Business Quiz: Wholesaling, Retailing, And Physical Distribution

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| By Susanjoypaul

Susanjoypaul

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Quizzes Created: 6 | Total Attempts: 2,367

| Attempts: 647

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1/10 Questions

A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):
- Middleman, merchant middleman, and functional middleman
- Retailer
- Wholesaler
- Ultimate user, or consumer

About This Quiz

This Business Quiz focuses on wholesaling, retailing, and physical distribution, exploring distribution channels, market coverage, supply-chain management, and vertical integration. It assesses understanding of distribution strategies and their implications for business efficiency and competitive advantage.

2.

The level of market coverage refers to the number of wholesalers and the number of retailers that are used for a specific geographic area. The three levels of market coverage are intensive distribution, selective distribution, and exclusive distribution.
- True
- False
Correct Answer

A. True

Explanation

See pages 397-398 in Business (Pride, Hughes, & Kapoor, 2014).

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3.

Supply-chain management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel, including (check all that apply):
- Manufacturing
- Research
- Sales
- Advertising
- Shipping
- All of the above
Correct Answer

A. All of the above

Explanation

See page 399 in Business (Pride, Hughes, & Kapoor, 2014).

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4.

Vertical channel integration occurs when two or more stages of a distribution channel are combined and managed by one firm, and a vertical marketing system (VMS) is a centrally managed distribution channel resulting from vertical channel integration. Three types of VMSs are (select the best answer):
- Vertical, horizontal, and conglomerate
- Horizontal, conglomerate, and administered
- Administered, contractual, and corporate
- Contractual, corporate, and oblique
Correct Answer

A. Administered, contractual, and corporate

Explanation

See pages 339-400 in Business (Pride, Hughes, & Kapoor, 2014).

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5.

Wholesalers can be eliminated from the marketing channel, and their functions can also be eliminated.
- True
- False
Correct Answer

A. False

Explanation

See page 400 in Business (Pride, Hughes, & Kapoor, 2014).

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6.

Wholesalers fall into the following categories (check all that apply):
- Commission merchants, agents, and brokers
- Merchant wholesalers (also known as distributors or jobbers)
- Retailers
- Manufacturers’ sales branches and sales offices
Correct Answer(s)

A. Commission merchants, agents, and brokers
A. Merchant wholesalers (also known as distributors or jobbers)
A. Manufacturers’ sales branches and sales offices

Explanation

See page 402 in Business (Pride, Hughes, & Kapoor, 2014).

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7.

Classes of in-store retailers include (select the best answer):
- Department stores, discount stores, catalog and warehouse showrooms, and convenience stores
- Direct selling, direct marketing, and automatic vending
- All of the above
Correct Answer

A. Department stores, discount stores, catalog and warehouse showrooms, and convenience stores

Explanation

See pages 404-408 in Business (Pride, Hughes, & Kapoor, 2014).

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8.

The planned shopping center is a self-contained retail facility constructed by independent owners and consisting of various stores. Types of planned shopping centers include lifestyle shopping centers, neighborhood shopping centers, community shopping centers, and regional shopping centers.
- True
- False
Correct Answer

A. True

Explanation

See pages 410-411 in Business (Pride, Hughes, & Kapoor, 2014).

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9.

Physical distribution is all those activities concerned with the efficient movement of products from the producer to the ultimate user, and combining several interrelated business functions, including (check all that apply):
- Inventory management
- Order processing
- Warehousing
- Materials handling
- Transportation
- None of the above
Correct Answer(s)

A. Inventory management
A. Order processing
A. Warehousing
A. Materials handling
A. Transportation

Explanation

See page 412 in Business (Pride, Hughes, & Kapoor, 2014).

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Current Version
Mar 22, 2023

Quiz Edited by
ProProfs Editorial Team
Jun 06, 2015

Quiz Created by
Susanjoypaul

Business Quiz: Wholesaling, Retailing, And Physical Distribution

A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):

Quiz Preview

The level of market coverage refers to the number of wholesalers and the number of retailers that are used for a specific geographic area. The three levels of market coverage are intensive distribution, selective distribution, and exclusive distribution.

Wholesalers can be eliminated from the marketing channel, and their functions can also be eliminated.

Wholesalers fall into the following categories (check all that apply):

Classes of in-store retailers include (select the best answer):

The planned shopping center is a self-contained retail facility constructed by independent owners and consisting of various stores. Types of planned shopping centers include lifestyle shopping centers, neighborhood shopping centers, community shopping centers, and regional shopping centers.

Physical distribution is all those activities concerned with the efficient movement of products from the producer to the ultimate user, and combining several interrelated business functions, including (check all that apply):