspects of WVUS's "User First" Approach. Being Relevant means providing content that is meaningful and valuable to the users, ensuring that it aligns with their interests and needs. Interacting with the community involves actively engaging with users, responding to their comments and messages, and fostering a sense of connection and community. Acknowledging users are always right emphasizes the importance of listening to and valuing user feedback and opinions, and making them feel heard and respected. These three elements collectively contribute to WVUS's user-centric approach and help in building a strong and engaged online community.Rate this question:
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- 7.
You can control the conversation around your brand in social media.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
This statement is false because while you can influence and participate in conversations about your brand in social media, you cannot fully control them. Social media is a public platform where anyone can express their opinions and share their experiences with your brand, which may not always be positive or within your control. Users have the freedom to discuss and share their thoughts, making it impossible to have complete control over the conversation.Rate this question:
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- 8.
*See Social Media Playbook’s “Finding and Sharing Social Media Content” section for help. FILL IN THE BLANKS: What are the three major types of content? (______), (_______) and (______). Separate answers with a comma.
Correct Answer
Text, Photos, VideoExplanation
The three major types of content are text, photos, and videos. These types of content are commonly used in social media platforms to engage and communicate with the audience. Text allows for written messages, captions, and descriptions. Photos provide visual representation and can convey emotions or information. Videos offer dynamic and interactive content that can capture attention and tell a story. By utilizing these three types of content, social media users can create diverse and engaging posts to connect with their followers.Rate this question:
- 9.
If you share or publish social media content that another team has published, you need to attribute that content to the original source due to industry etiquette and search engine optimization.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
When sharing or publishing social media content created by another team, it is important to attribute the content to the original source. This is necessary due to industry etiquette, as it shows respect for the original creator and acknowledges their work. Additionally, attributing the content can also benefit search engine optimization (SEO) efforts, as search engines value originality and proper attribution. Therefore, it is essential to attribute shared content to the original source.Rate this question:
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- 10.
*See Social Media Playbook’s “Minimum Standards for External Facing Social Media Programs” for help with questions 10 – 15. How soon should you respond to comments or questions on your World Vision social media site during working hours?
- A.
Within an hour
- B.
Within six hours
- C.
Within the day
- D.
Within the week
Correct Answer
A. Within an hourExplanation
You should respond to comments or questions on your World Vision social media site within an hour during working hours. This ensures prompt and efficient communication with your audience, showing that you value their engagement and are committed to addressing their concerns or queries in a timely manner. Responding within an hour also helps to maintain a positive and active online presence, fostering a sense of trust and reliability among your followers.Rate this question:
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- 11.
How many times a week should you post on Facebook?
- A.
At least 1-5 times
- B.
At least 5-9 times
- C.
At least 9-14 times
- D.
At least 14-20 times
Correct Answer
B. At least 5-9 timesExplanation
Posting on Facebook at least 5-9 times a week is recommended because it allows for consistent engagement with your audience. Posting too infrequently may cause your content to get lost in the newsfeed, while posting too frequently may overwhelm your audience and lead to unfollows. By posting 5-9 times a week, you can strike a balance between staying visible and providing valuable content without overwhelming your audience.Rate this question:
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- 12.
You don’t need to seek approval to manage an external facing social media site.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Managing an external facing social media site requires careful planning, strategy, and adherence to company policies and guidelines. Seeking approval from relevant stakeholders, such as supervisors or the marketing department, is necessary to ensure that the content shared on the social media site aligns with the organization's objectives and brand image. Therefore, the statement that you don't need to seek approval to manage an external facing social media site is false.Rate this question:
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- 13.
You should delete external facing WVUS social media sites that are no longer in use.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
It is important to delete social media sites that are no longer in use because they can create confusion and miscommunication for users who may come across outdated information or inactive accounts. Removing these sites helps maintain a clean and accurate online presence, ensuring that users can easily find and engage with active social media accounts. By deleting unused sites, organizations can also prevent potential security risks or unauthorized access to their social media accounts.Rate this question:
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- 14.
All social media advertising needs to be serviced and/or approved by IBU Social Media.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
This statement implies that IBU Social Media has a role in overseeing and approving all social media advertising. Therefore, the correct answer is "True" as it suggests that any social media advertising must go through IBU Social Media for servicing and approval.Rate this question:
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- 15.
FILL IN THE BLANKS: Written approvals from Growth Opportunities and IBU Leadership (________) and (_______) will be needed for programs that do not meet minimum standards for WVUS social media. Separate answers with a comma.
Correct Answer
Tim Sawer, Scott Chin - 16.
