Smbt12 - Quiz # 4 - Twitter Marketing With Hollis Thomases

When any company starts blowing their own trumpet it puts people off on Twitter. The best strategy to build credibility instead is helping other users by sharing useful links, answering questions, contributing to the community. As Hollis said "Give Before You Get on Twitter"

With Twitter's new advertising model one of the ways businesses can gain visibility is through Promoted tweets. With Twitter's promoted tweets program your tweets can appear alongside other tweets for a specific keyword / topic with a Promoted Tweet by [twitter handlename] message at the bottom of the Tweet.

Always start any program with a metric you can measure your performance against. Setting Twitter metrics whether it be new followers, getting traffic, leads, etc. can be classified as setting Twitter metrics.

Twitter is a great platform for marketing research and gauging consumer sentiments as users express themselves through their Tweets. By regularly tracking & monitoring Twitter activity you can come across Tweets from users that mention this unmet need in your industry.

One way to get your management on board with any Social Media or Twitter program is by monitoring what is said about your products or brand. If no one else is talking about your brand or product then conduct searches on Twitter on industry related keywords.

A social media policy outlining do's and dont's of Twitter can really help in streamlining your social media activities. Here is a resource to look at social media policies across many industries: http://socialmediagovernance.com/policies.php

Yes, because Exxon was late to jump on the social media bandwagon someone got the Twitter handle name and were tweeting out as Exxon Mobil - a tongue in cheek response for Exxon's late entry into social media.

One of the ways companies use Twitter is to provide real-time answers to customer problems. Twitter is a great tool and Hollis shared example of Foiled cupcakes who also do it in an efficient manner.

With Twitter's promoted tweets program your tweets can appear alongside other tweets for a specific keyword / topic with a Promoted Tweet by [twitter handlename] message at the bottom of the Tweet.

Among other features Followerwonk can search on any Twitter profile, bio, etc. This can really help if you're trying to build followers or if you want to follower certain users in your industry.