Marketing Mix Place And Distribution Quiz! Trivia

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| By Lyallatron
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Quizzes Created: 1 | Total Attempts: 419
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  • 1/9 Questions

    Place in the marketing mix is referring to a distribution.

    • True
    • False
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About This Quiz


A Marketing Mix Place and Distribution Quiz. There are different factors in which a business can influence consumers to purchase more of their goods or services. Two of these factors are where a business chooses to set up and how consumers get the products at the right time. How can a business form a proper distribution channel? This quiz will help you know the importance of these two factors.

Marketing Mix Place And Distribution Quiz! Trivia - Quiz

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  • 2. 

    A retailer is someone who sells in small quantities to the consumer.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    A retailer is indeed someone who sells products or goods in small quantities directly to the consumers. They typically operate in physical stores or online platforms and cater to individual customers rather than selling in bulk to wholesalers or distributors. This definition aligns with the traditional understanding of a retailer and their role in the supply chain.

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  • 3. 

    Retailers focus on 

    • Buyers

    • Consumers

    • Agents

    • Intermediary

    Correct Answer
    A. Consumers
    Explanation
    Retailers focus on consumers because consumers are the individuals who purchase goods and services from retailers. Retailers aim to understand the needs, preferences, and buying behavior of consumers in order to effectively market and sell their products. By focusing on consumers, retailers can tailor their offerings, pricing, and promotions to attract and retain customers, ultimately driving sales and profitability. Additionally, retailers may also consider the feedback and satisfaction of consumers to improve their products and overall shopping experience.

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  • 4. 

    What is the objective of distribution?

    • To make the products available in the right place at the right time in the right quantities

    • To make the products available in the place on time in the right quantities

    • To make the products available in the place at the right time in the large quantities

    • To make the products available in the place at the right time in the right quantities

    Correct Answer
    A. To make the products available in the right place at the right time in the right quantities
    Explanation
    The objective of distribution is to ensure that products are available in the correct location, at the appropriate time, and in the desired quantities. This involves coordinating the movement and storage of goods throughout the supply chain to meet customer demand efficiently. By achieving this objective, companies can minimize stockouts, reduce excess inventory, and enhance customer satisfaction.

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  • 5. 

    Someone  who buys from the producer and breaks bulk is a

    • Retailer

    • Consumer

    • Wholesaler

    • Agent

    Correct Answer
    A. Wholesaler
    Explanation
    A wholesaler is someone who buys products in large quantities directly from the producer and then sells them in smaller quantities to retailers or other businesses. They act as intermediaries between the producer and the retailer, helping to distribute goods efficiently and at a lower cost. Wholesalers typically buy in bulk, allowing them to negotiate better prices and provide a wide range of products to retailers. In this scenario, the person buying from the producer and breaking bulk is a wholesaler.

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  • 6. 

    Each party in a distribution channel is called

    • Retailer

    • Consumer

    • Intermediary

    • Producer

    Correct Answer
    A. Intermediary
    Explanation
    An intermediary is a term used to describe each party in a distribution channel. This refers to a business or individual that acts as a middleman between the producer of a product and the consumer. Intermediaries play a crucial role in the distribution process by facilitating the movement of goods or services from the producer to the end consumer. They can include wholesalers, distributors, agents, or retailers who help in the process of marketing, selling, and delivering products to the final customer.

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  • 7. 

    How many types of main intermediaries are they?

    • 1

    • 2

    • 3

    • 4

    Correct Answer
    A. 4
    Explanation
    There are four types of main intermediaries.

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  • 8. 

    Which one below is a key trend in retailing?

    • More interdependent stores open on the high street

    • More cash converters

    • Franchising going down

    • Trend towards out of town stores

    Correct Answer
    A. Trend towards out of town stores
    Explanation
    The key trend in retailing is the movement towards out of town stores. This means that more retailers are choosing to set up their stores outside of city centers or urban areas. This trend is likely driven by factors such as lower rent costs, larger store spaces, and easier access for customers who prefer to drive and park. Out of town stores also have the advantage of being able to offer a wider range of products and services due to their larger size.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 11, 2015
    Quiz Created by
    Lyallatron
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