Social Media And Public Relations Quiz!

10 Questions | Total Attempts: 145

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Social Media And Public Relations Quiz! - Quiz

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Questions and Answers
  • 1. 
    Social PR is about:
    • A. 

      Optimize

    • B. 

      Publicize

    • C. 

      Socialize

    • D. 

      All of the above

  • 2. 
    ______% of reporters turn to blogs for story research.
    • A. 

      75

    • B. 

      84

    • C. 

      89

    • D. 

      92

  • 3. 
    A good strategy that social media managers can use for pre-created/approved press releases to employ in social media is...
    • A. 

      Ensure you work with your PR to optimize

    • B. 

      Take nuggets of the release and tweet and/or post it on Facebook

    • C. 

      Ensuring you Tweet your PR prior to release

    • D. 

      Creating videos of your PR for YouTube

  • 4. 
    Your Press Release checklist should include:
    • A. 

      Catchy headlines

    • B. 

      Search Engine Optimization

    • C. 

      Social Sharing buttons

    • D. 

      All of the above

  • 5. 
    A sample conversational calendar on Facebook could include:
    • A. 

      Video of the day

    • B. 

      Picture of the day

    • C. 

      Content Theme for each day of the week

    • D. 

      A new Facebook posting tactic for each day

  • 6. 
    An example of "Yesterday's press release" may include when a company does:
    • A. 

      One press release a month

    • B. 

      Optimized their PR for better SEO benefits

    • C. 

      Used social sharing buttons

    • D. 

      Used PR Web as a service

  • 7. 
    A good strategy for writing your press releases is:
    • A. 

      Ensuring Journalists have a faxed copy of your news release

    • B. 

      Measure success by news clippings it generates

    • C. 

      Never use SEO keywords

    • D. 

      Keeping it under 400 words

  • 8. 
    According to Lisa Buyer, every press release on an average can generate _____ number of tweets?
    • A. 

      10-15

    • B. 

      15-20

    • C. 

      20-25

    • D. 

      25-30

  • 9. 
    One of the features of Pitchengine is it allows you to create ____ unique tweets based on your story?
    • A. 

      3

    • B. 

      5

    • C. 

      6

    • D. 

      8

  • 10. 
    If your business gets news coverage on local or national TV stations then on YouTube you can:
    • A. 

      Create a new YouTube channel highlighting media coverage

    • B. 

      Create a YouTube playlist to archive news coverage

    • C. 

      Upload videos and ensure you tag them correctly

    • D. 

      Select a thumbnail image that represents your video

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