Integrated Marketing Communication Quiz! Trivia
6 Questions
| Total Attempts: 656
Questions and Answers
- 1.Communication techniques aimed at _________, ____________ and __________ to buy or use a particular product/service
- 2.The main sues of promotion is to increase sales, retain customers and encourage customer loyalty
- A.
Increase sales, retain customers and encourage customer loyalty
- B.
Increase profits, retain customers and encourage customer loyalty
- C.
Increase profits, get new customers and encourage customer loyalty
- D.
Increase sales, retain customers and encourage customer feedback
- 3.The main of promotion is toe ensure customers are aware of the existence and position of products
- A.
True
- B.
False
- 4.The main elements of the promotional mix are
- A.
Advertising
- B.
Sales promotion
- C.
Personal selling
- D.
Public relations
- E.
Direct marketing
- 5.The promotional mix do not need all the elements working in a cohesive, consistent and logical manner
- A.
True
- B.
False
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