YouTube Optimization And Video - Smbt13 - Quiz, Flashcards & Trivia

1. Your YouTube marketing efforts can be measured with...

Video Views

Search engine traffic

Video Embeds

All of the above

Number of metrics can be attached to your video marketing efforts like video views, search engine traffic, video embeds, retweets, and so on.

Explanation

Number of metrics can be attached to your video marketing efforts like video views, search engine traffic, video embeds, retweets, and so on.

2. _______________ have identified a specific need that viewers are looking for.

Humorous Videos

How-to Videos

Expert Videos

Customer Testimonials Videos

There is always a huge segment of audience that are looking to learn about a specific topic. Whether be it social media, how to tie a tie, or working out. With How-to videos you can identify this specific need of your target audience.

Explanation

There is always a huge segment of audience that are looking to learn about a specific topic. Whether be it social media, how to tie a tie, or working out. With How-to videos you can identify this specific need of your target audience.

3. According to a study by Nielsen, Youtube account for about ___% of all US online video viewing

65

70

75

80

According to a study by Nielsen, YouTube accounts for approximately 70% of all US online video viewing. This suggests that a significant majority of online video consumption in the US is done through YouTube.

Explanation

According to a study by Nielsen, YouTube accounts for approximately 70% of all US online video viewing. This suggests that a significant majority of online video consumption in the US is done through YouTube.

4. I have created a video where a mountaineer climbs Mt. Everest in 4 hours. This video could go viral as it is a good example of...

A video which is funny

A video that displays talent

A video with a feeling of awe

None of the above

There are many common factors into what makes a video go viral but a feeling of awe is one of those factors.

Explanation

There are many common factors into what makes a video go viral but a feeling of awe is one of those factors.

5. If you're embedding YouTube videos on your site one way to turn off related videos after your video plays is by using...

&rel=1

&rel=0

&loop=1

None of the above

Boolean logic in programming denotes 0 for false and 1 for true.

Explanation

Boolean logic in programming denotes 0 for false and 1 for true.

6. Among other things the 3 main components of YouTube Video optimization is...

Content, Keywords, SEO

Storyline, Keywords, Content

Age of video, Keywords, Content

Humor, Content, SEO

In order to optimize your videos for SEO always ensure to have original content, then using targeted keywords through YouTube's internal keyword tool, and finally apply SEO basics to your videos.

Explanation

In order to optimize your videos for SEO always ensure to have original content, then using targeted keywords through YouTube's internal keyword tool, and finally apply SEO basics to your videos.

7. After you upload your video on YouTube, YouTube provides you with ______ words for your video description?

350

300

250

200

YouTube allows video description for upto 250 words.

Explanation

YouTube allows video description for upto 250 words.

8. According to one study, 50% of clicks went to video when included in ________?

Google Results

Google.com

SERP

None of the above

This was the study done by Searchmetrics where once video was part of search engine results pages, about 50% of clicks went to the video.

Explanation

This was the study done by Searchmetrics where once video was part of search engine results pages, about 50% of clicks went to the video.

9. One way to research what kinds of videos are ranking well on YouTube is to...

Do a search on YouTube for videos

Search by YouTube usernames of competition

Search by your top keywords

Search by number of video views

One way to start researching your competition is by taking your top keywords and see who's ranking high.

Explanation

One way to start researching your competition is by taking your top keywords and see who's ranking high.

10. The most common video compression standard used online is...

AAC

H.262

AIFF

H.264

H.264/MPEG-4 Part 10 or AVC (Advanced Video Coding) is a standard for video compression, and is currently one of the most commonly used formats for the recording, compression, and distribution of high definition video including YouTube.

Explanation

H.264/MPEG-4 Part 10 or AVC (Advanced Video Coding) is a standard for video compression, and is currently one of the most commonly used formats for the recording, compression, and distribution of high definition video including YouTube.