Take Your Social Media Strategy To The Next Level. Are You Ready?
With 65 percent of American adults on social networks, according to Pew Internet, no marketing strategy is complete without a social media component.
Quiz yourself on your knowledge of the role social media plays in consumers’ and marketers’ lives and see if you’re ready to amp up your use of social media to guide marketing and business strategy moving forward.
Note: If you're having problems taking the quiz on your Mac, iPhone or iPad, check out our tips.
- 1.
Which social platform will be used by more than 50% of all social network users in 2017 for the first time, according to eMarketer predictions?
- A.
Pinterest
- B.
Facebook
- C.
Instagram
- D.
Tumblr
Correct Answer
C. InstagramExplanation
This year alone, 89.4 million Americans will log on to Instagram at least once a month, representing 34.1 percent of mobile phone users, and 51.8 percent of social network users will use Instagram by 2017.Rate this question:
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- 2.
Given its widespread use on social media to help categorize content and conversations, “hashtag” was added to the Oxford English Dictionary in 2014. What was the first hashtag on Twitter?
- A.
#tweet
- B.
#barcamp
- C.
#whisper
- D.
#hello
Correct Answer
B. #barcampExplanation
An early Twitter user named Chris Messina (@chrismessina) is credited with coming up with the idea for hashtags to organize message groups, tweeting “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” in 2007.Rate this question:
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- 3.
Hashtags surrounding events seem like a no-brainer now. Which brand hashtag "won" the 2016 Grammys social conversations, according to analysis by Crimson Hexagon (my employer)?
- A.
McDonald's
- B.
Pepsi
- C.
Spotify
- D.
Nike
Correct Answer
A. McDonald'sExplanation
By dishing out hash browns and McMuffins at the Grammys to any attendees using the hashtag #AllDayBreakfast, McDonald’s brand hashtag was the most popular of the night. It even outperformed the #INTELinMusic hashtag, which coincided with the show’s biggest brand sponsorship – Intel’s David Bowie tribute performance.Rate this question:
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- 4.
How many new photos and images are shared on social media daily?
- A.
1 billion
- B.
1.8 billion
- C.
3 billion
- D.
3.6 billion
Correct Answer
C. 3 billionExplanation
Just over 3 billion images are uploaded daily to Facebook, Instagram, Facebook Messenger, Snapchat and Whatsapp, according to Mary Meeker's analysis for Kleiner Perkins Caufield Byers.With images playing a bigger role in consumer social conversations, including those about brands, it’s even more important for brands to know what images of its logo and products are being shared.Rate this question:
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- 5.
What percentage of Fortune 500 CEOs have a presence on social media?
- A.
11 percent
- B.
25 percent
- C.
39 percent
- D.
54 percent
Correct Answer
C. 39 percentExplanation
Sixty-one percent of Fortune 500 CEOs have no social presence whatsoever, a CEO.com report finds, and only 60 percent of those who have Twitter accounts are actually tweeting. However, social CEOs help keep their companies top of mind with their target audiences.Rate this question:
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- 6.
What percentage of US marketers use social media for marketing?
- A.
75 percent
- B.
82 percent
- C.
88 percent
- D.
91 percent
Correct Answer
C. 88 percentExplanation
In 2016, eMarketer says that 88.9 percent of U.S. companies are using social networks for marketing, and social media budgets are expected to increase to 14 percent of the total marketing budget this year.Rate this question:
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- 7.
Analysis of consumer social conversations led to what change by the New York City Football Club?
- A.
Jersey color
- B.
In-game music
- C.
Home stadium location
- D.
Ticket prices
Correct Answer
B. In-game musicExplanation
Looking at social media discussions, City Football Group tracked music preferences of New York City F.C. fans and uncovered trending R&B stars. This led to fine-tuned in-stadium playlists for pre-game and half time which enabled the club to better resonate with fans.Rate this question:
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- 8.
What is the top reason people follow brands on social media?
- A.
Customer service
- B.
To give feedback
- C.
Promotions and coupons
- D.
Product information
Correct Answer
C. Promotions and couponsExplanation
According to a MarketingSherpa survey, the top reason people follow brands on social media is for promotions and coupons, followed in order by: interest in buying products, other incentives and useful/entertaining content.Rate this question:
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- 9.
True or false: The No. 1 question marketers want answered about social media marketing is how to find their target audience with social media.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
. While 87 percent of marketers do identify this as a concern, a bigger challenge for marketers is figuring out which social tactics work best, with 92 percent of marketers saying this is a struggle, a Social Media Examiner report found.Rate this question:
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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 21, 2023Quiz Edited by
ProProfs Editorial Team -
Jul 07, 2016Quiz Created by
Pamela Parker
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