Online Bank Marketing Test! Quiz

20 Questions | By Bankexamsportal | Updated: Mar 21, 2022 | Attempts: 56

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Questions and Answers

1.

Marketing is
- A.
  
  Consumer oriented
- B.
  
  Competitors oriented
- C.
  
  Producer oriented
- D.
  
  Both 1 and 2
- E.
  
  Both 1 and 3
Correct Answer
D. Both 1 and 2
2.

Warehousing Management does not include
- A.
  
  Space determination
- B.
  
  Stock layout
- C.
  
  Stock design
- D.
  
  Stock Placement
- E.
  
  Order picking procedure
Correct Answer
E. Order picking procedure
3.

A marketing technique where marketer plays a specific role in a particular segment is called
- A.
  
  Mass marketing
- B.
  
  Niche marketing
- C.
  
  Strategic marketing
- D.
  
  Modelling
- E.
  
  Communication marketing
Correct Answer
B. Niche marketing
4.

In the case of such goods where consumer normally compares price, quality delivery etc are called
- A.
  
  Shopping goods
- B.
  
  Speciality goods
- C.
  
  Staple goods
- D.
  
  Derived demand
- E.
  
  Luxury goods
Correct Answer
A. Shopping goods
5.

Vegetable market in India is nearly an example of
- A.
  
  Perfect Competition
- B.
  
  Monopoly
- C.
  
  Oligopoly
- D.
  
  Imperfect Competition
- E.
  
  High Monoposory
Correct Answer
A. Perfect Competition
6.

A bed in a hotel for night haulting is an example of
- A.
  
  Core Product
- B.
  
  Augmented Product
- C.
  
  Expected Product
- D.
  
  Potential Product
- E.
  
  Main Product
Correct Answer
A. Core Product
7.

Marketing Planning helps in
- A.
  
  Avoiding future uncertainties
- B.
  
  Achieving objectives
- C.
  
  Control
- D.
  
  Complete satisfaction
- E.
  
  All of the above
Correct Answer
E. All of the above
8.

In market segmentation, which among the following is not an Economic Component ?
- A.
  
  Age
- B.
  
  Sex
- C.
  
  Both 1 and 2
- D.
  
  Income level
- E.
  
  Taxes
Correct Answer
C. Both 1 and 2
9.

A defence strategy of identifying weakness in the competitor and aggressively going after that market niche is called
- A.
  
  Pre-emptive
- B.
  
  Counter offensive
- C.
  
  Mobile defence
- D.
  
  Position defence
- E.
  
  Flanking defence
Correct Answer
B. Counter offensive
10.

When a firm sells off part of its business to another organization, it is called
- A.
  
  Diversification
- B.
  
  Divestment
- C.
  
  Pruning
- D.
  
  Strategy
- E.
  
  Joint venture
Correct Answer
B. Divestment
11.

The research which is basically concerned with establishing cause and effect relationship, is called
- A.
  
  Diversified Research
- B.
  
  Technical Research
- C.
  
  Casual Research
- D.
  
  Predictive Research
- E.
  
  Exploratory Research
Correct Answer
C. Casual Research
12.

The goods which are used for further production are called
- A.
  
  Durable goods
- B.
  
  Market goods
- C.
  
  Derived goods
- D.
  
  Consumer goods
- E.
  
  Capital goods
Correct Answer
E. Capital goods
13.

Which among the following a fixed expense in Sale Budget ?
- A.
  
  Incentives
- B.
  
  Rent
- C.
  
  Communication Expense
- D.
  
  Commission
- E.
  
  Awards
Correct Answer
B. Rent
14.

Which among the following is a feature of good forecasting method ?
- A.
  
  Accuracy
- B.
  
  Simplicity
- C.
  
  Economy
- D.
  
  Availability
- E.
  
  All of the above
Correct Answer
E. All of the above
15.

A person who ultimately determines any part or whole of the buying decision is called
- A.
  
  Decider
- B.
  
  Buyer
- C.
  
  User
- D.
  
  Influencer
- E.
  
  Initiator
Correct Answer
A. Decider
16.

A package which has secondary usefulness after its contents have been consumed, is called
- A.
  
  Dual use Package
- B.
  
  Bulk Package
- C.
  
  Both 1 and 2
- D.
  
  Consumer Package
- E.
  
  Industrial Package
Correct Answer
A. Dual use Package
17.

A prospect means
- A.
  
  Any customer who walks into the bank
- B.
  
  An employee of the bank
- C.
  
  A customer who is likely to be interested in bank’s product or Service
- D.
  
  A depositor of the bank
- E.
  
  A borrower of the bank
Correct Answer
C. A customer who is likely to be interested in bank’s product or Service
18.

The Traditional Marketing style involves
- A.
  
  Telemarketing
- B.
  
  Digital Marketing
- C.
  
  Indirect Marketing
- D.
  
  Direct Marketing
- E.
  
  All of these
Correct Answer
D. Direct Marketing
19.

Modern methods of Marketing include
- A.
  
  Publicity on the net
- B.
  
  Advertisement on the net
- C.
  
  Soliciting business through e-mails
- D.
  
  Telemarketing
- E.
  
  All of these
Correct Answer
E. All of these
20.

For effective marketing, the salesmen should have which of these qualities ?
- A.
  
  Creativity
- B.
  
  Team spirit
- C.
  
  Motivation
- D.
  
  Effective communication skills
- E.
  
  All of these
Correct Answer
E. All of these

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Current Version
Mar 21, 2022

Quiz Edited by
ProProfs Editorial Team
Feb 28, 2012

Quiz Created by
Bankexamsportal

Online Bank Marketing Test! Quiz

Marketing is

Warehousing Management does not include

A marketing technique where marketer plays a specific role in a particular segment is called

In the case of such goods where consumer normally compares price, quality delivery etc are called

Vegetable market in India is nearly an example of

A bed in a hotel for night haulting is an example of

Marketing Planning helps in

In market segmentation, which among the following is not an Economic Component ?

A defence strategy of identifying weakness in the competitor and aggressively going after that market niche is called

When a firm sells off part of its business to another organization, it is called

The research which is basically concerned with establishing cause and effect relationship, is called

The goods which are used for further production are called

Which among the following a fixed expense in Sale Budget ?

Which among the following is a feature of good forecasting method ?

A person who ultimately determines any part or whole of the buying decision is called

A package which has secondary usefulness after its contents have been consumed, is called

A prospect means

The Traditional Marketing style involves

Modern methods of Marketing include

For effective marketing, the salesmen should have which of these qualities ?