*See Social Media Playbook’s “Community Engagement” and “World Vision Commenting Triage” for help with questions 16 – 21. When responding to any kind of feedback on social media, you should always stay positive.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
When responding to any kind of feedback on social media, it is important to always stay positive. This is because social media is a public platform and negative responses can be detrimental to a brand's reputation. By staying positive, it shows that the brand values its customers and is willing to address their concerns in a respectful and helpful manner. Additionally, a positive response can also help to diffuse any potential conflicts or misunderstandings that may arise from the feedback.Rate this question:
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- 17.
If a user posts an incorrect or false statement about your program, you should respond by:
- A.
Letting the user know he/she is incorrect publicly.
- B.
Letting the post stand. Other users won’t listen anyway.
- C.
Respond positively and publicly with a comment or link to the correct information.
- D.
Respond privately to the user, letting him/her know they are incorrect.
Correct Answer
C. Respond positively and publicly with a comment or link to the correct information.Explanation
When a user posts an incorrect or false statement about your program, responding positively and publicly with a comment or link to the correct information is the best approach. By doing so, you not only correct the misinformation but also demonstrate your commitment to providing accurate information. This response can also benefit other users who may come across the incorrect statement and help maintain a positive and informative environment. Responding privately to the user may not address the potential impact of the false statement and may not provide an opportunity for others to learn the correct information.Rate this question:
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- 18.
Community guidelines are essential to managing your social media community.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Community guidelines are essential to managing your social media community because they provide a set of rules and expectations for users to follow. These guidelines help maintain a positive and respectful environment, prevent spam or inappropriate content, and ensure that users understand the boundaries of acceptable behavior. By having clear guidelines in place, community managers can effectively moderate and address any issues that may arise, fostering a safe and engaging community for all members.Rate this question:
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- 19.
If a comment is vulgar or inappropriate, you can let it stand.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The given answer is "False" because it is the opposite of "True". Without any context or specific question, it is not possible to provide a more detailed explanation.Rate this question:
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- 20.
It’s never OK to block someone who continues to harass the community.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Blocking someone who continues to harass the community is an appropriate action to maintain a safe and respectful environment. By blocking the harasser, their negative impact on the community can be minimized, allowing members to engage in discussions without fear or disturbance. Therefore, the statement "It's never OK to block someone who continues to harass the community" is incorrect.Rate this question:
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- 21.
FILL IN THE BLANKS: For help in answering questions or comments that require a high degree of sensitivity, you should email (______).
Explanation
The correct answer is [email protected]. This email address is provided as a contact for assistance with questions or comments that involve a high degree of sensitivity. By emailing this address, individuals can seek help or guidance regarding any potential risks or issues related to social media.Rate this question:
- 22.
*See Social Media Playbook’s "Guides for Blogging, Facebook, Twitter, YouTube, Google+ and Pinterest" for help with questions 22 – 32. You shouldn’t be afraid to show a little humor and personality in social media.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Showing humor and personality in social media is important because it helps to humanize the brand and make it more relatable to the audience. It can also help to create a positive and engaging user experience, as people are more likely to engage with content that is entertaining and enjoyable. Additionally, humor can help to grab attention and stand out in a crowded social media landscape. By showing humor and personality, brands can build stronger connections with their audience and foster a sense of community and loyalty.Rate this question:
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- 23.
On which platforms should you monitor and respond to comments and feedback?
- A.
Twitter
- B.
Facebook
- C.
Blogs
- D.
YouTube
- E.
Pinterest
- F.
A and B
- G.
A, B and C
- H.
A, B, C and E
- I.
All of the above
Correct Answer
I. All of the aboveExplanation
You should monitor and respond to comments and feedback on all of the mentioned platforms, including Twitter, Facebook, Blogs, YouTube, and Pinterest. This is important to ensure effective communication with your audience and address any concerns or questions they may have. Monitoring and responding to comments and feedback across these platforms allows you to engage with your audience, build relationships, and maintain a positive online presence.Rate this question:
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- 24.
In addition to Twitter, what other social platform can you search by hash tags?
Correct Answer
PinterestExplanation
Pinterest is a social platform where users can discover and save ideas by creating and sharing collections of visual bookmarks known as pins. Like Twitter, Pinterest also allows users to search for content using hashtags. This means that users can click on or search for a specific hashtag to find related content and explore different topics of interest on the platform.Rate this question:
- 25.
A trackback URL in blogs is
- A.
A URL that tracks visits to your blog
- B.
A URL that links to a soundtrack about your blog
- C.
