Business Quiz: Wholesaling, Retailing, And Physical Distribution

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Susanjoypaul
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Quizzes Created: 6 | Total Attempts: 2,380
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  • 1/10 Questions

    The level of market coverage refers to the number of wholesalers and the number of  retailers that are used for a specific geographic area. The three levels of market  coverage are intensive distribution, selective distribution, and exclusive distribution. 

    • True
    • False
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About This Quiz

This Business Quiz focuses on wholesaling, retailing, and physical distribution, exploring distribution channels, market coverage, supply-chain management, and vertical integration. It assesses understanding of distribution strategies and their implications for business efficiency and competitive advantage.

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  • 2. 

    The planned shopping center is a self-contained retail facility constructed by independent owners and consisting of various stores. Types of planned shopping centers include lifestyle shopping centers, neighborhood shopping centers, community shopping centers, and regional shopping centers.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    See pages 410-411 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 3. 

    Supply-chain management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel, including (check all that apply):  

    • Manufacturing

    • Research

    • Sales

    • Advertising

    • Shipping

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    See page 399 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 4. 

    Wholesalers can be eliminated from the marketing channel, and their functions can also be eliminated. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    See page 400 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 5. 

    A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):                                     

    • Middleman, merchant middleman, and functional middleman

    • Retailer

    • Wholesaler

    • Ultimate user, or consumer

    Correct Answer
    A. Ultimate user, or consumer
    Explanation
    See pages 396 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 6. 

    Vertical channel integration occurs when two or more stages of a distribution channel are combined and managed by one firm, and a vertical marketing system (VMS) is a centrally managed distribution channel resulting from vertical channel integration. Three types of VMSs are  (select the best answer): 

    • Vertical, horizontal, and conglomerate

    • Horizontal, conglomerate, and administered

    • Administered, contractual, and corporate

    • Contractual, corporate, and oblique

    Correct Answer
    A. Administered, contractual, and corporate
    Explanation
    See pages 339-400 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 7. 

    Physical distribution is all those activities concerned with the efficient movement of products from the producer to the ultimate user, and combining several interrelated business functions, including (check all that apply): 

    • Inventory management

    • Order processing

    • Warehousing

    • Materials handling

    • Transportation

    • None of the above

    Correct Answer(s)
    A. Inventory management
    A. Order processing
    A. Warehousing
    A. Materials handling
    A. Transportation
    Explanation
    See page 412 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 8. 

    Classes of in-store retailers include (select the best answer): 

    • Department stores, discount stores, catalog and warehouse showrooms, and convenience stores

    • Direct selling, direct marketing, and automatic vending

    • All of the above

    Correct Answer
    A. Department stores, discount stores, catalog and warehouse showrooms, and convenience stores
    Explanation
    See pages 404-408 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 9. 

    Wholesalers fall into the following categories (check all that apply):

    • Commission merchants, agents, and brokers

    • Merchant wholesalers (also known as distributors or jobbers)

    • Retailers

    • Manufacturers’ sales branches and sales offices

    Correct Answer(s)
    A. Commission merchants, agents, and brokers
    A. Merchant wholesalers (also known as distributors or jobbers)
    A. Manufacturers’ sales branches and sales offices
    Explanation
    See page 402 in Business (Pride, Hughes, & Kapoor, 2014).

    Rate this question:

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 06, 2015
    Quiz Created by
    Susanjoypaul
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