What Is Your Social Media Measurement Personality Style?

5 Questions | Total Attempts: 152

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What Is Your Social Media Measurement Personality Style?

� There are three camps of thought about measuring the effectiveness of social media: Freewheelers, Bean Counters, and Explorers. Which one are you? Take the quiz and find out.


Questions and Answers
  • 1. 
    Pick the answer that most resembles your opinion about Return On Investment (ROI) measurement in social media
    • A. 

      It is irresponsible to set up a social media program or campaign without calculating ROI

    • B. 

      Companies and organizations should set up a balanced measurement program with both ROI and softer measures

    • C. 

      It is good to generally look at how social media impacts ROI, but it shouldn’t be the focus of the effort

  • 2. 
    Pick the answer that most resembles your opinion about setting measureable objectives in social media
    • A. 

      Each social media campaign should include a strategy with measureable objectives

    • B. 

      Social media programs should include clear benchmarks and objectives while leaving room for flexibility

    • C. 

      Plans are good, but don’t underestimate the power of spontaneity in a social media environment

  • 3. 
    Pick the answer that most resembles your opinion about putting a monetary value on relationships in social media channels
    • A. 

      It is possible to quantify the value of online relationships through lifetime value and other means

    • B. 

      Online relationships are like kinetic energy, they only have value in action

    • C. 

      Having lots of followers and fans can’t be “valued” but they are valuable for brand loyalty

  • 4. 
    Pick the answer that most resembles your opinion about measuring social media influence
    • A. 

      Influence in social media can be obtained through a predictive algorithm, which can improve over time

    • B. 

      Social media influence scores are proxy measurements, but have value to benchmark over time

    • C. 

      Social media influence may or may not be measureable, but perception is reality, so you must play the game

  • 5. 
    Pick the answer that most resembles your opinion about the impact of social media on sales
    • A. 

      It is possible to track social media actions to sales and should be a primary measurement strategy

    • B. 

      Some social media activities can be attributed to sales, and other can’t, but both should be measured

    • C. 

      There is no good way to attribute social media activities to sales, but anecdotally it is clear that is works