Smbt12 - Quiz # 4 - Twitter Marketing With Hollis Thomases
This quiz is to test your understanding in Twitter Marketing as presented by Hollis Thomases.
- 1.
One way to NOT build credibility on Twitter is...
- A.
Giving away free stuff to your followers
- B.
Only talking about yourself
- C.
Following lot of Twitter users
- D.
Being a thought leader in your industry
Correct Answer
B. Only talking about yourselfExplanation
When any company starts blowing their own trumpet it puts people off on Twitter. The best strategy to build credibility instead is helping other users by sharing useful links, answering questions, contributing to the community. As Hollis said "Give Before You Get on Twitter"Rate this question:
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- 2.
A Tweet like "Sorry to hear that but we'll try to resolve your issue by 7 pm tomorrow" is a type of...
- A.
Customer Troubleshooting tweet
- B.
Sales & Marketing Tweet
- C.
Customer service tweet
- D.
All of the above All of the above All of the above
Correct Answer
C. Customer service tweetExplanation
One of the ways companies use Twitter is to provide real-time answers to customer problems. Twitter is a great tool and Hollis shared example of Foiled cupcakes who also do it in an efficient manner.Rate this question:
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- 3.
You can pay for visibility on Twitter through...
- A.
Paying a celebrity to Tweet for you
- B.
Buying other Twitter accounts
- C.
Hiring Twitter experts to tweet for you
- D.
Promoted Tweets
Correct Answer
D. Promoted TweetsExplanation
With Twitter's new advertising model one of the ways businesses can gain visibility is through Promoted tweets. With Twitter's promoted tweets program your tweets can appear alongside other tweets for a specific keyword / topic with a Promoted Tweet by [twitter handlename] message at the bottom of the Tweet.Rate this question:
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- 4.
The way you spot a promoted tweet on Twitter is when....
- A.
It says Sponsored by
- B.
It says promoted by
- C.
It says promoted
- D.
All of the above
Correct Answer
B. It says promoted byExplanation
With Twitter's promoted tweets program your tweets can appear alongside other tweets for a specific keyword / topic with a Promoted Tweet by [twitter handlename] message at the bottom of the Tweet.Rate this question:
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- 5.
If your boss is skeptical about Twitter then one way to get his/her attention is by...
- A.
Showing the number of Fans your competitor has
- B.
Conducting Twitter searches for your products
- C.
Creating a Twitter account for him
- D.
Enrolling him/her in Social Media training program
Correct Answer
B. Conducting Twitter searches for your productsExplanation
One way to get your management on board with any Social Media or Twitter program is by monitoring what is said about your products or brand. If no one else is talking about your brand or product then conduct searches on Twitter on industry related keywords.Rate this question:
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- 6.
My goal is to get 3% of my site referral traffic from Twitter. This can be classified as...
- A.
Setting Metrics
- B.
Setting sales targets
- C.
Getting Twitter content calendar in order
- D.
Ensuring frequency of tweets is developed
Correct Answer
A. Setting MetricsExplanation
Always start any program with a metric you can measure your performance against. Setting Twitter metrics whether it be new followers, getting traffic, leads, etc. can be classified as setting Twitter metrics.Rate this question:
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- 7.
To search on any Twitter profile, bio, URL, etc. one tool recommended by Hollis to use was...
- A.
Klout
- B.
Kred
- C.
Twittergrader
- D.
Followerwonk
Correct Answer
D. FollowerwonkExplanation
Among other features Followerwonk can search on any Twitter profile, bio, etc. This can really help if you're trying to build followers or if you want to follower certain users in your industry.Rate this question:
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- 8.
If there is an unmet customer need in your industry then you can find that on Twitter by...
- A.
Tweeting about that unmet need
- B.
Tracking & Monitoring
- C.
Following your competitor
- D.
None of the above
Correct Answer
B. Tracking & MonitoringExplanation
Twitter is a great platform for marketing research and gauging consumer sentiments as users express themselves through their Tweets. By regularly tracking & monitoring Twitter activity you can come across Tweets from users that mention this unmet need in your industry.Rate this question:
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- 9.
One of the issues that Exxon Mobil experienced on Twitter was when someone...
- A.
Hijacked their brand name on Twitter
- B.
Wrote negative Tweets due to Gulf Oil Spill
- C.
From Exxon Mobil accidentally sent out Tweets
- D.
Changed their social media policy rules
Correct Answer
A. Hijacked their brand name on TwitterExplanation
Yes, because Exxon was late to jump on the social media bandwagon someone got the Twitter handle name and were tweeting out as Exxon Mobil - a tongue in cheek response for Exxon's late entry into social media.Rate this question:
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- 10.
If you outsource your Twitter account to someone make sure you have...
- A.
Social Media strategy in place
- B.
Social Media experts inside your company
- C.
Social Media Policy in place
- D.
Full faith in their ability to Tweet for your business
Correct Answer
C. Social Media Policy in placeExplanation
A social media policy outlining do's and dont's of Twitter can really help in streamlining your social media activities. Here is a resource to look at social media policies across many industries: http://socialmediagovernance.com/policies.phpRate this question:
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Current Version
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Mar 17, 2023Quiz Edited by
ProProfs Editorial Team -
Oct 12, 2012Quiz Created by
Bobtripathi
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