Promotion Test

20 Questions | Total Attempts: 418

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Promotion Test Quizzes & Trivia

Please answer all questions, you have 20 minutes to complete the test, after the 20 min time ends the test will automatically STOP! Good luck!


Questions and Answers
  • 1. 
    Any paid form of nonpersonal presentation and promotion of ideas,goods or services by an identified sponsor
    • A. 

      Advertising

    • B. 

      Publicity

    • C. 

      Sales Promotion

  • 2. 
    Any form of communication a business or organization uses to inform, persuade or remind people about its products.
    • A. 

      Promotion

    • B. 

      Selling

    • C. 

      Distribution

  • 3. 
    This helps a business create a favorable image for itself
    • A. 

      Product promotion

    • B. 

      Institutional promotion

    • C. 

      Trade promotion

  • 4. 
    This involves placing newsworthy information about a company,product, or person in the media.
    • A. 

      Advertising

    • B. 

      Publicity

    • C. 

      Personal selling

  • 5. 
    Sales promotions designed to encourage customers to buy products are called what type of promotions?
    • A. 

      Consumer

    • B. 

      Trade

    • C. 

      Slotting

  • 6. 
    A cash premium paid by the mfg to a retailer to place a product on its shelves is called a
    • A. 

      Buying allowance

    • B. 

      Slotting allowance

    • C. 

      Placement allowance

  • 7. 
    Granting permission to allow other businesses to use logos and sports figure endorsments on products is called
    • A. 

      Promotional tie-ins

    • B. 

      Licensing

    • C. 

      Incentives

  • 8. 
    Sales promotion activites spent promoting to businesses rather than to consumers is what type of promotion
    • A. 

      Trade Promotion

    • B. 

      Incentives

    • C. 

      Premiums

  • 9. 
    These have generally come to mean low cost items given away for free -
    • A. 

      Premiums

    • B. 

      Incentives

    • C. 

      Sales devices

  • 10. 
    The most popular type of premiums are
    • A. 

      Incentives

    • B. 

      Coupons

    • C. 

      Product samples

  • 11. 
    These are free gifts often placed in product packages,
    • A. 

      Incentives

    • B. 

      Factory packs

    • C. 

      Traffic builders

  • 12. 
    A free trial size of a product that sent through the mail, or through retail stores
  • 13. 
    The combination of different types of promotion is called the
  • 14. 
    Which one is it -Ford introduces a new product on television during the Super Bowl
    • A. 

      Advertising

    • B. 

      Publicity

    • C. 

      Sales Promotion

  • 15. 
    A Little Caesars sweepstake game with prizes provided by USAir and Hertz is called
    • A. 

      Premium

    • B. 

      Incentive

    • C. 

      Promotional tie-in

  • 16. 
    There are how may basic types of promotion? 
    • A. 

      Four

    • B. 

      Five

    • C. 

      Six

  • 17. 
    Advertising, publicity and sales promotion are forms of nonpersonal selling
    • A. 

      True

    • B. 

      False

  • 18. 
    Advertising, is the most flexible and individualized of the promotion devices available to business
    • A. 

      True

    • B. 

      False

  • 19. 
    Examples of different incentives include sweepstakes, contests and rebates.
    • A. 

      True

    • B. 

      False

  • 20. 
    There are two types of sales personnel - order taking and
    • A. 

      Order giving

    • B. 

      Order getting

    • C. 

      Order stopping

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