Marketing Mix Distribution Strategy Quiz Questions!

The statement suggests that only authorized dealers or retailers have the permission to sell the product, which indicates a restricted distribution strategy known as exclusive distribution. In this approach, the company limits the number of outlets or sellers to maintain control over the product's availability and image. By granting exclusive rights to a select few, the company can ensure better brand positioning, customer experience, and control over pricing and distribution. Therefore, the given statement is true.

Direct marketing refers to a marketing strategy where a business directly sells its products or services to the end customer without involving any intermediaries. This can be done through various channels such as direct mail, telemarketing, email marketing, or online sales. By eliminating the middlemen, businesses can establish a direct and personalized relationship with their customers, enabling them to better understand their needs and preferences. Therefore, the statement that direct marketing is when a business sells its products directly to the end customer is true.

A distributor or wholesale is a middleman that purchases products in bulk from manufacturers and sells them to retailers in smaller quantities. This allows retailers to easily access a variety of products from different manufacturers without having to deal with each manufacturer individually. Therefore, it is most likely that a distributor or wholesale would sell products to retailers.

The correct answer is Intensive Distribution, Selective Distribution, and Exclusive Distribution. These are the three marketing channels. Intensive distribution involves distributing a product through as many outlets as possible. Selective distribution involves distributing a product through a limited number of outlets that meet certain criteria. Exclusive distribution involves distributing a product through a single outlet or a limited number of outlets in a specific geographic area.

Selective distribution is a distribution strategy where a limited number of retailers or outlets are chosen to sell a product. It is not necessarily related to the price of the items being sold. Selective distribution is often used for products that require special handling, have complex features, or target specific customer segments. The selection of retailers is based on their ability to effectively market and sell the product, rather than the price of the items. Therefore, the statement that selective distribution is mostly to do with low priced items is false.

The three distribution channels mentioned in the given options are distributor/wholesaler, retailer, and direct marketing. Distributors or wholesalers are intermediaries who purchase products in bulk from manufacturers and sell them to retailers. Retailers are businesses that sell products directly to consumers. Direct marketing refers to selling products directly to consumers without the involvement of intermediaries.