PPC & Yodle Ads

1) we don't know what they are actually buying from our partner. E.g. they could have a more premium product than what we would provide.

2) the company you are telling them to cancel is our PARTNER!

There is no correlation between media spend and Organic ranking on the search engines.

The highest bidder on the SERP (Search Engine Results Page) is likely to be in the #1 spot because search engines often prioritize paid advertisements over organic search results. Advertisers who bid the highest for a particular keyword or search term are more likely to have their ad displayed at the top of the SERP, resulting in higher visibility and potentially more clicks.

An account can have more than 1 campaign. A client will have one campaign for every service it is promoting with Yodle. A campaign includes: keywords, ad copies, and a landing page.

The ad in the #1 spot is most likely to get clicked on because it is the first ad that users see when they search for a specific keyword or phrase. Being in the top position gives the ad more visibility and increases the chances of attracting clicks. Additionally, users tend to have a higher level of trust and confidence in the top-ranked ad, assuming it to be more relevant and reliable. Therefore, it is highly likely that the ad in the #1 spot will receive the most clicks compared to the other ads.

Being in the #1 spot means you outbid everyone else AND are more likely to get a click (which spends budget), but it does NOT correlate to the most calls.

An SMB should sign up for Yodle Ads because it offers several benefits. Clickrank determines which clicks turn into calls, helping track ROI and make improvements. Yodle Ads provides distribution on major search engines and positioning on local directories and search sites, increasing visibility. Years of data give Yodle Ads an advantage in keyword creation and ad copy design. Ads can go live within 48 hours, allowing SMBs to start receiving phone calls immediately. Yodle Ads prioritizes calls over the price of clicks, optimizing based on that principle.

Pay-Per-Click advertising offers immediate results, meaning that once the campaign is set up, it can start generating traffic and leads right away. It also allows advertisers to choose specific types of clients to target, ensuring that their ads are shown to the most relevant audience. Additionally, Pay-Per-Click advertising operates on a pay-for-performance model, meaning that advertisers only pay when someone clicks on their ad, making it a cost-effective option.

They are less common than "head terms" (short, general keywords like "Dentist").

They are not necesarily cheaper...in an auction market, the bidders controls the price.

There is no limit to how many a user can bid on.

Ad copy design has no bearing on SERP positioning; bid is the largest determining factor there.

Ad copies don't contain misspellings - keywords we bid on might. The ad copy is what searchers will see as the first impression of the business.

We want the ads to be as specific as possible - not to increase the number of clicks they generate, but to increase the conversion % of those clicks to calls once the searcher lands on our client's Adversite.

Business name isn't a necessity since the searcher doesn't know the name of any business they're looking for. People typically don't call the phone numbers in ad copies because they want to see websites.

There should ONLY be a description of the service that the user searched for.

Hearts are a maybe

We don't know how much time an SMB spends managing an Adwords account, or in their Yodle account. Saving time is not a reason to work with Yodle.

Google Adwords allows users to track every click as well.

PPC is a self serve program that offers users tons of information. It is our data and automation that is irreplaceable.

The given correct answer is "True."