Middleman, merchant middleman, and functional middleman
Retailer
Wholesaler
Ultimate user, or consumer
True
False
Manufacturing
Research
Sales
Advertising
Shipping
All of the above
Vertical, horizontal, and conglomerate
Horizontal, conglomerate, and administered
Administered, contractual, and corporate
Contractual, corporate, and oblique
True
False
Commission merchants, agents, and brokers
Merchant wholesalers (also known as distributors or jobbers)
Retailers
Manufacturers’ sales branches and sales offices
Department stores, discount stores, catalog and warehouse showrooms, and convenience stores
Direct selling, direct marketing, and automatic vending
All of the above
True
False
Inventory management
Order processing
Warehousing
Materials handling
Transportation
None of the above