A URL that provides a way for bloggers to directly acknowledge eachother
Correct Answer
C. A URL that provides a way for bloggers to directly acknowledge eachotherExplanation
A trackback URL in blogs is a URL that provides a way for bloggers to directly acknowledge each other. This means that when one blogger mentions or references another blogger's post in their own blog, they can include the trackback URL to notify the other blogger. This allows for a more interactive and connected blogging community, as it facilitates communication and collaboration between bloggers.Rate this question:
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- 26.
Much like any other research document, you should always give credit where credit is due.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Giving credit where credit is due is an important aspect of research documents. It implies acknowledging and referencing the sources that have contributed to the information or ideas presented in the document. By doing so, it ensures transparency, credibility, and avoids plagiarism. Therefore, the statement "Much like any other research document, you should always give credit where credit is due" is true.Rate this question:
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- 27.
FILL IN THE BLANK. When it comes to producing content for social, it’s ________ over quantity, always.
Correct Answer
qualityExplanation
When it comes to producing content for social media, the emphasis should always be on quality rather than quantity. This means that it is more important to create content that is valuable, engaging, and relevant to the target audience, rather than simply producing a large volume of content. Quality content is more likely to resonate with users, encourage engagement, and build a positive brand image.Rate this question:
- 28.
How long can you "pin” Facebook posts to the top of your Facebook timeline?
- A.
2 days
- B.
10 hours
- C.
7 days
- D.
2 years
Correct Answer
C. 7 daysExplanation
You can "pin" Facebook posts to the top of your Facebook timeline for a maximum of 7 days. This feature allows you to highlight important or significant posts so that they remain visible to your friends and followers for a longer period of time. After the 7-day period, the post will automatically be unpinned and will move down your timeline as new posts are added.Rate this question:
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- 29.
Because of Facebook’s Edgerank algorithm, the Facebook News Feed may only display a subset of posts generated by your friends or the brands you’re connected to.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Facebook's Edgerank algorithm is designed to prioritize content in the News Feed based on factors such as relevance, engagement, and user preferences. This means that not all posts from friends or brands will be displayed in the News Feed. Instead, the algorithm selects a subset of posts that it deems most relevant to each individual user. Therefore, it is true that the Facebook News Feed may only display a subset of posts generated by friends or connected brands.Rate this question:
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- 30.
Facebook’s “People Talking About This” metric, measures:
- A.
Number of people who have liked your page
- B.
Offline conversation about your page
- C.
Number of people that have liked, commented or shared your post. This includes answering a question or responding to an event.
Correct Answer
C. Number of people that have liked, commented or shared your post. This includes answering a question or responding to an event.Explanation
The "People Talking About This" metric on Facebook measures the number of people who have engaged with your page by liking, commenting, or sharing your posts. This also includes interactions such as answering a question or responding to an event. It does not include the total number of people who have liked your page or offline conversations about your page.Rate this question:
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- 31.
Use RTs (retweets) and calls to action in your messages. Studies have shown that that using calls to action attracts a higher number of shares.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Using calls to action in messages has been proven to attract a higher number of shares, according to studies. This means that when individuals are prompted to take a specific action, such as retweeting or sharing a message, they are more likely to do so. By including calls to action in messages, the likelihood of increasing engagement and reaching a wider audience through shares is higher. Therefore, the answer is true.Rate this question:
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- 32.
*See Social Media Playbook’s "Guidelines and Policies" section for help for questions 32 - 41. What should you include in the captions and annotations for all video content?
- A.
Your email address
- B.
A clear call to action with a link back to your website
- C.
Your ex-boyfriend or girlfriend’s cell number
Correct Answer
B. A clear call to action with a link back to your websiteExplanation
In captions and annotations for all video content, it is important to include a clear call to action with a link back to your website. This helps to engage viewers and direct them to take a specific action, such as visiting your website for more information or making a purchase. Including your email address or personal information like your ex-boyfriend or girlfriend's cell number is not relevant or appropriate for video captions and annotations.Rate this question:
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- 33.
PICK THREE: What personality traits do we always want to convey?
- A.
Christian
- B.
Sassy
- C.
Collaborative
- D.
Honest
- E.
Aloof
Correct Answer(s)
A. Christian
C. Collaborative
D. HonestExplanation
The question asks for personality traits that we always want to convey. Out of the given options, Christian, Collaborative, and Honest are the traits that are generally valued and desired in individuals. Being Christian implies having strong moral values and ethics. Being Collaborative suggests the ability to work well with others and contribute to a team. Being Honest indicates trustworthiness and integrity. These traits are generally seen as positive and desirable in various personal and professional settings.Rate this question:
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- 34.
What should you do if you find someone using our trademark or content in an inappropriate or commercial way?
- A.
Contact the Social Media Team
- B.
Contact the Media Team
- C.
