Quiz # 9 - Social Media Influence & ROI
This final quiz is based on presentations by Megan Berry, Andrew Grill, and Marshall Sponder.
- 1.
According to Forrester research about ____% of influencer impressions are produced by _______% of adults
- A.
90% of influencer impressions are produced by 5.2% of adults
- B.
80% of influencer impressions are produced by 6.2% of adults
- C.
70% of influencer impressions are produced by 6.2% of adults
- D.
80% of influencer impressions are produced by 6.1% of adults
Correct Answer
B. 80% of influencer impressions are produced by 6.2% of adultsExplanation
Forrester Research did a study and found that there is a small subset of "influencers" who have a wide reach on social platforms thereby generating about 80% of influencer impressions.Rate this question:
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- 2.
Social Media Influence is ____________
- A.
Important
- B.
Compelling
- C.
Impossible to measure
- D.
Measurable
Correct Answer
D. MeasurableExplanation
Influence can be measured in social media and is often the first step in proving ROI of social media campaigns.Rate this question:
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- 3.
Megan Berry suggested to reach out to trusted network and peers because...
- A.
They can help you increase your Klout score
- B.
They have a compelling reason for others using your product
- C.
Trusted network and peers can often be influential
- D.
All of the above
Correct Answer
B. They have a compelling reason for others using your productExplanation
Instead of chasing big influencers for your products it is recommended to reach out to your trusted network and peers as they may have used your product and have a more compelling reason for others using your product.Rate this question:
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- 4.
One thing to not get caught up in social media is __________
- A.
ROI
- B.
Number of Followers
- C.
Budget
- D.
Celebrity Influencers
Correct Answer
B. Number of FollowersExplanation
Number of followers is not the most dependable metric when it comes to social media as number of followers is not indicative of your true reach.Rate this question:
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- 5.
One way to increase your Klout score is to...........
- A.
Connect all your social media networks
- B.
Making sure you have lots of @ mentions on Twitter
- C.
Get chatty on Twitter
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
As we heard from Megan that Klout is a work in progress but there are certain steps you can take to increase your Klout score including connecting all your social media networks, making sure you have actual conversations on Twitter, and lots of @ mentionsRate this question:
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- 6.
Klout score can be a good indication of influence in situations when ....
- A.
You cannot connect with everyone on Twitter
- B.
Proving ROI is important
- C.
You have to meet your monthly company sales targets
- D.
None of the above
Correct Answer
A. You cannot connect with everyone on TwitterExplanation
Megan Berry suggested that Klout score can be a good quick glance indication of "influence" of a certain profile since you cannot connect with everyone on Twitter.Rate this question:
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- 7.
On Kred, the Influence score ranges from 1 to _____
- A.
1000
- B.
2000
- C.
3000
- D.
4000
Correct Answer
A. 1000Explanation
Kred gives its influence scores in the range of 1 through 1000.Rate this question:
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- 8.
Once social media becomes a high priority in an organization, there is a greater call for ___________
- A.
Social Media tools & platforms
- B.
Testing on a small scale
- C.
Increase in social media budget
- D.
Social media effectiveness in terms of ROI
Correct Answer
D. Social media effectiveness in terms of ROIExplanation
Once any organization becomes serious on social media there is a greater need for proving the program's worth and the ROI and effectiveness of that program. Social Media is no different.Rate this question:
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- 9.
If you plan to reduce your advertising expenses on social media by 50% in Q2 of 2012 then you have created a
- A.
Marketing Goal
- B.
Social Media Goal
- C.
Business Goal
- D.
None of the above
Correct Answer
C. Business GoalExplanation
A business goal is at top of the heap that drives action. Marshall Sponder's slide on "What are your goals" explains this in detail.Rate this question:
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- 10.
A good example of Social Media ROI is....
- A.
Acquiring 500 new "Likes" on Facebook with Facebook Ads
- B.
Receiving 5 million media impressions from a cool new Facebook app
- C.
Capturing 100 new emails through an opt-in box on Facebook and one of them turning into a paid customer
- D.
Wine TV Library gained 1,800 new customers from Twitter
Correct Answer
C. Capturing 100 new emails through an opt-in box on Facebook and one of them turning into a paid customerExplanation
Return on Investment on any social media program is proven when there is a dollar value increase in company bottom line. As such, when you capture 100 new email addresses on Facebook through either an app or ad and then one of them becoming a paid customer then that is known as ROI on your Facebook campaign.Rate this question:
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