Business Quiz: Wholesaling, Retailing, And Physical Distribution

10 Questions | Total Attempts: 522

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):                                     
    • A. 

      Middleman, merchant middleman, and functional middleman

    • B. 

      Retailer

    • C. 

      Wholesaler

    • D. 

      Ultimate user, or consumer

  • 2. 
    The level of market coverage refers to the number of wholesalers and the number of  retailers that are used for a specific geographic area. The three levels of market  coverage are intensive distribution, selective distribution, and exclusive distribution. 
    • A. 

      True

    • B. 

      False

  • 3. 
    Supply-chain management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel, including (check all that apply):  
    • A. 

      Manufacturing

    • B. 

      Research

    • C. 

      Sales

    • D. 

      Advertising

    • E. 

      Shipping

    • F. 

      All of the above

  • 4. 
    Vertical channel integration occurs when two or more stages of a distribution channel are combined and managed by one firm, and a vertical marketing system (VMS) is a centrally managed distribution channel resulting from vertical channel integration. Three types of VMSs are  (select the best answer): 
    • A. 

      Vertical, horizontal, and conglomerate

    • B. 

      Horizontal, conglomerate, and administered

    • C. 

      Administered, contractual, and corporate

    • D. 

      Contractual, corporate, and oblique

  • 5. 
    Wholesalers can be eliminated from the marketing channel, and their functions can also be eliminated. 
    • A. 

      True

    • B. 

      False

  • 6. 
    Wholesalers fall into the following categories (check all that apply):
    • A. 

      Commission merchants, agents, and brokers

    • B. 

      Merchant wholesalers (also known as distributors or jobbers)

    • C. 

      Retailers

    • D. 

      Manufacturers’ sales branches and sales offices

  • 7. 
    Classes of in-store retailers include (select the best answer): 
    • A. 

      Department stores, discount stores, catalog and warehouse showrooms, and convenience stores

    • B. 

      Direct selling, direct marketing, and automatic vending

    • C. 

      All of the above

  • 8. 
    The planned shopping center is a self-contained retail facility constructed by independent owners and consisting of various stores. Types of planned shopping centers include lifestyle shopping centers, neighborhood shopping centers, community shopping centers, and regional shopping centers.
    • A. 

      True

    • B. 

      False

  • 9. 
    Physical distribution is all those activities concerned with the efficient movement of products from the producer to the ultimate user, and combining several interrelated business functions, including (check all that apply): 
    • A. 

      Inventory management

    • B. 

      Order processing

    • C. 

      Warehousing

    • D. 

      Materials handling

    • E. 

      Transportation

    • F. 

      None of the above

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