PPC & Yodle Ads
Describe your quiz in a few sentences
- 1.
Which are ALWAYS benefits of Pay-Per-Click advertising compared to SEO? (select all that apply)
- A.
Works immediately
- B.
Cost effective
- C.
Choose to target specific types of clents
- D.
Pay for performance
- E.
No long-term value
Correct Answer(s)
A. Works immediately
C. Choose to target specific types of clents
D. Pay for performanceExplanation
Pay-Per-Click advertising offers immediate results, meaning that once the campaign is set up, it can start generating traffic and leads right away. It also allows advertisers to choose specific types of clients to target, ensuring that their ads are shown to the most relevant audience. Additionally, Pay-Per-Click advertising operates on a pay-for-performance model, meaning that advertisers only pay when someone clicks on their ad, making it a cost-effective option.Rate this question:
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- 2.
Higher PPC budgets increase the likelihood of better Organic ranking.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
There is no correlation between media spend and Organic ranking on the search engines.Rate this question:
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- 3.
If a prospect says they already advertise on one of our 75 distribution partners, we should tell them to cancel because we can have them covered there.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
1) we don't know what they are actually buying from our partner. E.g. they could have a more premium product than what we would provide.
2) the company you are telling them to cancel is our PARTNER!Rate this question:
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- 4.
Which of the following are always reasons that SMBs should buy Yodle Ads as opposed to Adwords? (Select all that apply)
- A.
Saves time
- B.
Yahoo, Bing, and 75 distribution partners
- C.
Clickrank
- D.
Track every click made and penny spent
Correct Answer(s)
B. Yahoo, Bing, and 75 distribution partners
C. ClickrankExplanation
We don't know how much time an SMB spends managing an Adwords account, or in their Yodle account. Saving time is not a reason to work with Yodle.
Google Adwords allows users to track every click as well.Rate this question:
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- 5.
Which of the following are characteristics of successful Ad Copies? (Select all that apply)
- A.
Business name and phone number
- B.
Call to action
- C.
Match the searched keyword
- D.
- E.
Geographic serving area
- F.
Description of all (or most) services
Correct Answer(s)
B. Call to action
C. Match the searched keyword
E. Geographic serving areaExplanation
Business name isn't a necessity since the searcher doesn't know the name of any business they're looking for. People typically don't call the phone numbers in ad copies because they want to see websites.
There should ONLY be a description of the service that the user searched for.
Hearts are a maybeRate this question:
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- 6.
Which of the following are true of the Ad Copies that Yodle creates? (Select all that apply)
- A.
They almost always come up 1st or 2nd on the SERP
- B.
We create multiple ads to run A/B tests
- C.
They lead to landing pages
- D.
They contain misspellings because users might not know the exact spelling
- E.
We keep them vague enough to entice the searcher to click
Correct Answer(s)
B. We create multiple ads to run A/B tests
C. They lead to landing pagesExplanation
Ad copy design has no bearing on SERP positioning; bid is the largest determining factor there.
Ad copies don't contain misspellings - keywords we bid on might. The ad copy is what searchers will see as the first impression of the business.
We want the ads to be as specific as possible - not to increase the number of clicks they generate, but to increase the conversion % of those clicks to calls once the searcher lands on our client's Adversite.Rate this question:
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- 7.
Be correct:
- A.
Yodle creates 3-5 ad copies per campaign
- B.
Yodle creates 3-5 ad copies per account
Correct Answer
A. Yodle creates 3-5 ad copies per campaignExplanation
An account can have more than 1 campaign. A client will have one campaign for every service it is promoting with Yodle. A campaign includes: keywords, ad copies, and a landing page.Rate this question:
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- 8.
Which of the following are ALWAYS true of Long Tail Keywords? (Select all that apply)
- A.
They are more common
- B.
The searcher is more likely to call
- C.
They are cheaper
- D.
There is a limit of how many the search engines allow a user to bid on
- E.
There is less competition for them
Correct Answer(s)
B. The searcher is more likely to call
E. There is less competition for themExplanation
They are less common than "head terms" (short, general keywords like "Dentist").
They are not necesarily cheaper...in an auction market, the bidders controls the price.
There is no limit to how many a user can bid on.Rate this question:
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- 9.
Why should an SMB sign up for Yodle Ads? (Select all that apply)
- A.
Clickrank determines which clicks turn into call to help track ROI and make improvements on the back end
- B.
Yodle Ads includes distribution on the major search engines (including mobile) and positioning on 75 local directories and search sites
- C.
Years of data gives us a major advantage when it comes to keyword creation and ad copy design
- D.
We can get an SMB's ads live in under 48 hours, so they can start receiving phone calls immediately
- E.
We consider the price of the click to be irrelevant; calls are all that matters. Our technology optimizes based on that principle.
Correct Answer(s)
A. Clickrank determines which clicks turn into call to help track ROI and make improvements on the back end
B. Yodle Ads includes distribution on the major search engines (including mobile) and positioning on 75 local directories and search sites
C. Years of data gives us a major advantage when it comes to keyword creation and ad copy design
D. We can get an SMB's ads live in under 48 hours, so they can start receiving phone calls immediately
E. We consider the price of the click to be irrelevant; calls are all that matters. Our technology optimizes based on that principle.Explanation
An SMB should sign up for Yodle Ads because it offers several benefits. Clickrank determines which clicks turn into calls, helping track ROI and make improvements. Yodle Ads provides distribution on major search engines and positioning on local directories and search sites, increasing visibility. Years of data give Yodle Ads an advantage in keyword creation and ad copy design. Ads can go live within 48 hours, allowing SMBs to start receiving phone calls immediately. Yodle Ads prioritizes calls over the price of clicks, optimizing based on that principle.Rate this question:
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- 10.
Which of the following are unavailable to an Adwords user? (Select all that apply)
- A.
Ability to create 1000s of keywords per service
- B.
Ability to track which clicks turn into calls and customers
- C.
Ability to know which keywords are most likely to be searched for
- D.
Ability to create 3-5 ad copies per service
- E.
Ability to land searchers on specific pages within their website (landing pages)
- F.
Ability to adjust bids based on conversion
Correct Answer(s)
B. Ability to track which clicks turn into calls and customers
F. Ability to adjust bids based on conversionExplanation
PPC is a self serve program that offers users tons of information. It is our data and automation that is irreplaceable.Rate this question:
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- 11.
This highest bidder is most likely to be in the #1 spot on the SERP.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The highest bidder on the SERP (Search Engine Results Page) is likely to be in the #1 spot because search engines often prioritize paid advertisements over organic search results. Advertisers who bid the highest for a particular keyword or search term are more likely to have their ad displayed at the top of the SERP, resulting in higher visibility and potentially more clicks.Rate this question:
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- 12.
The ad in the #1 spot is most likely to get clicked on.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The ad in the #1 spot is most likely to get clicked on because it is the first ad that users see when they search for a specific keyword or phrase. Being in the top position gives the ad more visibility and increases the chances of attracting clicks. Additionally, users tend to have a higher level of trust and confidence in the top-ranked ad, assuming it to be more relevant and reliable. Therefore, it is highly likely that the ad in the #1 spot will receive the most clicks compared to the other ads.Rate this question:
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- 13.
The ad in the #1 spot is most likely to get called.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Being in the #1 spot means you outbid everyone else AND are more likely to get a click (which spends budget), but it does NOT correlate to the most calls.Rate this question:
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- 14.
Is [your statement here] true or false?
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The given correct answer is "True."Rate this question:
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Jul 28, 2014Quiz Created by
YodleTraining
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