Integrated Marketing Communication Quiz! Trivia

6 Questions | Total Attempts: 328

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Communication techniques aimed at _________, ____________ and __________ to buy or use a particular product/service
  • 2. 
    The main sues of promotion is to  increase sales, retain customers and encourage customer loyalty
    • A. 

      Increase sales, retain customers and encourage customer loyalty

    • B. 

      Increase profits, retain customers and encourage customer loyalty

    • C. 

      Increase profits, get new customers and encourage customer loyalty

    • D. 

      Increase sales, retain customers and encourage customer feedback

  • 3. 
    The main of promotion is toe ensure customers are aware of the existence and position of products
    • A. 

      True

    • B. 

      False

  • 4. 
    The main elements of the promotional mix are
    • A. 

      Advertising

    • B. 

      Sales promotion

    • C. 

      Personal selling

    • D. 

      Public relations

    • E. 

      Direct marketing

  • 5. 
    The promotional mix do not need all the elements working in a cohesive, consistent and logical manner
    • A. 

      True

    • B. 

      False

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