Take Your Social Media Strategy To The Next Level. Are You Ready?

1. What is the top reason people follow brands on social media?

Customer service

To give feedback

Promotions and coupons

Product information

According to a MarketingSherpa survey, the top reason people follow brands on social media is for promotions and coupons, followed in order by: interest in buying products, other incentives and useful/entertaining content.

Explanation

According to a MarketingSherpa survey, the top reason people follow brands on social media is for promotions and coupons, followed in order by: interest in buying products, other incentives and useful/entertaining content.

2. Which social platform will be used by more than 50% of all social network users in 2017 for the first time, according to eMarketer predictions?

Facebook

Instagram

Tumblr

This year alone, 89.4 million Americans will log on to Instagram at least once a month, representing 34.1 percent of mobile phone users, and 51.8 percent of social network users will use Instagram by 2017.

Explanation

This year alone, 89.4 million Americans will log on to Instagram at least once a month, representing 34.1 percent of mobile phone users, and 51.8 percent of social network users will use Instagram by 2017.

3. True or false: The No. 1 question marketers want answered about social media marketing is how to find their target audience with social media.

True

False

. While 87 percent of marketers do identify this as a concern, a bigger challenge for marketers is figuring out which social tactics work best, with 92 percent of marketers saying this is a struggle, a Social Media Examiner report found.

Explanation

. While 87 percent of marketers do identify this as a concern, a bigger challenge for marketers is figuring out which social tactics work best, with 92 percent of marketers saying this is a struggle, a Social Media Examiner report found.

4. What percentage of Fortune 500 CEOs have a presence on social media?

11 percent

25 percent

39 percent

54 percent

Sixty-one percent of Fortune 500 CEOs have no social presence whatsoever, a CEO.com report finds, and only 60 percent of those who have Twitter accounts are actually tweeting. However, social CEOs help keep their companies top of mind with their target audiences.

Explanation

Sixty-one percent of Fortune 500 CEOs have no social presence whatsoever, a CEO.com report finds, and only 60 percent of those who have Twitter accounts are actually tweeting. However, social CEOs help keep their companies top of mind with their target audiences.

5. How many new photos and images are shared on social media daily?

1 billion

1.8 billion

3 billion

3.6 billion

Just over 3 billion images are uploaded daily to Facebook, Instagram, Facebook Messenger, Snapchat and Whatsapp, according to Mary Meeker's analysis for Kleiner Perkins Caufield Byers.

With images playing a bigger role in consumer social conversations, including those about brands, it’s even more important for brands to know what images of its logo and products are being shared.

Explanation

Just over 3 billion images are uploaded daily to Facebook, Instagram, Facebook Messenger, Snapchat and Whatsapp, according to Mary Meeker's analysis for Kleiner Perkins Caufield Byers.

With images playing a bigger role in consumer social conversations, including those about brands, it’s even more important for brands to know what images of its logo and products are being shared.

6. What percentage of US marketers use social media for marketing?

75 percent

82 percent

88 percent

91 percent

In 2016, eMarketer says that 88.9 percent of U.S. companies are using social networks for marketing, and social media budgets are expected to increase to 14 percent of the total marketing budget this year.

Explanation

In 2016, eMarketer says that 88.9 percent of U.S. companies are using social networks for marketing, and social media budgets are expected to increase to 14 percent of the total marketing budget this year.

7. Hashtags surrounding events seem like a no-brainer now. Which brand hashtag "won" the 2016 Grammys social conversations, according to analysis by Crimson Hexagon (my employer)?

McDonald's

Pepsi

Spotify

Nike

By dishing out hash browns and McMuffins at the Grammys to any attendees using the hashtag #AllDayBreakfast, McDonald’s brand hashtag was the most popular of the night. It even outperformed the #INTELinMusic hashtag, which coincided with the show’s biggest brand sponsorship – Intel’s David Bowie tribute performance.

Explanation

By dishing out hash browns and McMuffins at the Grammys to any attendees using the hashtag #AllDayBreakfast, McDonald’s brand hashtag was the most popular of the night. It even outperformed the #INTELinMusic hashtag, which coincided with the show’s biggest brand sponsorship – Intel’s David Bowie tribute performance.

8. Analysis of consumer social conversations led to what change by the New York City Football Club?

Jersey color

In-game music

Home stadium location

Ticket prices

Looking at social media discussions, City Football Group tracked music preferences of New York City F.C. fans and uncovered trending R&B stars. This led to fine-tuned in-stadium playlists for pre-game and half time which enabled the club to better resonate with fans.

Explanation

Looking at social media discussions, City Football Group tracked music preferences of New York City F.C. fans and uncovered trending R&B stars. This led to fine-tuned in-stadium playlists for pre-game and half time which enabled the club to better resonate with fans.

9. Given its widespread use on social media to help categorize content and conversations, "hashtag" was added to the Oxford English Dictionary in 2014. What was the first hashtag on Twitter?

#tweet

#barcamp

#whisper

#hello

An early Twitter user named Chris Messina (@chrismessina) is credited with coming up with the idea for hashtags to organize message groups, tweeting “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” in 2007.

Explanation

An early Twitter user named Chris Messina (@chrismessina) is credited with coming up with the idea for hashtags to organize message groups, tweeting “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” in 2007.