Social Media Monitoring - Bob Tripathi - Smbt14

10 Questions | Total Attempts: 68

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Mass Media Quizzes & Trivia

Based on Bob's session on Social Media Monitoring.


Questions and Answers
  • 1. 
    In social media conversation prism, a site like StumbleUpon is considered as ________________ ?
    • A. 

      A blog site

    • B. 

      A social network site

    • C. 

      A social bookmarking site

    • D. 

      All of the above

  • 2. 
    Responding to a negative comment on a community forum can be termed as ________________ ?
    • A. 

      Online Reputation Monitoring

    • B. 

      Online Reputation Management

    • C. 

      Social Media Monitoring

    • D. 

      None of the above

  • 3. 
    One way you can reduce social media noise when it comes to monitoring your brand is to _____________ ?
    • A. 

      Conduct keyword research

    • B. 

      Choosing keywords wisely

    • C. 

      Narrowing down your keyword list

    • D. 

      All of the above

  • 4. 
    Google Alerts is a type of Social Media Management tool.
    • A. 

      True

    • B. 

      False

  • 5. 
    What is Social Media Sentiment Analysis?
  • 6. 
    One of the ways to diffuse a current crisis with an irate customer is to................
    • A. 

      Reach out to the customer through Twitter

    • B. 

      Reach out to the customer within 12 hours

    • C. 

      Invite them to your blog or controlled site

    • D. 

      All of the above

  • 7. 
    Social Media Managers need to create a special ___________ process to deal with irate social media community members.
  • 8. 
    One recommended way to close the response loop after the customer issue has been resolved is to ____________ 
    • A. 

      Send a thank you card!

    • B. 

      Close the response chain on the platform it originated from

    • C. 

      Send a personalized email to the customer

    • D. 

      None of the above

  • 9. 
    One of the following is NOT a Online Reputation Management best practice: 
    • A. 

      Addressing the issue directly on your site

    • B. 

      Encourage actual customers to leave real reviews about your company

    • C. 

      Do not leave rebuttal

    • D. 

      Create positive content around your brand

  • 10. 
    The art of social media is ___________ your positives for a far wider reach.
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