Marketing And Promotion Trivia Questions!

Explanation
The two types of in-centre marketing mentioned in the given options are 0800 enquiry phone line and profile board. An 0800 enquiry phone line is a dedicated phone line for customers to make inquiries about products or services. This allows for direct communication and provides a convenient way for customers to gather information. A profile board, on the other hand, is a display board that showcases the profiles and information of different businesses or services available in a particular location. It serves as a visual marketing tool to attract customers and promote businesses within a specific area.

Explanation
The correct answer for this question is "Business cards" and "Leaflets". These are two common types of marketing materials used in physical therapy marketing. Business cards are small cards that contain contact information and are typically handed out to potential clients or business partners. Leaflets, on the other hand, are printed promotional materials that provide information about the physical therapy services offered. Both of these marketing tools are effective in reaching out to potential clients and promoting the services of a physical therapy business.

Explanation
The three ways mentioned in the answer are effective methods for actively generating leads. "Walking the floor" refers to physically approaching potential customers in a public space or event. "Small group taster sessions" involve organizing sessions where a small group of individuals can experience a sample of the product or service being offered. "Staff taster sessions" involve training and encouraging employees to actively promote and generate leads for the business. These strategies allow for direct interaction and engagement with potential customers, increasing the chances of generating leads.

Explanation
To convert one paying client, you need to make 8 approaches. This means that you have to reach out to the potential client 8 times, through various means such as phone calls, emails, or meetings, in order to successfully convert them into a paying client. The process may involve building rapport, addressing their concerns, providing information about the product or service, and demonstrating value until they are convinced to make a purchase.

Explanation
To convert one paying client, you need to deliver 5 complimentary sessions. This means that for every 5 free sessions you provide, one client will be convinced to pay for your services. Offering complimentary sessions allows potential clients to experience the value you provide, building trust and demonstrating the benefits they can gain from your services. By delivering 5 complimentary sessions, you increase the likelihood of converting a potential client into a paying one.

Explanation
To convert 25 paying clients, you need to make 200 approaches. This implies that the conversion rate is 1 in every 8 approaches (200 approaches ÷ 25 clients = 8 approaches per client). Therefore, by making 200 approaches, you can expect to convert approximately 25 clients.

Explanation
The correct answer is the bridge model, the get to know you, the icebreaker, and my client's just cancelled. These four approaches are effective in generating interest and booking complimentary sessions. The bridge model helps to connect the client's current situation to their desired outcome, creating a sense of urgency. The get to know you approach allows the client to feel comfortable and understood, building trust. The icebreaker helps to break the ice and create a friendly atmosphere. Lastly, leveraging the situation when a client cancels can be turned into an opportunity to offer a complimentary session and showcase the value of the service.

Explanation
The correct answer is "Let's book you an appointment, when are you next in the gym?". This is the action line that directly suggests booking an appointment for the complimentary PT session. It is clear and straightforward, providing a specific action for the person to take. The other options are more general inquiries about interest or thoughts on booking PT, but they do not explicitly ask for an appointment.