Online Marketing Banks Trivia Quiz Questions!

20 Questions | By Bankexamsportal | Updated: Mar 21, 2022 | Attempts: 43

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Questions and Answers

1.

Market information means
- A.
  
  Knowledge of shops and bazaars
- B.
  
  Knowledge of shopping malls
- C.
  
  Knowledge of customer profile and product mix
- D.
  
  Knowledge of various languages
- E.
  
  None of these
Correct Answer
C. Knowledge of customer profile and product mix
2.

Market Research is needed for
- A.
  
  Deciding the market area
- B.
  
  Deciding the right product to be sold
- C.
  
  Making proper marketing decisions
- D.
  
  Deciding right time to sell
- E.
  
  All of these
Correct Answer
E. All of these
3.

Which of the following statements are true ?
- A.
  
  Marketing makes the company to go into loss due to higher expenses
- B.
  
  Marketing is not required in profit-making companies
- C.
  
  Marketing sharpens the minds of the employees
- D.
  
  Marketing is a time-bound seasonal function
- E.
  
  Marketing is a waste of time
Correct Answer
C. Marketing sharpens the minds of the employees
4.

Motivation means
- A.
  
  Inspiring employees to perform better
- B.
  
  Better Communication Skills
- C.
  
  Sales Coaching
- D.
  
  Market Research
- E.
  
  None of these
Correct Answer
A. Inspiring employees to perform better
5.

In a Selling Process in today’s world
- A.
  
  Only standard products are sold
- B.
  
  No customization required
- C.
  
  The seller need not have product knowledge
- D.
  
  The seller should aim at customer satisfaction
- E.
  
  Only quantum of sales matters
Correct Answer
D. The seller should aim at customer satisfaction
6.

A Target Market is
- A.
  
  Entire country
- B.
  
  Entire city
- C.
  
  Entire globe
- D.
  
  That which consists of customers who need the identified product
- E.
  
  All of these
Correct Answer
D. That which consists of customers who need the identified product
7.

Sales forecasting involves
- A.
  
  Sales Planning
- B.
  
  Sales Pricing
- C.
  
  Distribution Channels
- D.
  
  Consumer Tastes
- E.
  
  All of these
Correct Answer
E. All of these
8.

The long term objective of marketing is ____
- A.
  
  Customer satisfaction
- B.
  
  Profit maximization
- C.
  
  Cost cutting
- D.
  
  Profit maximization with customer
- E.
  
  None of these
Correct Answer
D. Profit maximization with customer
9.

Short-term planning focuses on
- A.
  
  Functional plans
- B.
  
  Long term objectives
- C.
  
  Specific goals
- D.
  
  Both 1 and 3
- E.
  
  None of these
Correct Answer
D. Both 1 and 3
10.

In marketing terms, Attitude can best be defined as a
- A.
  
  Rude behaviour of salesperson
- B.
  
  Rude behaviour of consumer
- C.
  
  Mental state of consumer
- D.
  
  Ego of the marketing executive
- E.
  
  None of these
Correct Answer
C. Mental state of consumer
11.

A situation whereby market is expanded by developing new products to satisfy new consumer needs is called ___
- A.
  
  Market development
- B.
  
  Diversification
- C.
  
  Both 1 and 2
- D.
  
  Neither 1 nor 2
- E.
  
  None of these
Correct Answer
B. Diversification
12.

The level of commitment that consumers feel toward a given brand is called ____
- A.
  
  Brand equity
- B.
  
  Brand name
- C.
  
  Brand loyalty
- D.
  
  Brand utility
- E.
  
  None of these
Correct Answer
C. Brand loyalty
13.

Which among the following is an example of tele conferencing?
- A.
  
  Computer conferencing
- B.
  
  Audio conferencing
- C.
  
  Video conferencing
- D.
  
  All of the above
- E.
  
  None of these
Correct Answer
D. All of the above
14.

Information systems can assist managers by_____
- A.
  
  Providing information
- B.
  
  Providing data in internal sources
- C.
  
  Directing
- D.
  
  All of the above
- E.
  
  None of these
Correct Answer
D. All of the above
15.

Consumer information sources are
- A.
  
  Personal source and commercial source
- B.
  
  Public source
- C.
  
  Experiential source
- D.
  
  All of the three above
- E.
  
  Only 1 and 2
Correct Answer
D. All of the three above
16.

Zero-Based Budgeting (ZBB) means
- A.
  
  A tool for marketing cost analysis
- B.
  
  A tool for financial analysis
- C.
  
  Each year, budgeting starts from a scratch
- D.
  
  A certain percentage of sales
- E.
  
  Only 1 and 2
Correct Answer
C. Each year, budgeting starts from a scratch
17.

The advantages of telephone-interview are ____
- A.
  
  Relatively low cost per interview
- B.
  
  Good for reaching important people who are inaccessible
- C.
  
  Securing co-operation which is not always possible
- D.
  
  All of these
- E.
  
  Only 1 and 2
Correct Answer
D. All of these
18.

The best advertisement is ______
- A.
  
  Glow sign boards
- B.
  
  On internet
- C.
  
  T.V.Media
- D.
  
  Print Media
- E.
  
  A satisfied customer
Correct Answer
E. A satisfied customer
19.

According to product life cycle theory, the profit is maximum in:
- A.
  
  Developed Stage
- B.
  
  Early Stage
- C.
  
  Matured Stage
- D.
  
  Declined Stage
- E.
  
  None of these
Correct Answer
A. Developed Stage
20.

In banks ROA means____
- A.
  
  Rate of Allocation
- B.
  
  Return on Assets
- C.
  
  Return on Advances
- D.
  
  Ratio of Assets
- E.
  
  Only 2 and 3
Correct Answer
B. Return on Assets

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Current Version
Mar 21, 2022

Quiz Edited by
ProProfs Editorial Team
Feb 28, 2012

Quiz Created by
Bankexamsportal

Online Marketing Banks Trivia Quiz Questions!

Market information means

Market Research is needed for

Which of the following statements are true ?

Motivation means

In a Selling Process in today’s world

A Target Market is

Sales forecasting involves

The long term objective of marketing is ____

Short-term planning focuses on

In marketing terms, Attitude can best be defined as a

A situation whereby market is expanded by developing new products to satisfy new consumer needs is called ___

The level of commitment that consumers feel toward a given brand is called ____

Which among the following is an example of tele conferencing?

Information systems can assist managers by_____

Consumer information sources are

Zero-Based Budgeting (ZBB) means

The advantages of telephone-interview are ____

The best advertisement is ______

According to product life cycle theory, the profit is maximum in:

In banks ROA means____