Quiz - 2015 Lunar New Year Video From Fwd Hk & Macau Management Team

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Quizzes Created: 1 | Total Attempts: 445

Questions: 10 | Attempts: 445 | Updated: Jul 22, 2023

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Questions and Answers

1.

Which of the followings are the customer service initiatives mentioned in the video?短片中提及以下哪項客戶服務？(1) Claim Ambassador 理賠大使 (2) 24-hr Customer Service Hotline 24小時客戶服務熱線 (3) Set up five Customer Service Centre 設立5間客戶服務中心 (4) Conduct NPS (Net Promoter Score) Survey 引入NPS評分(5) Strengthen Claims team and enhance efficiency 提升核保團隊效率
- A.
  
  (1), (2) & (3)
- B.
  
  (1), (2), (3) & (4)
- C.
  
  All of the above 以上皆是
Correct Answer
C. All of the above 以上皆是

Explanation
The correct answer is "All of the above". This means that all of the customer service initiatives mentioned in the video are (1) Claim Ambassador, (2) 24-hr Customer Service Hotline, (3) Set up five Customer Service Centre, (4) Conduct NPS (Net Promoter Score) Survey, and (5) Strengthen Claims team and enhance efficiency.

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2.

What is the percentage of brand awareness that FWD reached after the launch of the “Get ready to live” campaign?富衛推出「敢至係人生」品牌宣傳計劃後，品牌認知度達到多少百分比？
- A.
  
  40%
- B.
  
  50%
- C.
  
  60%
Correct Answer
C. 60%

Explanation
After the launch of the "Get ready to live" campaign, FWD was able to reach a brand awareness of 60%.

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3.

What are the key objectives for General Insurance this year?以下哪項是一般保險今年的主要目標？(1) Develop a more diversified product selection 發展更多元化產品(2) Explore more sales channels (internet and partnership channel) 拓展銷售渠道（互聯網及合作夥伴） (3) Launch a customer referral programme 推出客戶推薦計劃
- A.
  
  (1) & (2)
- B.
  
  (1) & (3)
- C.
  
  (2) & (3)
Correct Answer
A. (1) & (2)

Explanation
The correct answer is (1) & (2). This is because the key objectives for General Insurance this year are to develop a more diversified product selection and explore more sales channels, including the internet and partnership channels. By developing a wider range of products and expanding sales channels, General Insurance aims to reach a larger customer base and increase its market share.

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4.

In which platform did Employee Benefits extend its online service of group insurance?僱員福利將其團體保險服務伸展至以下哪個網上平台？
- A.
  
  EServices App 流動應用程式 eServices
- B.
  
  Google
- C.
  
  Getreadytolive.fwd.com.hk
Correct Answer
A. EServices App 流動應用程式 eServices
5.

What is the recruitment target of agency force for Macau this year?以下哪項是澳門團隊今年的代理人招聘目標？
- A.
  
  100 agents 100名代理人
- B.
  
  200 agents 200名代理人
- C.
  
  300 agents 300名代理人
Correct Answer
B. 200 agents 200名代理人

Explanation
The recruitment target for the agency force in Macau this year is to hire 200 agents.

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6.

What is the business objective for Tied Agency this year in terms of sales performance? 以下哪項是專屬代理人今年的銷售目標？
- A.
  
  > HKD 700 million 超過7億港元
- B.
  
  > HKD 800 million 超過8億港元
- C.
  
  > HKD 900 million 超過9億港元
Correct Answer
C. > HKD 900 million 超過9億港元

Explanation
The business objective for Tied Agency this year in terms of sales performance is to exceed HKD 900 million. This means that the goal is to achieve sales revenue that is higher than 900 million Hong Kong dollars.

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7.

What new business model has Strategic Partnership launched for the bancassurance channel last year?今年策略夥伴團隊推出了哪一項新銷售模式？
- A.
  
  Cold call 電話銷售
- B.
  
  Roadshow 路演
- C.
  
  Insurance Specialist 保險專員
Correct Answer
C. Insurance Specialist 保險專員

Explanation
The correct answer is "Insurance Specialist". The question is asking about the new business model launched by Strategic Partnership for the bancassurance channel. Out of the given options, "Insurance Specialist" is the only one that represents a new sales model. Cold call and roadshow are common sales techniques, while an insurance specialist implies a specialized role in selling insurance products.

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8.

Who is the primary beneficiary of our CSR project “Live Up Today” with Hong Chi Association?以下哪項是富衛企業社會責任項目「活出我今天」的主要受惠人士？
- A.
  
  People with autism 自閉症人仕
- B.
  
  People with physical disabilities 傷殘人仕
- C.
  
  Low income families 低收入家庭
Correct Answer
A. People with autism 自閉症人仕

Explanation
The primary beneficiaries of the CSR project "Live Up Today" with Hong Chi Association are people with autism. This project aims to support and improve the lives of individuals with autism, providing them with resources, services, and opportunities to enhance their well-being and integration into society. By focusing on people with autism, the project addresses the specific needs and challenges faced by this community, ultimately aiming to empower them and promote inclusivity.

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9.

How many management members are involved in this video? 短片共有多少位管理層參與？
- A.
  
  7
- B.
  
  8
- C.
  
  9
Correct Answer
B. 8

Explanation
The correct answer is 8. This means that there are 8 management members involved in the video.

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10.

What is the color of the tie that David wears at the end of the video?David於短片後段戴上了甚麼顏色的領帶？
- A.
  
  Pink 粉紅色
- B.
  
  Red 紅色
- C.
  
  Orange 橙色
Correct Answer
B. Red 紅色

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Current Version
Jul 22, 2023

Quiz Edited by
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Feb 12, 2015

Quiz Created by
Branding_CorpCom

Quiz - 2015 Lunar New Year Video From Fwd Hk & Macau Management Team

What is the percentage of brand awareness that FWD reached after the launch of the “Get ready to live” campaign?富衛推出「敢至係人生」品牌宣傳計劃後，品牌認知度達到多少百分比？

In which platform did Employee Benefits extend its online service of group insurance?僱員福利將其團體保險服務伸展至以下哪個網上平台？

What is the recruitment target of agency force for Macau this year?以下哪項是澳門團隊今年的代理人招聘目標？

What is the business objective for Tied Agency this year in terms of sales performance? 以下哪項是專屬代理人今年的銷售目標？

What new business model has Strategic Partnership launched for the bancassurance channel last year?今年策略夥伴團隊推出了哪一項新銷售模式？

Who is the primary beneficiary of our CSR project “Live Up Today” with Hong Chi Association?以下哪項是富衛企業社會責任項目「活出我今天」的主要受惠人士？

How many management members are involved in this video? 短片共有多少位管理層參與？

What is the color of the tie that David wears at the end of the video?David於短片後段戴上了甚麼顏色的領帶？