Postmedia - List Optimization Quiz

Explanation
Infogroup is the correct answer because it is a well-known data aggregator that specializes in collecting and providing detailed business information. They gather data from various sources and compile it into a comprehensive database that can be utilized for marketing, research, and other purposes. Infogroup offers a wide range of data services and solutions to businesses, making it a reliable choice for submitting detailed business information.

Explanation
List optimization refers to the process of ensuring that a business's information, such as name, address, and phone number, is accurate and consistent across various online directories and platforms. By optimizing their listings, businesses can improve their online visibility and ensure that potential customers can easily find accurate information about them. Therefore, it can be concluded that one of the benefits of list optimization is indeed that a business will have an accurate presence online.

Explanation
Listing accuracy refers to the consistency and correctness of a business's information across various online directories and platforms. When a business's information is accurate and consistent, it helps search engines understand and trust the business's online presence, leading to improved local SEO rankings. Wide distribution means that the business's information is listed on multiple directories and platforms, increasing its visibility to potential customers. This increased visibility, combined with accurate listings, contributes to improved local SEO rankings. Therefore, the statement is true.

Explanation
True. We recommend purchasing every year as a refresh/insurance.

Explanation
Consistency is key when it comes to improving visibility and search ranking on various platforms. By keeping your name, address, and phone number consistent across all search platforms, it ensures that search engines can accurately associate your business information with your online presence. This consistency helps search engines understand and trust your business, leading to better visibility and higher search rankings.

Explanation
List optimization is a process that aims to improve the quality and effectiveness of a listing. By optimizing a list, the chances of it being duplicated are reduced, meaning that there will be fewer identical listings. This is beneficial because duplicate listings can lead to consumer confusion, as potential customers may be unsure which listing is the correct or most up-to-date one. Therefore, it can be concluded that list optimization indeed decreases the chances of listing duplication and minimizes consumer confusion.

Explanation
The correct answer is $49/month because it is the only option that matches the given pricing options. The other options do not have a monthly price of $49.

Explanation
A customer's business listing can function as a constant advertisement, similar to a billboard, that operates 24/7. This listing helps the customer to differentiate themselves from their competitors and attract motivated consumers to their business.

Explanation
Syndication of a business profile refers to the process of distributing or sharing the profile across multiple platforms or channels. By doing so, the profile reaches a wider audience, increasing its exposure. This can lead to more visibility, potential customers, and opportunities for the business. Therefore, the statement that syndication of a business profile multiplies exposure is true.

Explanation
The statement is true because refreshing listings monthly helps create a new time stamp, which search engines pick up. This means that the listings appear more recent and relevant to search engines, improving their visibility in search results. Refreshing listings regularly also helps to attract more traffic and potential customers to the website.