Test Your Conversion Knowledge
Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion.
Test your knowledge with this 9-question quiz and learn more by becoming a member of MarketingProfs. New members will receive a free How-To Guide: A 5-Day Action Plan for Converting More Website Visitors Into Leads and Sales via email as our gift to you!
Already a member? You'll probably ace it, but take it anyway and you can download the free guide at the end!
- 1.
What does CTA stand for in conversion-related jargon?
- A.
Conversion Technology Association
- B.
Conversion Teachers Alliance
- C.
Call to Action
- D.
None of the above
Correct Answer
C. Call to ActionExplanation
OK, that was an easy one! CTA stands for call to action—but creating strong calls to action is a lot harder than identifying what the letters stand for!Rate this question:
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- 2.
Each page on your website should have a call to action.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
True! Every page needs both a purpose and a call to action.Rate this question:
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- 3.
Which of the following statements is true of an effective landing page?
- A.
There is no global navigation
- B.
It can only be found by a direct link
- C.
It is campaign-specific
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Landing pages should be campaign specific, should not have global navigation, and should only be reachable through one path of entry.Rate this question:
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- 4.
Which is the better long-term strategy for website revenue growth?
- A.
Pay for clicks through PPC campaigns
- B.
Invest in optimizing your site for conversion
- C.
Have a flash sale once a week to drive traffic and sales
- D.
None of the above
Correct Answer
B. Invest in optimizing your site for conversionExplanation
While PPC campaigns and flash sales may drive short term traffic, the only way to drive repeat, high converting traffic is to invest in the optimization of your website. The good news is, once you do this, your page will convert better long-term!Rate this question:
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- 5.
What is A/B testing?
- A.
Testing your website
- B.
Comparing two variants of a Web page element to see which version performs better
- C.
Comparing the letters A and B
- D.
None of the above
Correct Answer
B. Comparing two variants of a Web page element to see which version performs betterExplanation
A/B testing compares two or more pages to determine the best performing page.Rate this question:
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- 6.
What is multivariate testing (MVT)?
- A.
Another term for A/B testing
- B.
A way to test headlines
- C.
Comparing combinations of variants
- D.
Something marketers don’t need to worry about
Correct Answer
C. Comparing combinations of variantsExplanation
Multivariate testing takes time and a large volume of traffic to achieve valid results. It’s best used for pages that receive thousands of visitors.Rate this question:
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- 7.
What should marketers test?
- A.
Headlines
- B.
Calls to action
- C.
Performance of content
- D.
It depends on the goal of the page
Correct Answer
D. It depends on the goal of the pageExplanation
Testing ultimately depends on the content and purpose of your page. That said, you can test all of the options listed above and then some!Rate this question:
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- 8.
Is the process of optimizing and testing your website ever complete?
- A.
Yes
- B.
No
Correct Answer
B. NoExplanation
No. No matter what your page is for, it can always convert better! There is no such thing as the perfectly converting page, but it’s fun to try to get there!Rate this question:
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- 9.
To follow conversion optimization posts on Twitter, which hashtags should you track?
- A.
#CRO
- B.
#CTR
- C.
Both A and B
- D.
No one talks about conversion on Twitter
Correct Answer
C. Both A and BExplanation
You can follow both hashtags for links relating to conversion optimization … and while you’re at it, follow along with #mprofspro #mprofspro and #mprofsu for all the latest marketing information!Rate this question:
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Current Version
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Mar 18, 2023Quiz Edited by
ProProfs Editorial Team -
Nov 04, 2011Quiz Created by
Marketingprofs
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