Business Quiz: Wholesaling, Retailing, And Physical Distribution

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Susanjoypaul
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Quizzes Created: 6 | Total Attempts: 2,385
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1. The level of market coverage refers to the number of wholesalers and the number of  retailers that are used for a specific geographic area. The three levels of market  coverage are intensive distribution, selective distribution, and exclusive distribution. 

Explanation

See pages 397-398 in Business (Pride, Hughes, & Kapoor, 2014).

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About This Quiz
Marketing Quizzes & Trivia

This Business Quiz focuses on wholesaling, retailing, and physical distribution, exploring distribution channels, market coverage, supply-chain management, and vertical integration. It assesses understanding of distribution strategies and their... see moreimplications for business efficiency and competitive advantage. see less

2. The planned shopping center is a self-contained retail facility constructed by independent owners and consisting of various stores. Types of planned shopping centers include lifestyle shopping centers, neighborhood shopping centers, community shopping centers, and regional shopping centers.

Explanation

See pages 410-411 in Business (Pride, Hughes, & Kapoor, 2014).

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3. Supply-chain management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel, including (check all that apply):  

Explanation

See page 399 in Business (Pride, Hughes, & Kapoor, 2014).

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4. Wholesalers can be eliminated from the marketing channel, and their functions can also be eliminated. 

Explanation

See page 400 in Business (Pride, Hughes, & Kapoor, 2014).

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5. A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):                                     

Explanation

See pages 396 in Business (Pride, Hughes, & Kapoor, 2014).

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6. Vertical channel integration occurs when two or more stages of a distribution channel are combined and managed by one firm, and a vertical marketing system (VMS) is a centrally managed distribution channel resulting from vertical channel integration. Three types of VMSs are  (select the best answer): 

Explanation

See pages 339-400 in Business (Pride, Hughes, & Kapoor, 2014).

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7. Physical distribution is all those activities concerned with the efficient movement of products from the producer to the ultimate user, and combining several interrelated business functions, including (check all that apply): 

Explanation

See page 412 in Business (Pride, Hughes, & Kapoor, 2014).

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8. Classes of in-store retailers include (select the best answer): 

Explanation

See pages 404-408 in Business (Pride, Hughes, & Kapoor, 2014).

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9. Wholesalers fall into the following categories (check all that apply):

Explanation

See page 402 in Business (Pride, Hughes, & Kapoor, 2014).

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10. Match the transportation modes with the products carried.

Explanation

See page 415 in Business (Pride, Hughes, & Kapoor, 2014).

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  • Jun 06, 2015
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The level of market coverage refers to the number of wholesalers and...
The planned shopping center is a self-contained retail facility...
Supply-chain management is a long-term partnership among channel...
Wholesalers can be eliminated from the marketing channel, and their...
A channel of distribution, or marketing channel, is a sequence of...
Vertical channel integration occurs when two or more stages of a...
Physical distribution is all those activities concerned with the...
Classes of in-store retailers include (select the best...
Wholesalers fall into the following categories (check all that...
Match the transportation modes with the products carried.
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