What Is Your Social Media Measurement Personality Style?

5 Questions | Attempts: 178

What Is Your Social Media Measurement Personality Style? - Quiz

� There are three camps of thought about measuring the effectiveness of social media: Freewheelers, Bean Counters, and Explorers. Which one are you? Take the quiz and find out.

You May Get

Bean Counter

You Are a Social Media Measurement Bean Counter! You bring discipline to the social media activities in your organization. You believe strongly that business results should drive the involvement of an organization in social media. The softer measures of influence, reputation or relationship building seem more nebulous to you and you don’t see the point of wasting valuable resources on something that doesn’t contribute to the bottom line. We suggest that you might consider loosening up a little. There are other forms of measurement that can be equally as exciting as ROI, including customer service savings and the impact that your invovement in an online community can have on the overall reputation of a brand. Consider the savings in a crisis situation where the goodwill of the community can preserve your longterm operation.Always remember the old adage, "You become what you measure," and adjust accordingly. 


You Are a Social Media Measurement Explorer! Congratulations! You value both financial and relational measurements, and thus are well positioned to make impact in both areas through your social media efforts. You are happiest to look at multiple measures to show the efficacy of social media and see measurement as a tool to determine your success. While a monetary return is a primary objective, you also recognize there are a variety of ways to measure the impact that social media channels have on advancing the goals of your organization. Your moderate view is the most common-sense approach for social spaces and usually yields the best results. Keep doing what you are doing, but don't forget to make education a primary part of your measurement program as the approaches are evolving.  
& many more results.
Start this quiz to find your result.
Questions and Answers
  • 1. 
    Pick the answer that most resembles your opinion about Return On Investment (ROI) measurement in social media
    • A. 

      It is irresponsible to set up a social media program or campaign without calculating ROI

    • B. 

      Companies and organizations should set up a balanced measurement program with both ROI and softer measures

    • C. 

      It is good to generally look at how social media impacts ROI, but it shouldn’t be the focus of the effort

  • 2. 
    Pick the answer that most resembles your opinion about setting measureable objectives in social media
    • A. 

      Each social media campaign should include a strategy with measureable objectives

    • B. 

      Social media programs should include clear benchmarks and objectives while leaving room for flexibility

    • C. 

      Plans are good, but don’t underestimate the power of spontaneity in a social media environment

  • 3. 
    Pick the answer that most resembles your opinion about putting a monetary value on relationships in social media channels
    • A. 

      It is possible to quantify the value of online relationships through lifetime value and other means

    • B. 

      Online relationships are like kinetic energy, they only have value in action

    • C. 

      Having lots of followers and fans can’t be “valued” but they are valuable for brand loyalty

  • 4. 
    Pick the answer that most resembles your opinion about measuring social media influence
    • A. 

      Influence in social media can be obtained through a predictive algorithm, which can improve over time

    • B. 

      Social media influence scores are proxy measurements, but have value to benchmark over time

    • C. 

      Social media influence may or may not be measureable, but perception is reality, so you must play the game

  • 5. 
    Pick the answer that most resembles your opinion about the impact of social media on sales
    • A. 

      It is possible to track social media actions to sales and should be a primary measurement strategy

    • B. 

      Some social media activities can be attributed to sales, and other can’t, but both should be measured

    • C. 

      There is no good way to attribute social media activities to sales, but anecdotally it is clear that is works

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