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Questions and Answers
- 1.
For much of the 20th century, many of America's most prominent advertising agencies were located on...
- A.
Bombay Avenue
- B.
M Street
- C.
Miracle Mile
- D.
Madison Avenue
- E.
Bourbon Street
Correct Answer
D. Madison AvenueExplanation
Madison Avenue is the correct answer because it is widely known as the hub of the advertising industry in the United States. Many of America's most prominent advertising agencies were located on Madison Avenue during the 20th century. This street in New York City became synonymous with the advertising industry, as it housed numerous agencies and was known for its creative and innovative approach to advertising.Rate this question:
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- 2.
A hotel restaurant offers an inexpensive Sunday brunch to get customers on the weekend. Normally during the week the restaurant serves business travellers. This effort to get new customers for the is an example of...
- A.
Diversification
- B.
Product development
- C.
Market penetration
- D.
A product orientation
- E.
Market development
Correct Answer
E. Market developmentExplanation
The correct answer is market development. Market development refers to expanding the market for existing products or services by targeting new customer segments or geographical areas. In this case, the hotel restaurant is trying to attract new customers (non-business travelers) by offering an inexpensive Sunday brunch. This strategy aims to increase the restaurant's customer base and revenue by tapping into a different market segment (weekend diners) while still utilizing their existing product (restaurant services).Rate this question:
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- 3.
What percentage of Facebook users access the network from a smartphone?
- A.
15%
- B.
20%
- C.
55%
- D.
70%
- E.
80%
Correct Answer
D. 70%Explanation
70% of Facebook users access the network from a smartphone. This means that a significant majority of Facebook users prefer to use their smartphones to access the platform rather than other devices such as computers or tablets. The high percentage suggests that mobile devices have become the primary means for people to connect and engage with Facebook, highlighting the increasing importance of mobile technology in our daily lives.Rate this question:
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- 4.
After its early successes with Ivory and Crisco, which company developed a new business technique called "brand management?"
- A.
Ford
- B.
Kodak
- C.
Procter & Gamble
- D.
IBM
- E.
Xerox
Correct Answer
C. Procter & GambleExplanation
Procter & Gamble developed a new business technique called "brand management" after its early successes with Ivory and Crisco. This technique involves managing and promoting a brand to ensure its success in the market. Procter & Gamble is known for its expertise in brand management and has successfully implemented this technique for various products in its portfolio.Rate this question:
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- 5.
What is the name of the organization that sets standards for mobile marketing?
- A.
Mobile Marketing Association
- B.
Better Business Bureau
- C.
International Mobile Marketing Group
- D.
Direct Marketing Association
- E.
Mobile Marketing International
Correct Answer
A. Mobile Marketing AssociationExplanation
The correct answer is Mobile Marketing Association. The Mobile Marketing Association is an organization that sets standards for mobile marketing. They provide guidelines and best practices for mobile marketing campaigns, ensuring that they are ethical, effective, and in compliance with industry standards. The association also promotes education and research in the field of mobile marketing, helping businesses and marketers stay up to date with the latest trends and strategies.Rate this question:
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- 6.
A realistic engagement rate on Facebook is...
- A.
0.09%
- B.
0.25%
- C.
0.63%
- D.
2.7%
- E.
8.5%
Correct Answer
B. 0.25%Explanation
A realistic engagement rate on Facebook can be measured by the percentage of people who actively interact with a post or page. A rate of 0.25% indicates that for every 100 people who see the content, approximately 0.25 people engage with it. This suggests that the content is moderately successful in capturing the attention and interest of the audience, making it a realistic and achievable engagement rate on Facebook.Rate this question:
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- 7.
Which social networking site does not have an app and/or mobile version of their site?
- A.
Facebook
- B.
LinkedIn
- C.
Twitter
- D.
YouTube
- E.
None of the above
Correct Answer
E. None of the aboveExplanation
All of the social networking sites mentioned in the options have both an app and a mobile version of their site. Therefore, the correct answer is "None of the above."Rate this question:
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- 8.
McDonald's introduction of the Happy Meal revolutionized marketing because it recognized that when it comes to restaurant choices, kids had a high degree of influence on...
- A.
Their teachers
- B.
Their siblings
- C.
Their parents
- D.
Their seating arrangement
- E.
Their music choices
Correct Answer
C. Their parentsExplanation
The correct answer is "their parents" because McDonald's recognized that children have a significant influence on their parents' restaurant choices. By creating the Happy Meal, which includes a toy and a child-friendly meal, McDonald's targeted children and appealed to their desires, ultimately influencing their parents to choose McDonald's as a dining option. This marketing strategy acknowledged the power children have in decision-making within their families and capitalized on it.Rate this question:
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- 9.
Which of the following social networks is not independent of the others?
- A.
Twitter
- B.
Facebook
- C.
Pinterest
- D.
Instagram
- E.
LinkedIn
Correct Answer
D. InstagramExplanation
Instagram is not independent of the other social networks because it is owned by Facebook. In 2012, Facebook acquired Instagram, making it a subsidiary of the larger social media platform. This means that Instagram is under the control and ownership of Facebook, and is not a separate and independent entity like Twitter, Pinterest, and LinkedIn.Rate this question:
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- 10.
In what year did Apple Computer revolutionize Super Bowl commercials with its knock-off of a George Orwell novel?
- A.
1964
- B.
1973
- C.
1984
- D.
2002
- E.
1997
Correct Answer
C. 1984Explanation
In 1984, Apple Computer revolutionized Super Bowl commercials with its knock-off of a George Orwell novel. This refers to the iconic Apple commercial that aired during the Super Bowl in 1984, which introduced the Macintosh computer. The commercial was inspired by George Orwell's novel "1984" and featured a dystopian theme, with the message that the Macintosh was a revolutionary product that would break the conformity of the technology industry. The commercial was highly successful and is still considered one of the best Super Bowl commercials of all time.Rate this question:
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