Marketing Mix Distribution Strategy Quiz Questions!

2.

2. What are the three marketing channels?

Intensive Distribution
Global Climate Change
Daniel Carter
All Blacks Business Development Unit
Selective Distribution
Neopets
Exclusive Distribution

Correct Answer(s)

A. Intensive Distribution
A. Selective Distribution
A. Exclusive Distribution

Explanation

The correct answer is Intensive Distribution, Selective Distribution, and Exclusive Distribution. These are the three marketing channels. Intensive distribution involves distributing a product through as many outlets as possible. Selective distribution involves distributing a product through a limited number of outlets that meet certain criteria. Exclusive distribution involves distributing a product through a single outlet or a limited number of outlets in a specific geographic area.

Rate this question:

3.

3. A business tries to sell its products through as many places as it possibly can is an example of intensive distribution.

True
False

Correct Answer

A. True

Explanation

This statement is an example of intensive distribution because it suggests that the business is trying to sell its products through as many places as possible. Intensive distribution refers to a distribution strategy where a company aims to make its products available in as many outlets as possible to maximize market coverage and reach a wide range of customers.

Rate this question:

4.

4. Selective distribution is mostly to do with low priced items.

True
False

Correct Answer

A. False

Explanation

Selective distribution is a distribution strategy where a limited number of retailers or outlets are chosen to sell a product. It is not necessarily related to the price of the items being sold. Selective distribution is often used for products that require special handling, have complex features, or target specific customer segments. The selection of retailers is based on their ability to effectively market and sell the product, rather than the price of the items. Therefore, the statement that selective distribution is mostly to do with low priced items is false.

Rate this question:

5.

5. Only authorized dealers / retailers are allowed to sell the product is an example of Exclusive Distribution.

True
False

Correct Answer

A. True

Explanation

The statement suggests that only authorized dealers or retailers have the permission to sell the product, which indicates a restricted distribution strategy known as exclusive distribution. In this approach, the company limits the number of outlets or sellers to maintain control over the product's availability and image. By granting exclusive rights to a select few, the company can ensure better brand positioning, customer experience, and control over pricing and distribution. Therefore, the given statement is true.

Rate this question:

6.

6. A distributor / wholesale is most likely to sell products to retailers.

True
False

Correct Answer

A. True

Explanation

A distributor or wholesale is a middleman that purchases products in bulk from manufacturers and sells them to retailers in smaller quantities. This allows retailers to easily access a variety of products from different manufacturers without having to deal with each manufacturer individually. Therefore, it is most likely that a distributor or wholesale would sell products to retailers.

Rate this question:

7.

7. Direct marketing is when a business sells its products directly to the end customer.

True
False

Correct Answer

A. True

Explanation

Direct marketing refers to a marketing strategy where a business directly sells its products or services to the end customer without involving any intermediaries. This can be done through various channels such as direct mail, telemarketing, email marketing, or online sales. By eliminating the middlemen, businesses can establish a direct and personalized relationship with their customers, enabling them to better understand their needs and preferences. Therefore, the statement that direct marketing is when a business sells its products directly to the end customer is true.

Rate this question:

Marketing Mix Distribution Strategy Quiz Questions!

1. What are the three distribution channels?

Quiz Preview

2. What are the three marketing channels?

3. A business tries to sell its products through as many places as it possibly can is an example of intensive distribution.

4. Selective distribution is mostly to do with low priced items.

5. Only authorized dealers / retailers are allowed to sell the product is an example of Exclusive Distribution.

6. A distributor / wholesale is most likely to sell products to retailers.

7. Direct marketing is when a business sells its products directly to the end customer.