Online Bank Marketing Test! Quiz

1. Modern methods of Marketing include

Publicity on the net

Advertisement on the net

Soliciting business through e-mails

Telemarketing

All of these

2. Marketing Planning helps in

Avoiding future uncertainties

Achieving objectives

Control

Complete satisfaction

All of the above

3. Which among the following is a feature of good forecasting method ?

Accuracy

Simplicity

Economy

Availability

All of the above

4. A prospect means

Any customer who walks into the bank

An employee of the bank

A customer who is likely to be interested in bank’s product or Service

A depositor of the bank

A borrower of the bank

5. For effective marketing, the salesmen should have which of these qualities ?

Creativity

Team spirit

Motivation

Effective communication skills

All of these

6. A package which has secondary usefulness after its contents have been consumed, is called

Dual use Package

Bulk Package

Both 1 and 2

Consumer Package

Industrial Package

7. The Traditional Marketing style involves

Telemarketing

Digital Marketing

Indirect Marketing

Direct Marketing

All of these

8. Warehousing Management does not include

Space determination

Stock layout

Stock design

Stock Placement

Order picking procedure

9. A marketing technique where marketer plays a specific role in a particular segment is called

Mass marketing

Niche marketing

Strategic marketing

Modelling

Communication marketing

10. In the case of such goods where consumer normally compares price, quality delivery etc are called

Shopping goods

Speciality goods

Staple goods

Derived demand

Luxury goods

11. Vegetable market in India is nearly an example of

Perfect Competition

Monopoly

Oligopoly

Imperfect Competition

High Monoposory

12. The research which is basically concerned with establishing cause and effect relationship, is called

Diversified Research

Technical Research

Casual Research

Predictive Research

Exploratory Research

13. Which among the following a fixed expense in Sale Budget ?

Incentives

Rent

Communication Expense

Commission

Awards

14. When a firm sells off part of its business to another organization, it is called

Diversification

Divestment

Pruning

Strategy

Joint venture

15. A bed in a hotel for night haulting is an example of

Core Product

Augmented Product

Expected Product

Potential Product

Main Product

16. A defence strategy of identifying weakness in the competitor and aggressively going after that market niche is called

Pre-emptive

Counter offensive

Mobile defence

Position defence

Flanking defence

17. In market segmentation, which among the following is not an Economic Component ?

Age

Sex

Both 1 and 2

Income level

Taxes

18. A person who ultimately determines any part or whole of the buying decision is called

Decider

Buyer

User

Influencer

Initiator

19. The goods which are used for further production are called

Durable goods

Market goods

Derived goods

Consumer goods

Capital goods

20. Marketing is

Consumer oriented

Competitors oriented

Producer oriented

Both 1 and 2

Both 1 and 3

Online Bank Marketing Test! Quiz

1. Modern methods of Marketing include

2.

What first name or nickname would you like us to use?

2. Marketing Planning helps in

3. Which among the following is a feature of good forecasting method ?

4. A prospect means

5. For effective marketing, the salesmen should have which of these qualities ?

6. A package which has secondary usefulness after its contents have been consumed, is called

7. The Traditional Marketing style involves

8. Warehousing Management does not include

9. A marketing technique where marketer plays a specific role in a particular segment is called

10. In the case of such goods where consumer normally compares price, quality delivery etc are called

11. Vegetable market in India is nearly an example of

12. The research which is basically concerned with establishing cause and effect relationship, is called

13. Which among the following a fixed expense in Sale Budget ?

14. When a firm sells off part of its business to another organization, it is called

15. A bed in a hotel for night haulting is an example of

16. A defence strategy of identifying weakness in the competitor and aggressively going after that market niche is called

17. In market segmentation, which among the following is not an Economic Component ?

18. A person who ultimately determines any part or whole of the buying decision is called

19. The goods which are used for further production are called

20. Marketing is