Marketing Mix Distribution Strategy Quiz Questions!

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| By BroSir
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BroSir
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Quizzes Created: 8 | Total Attempts: 1,638
Questions: 7 | Attempts: 222

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 

    1. What are the three distribution channels?

    • A.

      Distributor / Wholesaler

    • B.

      Mc Donalds

    • C.

      KFC

    • D.

      Retailer

    • E.

      Bank

    • F.

      Supply Chain Management

    • G.

      Direct Marketing

    Correct Answer(s)
    A. Distributor / Wholesaler
    D. Retailer
    G. Direct Marketing
    Explanation
    The three distribution channels mentioned in the given options are distributor/wholesaler, retailer, and direct marketing. Distributors or wholesalers are intermediaries who purchase products in bulk from manufacturers and sell them to retailers. Retailers are businesses that sell products directly to consumers. Direct marketing refers to selling products directly to consumers without the involvement of intermediaries.

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  • 2. 

    2. What are the three marketing channels?

    • A.

      Intensive Distribution

    • B.

      Global Climate Change

    • C.

      Daniel Carter

    • D.

      All Blacks Business Development Unit

    • E.

      Selective Distribution

    • F.

      Neopets

    • G.

      Exclusive Distribution

    Correct Answer(s)
    A. Intensive Distribution
    E. Selective Distribution
    G. Exclusive Distribution
    Explanation
    The correct answer is Intensive Distribution, Selective Distribution, and Exclusive Distribution. These are the three marketing channels. Intensive distribution involves distributing a product through as many outlets as possible. Selective distribution involves distributing a product through a limited number of outlets that meet certain criteria. Exclusive distribution involves distributing a product through a single outlet or a limited number of outlets in a specific geographic area.

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  • 3. 

    3. A business tries to sell its products through as many places as it possibly can is an example of intensive distribution.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    This statement is an example of intensive distribution because it suggests that the business is trying to sell its products through as many places as possible. Intensive distribution refers to a distribution strategy where a company aims to make its products available in as many outlets as possible to maximize market coverage and reach a wide range of customers.

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  • 4. 

    4. Selective distribution is mostly to do with low priced items.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Selective distribution is a distribution strategy where a limited number of retailers or outlets are chosen to sell a product. It is not necessarily related to the price of the items being sold. Selective distribution is often used for products that require special handling, have complex features, or target specific customer segments. The selection of retailers is based on their ability to effectively market and sell the product, rather than the price of the items. Therefore, the statement that selective distribution is mostly to do with low priced items is false.

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  • 5. 

    5. Only authorized dealers / retailers are allowed to sell the product is an example of Exclusive Distribution.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement suggests that only authorized dealers or retailers have the permission to sell the product, which indicates a restricted distribution strategy known as exclusive distribution. In this approach, the company limits the number of outlets or sellers to maintain control over the product's availability and image. By granting exclusive rights to a select few, the company can ensure better brand positioning, customer experience, and control over pricing and distribution. Therefore, the given statement is true.

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  • 6. 

    6. A distributor / wholesale is most likely to sell products to retailers.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    A distributor or wholesale is a middleman that purchases products in bulk from manufacturers and sells them to retailers in smaller quantities. This allows retailers to easily access a variety of products from different manufacturers without having to deal with each manufacturer individually. Therefore, it is most likely that a distributor or wholesale would sell products to retailers.

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  • 7. 

    7. Direct marketing is when a business sells its products directly to the end customer.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Direct marketing refers to a marketing strategy where a business directly sells its products or services to the end customer without involving any intermediaries. This can be done through various channels such as direct mail, telemarketing, email marketing, or online sales. By eliminating the middlemen, businesses can establish a direct and personalized relationship with their customers, enabling them to better understand their needs and preferences. Therefore, the statement that direct marketing is when a business sells its products directly to the end customer is true.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Sep 25, 2011
    Quiz Created by
    BroSir
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