Take Your Social Media Strategy To The Next Level. Are You Ready?
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With 65 percent of American adults on social networks, according to Pew Internet, no marketing strategy is complete without a social media component. Quiz yourself on your knowledge of the role social media plays in consumers’ and marketers’ lives and see if you’re ready to amp up your use of social media to guide marketing and business strategy moving forward. Note: If you're having problems taking the quiz on your Mac, iPhone or iPad, check out our tips.
- 1.Which social platform will be used by more than 50% of all social network users in 2017 for the first time, according to eMarketer predictions?
- A.
Pinterest
- B.
Facebook
- C.
Instagram
- D.
Tumblr
- 2.Given its widespread use on social media to help categorize content and conversations, “hashtag” was added to the Oxford English Dictionary in 2014. What was the first hashtag on Twitter?
- A.
#tweet
- B.
#barcamp
- C.
#whisper
- D.
#hello
- 3.Hashtags surrounding events seem like a no-brainer now. Which brand hashtag "won" the 2016 Grammys social conversations, according to analysis by Crimson Hexagon (my employer)?
- A.
McDonald's
- B.
Pepsi
- C.
Spotify
- D.
Nike
- 4.How many new photos and images are shared on social media daily?
- A.
1 billion
- B.
1.8 billion
- C.
3 billion
- D.
3.6 billion
- 5.What percentage of Fortune 500 CEOs have a presence on social media?
- A.
11 percent
- B.
25 percent
- C.
39 percent
- D.
54 percent
- 6.What percentage of US marketers use social media for marketing?
- A.
75 percent
- B.
82 percent
- C.
88 percent
- D.
91 percent
- 7.Analysis of consumer social conversations led to what change by the New York City Football Club?
- A.
Jersey color
- B.
In-game music
- C.
Home stadium location
- D.
Ticket prices
- 8.What is the top reason people follow brands on social media?
- A.
Customer service
- B.
To give feedback
- C.
Promotions and coupons
- D.
Product information
- 9.
- A.
True
- B.
False
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