Quiz # 7 - Social Media & Pr With Lisa Buyer

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| By Bobtripathi
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Bobtripathi
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Quizzes Created: 32 | Total Attempts: 12,729
| Attempts: 146 | Questions: 10
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1. Social PR is about...

Explanation

Today's PR is all about ensuring your PR gets a wider coverage not just from traditional PR channels but from Social Media and Search as well. All news releases now should be optimized for SEO, Publicized through a variety of channels and socialized with social sharing buttons and through social media platforms.

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About This Quiz
Quiz # 7 - Social Media & Pr With Lisa Buyer - Quiz

Quiz based on Lisa Buyer's presentation on "Social Media & PR"

2. Your Press Release checklist should include...

Explanation

All news releases should be optimized for SEO and also include social sharing buttons for wider Social Media coverage. Also spend time on writing catchy headlines.

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3. A good strategy for writing your press releases is...

Explanation

Lisa Buyer mentioned to keep your PR short under 400 words as that ensures people read through your PR and also going over 400 words may cost you more on wire services.

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4. A good strategy that social media managers can use for pre-created/approved press releases to employ in social media is...

Explanation

If a news release has been approved by your PR team then a good strategy is to take nuggets of the news story and tweet about it or post it on Facebook. This ensures that your PR gets a longer coverage and also increases the life of your PR.

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5. A sample conversational calendar on Facebook could include

Explanation

Facebook has a case study of a company with a sample conversational calendar and one of the strategy they employ is a new content theme for each day of the week.
http://ads.ak.facebook.com/ads/FacebookAds/FB_PagesGuide_MediaKit_051611.pdf

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6. If your business gets news coverage on local or national TV stations then on YouTube you can...

Explanation

Social Media managers can use YouTube playlist to ensure that all their media coverage is organized on YouTube as well. This also helps in the optimize, publicize, and socialize strategy as recommended by Lisa Buyer.

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7. ______% of reporters turn to blogs for story research

Explanation

89% of reporters/editors turn to blogs for story research.

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8. One of the features of Pitchengine is it allows you to create ____ unique tweets based on your story?

Explanation

Lisa recommended PitchEngine as it allows you create 5 unique tweets for your story. This ensures your news is social media enabled. http://www.pitchengine.com

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9. An example of "Yesterday's press release" may include when a company does...

Explanation

In addition to sticking to one release a month or every 6 weeks, Yesterday's Press Release strategy could also include
• Took weeks or months for approval
• Designed for the journalist only
• Was mailed, (yes mailed)
• Emailed, but went straight to junk email

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10. According to Lisa Buyer, every press release on an average can generate _____ number of tweets?

Explanation

On an average each press release can generate between 15-20 tweets.

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  • Jun 07, 2024
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  • Apr 08, 2012
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    Bobtripathi
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Social PR is about...
Your Press Release checklist should include...
A good strategy for writing your press releases is...
A good strategy that social media managers can use for...
A sample conversational calendar on Facebook could include
If your business gets news coverage on local or national TV stations...
______% of reporters turn to blogs for story research
One of the features of Pitchengine is it allows you to create ____...
An example of "Yesterday's press release" may include...
According to Lisa Buyer, every press release on an average can...
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