What's Your Marketing IQ?

10 Questions | Total Attempts: 1015

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Questions and Answers
  • 1. 
    For much of the 20th century, many of America's most prominent advertising agencies were located on...
    • A. 

      Bombay Avenue

    • B. 

      M Street

    • C. 

      Miracle Mile

    • D. 

      Madison Avenue

    • E. 

      Bourbon Street

  • 2. 
    A hotel restaurant offers an inexpensive Sunday brunch to get customers on the weekend. Normally during the week the restaurant serves business travellers. This effort to get new customers for the is an example of...
    • A. 

      Diversification

    • B. 

      Product development

    • C. 

      Market penetration

    • D. 

      A product orientation

    • E. 

      Market development

  • 3. 
    What percentage of Facebook users access the network from a smartphone?
    • A. 

      15%

    • B. 

      20%

    • C. 

      55%

    • D. 

      70%

    • E. 

      80%

  • 4. 
    After its early successes with Ivory and Crisco, which company developed a new business technique called "brand management?"
    • A. 

      Ford

    • B. 

      Kodak

    • C. 

      Procter & Gamble

    • D. 

      IBM

    • E. 

      Xerox

  • 5. 
    What is the name of the organization that sets standards for mobile marketing?
    • A. 

      Mobile Marketing Association

    • B. 

      Better Business Bureau

    • C. 

      International Mobile Marketing Group

    • D. 

      Direct Marketing Association

    • E. 

      Mobile Marketing International

  • 6. 
    A realistic engagement rate on Facebook is...
    • A. 

      0.09%

    • B. 

      0.25%

    • C. 

      0.63%

    • D. 

      2.7%

    • E. 

      8.5%

  • 7. 
    Which social networking site does not have an app and/or mobile version of their site?
    • A. 

      Facebook

    • B. 

      LinkedIn

    • C. 

      Twitter

    • D. 

      YouTube

    • E. 

      None of the above

  • 8. 
    McDonald's introduction of the Happy Meal revolutionized marketing because it recognized that when it comes to restaurant choices, kids had a high degree of influence on...
    • A. 

      Their teachers

    • B. 

      Their siblings

    • C. 

      Their parents

    • D. 

      Their seating arrangement

    • E. 

      Their music choices

  • 9. 
    Which of the following social networks is not independent of the others?
    • A. 

      Twitter

    • B. 

      Facebook

    • C. 

      Pinterest

    • D. 

      Instagram

    • E. 

      LinkedIn

  • 10. 
    In what year did Apple Computer revolutionize Super Bowl commercials with its knock-off of a George Orwell novel?
    • A. 

      1964

    • B. 

      1973

    • C. 

      1984

    • D. 

      2002

    • E. 

      1997

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