Test Your Conversion Knowledge

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Quizzes Created: 9 | Total Attempts: 6,558
| Attempts: 653 | Questions: 9 | Updated: Mar 18, 2025
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Question 1 / 9
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1. Is the process of optimizing and testing your website ever complete?

Explanation

No. No matter what your page is for, it can always convert better! There is no such thing as the perfectly converting page, but it’s fun to try to get there!

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About This Quiz
Marketing Quizzes & Trivia

Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion.

Test your knowledge with this 9-question quiz and learn more by becoming a member of MarketingProfs. New members will receive a free How-To Guide:... see moreA 5-Day Action Plan for Converting More Website Visitors Into Leads and Sales via email as our gift to you!

Already a member? You'll probably ace it, but take it anyway and you can download the free guide at the end!
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2. What is A/B testing?

Explanation

A/B testing compares two or more pages to determine the best performing page.

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3. What does CTA stand for in conversion-related jargon?

Explanation

OK, that was an easy one! CTA stands for call to action—but creating strong calls to action is a lot harder than identifying what the letters stand for!

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4. Which is the better long-term strategy for website revenue growth?

Explanation

While PPC campaigns and flash sales may drive short term traffic, the only way to drive repeat, high converting traffic is to invest in the optimization of your website. The good news is, once you do this, your page will convert better long-term!

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5. Each page on your website should have a call to action.

Explanation

True! Every page needs both a purpose and a call to action.

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6. What is multivariate testing (MVT)?

Explanation

Multivariate testing takes time and a large volume of traffic to achieve valid results. It’s best used for pages that receive thousands of visitors.

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7. What should marketers test?

Explanation

Testing ultimately depends on the content and purpose of your page. That said, you can test all of the options listed above and then some!

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8. To follow conversion optimization posts on Twitter, which hashtags should you track?

Explanation

You can follow both hashtags for links relating to conversion optimization … and while you’re at it, follow along with #mprofspro #mprofspro and #mprofsu for all the latest marketing information!

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9. Which of the following statements is true of an effective landing page?

Explanation

Landing pages should be campaign specific, should not have global navigation, and should only be reachable through one path of entry.

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Is the process of optimizing and testing your website ever complete?
What is A/B testing?
What does CTA stand for in conversion-related jargon?
Which is the better long-term strategy for website revenue growth?
Each page on your website should have a call to action.
What is multivariate testing (MVT)?
What should marketers test?
To follow conversion optimization posts on Twitter, which hashtags...
Which of the following statements is true of an effective landing...
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