PPC & Yodle Ads

15 Questions | Total Attempts: 269

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PPC & Yodle Ads

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Questions and Answers
  • 1. 
    Which are ALWAYS benefits of Pay-Per-Click advertising compared to SEO? (select all that apply)
    • A. 

      Works immediately

    • B. 

      Cost effective

    • C. 

      Choose to target specific types of clents

    • D. 

      Pay for performance

    • E. 

      No long-term value

  • 2. 
    Higher PPC budgets increase the likelihood of better Organic ranking. 
    • A. 

      True

    • B. 

      False

  • 3. 
    If a prospect says they already advertise on one of our 75 distribution partners, we should tell them to cancel because we can have them covered there. 
    • A. 

      True

    • B. 

      False

  • 4. 
    Which of the following are always reasons that SMBs should buy Yodle Ads as opposed to Adwords? (Select all that apply)
    • A. 

      Saves time

    • B. 

      Yahoo, Bing, and 75 distribution partners

    • C. 

      Clickrank

    • D. 

      Track every click made and penny spent

  • 5. 
    Which of the following are characteristics of successful Ad Copies? (Select all that apply)
    • A. 

      Business name and phone number

    • B. 

      Call to action

    • C. 

      Match the searched keyword

    • D. 

    • E. 

      Geographic serving area

    • F. 

      Description of all (or most) services

  • 6. 
    Which of the following are true of the Ad Copies that Yodle creates? (Select all that apply)
    • A. 

      They almost always come up 1st or 2nd on the SERP

    • B. 

      We create multiple ads to run A/B tests

    • C. 

      They lead to landing pages

    • D. 

      They contain misspellings because users might not know the exact spelling

    • E. 

      We keep them vague enough to entice the searcher to click

  • 7. 
    Be correct:
    • A. 

      Yodle creates 3-5 ad copies per campaign

    • B. 

      Yodle creates 3-5 ad copies per account

  • 8. 
    Which of the following are ALWAYS true of Long Tail Keywords? (Select all that apply)
    • A. 

      They are more common

    • B. 

      The searcher is more likely to call

    • C. 

      They are cheaper

    • D. 

      There is a limit of how many the search engines allow a user to bid on

    • E. 

      There is less competition for them

  • 9. 
    Why should an SMB sign up for Yodle Ads? (Select all that apply)
    • A. 

      Clickrank determines which clicks turn into call to help track ROI and make improvements on the back end

    • B. 

      Yodle Ads includes distribution on the major search engines (including mobile) and positioning on 75 local directories and search sites

    • C. 

      Years of data gives us a major advantage when it comes to keyword creation and ad copy design

    • D. 

      We can get an SMB's ads live in under 48 hours, so they can start receiving phone calls immediately

    • E. 

      We consider the price of the click to be irrelevant; calls are all that matters. Our technology optimizes based on that principle.

  • 10. 
    Which of the following are unavailable to an Adwords user? (Select all that apply)
    • A. 

      Ability to create 1000s of keywords per service

    • B. 

      Ability to track which clicks turn into calls and customers

    • C. 

      Ability to know which keywords are most likely to be searched for

    • D. 

      Ability to create 3-5 ad copies per service

    • E. 

      Ability to land searchers on specific pages within their website (landing pages)

    • F. 

      Ability to adjust bids based on conversion

  • 11. 
    This highest bidder is most likely to be in the #1 spot on the SERP. 
    • A. 

      True

    • B. 

      False

  • 12. 
    The ad in the #1 spot is most likely to get clicked on. 
    • A. 

      True

    • B. 

      False

  • 13. 
    The ad in the #1 spot is most likely to get called. 
    • A. 

      True

    • B. 

      False

  • 14. 
    Is [your statement here] true or false?
    • A. 

      True

    • B. 

      False

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