Test Your Conversion Knowledge

1. Is the process of optimizing and testing your website ever complete?

Yes

No. No matter what your page is for, it can always convert better! There is no such thing as the perfectly converting page, but it’s fun to try to get there!

Explanation

No. No matter what your page is for, it can always convert better! There is no such thing as the perfectly converting page, but it’s fun to try to get there!

About This Quiz

Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion.

Test your knowledge with this 9-question quiz and learn more by becoming a member of MarketingProfs. New members will receive a free How-To Guide:... see moreA 5-Day Action Plan for Converting More Website Visitors Into Leads and Sales via email as our gift to you!

Already a member? You'll probably ace it, but take it anyway and you can download the free guide at the end!
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2. What first name or nickname would you like us to use?

You may optionally provide this to label your report, leaderboard, or certificate.

2. What is A/B testing?

Testing your website

Comparing two variants of a Web page element to see which version performs better

Comparing the letters A and B

None of the above

A/B testing compares two or more pages to determine the best performing page.

Explanation

A/B testing compares two or more pages to determine the best performing page.

3. What does CTA stand for in conversion-related jargon?

Conversion Technology Association

Conversion Teachers Alliance

Call to Action

None of the above

OK, that was an easy one! CTA stands for call to action—but creating strong calls to action is a lot harder than identifying what the letters stand for!

Explanation

OK, that was an easy one! CTA stands for call to action—but creating strong calls to action is a lot harder than identifying what the letters stand for!

4. Which is the better long-term strategy for website revenue growth?

Pay for clicks through PPC campaigns

Invest in optimizing your site for conversion

Have a flash sale once a week to drive traffic and sales

None of the above

While PPC campaigns and flash sales may drive short term traffic, the only way to drive repeat, high converting traffic is to invest in the optimization of your website. The good news is, once you do this, your page will convert better long-term!

Explanation

5. Each page on your website should have a call to action.

True

False

True! Every page needs both a purpose and a call to action.

Explanation

True! Every page needs both a purpose and a call to action.

6. What is multivariate testing (MVT)?

Another term for A/B testing

A way to test headlines

Comparing combinations of variants

Something marketers don’t need to worry about

Multivariate testing takes time and a large volume of traffic to achieve valid results. It’s best used for pages that receive thousands of visitors.

Explanation

Multivariate testing takes time and a large volume of traffic to achieve valid results. It’s best used for pages that receive thousands of visitors.

7. What should marketers test?

Headlines

Calls to action

Performance of content

It depends on the goal of the page

Testing ultimately depends on the content and purpose of your page. That said, you can test all of the options listed above and then some!

Explanation

Testing ultimately depends on the content and purpose of your page. That said, you can test all of the options listed above and then some!

8. To follow conversion optimization posts on Twitter, which hashtags should you track?

#CRO

#CTR

Both A and B

No one talks about conversion on Twitter

You can follow both hashtags for links relating to conversion optimization … and while you’re at it, follow along with #mprofspro #mprofspro and #mprofsu for all the latest marketing information!

Explanation

You can follow both hashtags for links relating to conversion optimization … and while you’re at it, follow along with #mprofspro #mprofspro and #mprofsu for all the latest marketing information!

9. Which of the following statements is true of an effective landing page?

There is no global navigation

It can only be found by a direct link

It is campaign-specific

All of the above

Landing pages should be campaign specific, should not have global navigation, and should only be reachable through one path of entry.

Explanation

Landing pages should be campaign specific, should not have global navigation, and should only be reachable through one path of entry.

Thank you for your feedback!