A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):

Middleman, merchant middleman, and functional middleman

Vertical channel integration occurs when two or more stages of a distribution channel are combined and managed by one firm, and a vertical marketing system (VMS) is a centrally managed distribution channel resulting from vertical channel integration. Three types of VMSs are (select the best answer):

Administered, contractual, and corporate

Vertical, horizontal, and conglomerate

Horizontal, conglomerate, and administered

Administered, contractual, and corporate

Contractual, corporate, and oblique

Wholesalers fall into the following categories (check all that apply):

Commission merchants, agents, and brokers

Merchant wholesalers (also known as distributors or jobbers)

Manufacturers’ sales branches and sales offices

Commission merchants, agents, and brokers

Merchant wholesalers (also known as distributors or jobbers)

Manufacturers’ sales branches and sales offices

Classes of in-store retailers include (select the best answer):

Department stores, discount stores, catalog and warehouse showrooms, and convenience stores

Direct selling, direct marketing, and automatic vending

Business Quiz: Wholesaling, Retailing, And Physical Distribution

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Susanjoypaul

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Quizzes Created: 6 | Total Attempts: 2,025

Questions: 10 | Attempts: 610 | Updated: Mar 22, 2023

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1.

A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):
- A.
  
  Middleman, merchant middleman, and functional middleman
- B.
  
  Retailer
- C.
  
  Wholesaler
- D.
  
  Ultimate user, or consumer
Correct Answer
D. Ultimate user, or consumer

Explanation
See pages 396 in Business (Pride, Hughes, & Kapoor, 2014).

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2.

The level of market coverage refers to the number of wholesalers and the number of retailers that are used for a specific geographic area. The three levels of market coverage are intensive distribution, selective distribution, and exclusive distribution.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
See pages 397-398 in Business (Pride, Hughes, & Kapoor, 2014).

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3.

Supply-chain management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel, including (check all that apply):
- A.
  
  Manufacturing
- B.
  
  Research
- C.
  
  Sales
- D.
  
  Advertising
- E.
  
  Shipping
- F.
  
  All of the above
Correct Answer
F. All of the above

Explanation
See page 399 in Business (Pride, Hughes, & Kapoor, 2014).

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4.

Vertical channel integration occurs when two or more stages of a distribution channel are combined and managed by one firm, and a vertical marketing system (VMS) is a centrally managed distribution channel resulting from vertical channel integration. Three types of VMSs are (select the best answer):
- A.
  
  Vertical, horizontal, and conglomerate
- B.
  
  Horizontal, conglomerate, and administered
- C.
  
  Administered, contractual, and corporate
- D.
  
  Contractual, corporate, and oblique
Correct Answer
C. Administered, contractual, and corporate

Explanation
See pages 339-400 in Business (Pride, Hughes, & Kapoor, 2014).

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5.

Wholesalers can be eliminated from the marketing channel, and their functions can also be eliminated.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
See page 400 in Business (Pride, Hughes, & Kapoor, 2014).

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6.

Wholesalers fall into the following categories (check all that apply):
- A.
  
  Commission merchants, agents, and brokers
- B.
  
  Merchant wholesalers (also known as distributors or jobbers)
- C.
  
  Retailers
- D.
  
  Manufacturers’ sales branches and sales offices
Correct Answer(s)
A. Commission merchants, agents, and brokers
B. Merchant wholesalers (also known as distributors or jobbers)
D. Manufacturers’ sales branches and sales offices

Explanation
See page 402 in Business (Pride, Hughes, & Kapoor, 2014).

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7.

Classes of in-store retailers include (select the best answer):
- A.
  
  Department stores, discount stores, catalog and warehouse showrooms, and convenience stores
- B.
  
  Direct selling, direct marketing, and automatic vending
- C.
  
  All of the above
Correct Answer
A. Department stores, discount stores, catalog and warehouse showrooms, and convenience stores

Explanation
See pages 404-408 in Business (Pride, Hughes, & Kapoor, 2014).

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8.

The planned shopping center is a self-contained retail facility constructed by independent owners and consisting of various stores. Types of planned shopping centers include lifestyle shopping centers, neighborhood shopping centers, community shopping centers, and regional shopping centers.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
See pages 410-411 in Business (Pride, Hughes, & Kapoor, 2014).

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9.

Physical distribution is all those activities concerned with the efficient movement of products from the producer to the ultimate user, and combining several interrelated business functions, including (check all that apply):
- A.
  
  Inventory management
- B.
  
  Order processing
- C.
  
  Warehousing
- D.
  
  Materials handling
- E.
  
  Transportation
- F.
  
  None of the above
Correct Answer(s)
A. Inventory management
B. Order processing
C. Warehousing
D. Materials handling
E. Transportation

Explanation
See page 412 in Business (Pride, Hughes, & Kapoor, 2014).

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Business Quiz: Wholesaling, Retailing, And Physical Distribution

A channel of distribution, or marketing channel, is a sequence of marketing organizations that directs a product from the producer to the (select the best answer):

The level of market coverage refers to the number of wholesalers and the number of retailers that are used for a specific geographic area. The three levels of market coverage are intensive distribution, selective distribution, and exclusive distribution.

Wholesalers can be eliminated from the marketing channel, and their functions can also be eliminated.

Wholesalers fall into the following categories (check all that apply):

Classes of in-store retailers include (select the best answer):

The planned shopping center is a self-contained retail facility constructed by independent owners and consisting of various stores. Types of planned shopping centers include lifestyle shopping centers, neighborhood shopping centers, community shopping centers, and regional shopping centers.

Physical distribution is all those activities concerned with the efficient movement of products from the producer to the ultimate user, and combining several interrelated business functions, including (check all that apply):