Call 9-11
- D.
Contact the Legal Team
Correct Answer
D. Contact the Legal TeamExplanation
If you find someone using our trademark or content in an inappropriate or commercial way, the best course of action would be to contact the Legal Team. They are the ones who have the expertise and authority to handle legal matters and can take appropriate action to protect our trademark and content. The Social Media Team and Media Team may not have the necessary legal knowledge and resources to address this issue effectively. Calling 9-11 would be irrelevant in this situation as it is an emergency hotline for immediate assistance in life-threatening situations.Rate this question:
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- 35.
You can pin from another person or company’s website without written permission.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Pinning from another person or company's website without written permission is not allowed. It is important to respect copyright laws and intellectual property rights. Therefore, the correct answer is False.Rate this question:
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- 36.
You can include “Follow us on Pinterest” on your website, linking users to your Pinterest page.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The given statement suggests that it is possible to include "Follow us on Pinterest" on a website and provide a link to the website's Pinterest page. This implies that the statement is true, as it confirms the option of adding a Pinterest follow button on a website.Rate this question:
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- 37.
Do you need consultation from Legal, Content Resources and Social Media before including the “Pin it” button on your website?
- A.
Yes
- B.
No
Correct Answer
A. YesExplanation
Consultation from legal, content resources, and social media is necessary before including the "Pin it" button on a website. This is because adding this button may involve legal considerations such as copyright infringement or intellectual property rights. Content resources can provide guidance on the appropriate use of the button and ensure that it aligns with the website's content strategy. Social media consultation is important to understand the potential impact on the website's social media presence and engagement. Overall, seeking consultation from these sources helps ensure that the inclusion of the "Pin it" button is done in a legally compliant and strategic manner.Rate this question:
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- 38.
The Social Media and Media Relations teams are responsible for blogger relations. Approvals are needed from these teams before you engage a blogger directly.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The explanation for the given correct answer is that the Social Media and Media Relations teams have the responsibility of managing relationships with bloggers. This means that before any direct engagement with a blogger, approvals need to be obtained from these teams. This ensures that the company maintains a consistent and coordinated approach in its interactions with bloggers, and also allows for proper oversight and alignment with the company's social media and media relations strategies.Rate this question:
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- 39.
PICK THREE. A WVUS employee can take photos and video during a field visit and post to his/her personal social media outlet if he/she:
- A.
Has a large social media following
- B.
Gains informed consent from the photo subject, following local protocols
- C.
Passes Jon Warren’s photo test
- D.
Abides by World Vision Photo/Video Protocols
- E.
Ensures the location and the subject’s contact information are not made public
Correct Answer(s)
B. Gains informed consent from the photo subject, following local protocols
D. Abides by World Vision Photo/Video Protocols
E. Ensures the location and the subject’s contact information are not made publicExplanation
The correct answer is that a WVUS employee can take photos and video during a field visit and post to his/her personal social media outlet if he/she gains informed consent from the photo subject, following local protocols, abides by World Vision Photo/Video Protocols, and ensures the location and the subject’s contact information are not made public. This means that the employee must obtain permission from the person being photographed or filmed, follow any specific guidelines or rules set by the local community or organization, adhere to World Vision's guidelines for capturing and sharing visual content, and protect the privacy and safety of the individuals involved by not disclosing their location or contact information.Rate this question:
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- 40.
PICK TWO. If you post a World Vision photo or video to your WVUS social media site, you must include:
- A.
A clearly identifiable caption or description
- B.
Your office contact details
- C.
A copyright credit to World Vision
- D.
A link to your website
Correct Answer(s)
A. A clearly identifiable caption or description
C. A copyright credit to World VisionExplanation
When posting a World Vision photo or video to your WVUS social media site, it is important to include a clearly identifiable caption or description. This helps viewers understand the context and purpose of the content being shared. Additionally, including a copyright credit to World Vision acknowledges the ownership of the content and gives proper credit to the organization.Rate this question:
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- 41.
When posting photos to WVUS social media sites, what size should the photos be?
- A.
5,000 pixels or less
- B.
10,000 pixels or less
- C.
1,000 pixels or less
Correct Answer
C. 1,000 pixels or lessExplanation
The correct answer is 1,000 pixels or less. This is because social media sites often compress and resize images, so it is recommended to upload photos that are smaller in size to ensure they load quickly and appear properly on the platform. Larger images may take longer to load or be cut off when displayed on social media sites. Therefore, keeping the photos at 1,000 pixels or less is the best practice for posting on WVUS social media sites.Rate this question:
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Mar 15, 2023Quiz Edited by
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Dec 03, 2012Quiz Created by
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