Test Your Conversion Knowledge

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Quizzes Created: 9 | Total Attempts: 6,555
| Attempts: 653
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  • 1/9 Questions

    Is the process of optimizing and testing your website ever complete?

    • Yes
    • No
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About This Quiz

Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion.

Test your knowledge with this 9-question quiz and learn more by becoming a member of MarketingProfs. New members will receive a free How-To Guide: A 5-Day Action Plan for Converting More Website Visitors Into Leads and Sales via email as our gift to you!

Already a member? You'll probably ace it, but take it anyway and you can download the free guide at the end!

Marketing Quizzes & Trivia

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  • 2. 

    What is A/B testing?

    • Testing your website

    • Comparing two variants of a Web page element to see which version performs better

    • Comparing the letters A and B

    • None of the above

    Correct Answer
    A. Comparing two variants of a Web page element to see which version performs better
    Explanation
    A/B testing compares two or more pages to determine the best performing page.

    Rate this question:

  • 3. 

    What does CTA stand for in conversion-related jargon?

    • Conversion Technology Association

    • Conversion Teachers Alliance

    • Call to Action

    • None of the above

    Correct Answer
    A. Call to Action
    Explanation
    OK, that was an easy one! CTA stands for call to action—but creating strong calls to action is a lot harder than identifying what the letters stand for!

    Rate this question:

  • 4. 

    Which is the better long-term strategy for website revenue growth?

    • Pay for clicks through PPC campaigns

    • Invest in optimizing your site for conversion

    • Have a flash sale once a week to drive traffic and sales

    • None of the above

    Correct Answer
    A. Invest in optimizing your site for conversion
    Explanation
    While PPC campaigns and flash sales may drive short term traffic, the only way to drive repeat, high converting traffic is to invest in the optimization of your website. The good news is, once you do this, your page will convert better long-term!

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  • 5. 

    Each page on your website should have a call to action.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    True! Every page needs both a purpose and a call to action.

    Rate this question:

  • 6. 

    What is multivariate testing (MVT)?

    • Another term for A/B testing

    • A way to test headlines

    • Comparing combinations of variants

    • Something marketers don’t need to worry about

    Correct Answer
    A. Comparing combinations of variants
    Explanation
    Multivariate testing takes time and a large volume of traffic to achieve valid results. It’s best used for pages that receive thousands of visitors.

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  • 7. 

    What should marketers test?

    • Headlines

    • Calls to action

    • Performance of content

    • It depends on the goal of the page

    Correct Answer
    A. It depends on the goal of the page
    Explanation
    Testing ultimately depends on the content and purpose of your page. That said, you can test all of the options listed above and then some!

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  • 8. 

    To follow conversion optimization posts on Twitter, which hashtags should you track?

    • #CRO

    • #CTR

    • Both A and B

    • No one talks about conversion on Twitter

    Correct Answer
    A. Both A and B
    Explanation
    You can follow both hashtags for links relating to conversion optimization … and while you’re at it, follow along with #mprofspro #mprofspro and #mprofsu for all the latest marketing information!

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  • 9. 

    Which of the following statements is true of an effective landing page?

    • There is no global navigation

    • It can only be found by a direct link

    • It is campaign-specific

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Landing pages should be campaign specific, should not have global navigation, and should only be reachable through one path of entry.

    Rate this question:

Quiz Review Timeline (Updated): Mar 18, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 18, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 04, 2011
    Quiz Created by
    Marketingprofs
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