Online Marketing Banks Trivia Quiz Questions!

20 Questions | Total Attempts: 43

SettingsSettingsSettings
Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Market information means
    • A. 

      Knowledge of shops and bazaars

    • B. 

      Knowledge of shopping malls

    • C. 

      Knowledge of customer profile and product mix

    • D. 

      Knowledge of various languages

    • E. 

      None of these

  • 2. 
    Market Research is needed for
    • A. 

      Deciding the market area

    • B. 

      Deciding the right product to be sold

    • C. 

      Making proper marketing decisions

    • D. 

      Deciding right time to sell

    • E. 

      All of these

  • 3. 
    Which of the following statements are true ?
    • A. 

      Marketing makes the company to go into loss due to higher expenses

    • B. 

      Marketing is not required in profit-making companies

    • C. 

      Marketing sharpens the minds of the employees

    • D. 

      Marketing is a time-bound seasonal function

    • E. 

      Marketing is a waste of time

  • 4. 
    Motivation means
    • A. 

      Inspiring employees to perform better

    • B. 

      Better Communication Skills

    • C. 

      Sales Coaching

    • D. 

      Market Research

    • E. 

      None of these

  • 5. 
    In a Selling Process in today’s world  
    • A. 

      Only standard products are sold

    • B. 

      No customization required

    • C. 

      The seller need not have product knowledge

    • D. 

      The seller should aim at customer satisfaction

    • E. 

      Only quantum of sales matters

  • 6. 
    A Target Market is  
    • A. 

      Entire country

    • B. 

      Entire city

    • C. 

      Entire globe

    • D. 

      That which consists of customers who need the identified product

    • E. 

      All of these

  • 7. 
    Sales forecasting involves
    • A. 

      Sales Planning

    • B. 

      Sales Pricing

    • C. 

      Distribution Channels

    • D. 

      Consumer Tastes

    • E. 

      All of these

  • 8. 
    The long term objective of marketing is ____  
    • A. 

      Customer satisfaction

    • B. 

      Profit maximization

    • C. 

      Cost cutting

    • D. 

      Profit maximization with customer

    • E. 

      None of these

  • 9. 
    Short-term planning focuses on  
    • A. 

      Functional plans

    • B. 

      Long term objectives

    • C. 

      Specific goals

    • D. 

      Both 1 and 3

    • E. 

      None of these

  • 10. 
     In marketing terms, Attitude can best be defined as a
    • A. 

      Rude behaviour of salesperson

    • B. 

      Rude behaviour of consumer

    • C. 

      Mental state of consumer

    • D. 

      Ego of the marketing executive

    • E. 

      None of these

  • 11. 
    A situation whereby market is expanded by developing new       products to satisfy new consumer needs is called ___
    • A. 

      Market development

    • B. 

      Diversification

    • C. 

      Both 1 and 2

    • D. 

      Neither 1 nor 2

    • E. 

      None of these

  • 12. 
    The level of commitment that consumers feel toward a given        brand is called ____
    • A. 

      Brand equity

    • B. 

      Brand name

    • C. 

      Brand loyalty

    • D. 

      Brand utility

    • E. 

      None of these

  • 13. 
    Which among the following is an example of tele conferencing?  
    • A. 

      Computer conferencing

    • B. 

      Audio conferencing

    • C. 

      Video conferencing

    • D. 

      All of the above

    • E. 

      None of these

  • 14. 
    Information systems can assist managers by_____
    • A. 

      Providing information

    • B. 

      Providing data in internal sources

    • C. 

      Directing

    • D. 

      All of the above

    • E. 

      None of these

  • 15. 
    Consumer information sources are
    • A. 

      Personal source and commercial source

    • B. 

      Public source

    • C. 

      Experiential source

    • D. 

      All of the three above

    • E. 

      Only 1 and 2

  • 16. 
    Zero-Based Budgeting (ZBB) means
    • A. 

      A tool for marketing cost analysis

    • B. 

      A tool for financial analysis

    • C. 

      Each year, budgeting starts from a scratch

    • D. 

      A certain percentage of sales

    • E. 

      Only 1 and 2

  • 17. 
    The advantages of telephone-interview are ____
    • A. 

      Relatively low cost per interview

    • B. 

      Good for reaching important people who are inaccessible

    • C. 

      Securing co-operation which is not always possible

    • D. 

      All of these

    • E. 

      Only 1 and 2

  • 18. 
    The best advertisement is ______  
    • A. 

      Glow sign boards

    • B. 

      On internet

    • C. 

      T.V.Media

    • D. 

      Print Media

    • E. 

      A satisfied customer

  • 19. 
    According to product life cycle theory, the profit is maximum in:  
    • A. 

      Developed Stage

    • B. 

      Early Stage

    • C. 

      Matured Stage

    • D. 

      Declined Stage

    • E. 

      None of these

  • 20. 
    In banks ROA means____
    • A. 

      Rate of Allocation

    • B. 

      Return on Assets

    • C. 

      Return on Advances

    • D. 

      Ratio of Assets

    • E. 

      Only 2 and 3

Back to Top Back to top